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Latest / The Modern Supply Chain

The truth about Alibaba and modern sourcing with Isaac Hetzroni

Sourcing from Alibaba is a great starting point for most e-commerce founders. But how do you know when you’ve outgrown it?

In this episode, Izzy Rosenzweig talks to Isaac Hetzroni, a.k.a. The Sourcing Guy and Founder of Imprint Genius. They discuss how modern brands should think about sourcing as they scale. Isaac explains when it makes sense to work with sourcing agents, how brands should think about factory specialization, and how to build a supply chain that can support long-term growth.

If you’re building a DTC brand, this episode is a playbook for scaling beyond your first supplier.

In…

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