Latest / Humans First — The AI Briefing
The Disappearing Buyer's Journey: How Agentic Protocols Are Replacing Discovery, Evaluation, and Transaction
The new buyer's journey isn't a journey. It's a protocol handshake. What Google's A2A and UCP, and Stripe's agentic commerce stack, mean for mid-market businesses right now. Google added an Agentic Browsing audit to Chrome Lighthouse on May 22, 2026. Only 31 of 70 sites passed. Discovery, evaluation, and transaction are moving to protocol, and most operators haven't been told the rules changed. In this episode: What is agentic commerce and how does it differ from traditional e-commerce? · How does the Chrome Lighthouse agentic browsing audit affect my website? · What is an llms.txt file and…
The skinny
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