SaaS Dads E/5–12: The E-commerce Dad Playbook — Paul’s Multi-Million Success Without Losing Family

SaaS Scaling Secrets Unlocked · Sep 25, 2025 · 1h 8m

What happens when you sell a multi-million dollar e-commerce brand… then rebuild from scratch but this time around your kids, not just clients?

In this powerful SaaS Dads episode, Paul reveals how he scaled Insiteful and Ecommerce Circle to 200+ brands and 20+ staff while raising two young boys. From burning out in corporate to discovering Shopify’s power, this is the unfiltered truth about balancing 7-figure e-commerce growth with family life.

You’ll discover:

🚀 The SaaS shortcuts that stop you wasting years (and thousands) trying to custom-build what Shopify already perfected

👨‍👩‍👦 Why…