Latest / Elevate Digital: The Digital Marketing Podcast
Most Marketing KPIs Don’t Matter: CAC, LTV & Unit Economics
Most marketers spend far too much time obsessing over CTR, CPC, CPM and other platform-level metrics. But if you want to understand whether your marketing is actually driving profitable growth, the numbers that really matter sit deeper in the business: customer acquisition cost (CAC), customer lifetime value (LTV), payback period, profit margins and your overall unit economics. In this episode, Tom and Jane break down the marketing KPIs founders and marketing teams should actually pay attention to, why seemingly “good” advertising metrics can be misleading, and how to connect your marketing…
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