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The Donor Flow Problem No One Talks About
Key Takeaways:
The Donor Flow Framework moves donors through four stages: Aware, Interest, Connect, and Act. Awareness and interest are often handled well, but true giving comes when people feel personally connected.
The real gap is in the Connect stage. Without structured opportunities for meaningful interaction, donors may like your work but won’t feel invested enough to take action.
Small, consistent, and low-risk events like lunches, behind-the-scenes tours, or after-hours experiences turn interest into real relationships. Regular, predictable opportunities make engagement repeatable and…
The skinny
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