Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Scarcity Principle Why Limited Supply Drives Urgency
In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the scarcity principle—why consumers assign higher value to things that are rare or limited. They dive into the 1975 'cookies in a jar' experiment by Worchel, Lee, and Adewole, which showed that a jar with two cookies was rated as more desirable than a jar with ten, even though the cookies were identical. Lucas explains how scarcity triggers psychological reactance and the fear of missing out (FOMO), and they discuss real-world applications like limited-edition drops from brands such as Nike and Supreme…
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