A fresh identity for men's tennis and the ATP; new frontiers for Alipay and DAZN
As the Nitto ATP Finals brings the best players in men's tennis back to The O2 in London for a tenth year, SportsPro editor-at-large Eoin Connolly sits down with the ATP SVP for marketing and business development, George Ciz. The conversation covers a new brand launch for the organisation and its elite tour, the lessons from the radical Next Gen Finals event, working with Amazon, why the series is like Rafa Nadal, getting the Tube with Federer and Djokovic, and plenty more besides.
Meanwhile, SportsPro print editor Michael Long is on hand to talk about a new deal for Uefa and Chinese payments…
The skinny
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