Why Most Businesses Fail at Marketing—and How to Fix It
This episode of Black Men Sundays is a no-nonsense marketing masterclass with John Dwyer (JD), founder of the Institute of WOW and the strategist behind campaigns for Michael Jordan, Disney, KFC, Warner Bros., and Jerry Seinfeld.
JD breaks down why most businesses fail at marketing, why discounting is a losing game, and how direct-response and incentive-based strategies can generate massive, immediate demand. From global campaigns to simple ideas that produce avalanche-level leads, this conversation is a blueprint for entrepreneurs who want customers now—not excuses.
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The skinny
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