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Insightful and Workflow Analytics: Measuring Activity vs. Actual Value for MSPs
The episode highlights a structural gap between projected AI-driven revenue in the channel and the concrete operational changes needed to capture measurable ROI. Industry surveys from Informa MSP 501, McKinsey, and PwC consistently show that while AI adoption rates among managed service providers (MSPs) are high, few organizations have restructured workflows or business models around AI. The focus remains on superficial activity tracking rather than genuine business transformation.
The MSP 501 survey found 57% of providers expect significant AI revenue growth, with 91% reporting some level of…
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