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The Direct Booking Strategy Every Host Needs in 2026 | Becky Ward
Direct bookings are more valuable than ever in 2026 – and Becky Ward, CEO of Simply Owners, breaks down exactly how hosts and property managers can win more of them without relying on the OTAs.
In this episode of the Host Planet Podcast – powered by Lodgify – Becky shares the Simply Owners story, why accessible properties are converting more direct guests, how SEO and GEO strategy plays into visibility, and the biggest mistakes hosts make when they try to "go direct" without a real plan.
We also cover the upcoming Host Planet Roadshow in Nottinghamshire, where Simply Owners is the Event…
The skinny
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