Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Selling Digital Agency, Partner Commissions, Prospect Silence | #AskSwenk | Ep #120
What You Should Do (And Shouldn't Do) When Selling Digital Agency
In episode thirty four of #AskSwenk, I discuss what you should do (and shouldn't do) when selling digital agency, plus how to compensate referral agencies and how to follow-up when a prospect goes dark.
{1:08} Amy asked: "I'm in negotiations to sell my marketing agency. What should I be aware of? Pitfalls to avoid?"
You need to determine why is the other agency or business interested in buying your agency?
Revenue?
Location?
It's important to figure this out for the leverage of your agency and make sure to ask them the same…
The skinny
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