Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 Quick Questions with Natalia Bojanic, Founder Form Nutrition. (Part 2)
Transcript
- 0:00Welcome back. Here are the six quick questions. Question number one, what's your why? Why do you wake up every day and work on form nutrition? To benefit others. So cool. So key as well. Question number two, what's been your favorite marketing moment so far?
- 0:29I think it goes from having billboards around the UK to even like doing samplings and you're like in front of the person who loves your product and you get to get that love. So those two extremes, right? Billboards and the connection with someone who loves your brand. Totally. Both like really profound and really thrilling as well.
- 0:54Question number three is what's your go-to business resource if you have to think about a book or a podcast or a newsletter? I think a really meaningful book is Shoe Dog by Phil Knight.
- 1:12That is the story of Nike. And I was never attracted to it, if I'm completely honest. But it was a gift from our first intern and she gave to me. And I said, OK, Rhiannon gave to me. I have to read that. And I had tears in my eyes, which I never thought I would. So I recommend that a lot.
- 1:32I feel the same. It wasn't something that I was drawn to, but then everyone kept talking about it. Everyone kept talking about it and I read it and I absolutely loved it. I also really loved the movie that just came out called Air, if you've seen it. Yeah, it's so good. It's really good. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and successful and motivated?
- 1:58I do meditate, which helps a lot. But also movement. Movement is very important. There being like listening to Brazilian funk music during my power walk or lifting weights for strength or going to yoga. It's a way of accessing meditation.
- 2:20your free pharmacy of feel-good hormones. And that makes you like more energetic, more a bit for the rest of the day. And I fast as well. And I sleep. So I think it would be like these main things.
- 2:37I do prioritize sleep, although I'm not doing right now. I've mocked you up. I have a bank of sleeping that I have a lot of sleeping credits, so I'm good. Question number five, what has been the worst money mistake in the business and how much did it cost you? I think the biggest amount of money that we have lost so far has been £40,000.
- 3:05And that happened from one of our stockists going into administration. Oh, shit. But, you know, yeah. But the interesting thing is that it was the same retailer. That was Planet Organic. I don't know if you're aware, but Planet Organic went through administration. But then, like, super cool, Rene Elliott, who was the original founder, took the business back and...
- 3:31and rescued Planet Organic, which is an epic story. And if you haven't had her in the podcast, I'm very happy to make the introduction. I was with her in a dinner like two weeks ago and she is incredible. Oh my God, I would love that. Such an inspiring woman. Yes. And...
- 3:49She and then, you know, and they, of course, from previous administration, we just had like we just lost the 40K. But we still with them. You know, as soon as she took over the business again and say, no, you're so important for our business, the business that have generated, you know, a couple of millions for us, then it's OK. So we're back with them.
- 4:13Wow. That's crazy. Last question. It's a crazy one. What is just a crazy story, good or bad you can share from your journey building Form Nutrition?
- 4:26I think the Orlando Blue story, it's hard to top that one. Yeah, that's a hard one to top. That's a hard one to top because it's just so genuine and so authentic and something that, you know, we could never imagine it to happen. And it did. It took a long time to happen until we got a contract to get everything organized. But yes, Orlando Blue is part of form, which is super cool. Did you get to meet Katy Perry?
- 4:53Not yet. Not yet. Hopefully. Hopefully one day. So cool. She's incredible. She's incredible. Oh, my gosh. Natalia, thank you so much for making the time. Thank you so much for making the time at this time of the night for you. I am so grateful and I'm so excited to meet you in person in London in a couple of weeks. Well, I see you in August. Have a safe trip and I'm excited to meet you in person too. Thank you so much for having me.
- 5:28Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 5:52And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 6:15As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
- 6:30Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 6:55And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 7:17As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.