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Probe Research Acquired by Abacus Data | Winnipeg News
Probe Research, Winnipeg’s trusted 32-year-old market research firm, has been acquired by Abacus Data — a strategic leap to scale nationally while keeping its roots firmly in Manitoba. The all-happy leadership team sees this as a chance to grow their impact without losing their local touch. Operating under the Abacus Data brand, Probe will stay put, keep its eight-person team intact, and maintain existing client relationships — including government, non-profits, and credit unions. With Abacus bringing advanced tech and AI-driven analytics, Probe gains firepower to deliver deeper insights…
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