Trust, Traceability, and the Future of U.S. Cotton with Daren Abney
In this episode of Conservation Stories, host Tillery Timmons-Sims talks with Daren Abney, Executive Director of the U.S. Cotton Trust Protocol, about the evolving world of cotton production, sustainability certification, and the challenges facing today’s growers. Drawing on 17 years of industry experience, Daren breaks down how cotton moves from West Texas fields through a global supply chain, often passing through 12–15 hands before reaching consumers.
The conversation explores how the Trust Protocol is helping brands trace cotton back to specific farms, using technology and data—not…
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