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Ep. 2456 Valeria Bianchin Part 1 | Everybody Needs A Bit Of Scienza

Welcome to Episode 2456 of the Italian Wine Podcast and Everybody Needs a Bit of Scienza, where Professor Scienza takes questions from the international wine community and answers them in his own inimitable way! These episodes are generally in Italian.

Today’s question comes from Valeria Bianchin.

Today’s question(s):

🇬🇧 In your new book, storytelling plays a central role. Do you believe storytelling can truly influence the sensory perception of wine, or does it risk becoming just another marketing tool?

🇮🇹 Nel tuo nuovo libro, il racconto ha un ruolo centrale. Credi davvero che lo…

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