Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#796: Shutterstock's Allison Sitzman on how to counter the marketing impact gap
What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone down?
Agility requires moving beyond the muscle memory of simply increasing ad spend. It demands a continuous reassessment of what truly connects with customers and a willingness to pivot creative strategy based on real-time cultural and emotional insights.
Today, we're going to talk about a paradox that's likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the startling drop in marketing impact. It's…
The skinny
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