Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / From Crab Shack to Ceramic Coatings: The Owner’s Pride Story

Transcript

From Crab Shack to Ceramic Coatings: The Owner’s Pride Story · BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show

• 0:00
  Break fix podcast is all about capturing the living history of people from
• 0:04
  all over the auto sphere, from wrench turners and racers to artists, authors,
• 0:09
  designers, and everything in between.
• 0:11
  Our goal is to inspire a new generation of petrol heads that wonder.
• 0:16
  How did they get that job or become that person?
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  The road to success is paved by all of us because everyone has a story.
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  For over two decades and across two generations, owner's pride has
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  been at the forefront of protection technology for all types of vehicles.
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  Founded by detailers who have worked for, and within dealerships, body
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  shops, and direct to consumer auto care studios, Owner's Pride has never
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  stopped listening to their clients, which means they've never stopped
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  innovating their products and services.
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  With us to discuss the evolution and story behind Owner's Pride is Dan Williams.
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  Partner and president of business development at owner's pride, as well as
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  the host of the owner's pride podcast.
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  And with that, let's welcome Dan to break fix.
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  Hey, how are you guys doing?
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  And joining me tonight is returning voice and co host of break fix.
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  Don Wieberg from garage style magazine.
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  Welcome back, Don.
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  Thanks for having me back.
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  Like all good break, fix stories.
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  There is a superhero origin.
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  So Dan, take us.
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  Back in time, 20 plus years.
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  And let's talk about the who, what, when, and where of owner's pride.
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  How did this all get started?
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  I was a waiter and I was in my early thirties.
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  It just did not seem hip for me to go and be a manager in a restaurant.
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  My family was really pushing me to do that.
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  And I always had wanted a Rolex watch.
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  However, working at Joe's Crab Shack, I could not afford a Rolex watch.
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  So one of the catalysts that started my detailing business was to get this watch.
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  And I realized within two months of starting this, and I was just
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  doing it on my two days off a week from the restaurant, that I could
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  indeed afford this Rolex watch.
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  And this is literally the exact watch that I bought.
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  And so it's always been a very big part point of pride for me and
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  something that I'm really proud of and an accomplishment that I made.
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  So you sound like you've been doing this for a long time.
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  So when I first started, I would just go to like an auto zone or a Kmart or
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  Walmart, or I think I might have just dated myself there and grab, you know,
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  whatever they had off of the shelf.
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  And it was what it was.
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  My friend had a next door neighbor that had a mobile detailing
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  business here in San Diego.
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  And I just bought a new truck and he put a sealant on there for me.
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  He actually let me ride along with him for a couple of days and took me to the store.
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  When I started professionally detailing, it was all with Pro
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  Products, Buford Pro, that company.
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  And from there, I went to a Mobile Tech Expo, which is one
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  of our industry trade shows.
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  And this was probably in about 2007.
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  I had gone to a seminar for Dr.
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  Gadoosey, who is the CEO of a company called OptiCoat, which is
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  where I used to work before here.
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  And I told my two employees that I had with me, let's start a secondary
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  business called SoCal Detail Supply.
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  I still have that business to this day.
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  We went in to become distributors for that company.
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  When I was at OptiCoat, the company before here, and how I learned about
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  all this stuff was the CEO of that company wanted a dealership F& I program.
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  And all I could see was money signs when he talked about that.
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  And so I headed up that project and what I did to build that program out
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  was I noticed that they had industry trade shows for the F& I world.
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  They have industry summit, agent summit, NADA.
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  So I started asking for him to send me to these shows and I didn't
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  know anybody in there or really anything about that industry.
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  But what I would do is I would watch the speakers on stage.
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  And in between sessions, I would go up to people that asked good questions
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  of the speakers and I would say, Hey, you know, that point you made about
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  blah, blah, blah, blah, blah, blah.
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  And so I started meeting a lot of people in that industry.
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  My second power play in there because I didn't know anybody I was from detailer
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  world was I saw all the big swinging dicks in the room and I went up to
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  those people over the course of every time I'd go to these shows and I'd be
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  like, Hey, can I get a selfie with you?
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  You then I'd start posting those on social media, which made it
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  look like I was in cahoots with all the bigger people in the industry.
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  And it worked out really well.
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  Nice, great marketing there.
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  I really focused on that line of products very hard until I made
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  the switch over to this one.
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  And the main founder partner of Owner's Pride, he's been in the
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  business for about 27 years.
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  He came from having a bumper repair and going to dealerships, doing
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  that kind of work, mobile business.
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  And in the last seven years, he has grown a detail shop in Omaha,
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  Nebraska to gross a million dollars, have two managers, six employees.
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  And then he's been able to take his time and focus on
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  growing the secondary business.
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  I was his rep when they decided they wanted to have their own chemical
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  line and their own detailer program.
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  They tapped me to come and be a part of it.
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  We launched this company three weeks before COVID shut the world down.
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  So it was a very scary trying time to start a brand new company, but we've just
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  had exponential growth right through and the resiliency of the detailing industry.
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  Amazing because most of the people that are detailing cars made more
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  money over the past few years than they've made in their entire life.
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  So that makes Owner's Pride, let's say about four years old
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  as we're talking about it today.
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  Yeah.
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  With your extensive background in detailing and your co founder's background
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  in detailing, were there certain products that were in your bucket?
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  Things that you relied on that you went to?
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  Did any of those spawn the keystone product at Owner's Pride?
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  What was that thing that launched the brand?
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  Detailers are very much shiny new object syndrome havers.
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  So they're always wanting to jump to the next polish, the next rinseless wash, the
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  next polisher, the next polishing pad.
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  And the best piece of advice that was ever given to me in this industry
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  was by Joe Fernandez, who owns Superior Shine in Covina, California.
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  And he told me, find a company that you like the people, the
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  products, and the culture, and make yourself the best you can with that.
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  He had done that with himself, with Meguiar's.
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  I would imagine he still uses that product to this day.
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  I did that with Opti for my time there.
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  And you know, now I'm definitely bleeding owner's pride.
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  I start all my podcasts and I say my name is Dan E.
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  Williams and the E stands for EcoWash, the drought tolerant, eco friendly way to wash
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  your car with just a little bit of water.
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  That's my favorite product.
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  That's my jam.
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  It's a rinseless wash.
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  It's dilutable at 512 to 1.
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  You can use it on the inside of your car, the outside of your car.
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  It's pH 7, so it's not going to hurt anything.
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  You can bring it in your house, use it on your floors, on your
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  stainless steel appliances.
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  So, so, so many things.
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  So that's kind of one of the flagship things for me.
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  But we put together a really synergetic line of detailing chemicals.
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  Because they're all made by detailers.
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  Well, not like the detailers are the elves making them.
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  We have them produced, but we had a heavy hand in developing them.
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  So we made them very dilutable, very concentrated.
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  So for having them in your business with the detailing suppliers,
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  these days, ceramic coatings are kind of the pinnacle of.
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  Protection that somebody can get for their car.
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  And we have a line of ceramic coatings that come with the industry's most
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  compliant comprehensive warranty program.
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  You mentioned a couple things.
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  Ceramic coatings.
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  Waxes, polishes, sealants, and now graphene.
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  Can we dissect those a little bit?
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  Can you tell us the difference?
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  Because you see all these labels, you know, the shiny new thing on the shelf
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  at the big box store or even online.
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  What are you supposed to buy anymore?
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  These days.
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  The term ceramic has kind of been bastardized because you can't go
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  through a drive through tunnel car wash or walk through a Walmart
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  without seeing something ceramic.
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  Everything is ceramic.
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  In the big box stores, you've seen kind of a turnover in product,
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  but you are seeing some newcomers.
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  You go to an end cap of Walmart and suddenly everything is Chemical Brothers,
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  and then you see Adams polishes, and then you see Jack's Wax, and then you
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  see Jay Leno's Garage, to name a few.
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  If you're going to sell your products on big box stores and shelves.
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  You need to dilute that product down so people go through it really quick,
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  and they come back and buy some more.
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  Our products are very concentrated.
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  Our EcoWatch is dilutable at 512 to 1.
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  That's one little capful in three gallons of water.
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  So that's one of the main differences.
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  We say we have professional products without the professional problems.
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  Everything is really concentrated and just ready to go.
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  Ceramic is really a term to kind of cover the science behind all this.
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  We think about ceramic, we think about our coffee mugs, We think about
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  plates and vases and you're kind of thinking more of dinnerware than I'm
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  putting ceramic on my car, right?
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  You're not putting your car in a kiln.
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  You're not baking it.
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  We have two different kinds.
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  We have a silicon carbide solvent based ceramic coating and that formulation
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  is a ceramic that's inside of a solvent carrier that you put onto the surface.
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  So you put it on your substrate on the paint in this scenario,
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  all of the ceramic makes a silicon carbide cross link to the substrate.
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  And then the solvent carrier just beads up on itself and you wipe that off.
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  It's very easy to install.
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  Some of the coatings are more of a resin based.
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  Coating.
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  A lot of times you might hear Tio O2 or SIO two, and those are gonna
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  be some of the substitutes that are added into it or grafted onto
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  the backbone of the, the chain.
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  And those resin based coatings are more of a, if you were to think
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  of a thin layer almost of honey that was spread over the surface.
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  And inside of that layer, there's little nanoparticles of either
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  the titanium or silicon dioxide.
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  And that kind of a coating you wipe on, then you wait for it to
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  flash, it kind of makes a rainbow, and then you chase high spots.
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  Now we do have a coating that is that kind of coating that we
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  have as a self healing coating.
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  And by our three, five and seven year warrantied coatings
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  are the solvent based coatings.
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  And then I have O-P-X-O-P-X light that you can buy and do your own car with.
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  And then OP select, which is our premium nine year warrantied self-healing
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  ceramic coating out of that phrase and that hype around everybody suddenly
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  had ceramics, then you had sealants.
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  So what's the difference between a coating and a sealant?
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  Before we move on to something even more complicated, like a
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  graphene quote unquote shield.
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  These are very interchangeable terms.
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  Ceramic is more of a inorganic, more so than like a pottery piece.
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  But I know that that's kind of what your brain just automatically goes to.
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  We've tested with graphene coatings too and we've really
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  not had very good results.
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  I think one of the things with that kind of a coating is usually you'll see them
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  in the liquid that the graphene particles will settle to the bottom and you have
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  to shake it up which the chemistry of a solvent based coating or even a resin
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  based coating is going to be superior to that because it's more cohesive and not
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  something that you have to shake up that's not as interconnected to itself and a
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  lot of the sealants like we have ceramic sealants They're just not as long lasting.
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  Our ceramic detail spray, the pink sauce we call it, that is a very
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  long lasting ceramic coating, and it's based on the same chemistry
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  as our solvent based coatings.
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  However, it's in a detail spray carrier form as the solvent, if you
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  will, instead of the solvent itself.
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  The missing link that a lot of people don't realize is how porous
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  your clear coat and your paint really are at the end of the day.
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  And when you look at the molecule size of these different chemicals that you're
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  putting out there, whether the ceramics, the sealants, the graphenes, et cetera,
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  they need to be able to Penetrate those pores in the paint, and that's how
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  they bring back that luster and that feel and that look the science behind
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  this is really, really interesting.
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  And I think we take for granted to the old school thinking.
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  I got my Meguiar's gold class paste and put it on with a
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  sponge and it's thick as butter.
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  And you're not really thinking about well, was that just sort of taking care of the
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  surface or was it penetrating underneath?
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  A really big misconception that a lot of people have, and I hear even
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  detailers talking about this all the time, is that the paints now, with
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  environmental restrictions on them, have become water based, and that they're a
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  lot more fragile than they used to be.
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  And I've spewed out this nonsense myself multiple times.
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  I did a podcast interview with a guy from Sherwin Williams Autopaint, and
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  I did one with two reps from PPG.
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  And they really kind of set me straight on this whole thing.
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  The color coat of the paint is indeed a waterborne paint now, but
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  the clear coat is still a urethane, so it's really not any more tender.
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  One of the things I also see detailers do that, it just drives me crazy,
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  is they sell a ceramic coating as it'll stop rock chips and meteor
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  strikes and car accident impacts.
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  And it's really not like that.
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  For the guys that say your paint is not gonna scratch, they're
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  measured on a hardness scale, which is actually a pencil, a lead scale.
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  Essentially, if you were to think when you were back in school and you were
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  taking your little Scantron test and you had your number two pencil, they test
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  as the lead number goes up, I believe it goes up to 10, that the lead is harder.
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  So what they do is they take a substrate, the paint in this
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  situation, and they put a load on it.
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  And they drag it across until the lead is hard enough to scratch it.
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  So a lot of the coatings will say that they're 9H and on a hardness scale.
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  But they're kind of implying that it's on the Mohs scale, which
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  is a mineral hardness scale.
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  And that would be mosanite and diamond.
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  First of all, none of the ceramic coatings are as hard as mosanite and diamond.
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  Second, it's a very, very thin layer that's, you know, measured in microns.
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  On top of a substrate that's about four on a pencil scale.
• 13:02
  So if you were to take a piece of tin and put it onto a sidewalk and
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  step on it, you're going to kind of take on the characteristics of
• 13:08
  that cement that's underneath of it.
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  But if you put that same piece of tin onto, say, some grass and walk
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  on it, you're going to adopt the characteristics of the softer substrate.
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  The reason that ceramic coatings don't get as much marring and scratching
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  over time is because they release dirt easier and everything just
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  kind of releases off of the paint.
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  I'm glad that we're saying that in front of a lot of people because
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  it really just drives me crazy and I think it sets a lot of people up
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  for failure when they get a product like this and it is a costly product.
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  And the care and maintenance of a ceramic coated or sealed vehicle is
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  different than, let's say, your general wax or polish type of setup, right?
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  I've heard of things like Ceramic crackers.
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  You go back to the classic powder tide and that will break apart the quote
• 13:51
  unquote seal that the ceramic creates.
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  Is that fact?
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  Is that a myth?
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  If you polish the car, it's going to remove the coating.
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  That's the only way that these ceramic coatings come off is via abrasion.
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  We're 15 plus years into ceramic coating.
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  So there's a lot of great ceramic coatings out there.
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  Well, one of the things about them is they're made to absorb impacts from
• 14:10
  acids and enzymes, you know, be it higher or lower on the pH scale, and to
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  seal the paint up so the UV rays aren't fading it out and your color's dying.
• 14:19
  As far as washing the cars, the safest way to wash your car.
• 14:23
  Always is going to be to take it to your professional detailer and have them baby
• 14:26
  it for you That's like going to the salon and getting your nails and your hair done
• 14:30
  That's the way to go second is going to be to wash it yourself in your driveway with
• 14:34
  some owner's pride eco wash That's how I do my own and some ceramic detail spray.
• 14:38
  That's literally how I wash my own You see a lot of guys using either
• 14:42
  aerators or filters foamers, some sort of spray system for the soap.
• 14:45
  Does the eco wash sud up like that?
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  Or is it more like a traditional soap?
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  We have the only rinseless product that it's just jam packed with emulsifiers.
• 14:55
  So if you put it into a foam cannon at a little higher concentration,
• 14:58
  it actually does make a really thick foam that you can foam onto the car.
• 15:02
  And I believe it's the only rinseless watch that does that.
• 15:05
  I get my foam can and I put your product in it.
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  I blast my car.
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  I walk away?
• 15:10
  Well, then you're going to take something and wipe over it because the emulsifiers
• 15:14
  are going to loosen all the dirt and its foam is going to start dripping down.
• 15:17
  Take your towel and wipe it, then you can just dry the car off.
• 15:20
  Do you have a specific formulation as a wheel cleaner as well?
• 15:24
  I would use DeconX on my wheels.
• 15:26
  Traditionally, people have used like ammonium bifluoride
• 15:28
  acid on the wheels, which is a derivative of hydrofluoric acid.
• 15:32
  And it's really kind of dangerous.
• 15:34
  I've struggled with some arthritis problems myself.
• 15:37
  being it's not genetic necessarily.
• 15:38
  I think it's because in my younger days of detailing, I was a little
• 15:41
  bit willy nilly with the acid and that could possibly be a thing.
• 15:44
  So if you're going to use a stronger acid like that, then for goodness
• 15:48
  sakes, make sure that you wear something over your face and your eyes and your
• 15:51
  hands, but Decon X is going to be 6.
• 15:55
  and it's going to be very safe.
• 15:56
  Also, back in my detailing days, I could not tell you how many Mercedes
• 16:01
  brake calipers I stained with acid.
• 16:03
  DeconX will not do that.
• 16:04
  It's a definite contender for our next battle against brake dust
• 16:08
  competition that we do every year.
• 16:09
  The difference in the way we carry on that competition is we're using
• 16:13
  battle tested race wheels where the brake pad material is way more caustic
• 16:19
  than anything that's on the street.
• 16:20
  The wheels are running at higher temperatures, things like that.
• 16:22
  It oxidizes almost immediately.
• 16:24
  God forbid it rains.
• 16:25
  Because now you've got stuck, just baked onto those wheels.
• 16:28
  So it's really cool.
• 16:29
  Every time we get new products in, we battle them against our
• 16:32
  previous champions is up when there's been some surprise turnout.
• 16:35
  So I'm really looking forward to bringing in some deconnects and seeing
• 16:38
  how it does against a lot of the other products that we have stacked
• 16:41
  up for this year's competition.
• 16:42
  Well, gosh, I am too.
• 16:43
  So let's make sure that we get that in there.
• 16:45
  I did really kind of a fun experiment four or five months ago.
• 16:48
  I had seen somebody make a post that using the acid on the brakes
• 16:52
  itself would deteriorate the brake pads and the metal on that.
• 16:57
  So what I did is I went to the auto parts store and I bought some little motorcycle
• 17:01
  brake pads because I just wanted something cheap because I was going to do a test.
• 17:03
  And I took one glass Pyrex dish with some decon X in it and I put it in
• 17:08
  there and it indeed turned purple.
• 17:10
  And then I took ammonium bifluoride and I put the other Brake pad in there kind
• 17:13
  of wore all the paint off of the brake pad that had the ammonium bifluoride
• 17:17
  side, but it did not degrade it.
• 17:19
  Like I thought it was going to, I really thought that the brake
• 17:22
  pad itself would start to crumble.
• 17:24
  And I left that in there soaking for a week.
• 17:26
  What happens when you apply heat?
• 17:28
  That's an experiment for another day.
• 17:31
  I would pass off on saying, I would say go to a touchless car wash.
• 17:36
  Because a lot of times if you go through the tunnel car wash with the brushes,
• 17:39
  even though they use almost like a wetsuit material now, and it's not like
• 17:42
  old school nylon brushes, but still stuff can get in those and it can mar
• 17:46
  your paint a little bit more over time.
• 17:48
  You have products as well for marine and aerospace, which is very, very cool.
• 17:52
  But for a novice or just starting to try OP, What would be a good starter set?
• 17:57
  Let's just say, okay, I'm a mother's man, or I'm a McGuire's guy.
• 18:00
  I want to try OP.
• 18:02
  I want to take a walk on the wild side.
• 18:04
  Dan, what would you say?
• 18:05
  Okay, Don, I want you to use this, this, and this first.
• 18:08
  Just try this.
• 18:09
  What would be your starter kit?
• 18:11
  I often say on my podcast, if I was stranded on a desert island with my
• 18:15
  car and only two products, it would be eco wash and ceramic detailer.
• 18:19
  I would be lonely, but my car would be on point.
• 18:22
  So that's answer number one.
• 18:23
  That's literally what I use to wash my own cars.
• 18:26
  Fantastic.
• 18:27
  I can't express my love for EcoWash enough, but it's real.
• 18:29
  It's real.
• 18:30
  And then if you wanted to like really try our products, we currently have a
• 18:34
  sale right now on like a box kit that has seven products in it and it has everything
• 18:38
  that you need to take care of your car.
• 18:40
  And I've kind of mentioned this before, we have the only compliant
• 18:44
  comprehensive written express warranty in the detail aftermarket.
• 18:48
  And because of that, we have to follow a little bit of rules that a lot of
• 18:52
  companies can duck under because we have this compliant warranty program.
• 18:55
  So your products are backed by a seven year warranty.
• 18:58
  Is that right?
• 18:58
  We have a three year, five year, seven year, and nine year warranty program.
• 19:03
  So you have different tiers for it.
• 19:05
  Yes.
• 19:06
  And then for RVs and boats, we have a five year warranty program.
• 19:10
  Same we have for power sports.
• 19:11
  We can put a warranty on a side by side or a snowmobile.
• 19:15
  We have a paint protection film warranty that we're getting ready
• 19:17
  to launch very soon, and it'll come out with our paint protection film.
• 19:21
  And that will cover any road debris that comes up and strikes the vehicle,
• 19:24
  breaks through the paint protection film.
• 19:26
  Damages to paint will pay up to 2, 500 to pull the film off, retouch
• 19:30
  up the panel and refilm the car.
• 19:32
  I'm going to take my car.
• 19:33
  I'm going to take your product, slap it on my car.
• 19:35
  The warranty is in place.
• 19:37
  How do you know I applied it properly?
• 19:39
  Tell us about the warranty and how it works.
• 19:41
  What does it take to accidentally deactivate the warranty?
• 19:44
  What does it take to activate the warranty?
• 19:46
  So only the warranties can be sold through our authorized installer network,
• 19:50
  and we have about 350 in the United States authorized installers right now.
• 19:54
  And once they do it, they input it into our portal system and you have an actual
• 19:59
  hard card that is the warranty itself.
• 20:02
  And being that it's a compliant warranty, it has things listed on there because
• 20:05
  it's a written express warranty.
• 20:06
  It really lists everything that's covered, everything that's not covered.
• 20:10
  An insurance company who backs it, 1 800 number to call in case
• 20:13
  you have any warranty claim.
• 20:15
  An aggregate that you're working towards if you have any warranty claims.
• 20:18
  And here's what's really, really cool about it.
• 20:20
  What gives me a lot of confidence.
• 20:22
  If you were, say, in Florida, and you got your ceramic coating from somebody
• 20:26
  in Florida, and that detailer went out of business, what are you going to do?
• 20:30
  Well, with Owner's Pride, you're going to call this 1 800 number,
• 20:32
  and we're going to take care of you.
• 20:34
  What if owner's pride went out of business?
• 20:36
  It happens.
• 20:37
  Businesses do go out of business.
• 20:38
  Well, even if we went out of business, we have an insurance company
• 20:41
  that backs all of our warranties.
• 20:43
  So you're going to call 1 800 number.
• 20:45
  You're going to get taken care of.
• 20:46
  Here's another scenario that people don't really think about.
• 20:48
  What if you get your job done in Florida and you move to the middle of
• 20:52
  Montana and there's not an owner's pride installer for 500 miles in any direction?
• 20:56
  Well, I think you guys see where this is going.
• 20:58
  You're going to call that 1 800 number and we're going to find
• 20:59
  somebody to take care of you.
• 21:01
  The guarantee is really, really cool today.
• 21:03
  Like you're saying, I don't think I've ever heard of that before
• 21:05
  from a wax and polish company.
• 21:07
  But how do you guarantee them for that long when most waxes only last
• 21:11
  three to six months on the outside?
• 21:13
  How are you guaranteeing it for that long?
• 21:15
  And what do I need to do to make sure I don't void what you've done?
• 21:19
  A wax and a sealant, that's a lesser time of a product that goes on a car.
• 21:24
  Like if you think of a wax, when it gets hot, it just kind of melts like a candle.
• 21:28
  So that kind of technology doesn't stay as long.
• 21:31
  A ceramic coating is just a much longer lasting, because it actually makes a
• 21:35
  chemical cross link to the substrate.
• 21:37
  As far as the warranty itself, because it's a compliant warranty, there's
• 21:42
  really not a whole bunch of hiccups in there that are going to get you.
• 21:45
  We know that there's going to be a one to three percent warranty rate claim.
• 21:49
  That's just kind of the industry standard, and we're going to pay some of them out.
• 21:52
  As a matter of fact, if there's a company that is selling a warranty, and some of
• 21:56
  them do use the word warranty, if they were to switch it over and use the word
• 21:58
  guarantee, like you're saying, that would make them absolutely compliant and okay.
• 22:02
  But the word warranty comes with a different set of rules.
• 22:05
  But really the only things that would mess you up in there, again, if you have
• 22:09
  damage on the car, I believe it gives you 60 days of noticing the damage that
• 22:13
  they want you to report that now there's really no way that if it was a hundred
• 22:17
  days, they would, nobody would ever really know, but it's on there for that.
• 22:20
  But there's not a whole bunch of gitches because it's an actual compliant warranty.
• 22:24
  We're really trying to do business a little bit different.
• 22:26
  We're really talking about ceramic coating.
• 22:28
  We're not talking about waxes.
• 22:29
  Correct.
• 22:30
  And as a matter of fact, we don't even have a wax.
• 22:32
  I literally have not one single wax product in our line.
• 22:36
  Let's go back to what you were saying though.
• 22:37
  You ceramic coat a car, the customer goes out two, three months later,
• 22:41
  four months later, whatever, either the owner or they hire someone, a
• 22:44
  detailer to polish it, wax it, bam.
• 22:48
  They've just pulled your ceramic coating off there.
• 22:50
  Now the ceramic coat is gone.
• 22:52
  They call you for a warranty.
• 22:54
  How do you know that it was polished and removed?
• 22:57
  We'd never know.
• 22:58
  We would just pay it out and move on.
• 22:59
  No kidding.
• 23:00
  Yeah.
• 23:00
  And when you say pay it out, do you mean reapply it or give a refund
• 23:04
  or whatever the customer wants?
• 23:06
  Every warranty that we have has an aggregate.
• 23:08
  So say our seven year warranty has a 4, 000 aggregate.
• 23:11
  We're the only company that actually would compensate the
• 23:14
  detail shop who is doing the repair.
• 23:17
  We'll pay them a 70 an hour labor rate to do any repair plus give them product.
• 23:21
  And the customer will get whatever problem they have taken care of.
• 23:24
  Very nice.
• 23:25
  So like a car warranty, where you have to take it in for scheduled
• 23:28
  maintenance and things like that.
• 23:30
  Do you have to do the same thing for the owner's pride products?
• 23:32
  Do you have to have it reapplied to basically stay within spec?
• 23:36
  In the Magnuson Moss Act and the federal trade commission who regulate warranty
• 23:41
  sales in the United States, you can't tell somebody if they pay for a warranty for
• 23:45
  a ceramic coating, that they have to do anything that's like out of the ordinary.
• 23:49
  or extraordinary to maintain it or their warranty will go to waste.
• 23:53
  And some companies do indeed say, if you go through a tunnel carwash,
• 23:56
  that it'll avoid your warranty, or if you don't come back and give
• 23:58
  them money to do a reapplication once a year, legally can't do that.
• 24:02
  It's kind of the wild, wild West out here in the world of detailing though.
• 24:05
  Once you sell somebody a warranty in the United States, you cannot
• 24:09
  legally ask them for more money to keep that warranty in force.
• 24:13
  Once you have it, you have it, Dan, looking over your website.
• 24:15
  There are a lot of products with unique names, slick, OPX light,
• 24:20
  Deacon X spotless superwash.
• 24:23
  Look, I was a valet and a bouncer for years.
• 24:25
  And I'll tell you something.
• 24:26
  A lot of the guys I work with had names just like this.
• 24:29
  Okay.
• 24:31
  But a lot of them, when you get into them, they sound very similar to each other.
• 24:35
  You could read everything about what the differences are, but what are some of
• 24:38
  the differences highlight us on that?
• 24:40
  Product like slick ceramic detailer and ceramic plus are all sealants.
• 24:45
  They have a little bit of ceramic component to them.
• 24:48
  We use ceramic plus mostly as a drying aid.
• 24:50
  A lot of people, when I say we use a drying aid, they're like, I have a towel,
• 24:53
  buddy, what do I need a drying aid for?
• 24:56
  And there's a great answer for that.
• 24:57
  So if you've ever like dried off a, maybe a dark colored SUV or a big vehicle, and
• 25:01
  by the time you get all the way around it, you got to go back around with the detail
• 25:04
  spray and catch all the snail trails.
• 25:06
  While the car is still wet, put a shot onto the panel and
• 25:08
  just dry it off as you go.
• 25:10
  It makes a nice little glow on the paint and you don't have to go back.
• 25:13
  So it does make you more efficient.
• 25:15
  Slick is a ceramic detail spray, and then so is ceramic detailer.
• 25:19
  The difference in those is about four percent.
• 25:20
  40 in price for a 16 ounce bottle.
• 25:23
  The difference is the amount of the raw ceramic material.
• 25:26
  There's a whole bunch in that pink sauce.
• 25:28
  Some of those bottles are the size of a thumb and you're
• 25:32
  looking at like 40, 50 bucks.
• 25:34
  I mean, it was pricey to say the least.
• 25:36
  So that little bottle does not look like it would get around my entire vehicle.
• 25:40
  This one little bottle, because it's just this really thin layer of ceramic
• 25:44
  coating that goes on your paint.
• 25:45
  This is enough to do a big old SUV.
• 25:46
  29 milliliters or 1 ounce.
• 25:48
  No kidding.
• 25:49
  How do you do that?
• 25:50
  How do you take that and apply it all over?
• 25:52
  Let's just take a Range Rover.
• 25:53
  We use an applicator pad.
• 25:55
  Okay.
• 25:56
  That's a sponge wrapped in some sort of cloth and like a microfiber kind of cloth.
• 26:00
  You just put a nice wet layer onto the side of it and then
• 26:03
  just rub it onto the paint.
• 26:05
  And like with the three, five and seven, these solvent based
• 26:07
  coatings, again, it's just lay it wet and let it sweat technology.
• 26:10
  No kidding.
• 26:11
  Some of our self healing coatings are a little bit more tricky because
• 26:14
  they're a lot thicker and it's a very different application, but
• 26:17
  all of those are not DIY products.
• 26:19
  Those are to be installed by a professional, right?
• 26:22
  Yeah, and I do have a couple of DIY ceramic coating products, which is my OPX
• 26:28
  light, which is the self healing coating.
• 26:30
  And that's a solid two year coating on the consumer level.
• 26:32
  But the tricky part when somebody does their own car is getting all
• 26:36
  of the prep work done prior to putting the ceramic coating on.
• 26:39
  That's where all of the hard work.
• 26:41
  The coating itself, not that tough, but typically to put ceramic coating on a
• 26:46
  car, we're going to decontaminate the car, both mechanically and chemically.
• 26:49
  So we're going to get the car wet and wash it.
• 26:51
  Whether you use eco wash and don't rinse it at all, or you use traditional, get
• 26:55
  it wet with a hose and rub some soap suds around on it and then rinse it.
• 26:58
  After that, we take our DeconX product and DeconX is a thiol base.
• 27:03
  Thiol is a derivative of sulfur.
• 27:05
  So it stinks.
• 27:06
  It smells like farts, cherries, and feets.
• 27:08
  It's pretty stinky and money because it's a really cool product.
• 27:11
  But what it does is you mist it onto the car and it attacks all
• 27:15
  of the ferrous oxides that are embedded into your clear coat.
• 27:18
  So if you were to think about you're driving your car down the street and you
• 27:21
  hit the brakes and it smashes against those calipers and then brake dust
• 27:25
  forms, this vacuum is behind your car.
• 27:27
  You stop and all the dust.
• 27:29
  Falls down onto your car and then it just embeds in your clear coat.
• 27:32
  And some people, I don't know if you've ever done this, but if you feel
• 27:35
  your paint and it feels like it has bumps, it feels like you're reading
• 27:38
  a Helen Keller novel, that's fallout that's embedded in the clear coat.
• 27:41
  Decon X just melts it away.
• 27:43
  So as soon as it hits it, it starts turning red.
• 27:45
  It just makes it look like the car's bleeding.
• 27:48
  We use that in tandem with a clay towel or a clay bar.
• 27:51
  A clay bar or a clay towel will shear all of the fallout off.
• 27:55
  So if these little nubs on my fingers were pieces of fallout, it's going
• 27:59
  to kind of shear everything off.
• 28:00
  But you'll still have the stuff that's in the pores, kind of
• 28:02
  like the pores of your skin.
• 28:04
  So if you use it in tandem with the DeConX, you're shearing everything off
• 28:07
  and you're melting it out of the pores and getting your paint as bare as possible,
• 28:10
  even prior to polishing it, before you put a ceramic coating on it, is imperative.
• 28:14
  So after that step, we'd rinse that off, and even though it's stinky and it turns
• 28:18
  color like that, it's pH of like 6.
• 28:21
  7 to 7.
• 28:22
  3, so it's very neutral, you're not gonna do any damage to anything with it.
• 28:25
  Also works great for wheels.
• 28:27
  You see like a lot of, especially the European cars, they throw off so much
• 28:31
  brake dust and they just turn black.
• 28:33
  Well, this'll do the same thing with that and just kind of turn
• 28:35
  red and dissolve it all off.
• 28:37
  Use a little brush on there.
• 28:38
  Looking good.
• 28:39
  Looking good.
• 28:40
  So the next thing I do is I rinse the car off and then you're
• 28:42
  going to want to use spotless.
• 28:44
  Spotless is a very light acid and that is a mineral deposit remover.
• 28:48
  If we think of the scenario, maybe you don't have big chunky
• 28:51
  water spots all over your car.
• 28:53
  But, in that scenario that we talked about a little bit ago where we dried
• 28:57
  the car off with just a towel and we had water remnants on there, over time, if
• 29:01
  that's how you're washing and drying your car, you can really build up minerals
• 29:05
  on the outside that you can't even see.
• 29:06
  And I would argue before I polish a car, I want to make sure that I get
• 29:10
  all of the metal pieces off so they don't get stuck in my polishing pad and
• 29:14
  my compound, as well as any minerals that are on there, because I don't
• 29:17
  want those to be mixed in either.
• 29:19
  You can schmutz it around with a brush or just let it dwell and then rinse that off.
• 29:23
  And then the last step that you're going to do before polishing a car
• 29:26
  is if there's any oily or greasy dirt or anything like that on there, we're
• 29:31
  going to use some of our Grime or Clean.
• 29:33
  Grime is a heavy duty degreaser, so if you have a big road tar or something
• 29:37
  on there, it'll move that off.
• 29:38
  And Clean is about 11 on the pH scale and it's an all purpose cleaner.
• 29:41
  I would rinse that part off too, dry the car off, now you're ready to polish.
• 29:45
  So do you guys carry a polisher?
• 29:47
  Do you have a mid size?
• 29:48
  step before you go to the coding.
• 29:50
  Oh yeah.
• 29:50
  Oh yeah.
• 29:51
  So what we have is owner's pride compound and we've kind of simplified the process.
• 29:54
  A lot of things that we look at is trying to make everybody efficient
• 29:58
  and profitable and run a business as well as protect the cars.
• 30:02
  Owner's pride compound is a one step.
• 30:04
  All in one compound and polish.
• 30:06
  So it's pad dependent.
• 30:07
  So you can use it with our foam cutting pad or our foamed wool pad, and you're
• 30:11
  going to get a lot of cut the maroon pad.
• 30:14
  You can do a lot of cars on a one step, some of the darker color vehicles.
• 30:18
  You're going to have to do a second with a softer pad, but the cool thing
• 30:21
  that makes it so efficient is you don't even have to wipe the compound.
• 30:24
  off of the car, you know, use one pad, then switch pads, use a
• 30:28
  little more product and go right over it with all these steps.
• 30:31
  This is why we probably just want to hire somebody like you or one of
• 30:34
  your people to take care of the car.
• 30:35
  Cause it sounds like the days of dishwash, soap and turtle wax are over.
• 30:39
  Yeah.
• 30:39
  And that's what I was hoping that we would highlight.
• 30:42
  Like we do have the products and for those.
• 30:44
  Auto enthusiasts who love doing their stuff.
• 30:46
  This would be really great.
• 30:47
  As a matter of fact, we do training classes.
• 30:49
  You can call our 1 800 number and I'll walk you through it.
• 30:52
  If you're a consumer, I absolutely love talking about this stuff.
• 30:55
  I do it all day long, but as far as ceramic coating the car,
• 30:59
  there's a lot that goes into it.
• 31:01
  And not only that, Don, back when you were polishing cars with your
• 31:04
  DuPont number seven, you were using a rotary polisher and a wool pad.
• 31:08
  I already know the answer to this because that's what they had then.
• 31:10
  Right?
• 31:11
  He's like Mr.
• 31:12
  Miyagi.
• 31:13
  Oh, those old rubbing compounds.
• 31:15
  gotcha.
• 31:16
  Yeah.
• 31:16
  I was raised up in the day when you used a polisher and the compound or
• 31:20
  polish, whatever you're using, you had this very, very high chance that
• 31:24
  you were going to burn the paint.
• 31:25
  Back then the paints weren't as good as they are.
• 31:28
  Say what you will about water based paint.
• 31:30
  Honestly, I see no trouble with them.
• 31:31
  I really don't, but yeah, those machines were so fast and they were so powerful.
• 31:37
  They would just burn right through the paint.
• 31:38
  So I never trusted myself with one and I never trusted those machines.
• 31:42
  So yeah, I basically young, dumb and all muscle, no brains.
• 31:47
  Let's just.
• 31:47
  Polish it out and we got it done.
• 31:49
  It wasn't until years later that I literally was taught how to use a
• 31:53
  buffer by the McFlyers wax company of all people, they literally
• 31:56
  brought me in to do a photo shoot.
• 31:57
  And okay, Don, let's get the buffer.
• 31:59
  Oh God, do we have to use a buffer?
• 32:01
  Oh, how do you do it?
• 32:02
  My hands, you know, right here.
• 32:04
  And, oh, no, no, no, come on, we'll show you how to use a buffer.
• 32:07
  You're never going to burn paint with this buffer.
• 32:08
  It's a brand new type of buffer.
• 32:10
  Oh, really?
• 32:11
  And yeah, they showed me that buffer technology, like
• 32:13
  everything else, had evolved.
• 32:15
  And that was what gave me the confidence.
• 32:16
  You know, Don's not alone in this camp.
• 32:18
  And he found out recently that I still don't use a buffer, and
• 32:21
  went out of his way to get me one.
• 32:23
  And then I got to learn how to use it.
• 32:24
  But I still do it the old fashioned way, but I also grew up and still
• 32:28
  use products that require that more genteel approach where it's
• 32:32
  like, you need to do it by hand.
• 32:34
  You need to spend time with the car.
• 32:35
  It is a system.
• 32:36
  They do work together.
• 32:37
  Things like that.
• 32:38
  My fear too is with some of these other products is man, the minute I
• 32:41
  put the buffer on there, I'm going to end up burning the paint or someone
• 32:44
  to have some sort of adverse reaction.
• 32:45
  So it's sort of like, I learned how to do it a certain way and
• 32:47
  it works and it comes out great.
• 32:49
  So I'm going to keep doing in that way till maybe I switched
• 32:51
  to a different product.
• 32:52
  You guys are.
• 32:52
  Fun.
• 32:53
  This is just a fun conversation.
• 32:55
  My gosh.
• 32:55
  Okay.
• 32:56
  Polishers.
• 32:57
  So back then we had rotary polishers, right?
• 33:00
  And you're right.
• 33:00
  Those are more dangerous of a polisher because it's just going in a forced
• 33:04
  rotation and it creates a lot of heat.
• 33:06
  You sit in one spot for too long.
• 33:08
  You could burn right through there.
• 33:09
  Also body shops.
• 33:11
  They still use those predominantly.
• 33:12
  So they'll do a body repair.
• 33:14
  They put paint on the car.
• 33:15
  They use their 3m in the purple bottle, which just.
• 33:19
  Fills everything and it looks magical when you leave the body shop, wash
• 33:23
  the car twice, and it looks like a tiger stripes all over the car.
• 33:26
  And those are called holograms.
• 33:28
  Your paint is supposed to be a very flat surface.
• 33:30
  So if that polisher head gets turned up to the side and it's
• 33:33
  kind of cutting a little divot.
• 33:35
  And so as you move your head around in the sun, that's what those are.
• 33:38
  But gosh, they've come a long ways with polishers.
• 33:41
  Now, when I started there was Porter cable was kind of upgrade and
• 33:46
  there was something called cyclo.
• 33:47
  So the cyclo is the two little pads.
• 33:50
  They made those for polishing aluminum trailers originally back in the, I
• 33:54
  believe the late fifties, then the Porter cable came into play as an orbital
• 34:00
  polisher, I think it's like 24 is the model and it's a little sander, but
• 34:06
  it has about a seven millimeter throw.
• 34:08
  So it has a very small throw.
• 34:10
  I bought a Fez tool, R O F E Q one 50, which is both a forced rotation.
• 34:16
  And an orbital.
• 34:17
  Later Flex came out with a similar polisher that's a lot
• 34:21
  more known in our industry.
• 34:22
  Woodworking tools.
• 34:23
  But that Fez tool is an army tank, I'll tell you what.
• 34:25
  That is a really cool machine that I have.
• 34:27
  Fast forward a little bit more.
• 34:29
  Jason Rose was one of the big people from Aquires.
• 34:31
  I don't know if that's who taught you to polish, but he's at Rupes now.
• 34:34
  I'm doing a training class with him in Colorado in a couple months.
• 34:38
  Yeah, they have a beautiful facility up there.
• 34:40
  They came out with like a really big game changer in the entire world of polishing.
• 34:44
  The 21 millimeter long throw polisher.
• 34:47
  So now it's not a forced rotation, but that orbit is 21 millimeters, which
• 34:53
  really has a lot more travel and you can get a lot more correction done.
• 34:58
  And it's a lot safer.
• 34:59
  I venture a guess you could put that polisher in a brand new person's hand.
• 35:04
  And, you know, as long as they don't have something that they're going to
• 35:06
  run into or go over trim, maybe really anybody could polish for that thing.
• 35:09
  It's really, really nice.
• 35:11
  And you've got to try to hurt the paint with it.
• 35:13
  As we've talked about the evolution, not only of polishers and equipment
• 35:17
  and gear, but the chemicals themselves, we're also starting to see an evolution.
• 35:21
  In the way we paint cars, and there's one company in particular that is taking a
• 35:26
  step completely away from paint and going to wrapped cars from the factory, and
• 35:30
  you're seeing more and more wrapped cars on the road because of the porous nature
• 35:35
  of paint, which we already understand.
• 35:37
  Wrap is even worse.
• 35:38
  Then you get a chemical that gets underneath of it, maybe
• 35:41
  starts messing with adhesive.
• 35:42
  Has owners probably taken into account wrapped cars?
• 35:45
  Have you developed products specifically for them?
• 35:48
  And again, your warranty, because wraps are so much more sensitive than paint is.
• 35:53
  We don't sell a vinyl wrap product ourself, so we certainly
• 35:58
  couldn't put a warranty on it.
• 35:59
  Plus, I don't think other than whatever comes from the manufacturer
• 36:02
  of those is going to be viable.
• 36:04
  If I had a car that was vinyl wrapped, instead of putting a ceramic coating on
• 36:08
  it, I would just wash it regularly and use some of the ceramic detail spray
• 36:12
  and you would be really good and protect and just use it every time you wash it.
• 36:16
  So you can use a ceramic coating on Yeah, you can.
• 36:20
  I've seen a lot of guys put it on like rally stripes on some of the cars, you
• 36:24
  know Even like a matte finish it doesn't add an extreme gloss to it It just keeps
• 36:28
  a nice sheen maybe makes it a little bit darker in color a little bit richer But
• 36:32
  it does still offer some protection on there for you It offers some UV protection
• 36:36
  from fading and a lot of other things I was alluding to the one manufacturer
• 36:40
  that is now starting to wrap their cars from the factory and that's the Tesla.
• 36:43
  And so that invites us into a conversation about EVs.
• 36:46
  And both Don and I have heard that there are some unique properties to
• 36:50
  EVs, especially non hybrid pure EV vehicles, where they're actually doing
• 36:55
  some advanced body and chassis grounding.
• 36:58
  And so it has these interesting ionization properties where people
• 37:02
  are claiming that wax actually doesn't adhere to the bodies of these EVs.
• 37:07
  So I'm wondering there, Have you come across this?
• 37:10
  Is this myth?
• 37:10
  Is this fact?
• 37:11
  Are there challenges with EVs, especially with the owner's pride products?
• 37:15
  I've not heard anything about this.
• 37:17
  Kind of makes me think of like, if you have a boat that's sitting
• 37:20
  out in the ocean, you have that chunk of zinc that sits on the
• 37:22
  back of it, you know, in the water.
• 37:24
  But I, I don't really know.
• 37:25
  I've got, I haven't seen any Teslas.
• 37:27
  Clang it around a chunk of zinc behind it.
• 37:30
  It would be a good solution though, wouldn't it?
• 37:32
  Now that you mentioned it, we've myth busted that.
• 37:36
  Thank you, Dan.
• 37:36
  I have heard however, on airplanes, because we have some guys that do
• 37:40
  airplanes and I have heard that there are some components on an airplane
• 37:44
  that you don't want to put coding on.
• 37:47
  I have never coded an airplane personally, never even actually been
• 37:50
  involved in detailing of an airplane.
• 37:52
  So I don't know that.
• 37:53
  And as far as a wax sticking on some kind of a surface.
• 37:56
  I would imagine it's going to sit on top of a surface until it melts off.
• 38:00
  It doesn't just magically get pushed off.
• 38:02
  I wouldn't think.
• 38:03
  I wouldn't think.
• 38:04
  But I think a ceramic coating is going to be superior over a wax every time.
• 38:09
  And it's an interesting dilemma that Tesla is specifically faced with, because
• 38:12
  as we know, they've had issues where the paint is literally falling off the cars,
• 38:16
  which is why they're going to wraps.
• 38:17
  And you know, there is a cheaper side to that from a cost perspective too.
• 38:22
  I mean, there's a lot of speculation of what the heck is really going
• 38:24
  on, It does lend itself to a very interesting question about, well,
• 38:28
  do other EVs suffer these problems?
• 38:30
  You know, what are we faced with now as we're starting to
• 38:33
  change the way cars are built?
• 38:34
  And the paints of today, as you already said, are different than the lacquer
• 38:38
  paints of a Packard of the 1930s.
• 38:40
  I mean, those paints will stand the test of time, and then some.
• 38:43
  So, It's really interesting how all this is changing and playing out.
• 38:47
  And then, okay, Elon.
• 38:48
  So he wants to be putting wraps on cars for goodness sakes.
• 38:51
  Now he brings out his truck and it's like you're DeLorean.
• 38:53
  It's a, you know, all stainless steel.
• 38:55
  You guys are going to have to make a product for that.
• 38:57
  I know.
• 38:58
  I mean, obviously the end caps of a DeLorean are a
• 39:01
  urethane product with paint.
• 39:02
  I mean, honestly, DeLorean people for the most part use household products.
• 39:06
  They use Bar Keeper's Friend is one of the biggest ones that
• 39:09
  they grain the DeLorean with it.
• 39:11
  There's one guy out there who uses.
• 39:13
  Pledge of all things.
• 39:15
  He literally grabs his pledge and sprays it on there and he wipes with
• 39:19
  the grain and he says, it looks great.
• 39:21
  The trouble with him is he'll pledge up his car wherever we meet.
• 39:24
  And then we go to destination B and by destination B, his car is just completely.
• 39:31
  Slathered in dirt and dust and grime because that pledge of
• 39:35
  just attracting everything to it.
• 39:36
  I guess at least it smells lemony fresh.
• 39:42
  Yes, that's true, but we try to avoid lemon references to DeLoreans.
• 39:47
  We try to get away from that, you know, we have enough problems already.
• 39:50
  This is an interesting dilemma.
• 39:51
  It maybe wasn't a big deal 40 years ago, but If Cybertrucks are going to
• 39:55
  be as popular as people think they are, now we got an issue of carrying and
• 39:59
  feeding for a stainless steel finish.
• 40:01
  But is there anything you recommend either from your product line that
• 40:05
  would be good or the stainless that maybe we don't know about?
• 40:08
  My wife uses EcoWash on our stainless steel appliances and
• 40:11
  it works really, really great.
• 40:12
  So I'm going to say EcoWash for one.
• 40:14
  Number two, What the heck do you put on a stainless steel?
• 40:18
  That's a great question.
• 40:19
  I had an interview with Carlotta Champagne and she was talking about hers and I
• 40:23
  think she said that she uses oven cleaner.
• 40:25
  Yeah.
• 40:25
  And I just saw a really interesting discussion about this in a detail forum
• 40:29
  and they were talking about because these things are stainless steel,
• 40:32
  it's such a hard metal, we have a metal coating and I don't really know
• 40:36
  how viable it'll be if it can really grab onto that really hard surface.
• 40:41
  Maybe paint protection film is the way to go on these things.
• 40:43
  So you're basically wrapping it at that point.
• 40:45
  Yeah.
• 40:46
  You know, what's interesting is I think the stainless steel of the DeLorean 40
• 40:49
  years ago is a different caliber and quality of stainless steel of what's
• 40:53
  being put out today, because I've been around Don's car, I've driven his car.
• 40:57
  You know, we were.
• 40:57
  Tooling around and hooning in it, but the difference is that when you would
• 41:01
  open and close the doors, you touch it.
• 41:03
  It didn't have that marring effect.
• 41:05
  It didn't leave a lot of handprints.
• 41:06
  You know, you look at a modern appliance in your kitchen and the minute you touch
• 41:10
  your dishwasher, my hands weren't dirty.
• 41:12
  Why does it look like this?
• 41:13
  And so people are saying the same thing about the quality of the
• 41:16
  stainless on the cyber trucks.
• 41:17
  The ones that are running around the day one additions that are out there.
• 41:20
  What we really need is that anti marring, anti fingerprint protection more than
• 41:25
  anything, because stainless clean, dirty, or otherwise, it's really hard to tell.
• 41:30
  I'll tell you one product that everybody wants, or they try to get
• 41:34
  from their appliance cleaning stuff.
• 41:36
  Are those little wipes that come out of the plastic baggie?
• 41:40
  My God, we could sell those all day long to DeLorean people because
• 41:43
  then they've got their little wipe.
• 41:44
  They just wipe it and they're done.
• 41:46
  They throw away the little cloth versus, Oh my God, I gotta pull out the Windex.
• 41:49
  I gotta pull out the paper towels.
• 41:51
  I gotta make sure the graining is right.
• 41:52
  If some company out there would develop that, I guarantee
• 41:55
  it would sell pretty well.
• 41:56
  Especially, like I say, with Cybertruck coming out, if it's
• 41:59
  really stainless, yeah, you're going to have more interest in it.
• 42:02
  Writing down the note right now.
• 42:04
  Yeah, I see that.
• 42:05
  Yeah.
• 42:05
  One thing I was wondering, Dan, coming from a detailing background, OP offers
• 42:10
  the opportunity to become an installer.
• 42:12
  Tell us about that.
• 42:13
  How do we become an OP pro?
• 42:15
  We have a network of authorized installers to become an installer.
• 42:18
  You have to have a business license and insurance, you know, be running
• 42:21
  a legitimate business because we're selling a compliant warranty program.
• 42:24
  We reach out and Have a phone interview, get a feel for what
• 42:28
  they need and what they're looking for and what problems they'd had
• 42:31
  before and see how we can fix it.
• 42:33
  And if we're a good fit, if it's a good fit, both ways, they have to buy a
• 42:36
  starter kit and they get listed on our installer map and they have a private
• 42:40
  group and we offer business coaching.
• 42:43
  Inside of our network, which is really cool.
• 42:46
  You obviously wear many hats at owner's pride and one of your other jobs is
• 42:50
  the host of the Owner's Pride podcast.
• 42:52
  Now tell me, for those of us that are hearing about this for the
• 42:54
  first time, is this show just about like waxes and polishing?
• 42:58
  Like are you going off the deep end talking about this kinda stuff
• 43:00
  or what's the show all about?
• 43:02
  So with Owners Pride podcast, and I've been doing a podcast
• 43:06
  essentially since about 2017.
• 43:07
  When I came to this company, they wanted me to do one here
• 43:10
  as well, instead of just.
• 43:12
  Being four detailers and like staying in a really small niche group.
• 43:16
  I have a lot of connections to people and I I'm able to bring in,
• 43:21
  you know, I've had Alan Sir, Jr.
• 43:23
  On Paul Page, who's the voice of the new 500.
• 43:25
  I've had Mike Michalowicz, Joey Coleman, Marcus Sheridan.
• 43:29
  These are all authors.
• 43:30
  A couple of Playboy models have been on here that have
• 43:32
  really neat car collections.
• 43:33
  So we've kind of expanded and opened this thing into more of
• 43:37
  all things, auto enthusiasts.
• 43:39
  The reason that we do that is we can touch different people and it puts our name
• 43:44
  and brand right in front of their face.
• 43:45
  Gosh, stories of people who are successful and have done really
• 43:49
  great things or written great books.
• 43:50
  They're just incredible guests to have.
• 43:52
  Well, then we'll treat this as an unofficial crossover and maybe
• 43:55
  you'll see us on one of the Owner's Pride episodes in the future.
• 43:58
  Oh my goodness.
• 43:59
  Absolutely.
• 44:00
  I would love to have that happen.
• 44:02
  When we look at this, this movie, Long journey that you've had in the world of
• 44:06
  detailing and now with owner's pride and the business development side of things
• 44:09
  and the podcast and everything's going on.
• 44:11
  You got a pretty full plate.
• 44:12
  So what's next, Dan?
• 44:14
  What's next for you?
• 44:15
  What's next for owner's pride?
• 44:16
  Anything you could share with us?
• 44:18
  Some spoilers maybe?
• 44:19
  I've been working really hard on building a structured coaching
• 44:23
  program in owner's pride.
• 44:25
  And um, I got certified with Mike Michalowicz fix this next.
• 44:28
  It's just such a great system.
• 44:30
  And all of the people who do coaching in our space, kind of like the podcast,
• 44:34
  they do it in a group where you maybe watch videos or you go to a group thing.
• 44:39
  And they're really just pushing marketing stuff and trying to take people's money.
• 44:42
  You know, we charge a very fair price.
• 44:44
  And what we do is we use a tool to assess.
• 44:47
  And find the most vital need of a company.
• 44:49
  And then we work together to set a plan that we can measure and
• 44:53
  nurture and follow through to repair whatever that problem is.
• 44:57
  And then we move on to the next thing.
• 44:59
  All the while, you know, we're still putting all of the components in
• 45:02
  the business, but it's very focused on fixing one problem at a time.
• 45:06
  Because I think a lot of business owners Biggest problem is they don't
• 45:09
  know what their biggest problem is.
• 45:10
  Well, Dan, we've reached that part of the episode where we like to ask our
• 45:13
  guests any shout outs, promotions, or anything else you'd like to share
• 45:16
  that we haven't covered thus far.
• 45:18
  Out of everything that we do, my favorite part of it is I get to really help a lot
• 45:23
  of them, younger people who are newer in business, start to realize their true
• 45:26
  potential and actually grow and scale a business and take care of their family.
• 45:30
  Because this is such a blue collar industry, a lot of people start, if
• 45:34
  you have a bucket and some soap and a towel, you can have a detailing business.
• 45:38
  Essentially.
• 45:38
  A lot of the guys focus so hard on becoming the best polisher and being
• 45:43
  the technician that they really skip over the business side of it.
• 45:46
  And we can come in and we help these guys realize the business.
• 45:50
  And then they actually scale their business.
• 45:51
  And there's not a lot that's more rewarding for me out
• 45:54
  of this industry than that.
• 45:55
  If you do have a small business and you're interested in any of that
• 45:58
  side, you can go to ownerspride.
• 46:02
  fixthisnext.
• 46:02
  com and you can take the assessment and we can either work together
• 46:05
  or you can just find out what's going on with your business.
• 46:07
  Second, Owners Pride podcast.
• 46:09
  It's available on YouTube and everywhere that you can listen to a podcast.
• 46:13
  Please do check it out.
• 46:14
  Ownerspride.
• 46:15
  com is our website.
• 46:17
  You can go there and get products.
• 46:18
  You can find an authorized installer.
• 46:20
  You can apply to become an installer.
• 46:22
  I think that's about that.
• 46:24
  Owner's Pride carries a comprehensive line of professional finish care
• 46:27
  products for owners who want to protect their investment, maximize value,
• 46:31
  and maintain a lasting impression.
• 46:34
  With decades of scientific research combined with a field experience
• 46:38
  in professional auto detailing, they have developed the ultimate
• 46:41
  in cleaning, protecting, and maintaining the finish of your
• 46:44
  vehicle, boat, motorcycle, RV, or ATV.
• 46:48
  A better than showroom shine with ten times the surface resilience and
• 46:52
  owner's pride finish will outshine and outperform your expectations, guaranteed.
• 46:58
  Shop their entire line of interior and exterior detailing kits, ceramic
• 47:02
  coatings, rinseless wash, and more.
• 47:04
  Professional wheel and tire brushes, microfiber edgeless towels by visiting
• 47:09
  www.ownerspride.com or following them on social media at Owners Pride Club
• 47:17
  on Twitter, at owners price Care, on Facebook at Op Care on Instagram, and be
• 47:25
  sure to check out their YouTube channel as well as the Owner Pride Podcast.
• 47:30
  Everywhere you stream or listen.
• 47:32
  With that, Dan, I can't thank you enough for coming on BreakFix and sharing your
• 47:35
  story and educating us on owner's pride.
• 47:38
  I'm actually really excited to try out some of the new products
• 47:41
  that I'm learning about here.
• 47:42
  I have a new way of thinking about things.
• 47:44
  I've got some things I want to experiment with.
• 47:46
  So this has really been exciting to take a deeper dive into the world of car care.
• 47:50
  And I really thank you for sharing your knowledge with us and with our audience.
• 47:54
  Absolutely.
• 47:54
  Thank you so much.
• 47:55
  I had a blast.
• 47:56
  Good to meet you, Dan.
• 48:02
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• 48:06
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• 48:09
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• 48:11
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