Latest / Destination Discourse
63: What Questions Would You Ask a DMO If You Were New to the Industry? (Dustin Rowe)
Stuart and Adam start off completely off the rails, then do something they don’t usually do: hand the keys to their guest. Dustin Rowe, CEO of whatsgood.city, flips the script and asks the questions that a lot of people entering the industry are thinking but rarely get to ask out loud.
This episode turns into a rapid-fire tour through the DMO reality: what the job actually is, why ROI is so hard to prove, how resident sentiment fits into the visitor economy, and where “marketing” ends and “product” begins.
Dustin’s “Stu’s News”: the airline loyalty backlash
Dustin brings a story that’s…
The skinny
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