Latest / The Business of Jiu Jitsu
Ep. 75 - Jeff Shaw - Bellingham BJJ
In this episode, I sit down with Jeff Shaw of Bellingham BJJ.
Jeff shares how he built a Jiu Jitsu academy that he runs based on his own compass. Which incidentally exploded in popularity within the first few months of opening, creating a wait list. We talk about building a culture that attracts the right people and repels the wrong ones.
But the real gold? Jeff breaks down his onboarding process and world class foundations program. If you want to help new students succeed and actually stick around, don’t miss this part.
Topics we cover:
Running your academy on your own compass
Designing a…
The skinny
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