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Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig
What causes iconic brands to slowly lose relevance — even when they’ve existed for over 100 years?
In this episode of The Unified Brand Podcast, we’re joined by Michael Koenig, award-winning design leader and founder of Michael Koenig Design, who has led global design for heritage brands including Bang & Olufsen, Royal Copenhagen, and Wedgwood.
Michael shares why many legacy brands don’t fail overnight — they slowly slip into irrelevance through structural issues, cultural misalignment, and short-term thinking.
We explore how heritage brands can reconnect with their history, modernize their…
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