SBP 106: Why Cutting Marketing Budgets is a Mistake. With Hilary Borndahl.

Sleeping Barber - A Marketing Podcast · Jan 30, 2025 · 1h 20m

Send us Fan Mail

In this episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros welcome Hilary Borndahl to discuss the critical role of measurement in marketing, with a focus on marketing mix modelling (MMM) and its impact on ROI. They explore the challenges marketers face in justifying budgets, the importance of understanding ad stock, and the consequences of cutting marketing spend.

The conversation also covers the evolution of digital marketing, the balance between performance and brand marketing, and the value of MMM in providing a holistic view of marketing…