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74: The key to building trust online · Online Business Uncovered: Simple Strategies for Female Entrepreneurs

• 0:00
  SPEAKER_00: Hello and welcome to the Digitally She Does It Show.
• 0:03
  SPEAKER_00: This is episode 74, and in today's episode, I'm going to be talking about how to build trust in the online world.
• 0:11
  SPEAKER_00: So let's jump right in and let's get started.
• 0:20
  SPEAKER_00: Welcome to the Digitally She Does It Show.
• 0:23
  SPEAKER_00: I'm your host Karen and I'm here to lift the lid on what it actually takes to create a successful business.
• 0:30
  SPEAKER_00: If you are an ambitious creative ready to build a business on your own terms and without compromise, then this podcast is perfect for you.
• 0:37
  SPEAKER_00: With my award-winning approach to marketing and expert knowledge in creating online courses, this show will leave you feeling inspired, energized, and ready to bring those big dreams to life.
• 0:48
  SPEAKER_00: Join me each week for a dose of motivation and marketing know-how, along with actionable step-by-step strategies to help you accelerate your businesses' growth.
• 0:57
  SPEAKER_00: So let's dive in and don't forget to subscribe to all my upcoming episodes which drop every Wednesday.
• 1:12
  SPEAKER_00: I am your host Karen and I really appreciate you hitting the play button to listen to today's episode.
• 1:18
  SPEAKER_00: Now, in today's episode, I'm going to be talking about the all-important trust and how to build it online.
• 1:26
  SPEAKER_00: Before I do, I just want to tell you about an upcoming workshop that I will be hosting at the end of this month, January the 31st, at 11am UK time.
• 1:39
  SPEAKER_00: Now, this workshop is called Crafting Your Digital Identity, and the sort of purpose of the workshop is to help you to craft an identity that is powerful and compelling that will help you to stand out in the online world.
• 1:57
  SPEAKER_00: Because let's face it, we all know it's important that in amongst all the noise that's out there, we need to stand out, and we need to be unique and individual, and we need to convey our difference.
• 2:09
  SPEAKER_00: And the way we do this is in how we show up, how we behave, and how we look, and this is what this masterclass is going to be covering.
• 2:19
  SPEAKER_00: So I'm going to be diving deep in the essential elements of defining your brand essence.
• 2:26
  SPEAKER_00: We're going to be looking at our values and what your unique selling proposition is, so that USP, because these are the building blocks for creating a rock solid foundation that's going to elevate your online presence.
• 2:41
  SPEAKER_00: So if you are a digital entrepreneur, you're an online seller, a creative, or you're just simply somebody that wants to start selling online, then this is the workshop for you.
• 2:56
  SPEAKER_00: Now to book your place, you need to head over to my website www.pink-lemondigital.com forward slash workshop.
• 3:07
  SPEAKER_00: Go book your place.
• 3:08
  SPEAKER_00: There are limited spots available, and that's going to be running on the 31st of January at 11am UK time.
• 3:18
  SPEAKER_00: Okay, so let's get back to today's episode.
• 3:20
  SPEAKER_00: And today I'm talking about trust and why it is important in the online space and what we need to do to build that trust.
• 3:32
  SPEAKER_00: Because if you are a digital entrepreneur, an online seller, you're somebody that's looking to connect with your audience online, you have to build the trust.
• 3:43
  SPEAKER_00: Trust is key.
• 3:45
  SPEAKER_00: People are not going to buy from you, they're not going to listen to you if you do not have trust.
• 3:52
  SPEAKER_00: And so, as digital entrepreneurs, we need to focus on ways that we can build that trust with our audience so that they can buy into what it is that we're talking about.
• 4:04
  SPEAKER_00: So today I want to just talk about, like say, why it's important and what we can do to authentically build that trust online.
• 4:15
  SPEAKER_00: Okay, so let's start by talking about why it's important.
• 4:19
  SPEAKER_00: Now, in business, we all know or we should know that in order to build that no like and trust, there are things that we have to do.
• 4:28
  SPEAKER_00: We have to show up in a specific way, we have to be authentic, we have to be truthful, we have to be honest, and we have to present our businesses in a way that it's there to serve.
• 4:41
  SPEAKER_00: Now, long gone are the days where we're coming across these icky salesmen.
• 4:46
  SPEAKER_00: Now, I know there are business entrepreneurs out there that still use tactics and strategies that are a little bit icky that we would obviously give a wide berth to, but we don't want to be those people, we want to be the entrepreneur, the business that our audience wants to listen to, and so building trust is essential to building credibility because people buy from people that are credible.
• 5:14
  SPEAKER_00: So when we're thinking about trust, we need to also take into account that trust leads to credibility, which is why it's important.
• 5:23
  SPEAKER_00: Because let's face it, we all want to be credible now.
• 5:26
  SPEAKER_00: In the online world, there are so many people vying for our audience attention, there is so much noise online, so we need to establish credibility because that's what's going to be crucial for not only attracting new customers but retaining them as well.
• 5:45
  SPEAKER_00: Now, the other thing that trust does it encourages customer loyalty because trust is the bedrock.
• 5:52
  SPEAKER_00: Someone's not gonna stay loyal to your business and go back time and time again and keep buying from you if they don't trust you.
• 5:59
  SPEAKER_00: So we have to establish that trust in order to build loyalty with our customers.
• 6:05
  SPEAKER_00: When we establish trust with our audience, we can build more meaningful connections because it creates a sense of authenticity that ultimately is going to resonate with our customers.
• 6:18
  SPEAKER_00: So this is going to then lead to more genuine relationships that then sort of feeds into that customer loyalty as well.
• 6:26
  SPEAKER_00: It's also going to help us to make more sales because trust is a powerful driver of conversion.
• 6:32
  SPEAKER_00: Customers are more likely to buy from us or to engage with us when they trust us, and also building trust with our audience is going to enhance our reputation and image.
• 6:47
  SPEAKER_00: You are creating a brand, it doesn't matter if you are a solopreneur or you have a team of people.
• 7:07
  SPEAKER_00: Your customers are buying into.
• 13:41
  SPEAKER_00: Consistency is about how you show up, it's about your messaging, it's about doing what you need to do on a daily, weekly, monthly basis to generate the results that you need in your business.
• 13:56
  SPEAKER_00: Consistency is about showing up for your audience, being there to serve them.
• 14:02
  SPEAKER_00: It's also about your branding and how you are being visually represented online and making sure that everything is consistent and cohesive right across all of your brand assets.
• 14:14
  SPEAKER_00: So from your website to your social media to how your brand image is looking, to your tone of voice, to the way you communicate with your audience.
• 14:25
  SPEAKER_00: So we need to be consistent because consistency builds trust, it builds reliability, and if people know that they can rely on you because you are consistent in what you're doing, then that is going to lead to them trusting you.
• 14:40
  SPEAKER_00: So I think consistency is another component that builds trust online.
• 14:46
  SPEAKER_00: The other thing I think is really important, and I sort of touched on this earlier, is transparency.
• 14:52
  SPEAKER_00: I am a big believer in being transparent.
• 14:56
  SPEAKER_00: There are way too many businesses out there that try and hide behind things and they're not transparent in their efforts.
• 15:05
  SPEAKER_00: Transparent communication is a trust-building superpower because it is so rare, and this is where you are being really clear about your products, being really clear about the services that you offer, and also about your policies as well.
• 15:22
  SPEAKER_00: You're managing those expectations so your customers are not gonna stumble on something that is going to rock them.
• 15:30
  SPEAKER_00: Being open and being honest in your communication is what builds that credibility, and it's what also establishes a really strong rapport with your audience, which is then going to lead to building trust.
• 15:45
  SPEAKER_00: Make sure that in whatever you do, be transparent, be open, be honest, because that is something that your audience are going to appreciate.
• 15:54
  SPEAKER_00: Sometimes things go wrong, and rather than covering up and making excuses, be honest about it.
• 16:01
  SPEAKER_00: Because I personally don't think there's enough honesty in the world, and I think if you are honest, you are open, you are transparent, then you really can't go wrong.
• 16:10
  SPEAKER_00: So another way to build trust online is by delivering quality, quality content, quality services, delivering on the promises that you are making to your audience.
• 16:25
  SPEAKER_00: Not only meet expectations, but actually exceed expectations in what you do.
• 16:30
  SPEAKER_00: Because if you do that and you go the extra mile with your audience or with your clients, then they are going to want to shout about you to everyone, they are going to leave you reviews and they're going to deliver you testimonials that you can then use in your marketing.
• 16:48
  SPEAKER_00: If you're going to do something, do it properly, do it to a high level, and then that is what's going to generate you repeat business.
• 16:58
  SPEAKER_00: It's something that in my branding studio I've always tried to do.
• 17:03
  SPEAKER_00: I always sort of look at projects as okay, the client needs X.
• 17:08
  SPEAKER_00: What can I do in order to take it to the next level?
• 17:13
  SPEAKER_00: So, for example, if a client comes to me because they need a website, then the environment that I'm building that website in is just as important as the website itself.
• 17:24
  SPEAKER_00: So it's always about right, okay, they need a website.
• 17:28
  SPEAKER_00: Why do they need a website?
• 17:30
  SPEAKER_00: And how can we drive traffic to this website to make it work for them?
• 17:34
  SPEAKER_00: So it's not just about taking on that project as a website because there are lots of website designers out there, just as good as maybe what I am, but what I do, what I try and do that I think is taking it to that next step, giving them more than maybe what they anticipated, is helping them to make that website work for them, so they're not wasting their money, they are getting a return on their investment.
• 18:01
  SPEAKER_00: And I've always tried to do that in whatever service that I deliver.
• 18:06
  SPEAKER_00: People come to you because they have a need, but actually, often what they need they're not asking you for.
• 18:12
  SPEAKER_00: So if somebody is coming to me for a website, well, actually, what they need is a tool that's gonna drive leads, that's gonna market their business, that's gonna show them in a way that is going to attract their audience that they want to work with.
• 18:27
  SPEAKER_00: But they're asking me for a website, it's just delivering that little bit more that's gonna wow your audience, and if you can do that, then you can build that trust.
• 18:38
  SPEAKER_00: And then finally, a really powerful way to establish trust online is by positioning yourself as the authority in your field.
• 18:48
  SPEAKER_00: Now, the way that you can do this is by delivering educational content and expertise, and if you are delivering a service, you're selling a product, then you have expertise in abundance.
• 19:02
  SPEAKER_00: So, what can you create that is going to educate your audience and give them something that they currently do not have?
• 19:11
  SPEAKER_00: Now, it might be that you deliver educational videos on how to do something, it might be that you jump behind a podcast a bit like myself, where you give value, you help people in a certain field that you know of.
• 19:28
  SPEAKER_00: Whatever it is that you do, delivering expert content is going to build trust because what it does is showcases you as the authority, and when we are looking to stand out online and to be seen and to be heard, it's going to boil down to what we're delivering.
• 19:48
  SPEAKER_00: So if you can create a channel of some kind where you are given value, then you will build that trust and you will attract your audience.
• 20:01
  SPEAKER_00: Now I've been delivering this podcast now for I think just what what am I?
• 20:06
  SPEAKER_00: I'm I'm episode 74.
• 20:09
  SPEAKER_00: So essentially just under a year and a half, and it has done wonders for building my audience, and it's done wonders also for building trust because I jump behind my microphone every single week and I talk on a topic and I share my insights, I share my value, I share my expertise, and I'm we're not really asking anything in return, just that you listen, and hopefully, by the end of every episode, you will take away a little golden nugget that you can then implement into your business, or maybe I've given you an insight or a perspective that you didn't have before.
• 20:48
  SPEAKER_00: But either way, I'm building trust.
• 20:50
  SPEAKER_00: So I think if you are looking to establish yourself online and you are looking to build an audience and generate conversions so that people buy what it is you have to offer, then position yourself as an expert in your area by delivering valuable educational content because it is so incredibly powerful, and it will really put you head and shoulders above your competition, and it will really help you to stand out.
• 21:22
  SPEAKER_00: Building trust online is a journey, it takes time, it's not a destination, it's not something that once you've achieved, you stop doing.
• 21:52
  SPEAKER_00: That is how you'll build the trust that you need in order to serve your audience.
• 21:58
  SPEAKER_00: Thank you so much for taking the time to listen to today's episode.
• 22:02
  SPEAKER_00: I hope you found this episode of value, and of course, please feel free to share it with others who you may think will also benefit from listening to today's episode.
• 22:12
  SPEAKER_00: If you are feeling inspired and would like to know more about how you can work with me, then head on over to my website www.pink-lemondigital.com to find out more.
• 22:26
  SPEAKER_00: I will be back next week with another episode, but until then, have a great week.
• 22:33
  SPEAKER_00: I hope you enjoyed this episode of the Digitally She Does It Show.
• 22:37
  SPEAKER_00: Don't forget to check out the show notes for all the links and resources mentioned in today's episode.
• 22:42
  SPEAKER_00: New episodes drop every week on a Wednesday, so why not rate and subscribe so you never miss an episode?
• 22:48
  SPEAKER_00: Thank you for tuning in today, and I will see you next time.