Latest / Ecommerce Playbook: Numbers, Struggles & Growth
We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.
We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do platform bid controls actually deliver what they promise?
Tony Chopp, CTC's VP of Media Investment, walks through what we found — and what it means for how you build your paid media foundation.
Min ROAS hits its target. Cost per result does not.
On Meta, cost per result goal achieved its target less than half the time.
On Google, tROAS ran above target at 1.3x. tCPA ran below at 0.8x.
ROAS-based bidding gives the algorithm…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.