Latest / FORDIFY LIVE: The Business Growth Show with Ford Saeks
S1Ep284 Strategic Expansion and Franchise Growth with Bryan Ketelhut
Strategic expansion in franchising requires more than adding locations. It demands operational consistency, market awareness, strong franchisee relationships, and the flexibility to adapt a proven brand to changing consumer behaviors. As customer expectations continue evolving, franchise systems are increasingly reevaluating where growth opportunities exist and how brands can expand while maintaining a consistent customer experience.
One of the biggest shifts occurring across the restaurant industry is the move toward more flexible growth models.
Traditional standalone locations remain…
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