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How IKEA Built a Brand on Democratic Design
In this episode, Lucas and Luna unpack how IKEA turned democratic design into a global brand powerhouse. They trace the origins from Ingvar Kamprad's 1950s mail-order business to the iconic blue-and-yellow boxes with maze-like showrooms. The hosts explore how the flat-pack model, the Swedish meatball cafeteria, and the annual catalog all reinforced a consistent brand promise: well-designed furniture at prices most people can afford. They discuss the trade-offs—quality perceptions, assembly fatigue, sustainability pressures—and how IKEA continues to evolve while staying true to its…
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