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47: What Can DMOs Learn from Media’s Demise? (Christian Mengel)
In this episode of Destination Discourse, Stuart and Adam are joined by Christian Mengel of St. Joseph CVB—who is not the dating site, despite the name—for a compelling discussion about what destination marketers can learn from the decline of traditional media.
Christian brings his background in journalism to unpack how newspapers, TV, and radio lost their position as trusted sources, and how DMOs may be on a similar path if they don’t adapt to shifting consumer behavior and technology.
They explore:
• The new marketing equation: Attention + Trust = Success
• Why a Tampa real estate agent’s…
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