[MAD LABZ] The big things schools are getting wrong with paid social ft. Kerwyn Salmons
Most schools are leaving high-value leads on the table in paid social - and don't know it. In this MAD LABZ episode, James and Nik chat to digital marketing expert Kerwyn Salmons from 15th Media as he breaks down the three costliest mistakes schools make with paid campaigns: bland ad copy, misunderstood retargeting, and over-trusting AI ad enhancements without oversight.Drawing on work with schools across the UK, Malaysia, and the US, Kerwyn shares what actually moves the needle: tailored messaging for each stage of the parent decision journey, smarter use of first-party data, testing new…
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