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Overcoming Failures to Create Huge Success in Business with Scott Aaron · Reclaiming Consciousness

• 0:00
  SPEAKER_03: My father ended up unbeknownst to him, partnered with a scam artist.
• 0:04
  SPEAKER_03: And my dad got caught up in a$9.5 million insurance fraud case.
• 0:10
  SPEAKER_03: We expected house arrest.
• 0:12
  SPEAKER_03: It was kind of like what was alluded to us.
• 0:15
  SPEAKER_03: And then basically sentencing came and he was sentenced to two and a half years in federal prison.
• 0:20
  SPEAKER_03: People ask me the question all the time Do you wish you could change anything in your timeline?
• 0:24
  SPEAKER_03: And I would say no, because my personal timeline has led me to right now.
• 0:30
  SPEAKER_03: I had to learn the side effects of being codependent, but also getting bullied and picked on because that also became an anchor for me to share that story.
• 0:43
  SPEAKER_02: Welcome to Reclaiming Consciousness.
• 0:45
  SPEAKER_02: I'm Elise Bassine, trauma and breathwork expert and creator of the Metamorphosis Method, the only methodology bridging the gap between spiritual healing and clinical trauma work.
• 0:55
  SPEAKER_02: For many years, our consciousness has been hijacked by societal and cultural programming, religion, the media, and familial and ancestral trauma.
• 1:03
  SPEAKER_02: In this podcast, you'll discover my unique perspective on trauma healing and how it is the gateway to fully reclaiming your consciousness.
• 1:26
  SPEAKER_02: Get ready to go deep.
• 1:27
  SPEAKER_02: Now let's dive in.
• 1:32
  SPEAKER_02: Hi everyone.
• 1:33
  SPEAKER_02: Welcome back to the show.
• 1:35
  SPEAKER_02: So I'm gonna try to keep this week's intro short just because as you can hear in my voice, I am just getting over being sick and I don't want to use my voice too much because it's still very strained.
• 1:48
  SPEAKER_02: But I'm really excited for this week's episode because I've brought my friend and colleague and mentor, Scott Aaron, onto the show.
• 2:00
  SPEAKER_02: And I have many different connections with him.
• 2:03
  SPEAKER_02: He is an old friend of my husband's.
• 2:05
  SPEAKER_02: We have a lot of mutual friends.
• 2:07
  SPEAKER_02: And also I spent the last year in his mastermind, where he helped me in a lot of ways with my business.
• 2:14
  SPEAKER_02: So he's just an amazing guy in so many ways.
• 2:18
  SPEAKER_02: And you're gonna hear his story of all of the trials and tribulations he went through as a business owner to ultimately find a huge amount of success.
• 2:28
  SPEAKER_02: So his story really just illustrates all the personal growth work that he's done.
• 2:33
  SPEAKER_02: And also as you go down this path of entrepreneurship, just all of the ways that you get called forward to go down your own healing path and your own personal growth journey.
• 2:45
  SPEAKER_02: So I love his perspective and I think you're really going to enjoy his story in this episode.
• 2:51
  SPEAKER_02: Just a couple of things really quick.
• 2:53
  SPEAKER_02: Right now, I have the Metamorphosis Method certification starting next month in February.
• 3:00
  SPEAKER_02: So I'm so excited.
• 3:02
  SPEAKER_02: It's pretty much my favorite thing in the entire world.
• 3:06
  SPEAKER_02: I love the women that have joined so far.
• 3:09
  SPEAKER_02: I like to keep the group on the smaller side.
• 3:12
  SPEAKER_02: So I think, you know, there's definitely it definitely feels like there's a couple more people that are meant to be there.
• 3:17
  SPEAKER_02: I'm still enrolling.
• 3:19
  SPEAKER_02: So if you would like to chat with me about the certification, please reach out.
• 3:23
  SPEAKER_02: But this is really for if you already work with clients in any way, even if you've already done a breath work certification, because this is very different, even though you will learn how to facilitate breath work, you also will learn how to use my trauma tools and my energy work tools.
• 3:42
  SPEAKER_02: And what is so different about this methodology is that I've really bridged a gap between somatic and spiritual healing and clinical therapeutic practices.
• 3:53
  SPEAKER_02: So I've really taken the best of both worlds and married them together to create a complete system for transformation that I believe wholeheartedly in.
• 4:03
  SPEAKER_02: And my whole thing with the certification is I don't want you to just model what I do.
• 4:09
  SPEAKER_02: I want you to learn the tools and the concepts and integrate them into your own magic, the thing that you do and that resonates most for you.
• 4:20
  SPEAKER_02: But I really believe so strongly in all practitioners having a very solid skill set to be able to create transformation with their clients and to be able to hold a really clean and clear space.
• 4:34
  SPEAKER_02: So that's what this is all about.
• 4:36
  SPEAKER_02: Please reach out to me if you'd like to chat about it more.
• 4:39
  SPEAKER_02: If, like I said, if you already work with clients, but you want to be able to take your practice to the next level and become known for the results that you create with clients, then this is for you.
• 4:50
  SPEAKER_02: And also if you don't work with clients yet, but you want to and you know that you are meant to, then this is pretty much the only certification you'll ever need because you'll learn how to take clients through a powerful journey of transformation and feel incredibly confident to hold space for whatever comes up along the way.
• 5:12
  SPEAKER_02: All of my certification graduates feel very confident when they leave the program, whether or not they worked with clients before, but they feel very confident to be able to powerfully work with clients.
• 5:25
  SPEAKER_02: I've had women come in who were not even sure if they were going to be able to work with clients in the beginning and then left taking on clients and feeling really confident about it.
• 5:36
  SPEAKER_02: So that's the magic of this program.
• 5:38
  SPEAKER_02: So reach out to me if you want to chat about it with me or get more information or just talk about how it could specifically contribute to your business or your life in general and your specific circumstances.
• 5:52
  SPEAKER_02: I'm happy to chat with you about it.
• 5:54
  SPEAKER_02: So I will leave it there.
• 5:56
  SPEAKER_02: Enjoy the episode.
• 6:00
  SPEAKER_02: Hi, everyone.
• 6:01
  SPEAKER_02: Welcome back to the show.
• 6:03
  SPEAKER_02: So I'm super excited to introduce you to today's guest, who is a friend.
• 6:09
  SPEAKER_02: And also I just recently am about to complete his mastermind and we go way back.
• 6:15
  SPEAKER_02: So today I have Scott Aaron on the show.
• 6:18
  SPEAKER_02: Scott, welcome.
• 6:20
  SPEAKER_03: Hi, Elise.
• 6:21
  SPEAKER_03: It's uh an honor and a privilege to be here.
• 6:23
  SPEAKER_03: I'm very, very excited for our conversation.
• 6:26
  SPEAKER_02: Yes.
• 6:26
  SPEAKER_02: And it's funny, I was just thinking back to like when I first heard of you.
• 6:30
  SPEAKER_02: And it was when Gabe, my brother-in-law, was like working with you as a personal trainer, which is like years ago.
• 6:36
  SPEAKER_02: Long time ago.
• 6:40
  SPEAKER_01: Long time ago.
• 6:41
  SPEAKER_02: So I'm really happy to have you on because obviously I just am finishing up a year of working with you and your wife, Nancy, and have learned so much, just like very practical business stuff from you.
• 6:56
  SPEAKER_02: And I feel like we have been talking about I came to you at a pivotal time where it was like, okay, I can no longer just run this on like my intuition and like a hope and a prayer.
• 7:05
  SPEAKER_02: I need some very practical things.
• 7:08
  SPEAKER_02: So I want to structure exactly.
• 7:11
  SPEAKER_02: And you guys have really helped me so much.
• 7:13
  SPEAKER_02: And I just think that I want to obviously highlight what you do and why I think it's important for people that are more energetic and spiritual like me to also just seek out very practical business advice.
• 7:26
  SPEAKER_02: But maybe we can just start because that's more maybe where we end up.
• 7:30
  SPEAKER_02: But I think I'd love to start with just like your story and where you started and then how you ended up where you are being a LinkedIn expert, writing all these books.
• 7:41
  SPEAKER_02: Yeah, just take us through that journey a little bit.
• 7:44
  SPEAKER_03: From uh a business perspective, I would say it's been a long journey.
• 7:50
  SPEAKER_03: I've been in business now for 26 years.
• 7:55
  SPEAKER_03: I started when I was 19.
• 7:57
  SPEAKER_03: I always jokingly tell people that I've been psychologically unemployable since day one.
• 8:02
  SPEAKER_03: So I had a lot of odds and ends job growing up.
• 8:05
  SPEAKER_03: I worked at the Green Valley Country Club, I worked at a local beer distributor, like I did construction.
• 8:13
  SPEAKER_03: My father is also an entrepreneur, and he owned his own businesses.
• 8:18
  SPEAKER_03: So I kind of like got the 10,000-foot view of what it's like to make your own schedule.
• 8:24
  SPEAKER_03: We had family dinner every night, typical Jewish household.
• 8:26
  SPEAKER_03: Had to have dinner every night, Monday through Thursday, Friday.
• 8:29
  SPEAKER_03: Obviously, you can do whatever you want.
• 8:31
  SPEAKER_03: And my dad made a pivot in the mid-90s.
• 8:34
  SPEAKER_03: He sold his portion of ownership of the industrial company that he was that he owned.
• 8:40
  SPEAKER_03: And he partnered with a business owner that owned basically the competitor to Novicare.
• 8:47
  SPEAKER_03: They were a physical rehabilitation company, but their model was they would go into fitness clubs and open up like sub-satellite locations, almost like chiropractic offices.
• 8:57
  SPEAKER_03: My father, backstory, he's been in health and wellness since he was in his 20s.
• 9:02
  SPEAKER_03: He still competes in bench press contests as world record holder, all that stuff.
• 9:06
  SPEAKER_03: People think we're brothers, not father and son.
• 9:08
  SPEAKER_03: It's like where I got the physical fitness bug.
• 9:12
  SPEAKER_03: So, long story short, my father ended up unbeknownst to him, partnered with a scam artist.
• 9:19
  SPEAKER_03: And my dad got caught up in a$9.5 million insurance fraud case.
• 9:24
  SPEAKER_00: Whoa.
• 9:25
  SPEAKER_03: When he pled guilty, he had about nine months between pleading guilty to getting sentenced.
• 9:33
  SPEAKER_03: And in that time period, he needed something to leave the family.
• 9:39
  SPEAKER_03: And it just so happened that there was a gym in Old City, Philadelphia that was not doing that great.
• 9:46
  SPEAKER_03: One of the old co-owners of Sweat Fitness originally started there, and they had broken partnership, and they were looking to sell the gym literally pennies on the dollar.
• 9:58
  SPEAKER_03: I think we got the gym, I don't even know, for 25 grand or something.
• 10:00
  SPEAKER_03: It was something ridiculous.
• 10:02
  SPEAKER_03: The gym was not doing good, it was a sinking ship.
• 10:05
  SPEAKER_03: And my dad took it over.
• 10:07
  SPEAKER_03: I was a freshman in college at the University of Pittsburgh, and obviously, knowing everything that was going on, we expected house arrest.
• 10:17
  SPEAKER_03: It was kind of like what was alluded to us.
• 10:20
  SPEAKER_03: And then basically sentencing came and he was sentenced to two and a half years in federal prison.
• 10:25
  SPEAKER_03: So that kind of like spurred a whole other direction of my life.
• 10:31
  SPEAKER_03: People ask me the question all the time do you wish you could change anything in your timeline?
• 10:36
  SPEAKER_03: And I would say no, because my personal timeline has led me to right now.
• 10:42
  SPEAKER_03: So think about it.
• 10:43
  SPEAKER_03: If my dad never went to prison, I never would have got never would have gotten to health and wellness, I never would have met your husband at BI.
• 10:50
  SPEAKER_03: I never would have been referred to your brother to train him, and you would have never heard about me.
• 10:55
  SPEAKER_03: And you would have never been our mastermind, and we wouldn't be doing this.
• 10:58
  SPEAKER_03: So there's so many things that have to happen.
• 11:01
  SPEAKER_03: When my dad was getting sentenced, he said, listen, he goes, You're gonna have to take over this gym.
• 11:05
  SPEAKER_03: So I had failed out and pulled out of the University of Pittsburgh.
• 11:09
  SPEAKER_03: I went there to party basically in a school.
• 11:11
  SPEAKER_03: I transferred to Temple University in downtown Philly.
• 11:14
  SPEAKER_03: I would go to school in the morning from 8 to 12, and then I would drive to the gym in Old City and I would be there until nine o'clock at night.
• 11:20
  SPEAKER_03: So I was working full-time, running the gym and going to school full time, getting getting my degree in human resources.
• 11:25
  SPEAKER_02: You were probably at school at the same time, I just realized.
• 11:29
  SPEAKER_03: I graduated in 02.
• 11:30
  SPEAKER_03: So I was there from 99 to 2002.
• 11:35
  SPEAKER_02: I was there from 2000 to 2004.
• 11:38
  SPEAKER_02: So we did have some overlap.
• 11:39
  SPEAKER_02: Yeah.
• 11:40
  SPEAKER_03: I started off at the Ambor campus until 2001.
• 11:45
  SPEAKER_03: And then my senior year, I went to downtown because I couldn't take any more classes.
• 11:49
  SPEAKER_03: And the funny story behind this is so it was my my senior year, and I had to go downtown to register for my classes.
• 11:58
  SPEAKER_03: So it's my last year.
• 11:59
  SPEAKER_03: I'm sitting in my advisor's office, and she's like, Well, it's your senior year.
• 12:04
  SPEAKER_03: Congratulations.
• 12:05
  SPEAKER_03: Do you plan on graduating this year?
• 12:06
  SPEAKER_03: And I'm like, Yeah, I cannot wait.
• 12:08
  SPEAKER_03: I'm ready to be done.
• 12:10
  SPEAKER_03: And she's like, To graduate, you need a major.
• 12:12
  SPEAKER_03: And I'm like, I have a major.
• 12:14
  SPEAKER_03: I'm in the Fox School business.
• 12:16
  SPEAKER_03: And she goes, No, you're enrolled in this Fox School of business, but you need a focal area within the Fox School business.
• 12:25
  SPEAKER_02: But no one told you that.
• 12:27
  SPEAKER_03: Nope.
• 12:27
  SPEAKER_03: And I said, So am I close to a degree in in any particular area?
• 12:34
  SPEAKER_03: And she said, You're nine credits away from an HR degree.
• 12:37
  SPEAKER_03: And I'm like, done, sign me up.
• 12:40
  SPEAKER_03: So that's how I ended up with my HR degree.
• 12:42
  SPEAKER_03: What I'll say is this did I need to finish going to college?
• 12:46
  SPEAKER_03: No, because I've done nothing with my degree.
• 12:48
  SPEAKER_03: I mean, it's nice to have the diploma, but I think for me, getting thrown to the wolves and learning grassroots how to run a business, especially a brick and mortar business.
• 12:58
  SPEAKER_03: And this is in the 90s.
• 12:59
  SPEAKER_03: This this is like before Planet Fitness, the business model of gyms were much different back then.
• 13:05
  SPEAKER_03: And I was in like the most bustling area of Philadelphia.
• 13:09
  SPEAKER_02: Oh my God.
• 13:09
  SPEAKER_02: Yes.
• 13:10
  SPEAKER_02: At that time, Old City was everything.
• 13:12
  SPEAKER_03: Old city.
• 13:13
  SPEAKER_02: It was everything.
• 13:14
  SPEAKER_03: So we we had the gym from 1998 until 2003.
• 13:20
  SPEAKER_03: We had it for five years.
• 13:22
  SPEAKER_03: We opened up a second location in 2002 called Ironworks 2.
• 13:27
  SPEAKER_03: In Northern Liberties, there was nothing in Northern Liberties before.
• 13:30
  SPEAKER_03: Like there was a pizza shop.
• 13:31
  SPEAKER_01: Yes.
• 13:32
  SPEAKER_03: There was Liberties, which was a bar, and there was our gym.
• 13:36
  SPEAKER_03: There was nothing else.
• 13:37
  SPEAKER_03: Tons of crime.
• 13:38
  SPEAKER_03: It was not the safest of areas, but we wanted to spread our seed around the specific area.
• 13:43
  SPEAKER_02: By the way, everyone, that's where I currently live is North Northern Liberties.
• 13:47
  SPEAKER_03: We were on second between Poplar and Brown.
• 13:50
  SPEAKER_03: That's where our gym was.
• 13:51
  SPEAKER_03: Standard Tap, like we were like four doors down going towards Callow Hill.
• 13:57
  SPEAKER_02: Yeah.
• 13:57
  SPEAKER_03: From Standard Tap.
• 13:59
  SPEAKER_03: So where that little spear spot is on the corner, like we were like a couple of doors down.
• 14:04
  SPEAKER_02: I remember.
• 14:04
  SPEAKER_02: Yep.
• 14:05
  SPEAKER_03: We ended up selling both gyms for a million dollars in 2003.
• 14:09
  SPEAKER_03: So we saw like the fruits of our labor.
• 14:12
  SPEAKER_03: And then like for about a year, I still trained, but like we didn't know what our next move was going to be.
• 14:17
  SPEAKER_03: So we had a non-compete.
• 14:20
  SPEAKER_03: We had to be, I believe, at least five miles away from the two locations that we sold to the new owners of the gyms.
• 14:29
  SPEAKER_03: So that's when we ventured outside of the city within city limits.
• 14:33
  SPEAKER_03: We went to the Maniock East Falls area again to a very up-and-coming area, East Falls.
• 14:39
  SPEAKER_03: And this is back in 2003, 2004.
• 14:42
  SPEAKER_03: It's much more developed now, but again, there was nothing there when we were there.
• 14:47
  SPEAKER_03: And I would say it was different having a gym in the outskirts of Philadelphia rather than in the city because now we had a parking lot.
• 14:56
  SPEAKER_03: It was a second floor walk-up.
• 14:58
  SPEAKER_03: It was in a very, I would say, interesting area of the city.
• 15:04
  SPEAKER_03: We were directly between Strawberry Mansion and East Falls, just outside of Many Yunk.
• 15:10
  SPEAKER_03: And we tried to replicate the ease of growing the first two gyms with this one.
• 15:17
  SPEAKER_03: And it was different.
• 15:18
  SPEAKER_03: There was no foot traffic.
• 15:19
  SPEAKER_03: We were in two prime locations in downtown Philly where just having the storefront was advertising.
• 15:26
  SPEAKER_03: People would just walk by, they'd come in and sign up.
• 15:28
  SPEAKER_03: Like it was really that easy.
• 15:29
  SPEAKER_03: So we learned the hard way that this had to go a different direction.
• 15:32
  SPEAKER_03: But I would say it ended up being like this perfect storm of changing the business model in the sense of like how to grow a fitness business when you're not directly in a foot traffic area.
• 15:44
  SPEAKER_03: Number two, the industry itself changed.
• 15:47
  SPEAKER_03: The advent of 24-hour fitness, snap fitness, LA Fitness, Planet Fitness, all these high-volume gyms started opening up, which was hurting the mom and pop gyms like myself.
• 15:58
  SPEAKER_03: And I would say third, we did not have financially sound landlords.
• 16:04
  SPEAKER_03: So the landlords we had were in debt, which ends up hurting us because if you have a landlord that's in debt, they can't afford to keep up the building.
• 16:13
  SPEAKER_03: So the building slowly started to deteriorate.
• 16:18
  SPEAKER_03: Black mold issues.
• 16:19
  SPEAKER_03: When it rained outside, it rained inside.
• 16:22
  SPEAKER_03: Non-working elevator, it was just one thing after another.
• 16:27
  SPEAKER_03: And again, we were blamed for everything.
• 16:30
  SPEAKER_03: And there was a ton of lawsuits.
• 16:32
  SPEAKER_03: And sadly, in Philadelphia, Philadelphia takes the side of the landlord over tenants every single time, no matter what right or wrong is in place.
• 16:41
  SPEAKER_03: So there was a lot of contention between myself and my dad at this time because yes, I was a very successful personal trainer, which means I had no life because I had to train time for dollars.
• 16:53
  SPEAKER_03: So I was doing 75 to 80 sessions a week.
• 16:56
  SPEAKER_03: I was working basically Monday through Friday from 5 a.m.
• 17:00
  SPEAKER_03: to 9 p.m., Saturdays from 7 to 2, and then I was off Sundays.
• 17:06
  SPEAKER_03: So I was in this constant state of fight or flight because I had no chill.
• 17:13
  SPEAKER_03: I had no downtime.
• 17:14
  SPEAKER_03: And when my son was born in 2012, it kind of like shifted things for me because it was someone else now that I was responsible for.
• 17:24
  SPEAKER_03: And it took me back to how present my father was in my life growing up.
• 17:28
  SPEAKER_03: He was my coach and everything.
• 17:30
  SPEAKER_03: He was at all my my sporting events.
• 17:31
  SPEAKER_03: And I realized the life that I had built from a professional standpoint would not afford me to do any of that because if I wasn't working, I wasn't able to provide.
• 17:41
  SPEAKER_03: So it came to a head.
• 17:43
  SPEAKER_03: My dad and I broke partnerships.
• 17:46
  SPEAKER_03: We didn't speak for about a year and a half because I uncovered a lot of hidden debt.
• 17:50
  SPEAKER_03: I lost a rental property in the process that was seized.
• 17:55
  SPEAKER_03: I ended up having to file for personal bankruptcy in 2016.
• 17:59
  SPEAKER_03: There was a lot of dissolved relationships, marriages that did not work out.
• 18:04
  SPEAKER_03: But it all led me, obviously, to my incredible and amazing, beautiful wife, Nancy.
• 18:09
  SPEAKER_03: So those things had to happen.
• 18:11
  SPEAKER_03: I don't see any of those failed relationships as failures.
• 18:14
  SPEAKER_03: They were learning lessons and a lot of good things came out of all of them.
• 18:19
  SPEAKER_03: But I would say one of the more impactful things was the personal development journey that I started to go on.
• 18:26
  SPEAKER_03: I I was asked a question by someone, and they said, if you couldn't physically train people, you couldn't get to the gym, how would you earn a living?
• 18:35
  SPEAKER_03: And this was, I would say, one of the most impactful questions that I was asked because I never thought about my professional demise.
• 18:44
  SPEAKER_03: I always thought I'd train people forever.
• 18:46
  SPEAKER_03: My dad still trains people, but I've helped him restructure his business.
• 18:50
  SPEAKER_03: That's a whole other conversation.
• 18:52
  SPEAKER_03: But I needed to do that for myself.
• 18:53
  SPEAKER_03: So it got the kind of the wheels turning.
• 18:56
  SPEAKER_03: So two things happened at this time where I was asked this question.
• 18:59
  SPEAKER_03: Number one, I hired a business coach.
• 19:02
  SPEAKER_03: I would say business coach, but also he was a mindset coach.
• 19:05
  SPEAKER_03: His name's Jeffrey Combs.
• 19:07
  SPEAKER_03: He helps you with kind of like the inner game of what's going on.
• 19:12
  SPEAKER_01: Yeah.
• 19:12
  SPEAKER_03: And he was the catalyst that helped me understand that I was duplicating codependent relationships, and I wasn't really being my true authentic self, but also I was allowing my father to basically do what he does and create the things that he was creating within our business environment.
• 19:36
  SPEAKER_03: So I basically became my father's father.
• 19:39
  SPEAKER_03: And he's like, you gotta break these patterns, you gotta shift these perspectives.
• 19:44
  SPEAKER_03: And outside of that, this is also when I started to think about if I could scale myself and my business, how can I do that?
• 19:52
  SPEAKER_03: And that's when I had the idea of what if I added an online component to what I was doing in person.
• 19:59
  SPEAKER_03: So instead of just working with the business professionals that I was working with in person, what if I was able to have a medium of working with people online?
• 20:08
  SPEAKER_03: And that's where kind of LinkedIn came in to me because I was thinking, where do business professionals spend their time?
• 20:14
  SPEAKER_03: And that's when I got onto LinkedIn within six months, duplicated the revenue that I was making in person training people online, and I saw the bigger picture, I had zero clue what I was doing.
• 20:24
  SPEAKER_02: So so when you went on to LinkedIn, it was basically just to build an audience for your online fitness stuff.
• 20:32
  SPEAKER_03: I was trying to figure out how I can pick up clients online, like where could I do that?
• 20:35
  SPEAKER_03: So when I went onto LinkedIn, I changed my profile round and I started searching and connecting for business professionals that were in my local area.
• 20:43
  SPEAKER_03: Because I always had friends reach out to me on Facebook from all over the country saying, I wish you lived in Seattle.
• 20:48
  SPEAKER_03: I wish you were in California.
• 20:50
  SPEAKER_03: And I'm like, now I can be.
• 20:52
  SPEAKER_03: So I said, if those people are asking, there's got to be people that I can work with on LinkedIn.
• 20:56
  SPEAKER_03: So I changed my profile round.
• 20:58
  SPEAKER_03: I started searching and connecting with business professionals.
• 21:00
  SPEAKER_03: I started messaging, and I was having call after call after call.
• 21:04
  SPEAKER_03: And I wasn't looking to pitch and sell.
• 21:06
  SPEAKER_03: I was basically just connecting with them, learning about them.
• 21:08
  SPEAKER_03: And then when they would ask what I did, you know, I would say, well, I do customized wellness, nutrition, and uh workout plans for busy professionals.
• 21:16
  SPEAKER_03: And basically I send you your workouts and blah, blah, blah.
• 21:18
  SPEAKER_03: And people are like, oh, that'll be awesome.
• 21:20
  SPEAKER_03: You could just send me my diet for the week, or you can send me my workouts for the month.
• 21:24
  SPEAKER_03: And I'm like, yeah, and then we do a weekly check-in, see how things are going.
• 21:27
  SPEAKER_03: And people like were loving it.
• 21:29
  SPEAKER_03: Like, and it was just an easy sell because it was basically just helping people become better, but in the online capacity.
• 21:36
  SPEAKER_03: So as I started to get traction, I started to reach out to some of my other friends that were coaches and consultants, not specifically in wellness, that I just knew if I was picking up clients, I knew they could.
• 21:47
  SPEAKER_03: So one friend in particular, after I showed him what I was doing, he got back to me and he called me and he said, dude, he goes, listen, he goes, I don't know what you figured out with this platform, but he goes, I have 14 appointments booked this week.
• 21:58
  SPEAKER_03: He goes, You should be teaching other people.
• 22:00
  SPEAKER_03: This and I said, What do you mean, teaching other people?
• 22:02
  SPEAKER_03: He goes, People will pay you to learn how to do this.
• 22:05
  SPEAKER_03: And I said, I don't see it, but I'm open.
• 22:08
  SPEAKER_03: He said, Listen, think about this.
• 22:10
  SPEAKER_03: For the last 15 years, you've been teaching people how to grow healthy bodies.
• 22:16
  SPEAKER_03: Now you can teach people how to grow a healthy business.
• 22:19
  SPEAKER_03: And I was like, oh, that's it.
• 22:21
  SPEAKER_03: That was like the missing point, yeah.
• 22:25
  SPEAKER_03: And I'm like, yeah.
• 22:26
  SPEAKER_03: And what it proved to me was that there was a gap in the marketplace and there was a need for this because every business owner wants the same thing.
• 22:37
  SPEAKER_03: They want to grow, right?
• 22:38
  SPEAKER_03: How do you grow?
• 22:40
  SPEAKER_03: You need to have more leads.
• 22:41
  SPEAKER_03: Okay.
• 22:42
  SPEAKER_03: You need to close more sales.
• 22:43
  SPEAKER_03: Okay.
• 22:43
  SPEAKER_03: I was doing all that.
• 22:44
  SPEAKER_03: So all I was doing was teaching people what I was doing then and even what I'm doing now.
• 22:49
  SPEAKER_03: So it's been like 12 years.
• 22:50
  SPEAKER_03: And again, I was doing that, I would say, solely from 2013 until 2017, 2018-ish.
• 23:02
  SPEAKER_03: And that's Nancy and I obviously started dating almost eight years ago.
• 23:07
  SPEAKER_03: And she came into my life, she saw what I was doing.
• 23:11
  SPEAKER_03: And much like how you and Matt converged, she was running her own entrepreneurial business.
• 23:16
  SPEAKER_03: I was running mine.
• 23:18
  SPEAKER_03: We ended up joining a mastermind about five and a half years ago that said, hey, why don't you converge your skill sets into one?
• 23:26
  SPEAKER_03: And that's when we created the mastermind that you were a part of.
• 23:31
  SPEAKER_03: And it then really allowed us to elevate our skill set because my wife is just an absolute genius at back end and all the tech that goes behind taking a business from growth phase to scale stage.
• 23:47
  SPEAKER_02: I feel like Nancy has like a robot brain.
• 23:50
  SPEAKER_03: I don't want to get inside of it because I don't know what goes on inside there.
• 23:54
  SPEAKER_03: And I'm glad we're taking these meditation courses because again, she sometimes she does feel like a role, like she could just go and go and go and go.
• 24:02
  SPEAKER_03: Like I have a shutoff point where like my energy is tapped out and drained.
• 24:06
  SPEAKER_03: I need to just like chill.
• 24:08
  SPEAKER_03: But yeah, she's just she's incredible at what she does.
• 24:11
  SPEAKER_03: And I and I think combining those two skill sets of my marketing skills, my lead gen and sales skills, my community building skills, my network growth skills, LinkedIn, all that stuff, and we converge the two.
• 24:24
  SPEAKER_03: It's what allowed us to grow and scale.
• 24:26
  SPEAKER_03: And we now have three companies that we run together.
• 24:28
  SPEAKER_03: We run the time to grow together.
• 24:31
  SPEAKER_03: I focus on my LinkedIn stuff still.
• 24:33
  SPEAKER_03: I still do some coaching and consulting.
• 24:36
  SPEAKER_03: And then Nancy has a content repurposing agency for insurance brokers and personal brands.
• 24:42
  SPEAKER_03: So it's amazing how much could happen in a very short amount of time because people hear, oh, it, but it's been seven, eight years.
• 24:50
  SPEAKER_03: And that's a really short amount of time.
• 24:53
  SPEAKER_03: And I can gratefully say that each of the last four years, we've grown at least 25%.
• 24:59
  SPEAKER_03: We had our best financial year this past year, and we're ready for bigger and better things in 2025.
• 25:05
  SPEAKER_03: And I feel that the things that happen to you and for you prepare you for all the things that you are yet to do.
• 25:14
  SPEAKER_03: And I think that's what excites me most about the future is that there's so much out there that's untapped.
• 25:20
  SPEAKER_03: I just want to wrap my arms around all of it, but I got to remain calm at the same time.
• 25:24
  SPEAKER_03: I don't want to bite off more that I could chew.
• 25:27
  SPEAKER_03: Yeah.
• 25:27
  SPEAKER_03: And we're just looking to go onward and upward.
• 25:30
  SPEAKER_02: That's awesome.
• 25:30
  SPEAKER_02: So there's a couple things before we get into like your mastermind and stuff.
• 25:35
  SPEAKER_02: There's a couple of things you mentioned that I feel like are important to go deeper into.
• 25:40
  SPEAKER_02: So you mentioned like the codependency and those like patterns with your dad and stuff.
• 25:44
  SPEAKER_02: And I feel like obviously with my work, I really feel that when there's a pattern like that somewhere, it'll show up across like different areas of your life.
• 25:54
  SPEAKER_02: So I'm curious to know too, like as you were going through this process of growing your businesses, but then also even when you met Nancy, like what were some of the challenges related to old patterns or just things that came up for you that felt like they were really hard to get over?
• 26:12
  SPEAKER_02: Because I feel like those are actually the things, like you said, that create your ability to go to the next level is when you like walk through those really hard things.
• 26:20
  SPEAKER_02: So what were some of those things for you?
• 26:22
  SPEAKER_03: Two things I'll say, two books that helped me the most Codependent No More and The Power of Now by Eckertoly.
• 26:28
  SPEAKER_03: So those two books in conjunction really helped me look at things from a different perspective.
• 26:33
  SPEAKER_03: And it wasn't just my dad.
• 26:36
  SPEAKER_03: So I grew up in a very traditional Jewish household where I was very babied.
• 26:44
  SPEAKER_03: And I love my mom.
• 26:45
  SPEAKER_03: She still tries, I'm gonna be 46 and I still have to send her my flight itinerary and I have to text her when I take off.
• 26:51
  SPEAKER_03: I have to text her as soon as I land.
• 26:53
  SPEAKER_02: It's so hard.
• 26:54
  SPEAKER_02: I just have to say, as a Jewish mom, like, because it's hard because like with my son, like I he's my baby and I love him so much, and I want him to know that he's loved.
• 27:03
  SPEAKER_02: And at the same time, you want them to do things on their own, right?
• 27:08
  SPEAKER_02: Be able to do things on their own, even though you kind of like want to do everything for them because they're your baby.
• 27:13
  SPEAKER_02: So I feel like I'm constantly asking this question of, and I say it to Matt, I'm like, how do we find the balance, right?
• 27:19
  SPEAKER_02: Between like them knowing that they're loved, but also letting them fail or do things on their own or feel that sense of, I trust you, go do it.
• 27:30
  SPEAKER_03: For me, that that's where the codependencies kind of like happened when I was a kid because a lot of my battles were fought for me.
• 27:37
  SPEAKER_03: So I didn't know how to speak up.
• 27:39
  SPEAKER_03: I was bullied and picked on terribly growing up.
• 27:42
  SPEAKER_03: I just assumed that was my role in the friend group that I was in.
• 27:45
  SPEAKER_03: I was a punching bag.
• 27:46
  SPEAKER_03: If I would have stood up for myself, it would have been different.
• 27:49
  SPEAKER_03: But I also will say, going back to my personal timeline, I had to learn the side effects of being codependent, but also getting bullied and picked on because that also became an anchor for me to share that story.
• 28:05
  SPEAKER_03: I wrote a book called Good Guys Always Win, because I was always the good guy.
• 28:09
  SPEAKER_03: I was always in the friend zone with every girl that I had.
• 28:12
  SPEAKER_03: It was prototypical friend zone.
• 28:14
  SPEAKER_03: Like the Ryan Reynolds movie like speaks to me so much because that was so me.
• 28:19
  SPEAKER_03: I was just too nice.
• 28:20
  SPEAKER_03: But again, there's no such thing as being too nice, right?
• 28:22
  SPEAKER_03: So those codependencies really kind of affected me as I got to be a young adult because when I was on my own, I didn't know how to manage my emotions.
• 28:35
  SPEAKER_03: And I would fly off the handle and spaz out.
• 28:38
  SPEAKER_03: And it definitely hurt a lot of my relationships.
• 28:40
  SPEAKER_03: And I had a short fuse with my mom.
• 28:43
  SPEAKER_03: I'm better with that now.
• 28:44
  SPEAKER_03: I never felt like I could express how I actually feel about something to my dad because I was scared, but I don't have that issue anymore with anybody.
• 28:54
  SPEAKER_03: And where it came to a head was going back 2013, hiring my inner work coach, but also I was in therapy at the same time.
• 29:05
  SPEAKER_03: I've been seeing a therapist off and on for 15 years.
• 29:07
  SPEAKER_03: So I was going to therapy and I was working with my inner work coach as well as reading all these books.
• 29:14
  SPEAKER_03: Like I was just consuming and again breaking the habit of being yourself.
• 29:20
  SPEAKER_03: Joe Dispenza, another great book.
• 29:21
  SPEAKER_03: It's a long read, but really that kind of turned the mirror around for me.
• 29:26
  SPEAKER_03: And I'll never forget one of the first dates that Nancy and I went on.
• 29:29
  SPEAKER_03: I took her downtown to Estia right off of Broad Street because we were going to go to the Academy of Music to go see the Nutcracker.
• 29:36
  SPEAKER_03: It was around the holidays.
• 29:38
  SPEAKER_03: And I was a repeat offender of playing the victim card.
• 29:45
  SPEAKER_03: Oh, what was me?
• 29:46
  SPEAKER_03: Play the victim card.
• 29:48
  SPEAKER_03: Not like taking ownership, just like flame game, oh poor me.
• 29:52
  SPEAKER_03: And I'll never forget, we were having a very deep conversation, very meaningful conversation.
• 29:58
  SPEAKER_03: And I tried to play the victim card.
• 30:02
  SPEAKER_03: And she said to me, She goes, I want this relationship to continue, but if you continue to play the victim card, it's not going to work.
• 30:11
  SPEAKER_02: Damn, that was on the first date.
• 30:13
  SPEAKER_03: It was very early on in us being it was in with probably within the first six weeks of dating.
• 30:19
  SPEAKER_02: That's like very badass of her to say that.
• 30:22
  SPEAKER_03: She said this to me, and it's what I needed to hear.
• 30:25
  SPEAKER_03: She goes, This is the last time you're gonna play the victim card.
• 30:28
  SPEAKER_03: Take ownership of your shit, and that's it.
• 30:32
  SPEAKER_03: And it was what I needed to hear because she was saying it very lovingly to me, and she cared very deeply for me at the time.
• 30:41
  SPEAKER_03: Obviously, she still does.
• 30:43
  SPEAKER_03: People don't realize, we talked about this on my podcast.
• 30:47
  SPEAKER_03: You have those deep roots of trauma that happen, and as you grow branches of your life, there's pieces of that all over.
• 30:56
  SPEAKER_03: And yeah, things can get fragmented at times, and you can improve in one area and maybe slower in another.
• 31:04
  SPEAKER_03: And then, and now I'm just a very Nancy.
• 31:08
  SPEAKER_03: She tells me all the time I'm a unicorn because I think of things before she thinks of them, like whether it's setting up breakfast or unloading or loading the dishwasher, doing the laundry, switching.
• 31:19
  SPEAKER_03: The if I notice something's in the washer, I throw it in the dryer without her having to ask.
• 31:23
  SPEAKER_03: Like, I'm just a very self-intuitive person at this point, and I'm I'm a very confident person.
• 31:28
  SPEAKER_03: We're tuned in, it sounds like yeah, and and I think that there's and I'm not putting women so much on a pedestal, but women are just so great at being intuitive with feeling and emotion and communication and openness and care, and it's okay to be raw and vulnerable and real.
• 31:49
  SPEAKER_03: And I think there's more men that are now stepping into that feminine masculinity.
• 31:55
  SPEAKER_03: I was always an emotional person, so I always knew that yes, I definitely have a masculine side to me, but at the same time, I have a deep feminine side to me as well, where I'm very emotional, very in tune.
• 32:08
  SPEAKER_03: I love communicating.
• 32:10
  SPEAKER_03: I don't like brushing things under the carpet at all.
• 32:14
  SPEAKER_03: I like to confront things and take things head on.
• 32:18
  SPEAKER_03: So being in tune, whether you're male, female, whatever, it's really important because it does strengthen different facets of your life.
• 32:26
  SPEAKER_03: And I think for me, understanding that about myself now, I can actually catch myself if I'm slipping back into old patterns.
• 32:34
  SPEAKER_03: And they're always going to be there, but I know how to course correct and self-correct and kind of move myself back in the direction that I need to go in.
• 32:42
  SPEAKER_03: So I'm very self-aware.
• 32:44
  SPEAKER_03: And I'm always one to own my own shit now and apologize when I need to apologize or speak my truth.
• 32:53
  SPEAKER_03: And this is something that Nancy's gotten really good at.
• 32:55
  SPEAKER_03: Like her throat chakra was literally blocked for years.
• 33:00
  SPEAKER_03: And she's been working on releasing it.
• 33:02
  SPEAKER_03: She's beautiful at doing now.
• 33:04
  SPEAKER_03: And something that I said to her, and that what she used to do is if she felt a certain way about something, she would just put it in a bottle and kind of toss it away.
• 33:12
  SPEAKER_03: And then it got to the point where if you shook that bottle too much, the top would pop.
• 33:17
  SPEAKER_01: Yeah.
• 33:17
  SPEAKER_03: And that's a pattern that she was looking to remedy.
• 33:21
  SPEAKER_03: And I said to her very early on in our relationship, speak your truth.
• 33:25
  SPEAKER_03: If there's something that you need to say to me, or you want to say to me, or you feel, speak it now.
• 33:30
  SPEAKER_03: Do not wait.
• 33:31
  SPEAKER_03: I don't care how deep, concerning, hurtful it may be, or what jarring, say it because it needs to be said because it's only going to get worse if you kind of stuff it down.
• 33:43
  SPEAKER_03: And it's helped our relationship because we don't fight, we don't yell, we don't scream, we have conversations.
• 33:50
  SPEAKER_03: And I don't see them as arguments.
• 33:52
  SPEAKER_03: They can be disagreements.
• 33:54
  SPEAKER_03: There's a difference between an argument and a disagreement.
• 33:56
  SPEAKER_01: Yeah.
• 33:56
  SPEAKER_03: An argument, you're arguing about something, which means you're not listening.
• 34:00
  SPEAKER_03: A disagreement means you're just you disagree with one person's point over the other, but you respectfully disagree.
• 34:06
  SPEAKER_03: And I think that's that's the big thing.
• 34:08
  SPEAKER_03: So a lot of my journey has been because of like the inner work and the self-reflection work and knowing that there's not a, I don't want to say there's not a 100% fix, but you can learn how to mitigate, but also navigate through some of those traumas that you may have experienced and recognize them now instead of just being very unconscious to them, if that makes sense.
• 34:37
  SPEAKER_02: Oh my God.
• 34:37
  SPEAKER_02: Yeah.
• 34:38
  SPEAKER_02: No, I love how you put that.
• 34:39
  SPEAKER_02: And I do feel like, first of all, the business is going to bring that forward.
• 34:44
  SPEAKER_02: It's like the business is like your biggest teacher in so many ways, because it'll just force you to look at the shit that you don't want to look at and then throw a relationship in the mix, forget it.
• 34:56
  SPEAKER_02: It's like the perfect storm of a mirror to all of your shit.
• 35:01
  SPEAKER_02: So it's like you're gonna just be steeped in it nonstop.
• 35:04
  SPEAKER_02: But like you said, if you learn how to navigate it and know, okay, these are the things that are coming up from my childhood.
• 35:12
  SPEAKER_02: I know why.
• 35:13
  SPEAKER_02: And now I'm going to decide to do it differently.
• 35:16
  SPEAKER_02: That's the whole path.
• 35:19
  SPEAKER_02: I want to go into your mastermind too, because you guys started working together.
• 35:24
  SPEAKER_02: And obviously, I'm sure there was like bumps in the road around that, just figuring, and Matt and I have gone through it too.
• 35:30
  SPEAKER_02: I think we've gotten to a good place recently, but it's so challenging.
• 35:35
  SPEAKER_02: And like just to say too the whole thing around like communication, it was so hard for me to speak my truth.
• 35:42
  SPEAKER_02: And my audience knows us, I've talked about this so much.
• 35:44
  SPEAKER_02: But then going into this business relationship, it's my business, right?
• 35:49
  SPEAKER_02: Like we call it our business now, but it's my methodology, it's my stuff.
• 35:53
  SPEAKER_02: So like being afraid to say my truth is not gonna work in that relationship.
• 35:59
  SPEAKER_02: Like, how am I going to navigate running my business if I can't say my truth?
• 36:03
  SPEAKER_02: So, like I had to fix that real quick.
• 36:06
  SPEAKER_02: It's things like that that it's like you are like hit with that you have to change.
• 36:10
  SPEAKER_02: So if there's anything else you want to say about that, and then like how did you guys evolve into doing this mastermind together?
• 36:17
  SPEAKER_03: Initially, we were gonna grow two separate programs.
• 36:21
  SPEAKER_03: Like, I wanted a group program for myself and she wanted a group program for herself.
• 36:26
  SPEAKER_03: And the mastermind that we were in, the person who is running it, they said, I think it's pretty unique that a husband and wife team have these separate yin and yang skill sets.
• 36:36
  SPEAKER_03: Why don't you put them together?
• 36:38
  SPEAKER_03: And that's when we looked at each other, we're like, yeah, let's do this together.
• 36:42
  SPEAKER_03: But we had to build everything from scratch.
• 36:45
  SPEAKER_03: You've been a part of our program for a year now.
• 36:47
  SPEAKER_03: You see all the trainings that are in the portal.
• 36:49
  SPEAKER_03: We had to build in real time.
• 36:51
  SPEAKER_03: So the first time that we launched it, nearly five years ago, it was just an empty portal.
• 36:56
  SPEAKER_03: So we were like creating trainings in real time and then uploading them so that like people were buying into a description of what something is gonna be.
• 37:06
  SPEAKER_01: Yeah.
• 37:06
  SPEAKER_03: And I think we just had such blinders on that first year that we were just running on the excitement and the endorphins of starting this new program because we had launched it twice that first year.
• 37:22
  SPEAKER_03: We had 36 people come in the first time, uh, and we were charging like pennies on the dollar because we wanted to get people in the doors.
• 37:29
  SPEAKER_03: So, I mean, it was good, but we learned like the hard way that when you price things too low, it attracts the wrong people.
• 37:36
  SPEAKER_03: So, and we still have some people actually from that original group, like Gary, who's in your group, like oh yeah, he was one of our original members, and he's just killing it.
• 37:44
  SPEAKER_03: So yeah, he's been with us for five years now.
• 37:47
  SPEAKER_03: So the fact is, is that it wasn't until we came up for air after that first year that we said, listen, we really we need to sit down and we got to get this thing organized.
• 37:58
  SPEAKER_03: And that's when we decided to really, and we were just doing this just ourselves.
• 38:03
  SPEAKER_03: We were a two-person show, and that's when Nancy said, We need to start bringing on some team, we need someone to help with this for demail, we need someone to help with copy because she was doing everything, and then it started to cause some resentment because what she was highly skilled at, I was not.
• 38:21
  SPEAKER_03: When I tried to create the Canvas slides for trainings, it looked like a three-year-old was doing it.
• 38:26
  SPEAKER_03: So she's like, now you're you're not gonna do this anymore.
• 38:30
  SPEAKER_03: So that's when we realized there doesn't have to be a point of contention.
• 38:36
  SPEAKER_03: Let's have a clearly defined roles, and B, let's define the things that we don't want to do that we can use help with, and let's outsource that so we can really grow the shit out of this business.
• 38:48
  SPEAKER_03: Now we have a CEO, we have a COO, we have 18 members, and we've only really gotten started.
• 38:55
  SPEAKER_03: Yeah, we've been doing this for seven years, we've had this business for five, but we can see the trajectory of where this thing is going to go in the next 12 to 24 months.
• 39:07
  SPEAKER_03: And it's only because I would say we're not afraid to ask for help.
• 39:12
  SPEAKER_03: I think we we talked about earlier that we hired a new coach ourselves.
• 39:17
  SPEAKER_03: And this is the one thing I will tell anyone that's listening to this the fact that you've invested or you're thinking about investing in a lease, um, you're making the right decision, or you're about to make the right decision, or you have made the right decision because every coach needs a coach.
• 39:32
  SPEAKER_03: And she's been working with us for well over a year.
• 39:35
  SPEAKER_03: And that's the sign of someone that wants to not just up-level themselves, they want to uplevel those around them.
• 39:43
  SPEAKER_03: And that's why Nancy and I continue to reinvest into ourselves and really take a look at our business as a whole and say, okay, where do we want this thing to be three to five years from now?
• 39:56
  SPEAKER_03: Because we don't want to be a slave to the business.
• 40:00
  SPEAKER_03: We want to run the business, we don't want the business running us.
• 40:03
  SPEAKER_03: So we've always had these very strict boundaries, and we don't do anything before 11 o'clock, we don't do anything after four o'clock, we don't work weekends, we take two days off during the week unless we need to do something.
• 40:15
  SPEAKER_03: And I think it's setting those boundaries and going back to something that we talked about earlier, having those open lines of communication is necessary for success in business.
• 40:26
  SPEAKER_03: Because Nancy and I work together like you and Matt do, if we don't have clear communication from a business perspective, we're not going to have clear communication from a personal perspective.
• 40:39
  SPEAKER_03: So if there is entanglement in the business, there's going to be entanglement in our personal relationship.
• 40:46
  SPEAKER_03: So we we really make sure that we get ahead of everything that we can.
• 40:50
  SPEAKER_03: And again, I would say the bigger picture of why we even created this mastermind, it's everything that we wanted that we didn't have.
• 40:58
  SPEAKER_03: We joined all these high-level masterminds and they were always missing some component, whether it was not being able to work with the creator, not having the actual strategies and tools and templates of what people need to do, like where are the action steps, like meeting people one-to-one, like all these things that we wanted in a mastermind that we would spend$30,000,$50,000 to be a part of, we weren't getting.
• 41:22
  SPEAKER_03: So we said, listen, if we can't get it, we're going to create it.
• 41:25
  SPEAKER_03: Because that's the other thing that I would say that makes our mastermind so unique is that yes, you're part of a group program.
• 41:32
  SPEAKER_03: We meet weekly as a group, but you get to work with Nancy and I directly, one-to-one.
• 41:36
  SPEAKER_03: Like we meet every quarter.
• 41:38
  SPEAKER_03: And I think that's what really makes us different because we we have that time to personally work with each person and set them on their specific path, much like we've talked about, like giving people that personal time and attention of what they need to focus on for their business and their goals and not the group as a whole.
• 41:57
  SPEAKER_03: That's what the group trainings are for.
• 41:58
  SPEAKER_03: And that's why we really made this kind of like a hybrid one-to-one group coaching program.
• 42:03
  SPEAKER_03: And that's why a lot of people have success, because if they come into this with the right attitude and they're coachable and they're open and they're driven and they're motivated and they're willing to do the work, they're willing to push themselves and they're willing to allow us to guide them in that direction.
• 42:18
  SPEAKER_03: The only way they're gonna fail is if they don't do the work.
• 42:22
  SPEAKER_02: Yeah, no, and what I love, and I know we have to wrap up here in a couple of minutes, but I just want to say before I started working with you guys, I never made a plan.
• 42:30
  SPEAKER_02: And I know you guys, I remember when we've had our first call, you were like, okay, so where's like your like marketing calendar?
• 42:38
  SPEAKER_02: And I'm like, what?
• 42:39
  SPEAKER_02: And you're like, where do you have all your clients written?
• 42:41
  SPEAKER_03: Where's your quarterly plan?
• 42:42
  SPEAKER_02: You know, you're like, where do you have all your clients written down?
• 42:45
  SPEAKER_02: And I'm like, oh wait, I'm like, I know all this information.
• 42:48
  SPEAKER_02: It's just like in my head.
• 42:51
  SPEAKER_03: Like, no, head to paper, end to paper.
• 42:53
  SPEAKER_02: So it was really honestly for me.
• 42:56
  SPEAKER_02: I think there was so many things that, like I said before, I never ran a business before.
• 43:00
  SPEAKER_02: Like I didn't know things and I didn't know how to do very simple things.
• 43:06
  SPEAKER_02: And I didn't think I needed to because I thought they were boring and I was like, oh, let me just make this new program and whatever.
• 43:13
  SPEAKER_02: But there are these very fundamental things that I just didn't know.
• 43:17
  SPEAKER_02: I was joking with you earlier.
• 43:19
  SPEAKER_02: I make spreadsheets now.
• 43:20
  SPEAKER_02: I don't know who I am.
• 43:21
  SPEAKER_02: If I you would have told me five years ago that I would be making spreadsheets, I would be like, yeah, there's no way that's happening.
• 43:27
  SPEAKER_02: I know, I know.
• 43:28
  SPEAKER_03: You see the benefit of doing it now.
• 43:30
  SPEAKER_02: Yeah.
• 43:30
  SPEAKER_02: And also like I'm running a company.
• 43:32
  SPEAKER_02: I need to have plans.
• 43:35
  SPEAKER_02: I need to be looking ahead.
• 43:36
  SPEAKER_02: I need to know, like you said, how to eventually be less hands-on in the business.
• 43:42
  SPEAKER_02: What are we building towards?
• 43:44
  SPEAKER_03: You're the CEO.
• 43:45
  SPEAKER_03: You gotta, you gotta embody that.
• 43:47
  SPEAKER_02: Yeah, and I think you guys really helped me do these very practical things that my personality just would never have done unless like you, and I think Matt was so great.
• 44:00
  SPEAKER_02: To say you should work with Scott because he like saw that, and that's really good at seeing like what I need that I can't see.
• 44:07
  SPEAKER_02: But it was just so helpful for me in so many ways.
• 44:10
  SPEAKER_02: And I really think that a lot of women who are similar to me, who are like more spiritual and energetic, don't know, like you don't know what you don't know.
• 44:18
  SPEAKER_02: So, like for me, it was so helpful to just get these very basic skills and also think about planning.
• 44:25
  SPEAKER_02: And also like my level of focus has really shifted after working with you guys because you would just ask me questions that would like kind of annoy me because I'm just like, I don't want to think about that, or I don't want to think about my the client I'm talking to or whatever or my niche or any of those things.
• 44:42
  SPEAKER_02: But there is a level of importance of like understanding the fundamentals of running an online business that is very, very, very important.
• 44:50
  SPEAKER_02: And I was able to really like now place value on that because of working with you guys.
• 44:58
  SPEAKER_02: And like Nancy is just like a wizard.
• 45:02
  SPEAKER_02: I don't know.
• 45:03
  SPEAKER_03: She's a unicorn.
• 45:04
  SPEAKER_03: She's a unicorn.
• 45:05
  SPEAKER_03: She really is.
• 45:05
  SPEAKER_03: I don't know.
• 45:05
  SPEAKER_03: She's yeah, and she's a freak of nature in the best way possible.
• 45:08
  SPEAKER_02: And I know we have to wrap up in a minute, but I just want to say it was so much like value, and there's so much there that it would take you more than a year to go through all of the stuff that you have in the portal.
• 45:20
  SPEAKER_02: So I just feel like it's it's really so much value that you provide.
• 45:24
  SPEAKER_02: And you can tell that you really have thought, okay, what is literally every single thing that somebody would need to be successful in a business?
• 45:32
  SPEAKER_02: And you've thought of all of it.
• 45:34
  SPEAKER_02: And you can tell, yeah, and you can tell it comes from you, obviously, I have so much experience with this and you understand all of the aspects of it from like the logistic to the energetic.
• 45:46
  SPEAKER_02: And I think that that's so important.
• 45:48
  SPEAKER_02: So thank you so much.
• 45:49
  SPEAKER_03: You're welcome.
• 45:50
  SPEAKER_03: And obviously, it's been just so great to spend the time that we have with you guys.
• 45:55
  SPEAKER_03: And I know we're planning a double date soon, so that'll be fun.
• 45:58
  SPEAKER_03: But I I would say the other thing is that you said something and very simple and easy.
• 46:03
  SPEAKER_03: And that's if you're looking at a program, just because it like sounds fancy and the person's using big words, like that doesn't mean it's better.
• 46:11
  SPEAKER_03: To me, that just sounds like it's going to be very overwhelming and confusing.
• 46:14
  SPEAKER_03: And I think people don't realize how simplified business can be if you just kind of like strip it down and you just put all the foundational pieces in place, then you actually understand how easy and free-flowing it can be.
• 46:26
  SPEAKER_03: And that's why we wanted to include the components that we did within this program to really make it plug and play for people.
• 46:32
  SPEAKER_03: They can bring their VA or their assistant in to take some things off their plate.
• 46:36
  SPEAKER_03: We have a hiring process where we have people now that have team members that are helping them with stuff.
• 46:41
  SPEAKER_03: It's the KISS methodology.
• 46:42
  SPEAKER_03: I'm sure you guys have heard it, keep it simple, stupid.
• 46:44
  SPEAKER_03: Like it's it's the truth.
• 46:46
  SPEAKER_03: It should be very clear to your point.
• 46:48
  SPEAKER_03: Yes, there may be some resistance points, you know, where you're resisting certain things because it's new, that's normal on the other side of resistance, right?
• 46:57
  SPEAKER_03: And the war of art is obviously the expertise, and it really defines the amateur from the expert.
• 47:02
  SPEAKER_03: And you did a beautiful job of leaning into all that and you know, coming out, you know, so much better on the other side.
• 47:08
  SPEAKER_03: We saw that, but it's always great to hear that someone took that leap in their business and they feel a certain way and they surprise themselves of what they actually now do.
• 47:18
  SPEAKER_03: And that's just a sign of bigger and better things to come.
• 47:22
  SPEAKER_02: For sure.
• 47:22
  SPEAKER_02: And then the other thing I just want to add really quick is like I feel like it helped me understand like what help I need.
• 47:28
  SPEAKER_02: I think before I didn't know what help I need or who I need to hire.
• 47:33
  SPEAKER_02: And I think that's really important too.
• 47:35
  SPEAKER_02: It's just now it's okay, I know what I need, I know where to put resources or focus, and that's really important also.
• 47:42
  SPEAKER_02: So I know I'm gonna get you out of here.
• 47:43
  SPEAKER_02: So, Scott, thank you so much for being here.
• 47:45
  SPEAKER_02: Can you please share with everyone where they can find you and if there's any direction you want to point them in as far as your work?
• 47:51
  SPEAKER_03: You can find me on LinkedIn.
• 47:52
  SPEAKER_03: That's the platform I'm most prominent on.
• 47:54
  SPEAKER_03: You can just search Scott Aaron Coach and I'll come up right on LinkedIn.
• 47:58
  SPEAKER_03: My personal website is ScottAaron.net.
• 48:01
  SPEAKER_03: And if you want to learn more about our mastermind and how Nancy and I work with people, you can visit our company website, which is called thhetimetogrow.com.
• 48:09
  SPEAKER_02: And we will link all that below.
• 48:10
  SPEAKER_02: Thank you so much for being here.
• 48:12
  SPEAKER_03: Thanks, Elise.
• 48:14
  SPEAKER_02: Thank you so much for being here.
• 48:16
  SPEAKER_02: Don't forget to subscribe to the show, leave a review, and share the show with your friends who you know are yearning for this type of content.
• 48:23
  SPEAKER_02: When you leave a review, send us a screenshot and we'll send you a$250 credit you can apply to anything else in my world.
• 48:31
  SPEAKER_02: You can stay connected with me by following me on Instagram at elise underscore breeds and by joining my Facebook group, Financial Freedom for Spiritual Entrepreneurs, where I share all of my most fun and potent content.
• 48:42
  SPEAKER_02: Make sure you download my breath work for financial freedom at elisebreeds.com.
• 48:47
  SPEAKER_02: See you next time.