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Reverse Engineering PR Media: Start with What’s Newsworthy | Seth Farbman's Podcast
In this fresh-off-the-press conversation, host Seth Farbman sits down with Omar Hamdi, CEO of Pathos Communications (LSE AIM: NEWS) one of the newest publicly listed companies in the world, having listed just weeks before this recording.
Omar shares the bold vision behind Pathos: using AI and a completely reversed PR model to democratize access to real media coverage for the 400 million small and medium-sized businesses worldwide. No more expensive retainers, no more cold pitching editors Pathos only gets paid when a client is actually published.
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