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The Go-Giver in Action: How Rich Waigand’s SFW Partners Was Built on Service Before Sales
🎙️ From Staff Accountant to Managing Partner: Rich Waigand’s 30-Year Bet on Relationships at SFW Partners
Rich Waigand, managing partner of SFW Partners in St. Louis, spent 11 years at his first firm, made partner, and walked away when it became clear they were heading toward an outside sale. He joined SFW as its fifth partner when the firm had 12 people. Twenty years later it has 74. In January 2025, his partners elected him managing partner. The transition from client-first to firm-first has been the hardest thing he’s done professionally. Outside of work, he and his wife co-founded Wagon…
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