Latest / Leaders In Payments / Women Leaders in Payments: Dru Armstrong, CEO of AffiniPay | Episode 342
Transcript
- 0:04Greg Myers: Thank you for joining us during this special series running throughout the month of July, focused exclusively on women leaders and payments.
- 0:11Greg Myers: We've got great content this month, focused on mentorship, career advice, getting out of your comfort zone, having your voice heard and much, much more.
- 0:19Greg Myers: A special thanks to our contributing sponsors, stacks Payments, nuve and Map Advisors, and to our episode sponsors, nmi, dailypay, g&d and Ingenico.
- 0:31Greg Myers: Hi everyone and welcome to the Leaders in Payments podcast.
- 0:35Greg Myers: I'm Greg Myers, the host of the show, and today's special guest is Drew Armstrong, the CEO of AffiniPay.
- 0:42Greg Myers: So, drew, thank you so much for being here.
- 0:45Greg Myers: Welcome to the show and, more specifically, thank you for participating during Women Leaders in Payments Month.
- 0:50Dru Armstrong: Thank you, greg, I'm excited to be here.
- 0:53Greg Myers: Great, so tell our audience a little bit about yourself, maybe where you grew up, where you went to school, where you currently live, a few things like that.
- 1:00Dru Armstrong: Sure, so I'm Drew Armstrong.
- 1:02Dru Armstrong: I'm the CEO of Affinipay.
- 1:04Dru Armstrong: We're the market leader in legal and professional services payments.
- 1:08Dru Armstrong: I grew up in Los Angeles, california.
- 1:11Dru Armstrong: I was the daughter of a former federal prosecutor and attorney, which really impacted my story and obviously made me excited to lead Affinipay, which serves attorneys.
- 1:22Dru Armstrong: I was the oldest daughter, which means I was the bossiest of three siblings, and I went to Columbia undergrad to study economics.
- 1:32Dru Armstrong: I thought I was going to be a prosecutor and attorney like my dad.
- 1:36Dru Armstrong: I ended up getting my JD MBA at the University of Chicago and ended up switching from law to business and really fell in love with business.
- 1:45Dru Armstrong: I live in Austin, texas, with my husband, scott, and my two boys, wyatt and Finnegan, who are nine and six.
- 1:54Dru Armstrong: They are the real bosses of our household, as you can imagine.
- 1:58Dru Armstrong: Lots of energy, yeah, and I'm very fortunate because I live less than 10 minutes away from our headquarters here in Austin.
- 2:05Greg Myers: Nice, nice.
- 2:06Greg Myers: Well, tell us a little more about Affinipay, if you don't mind.
- 2:10Dru Armstrong: Sure.
- 2:10Dru Armstrong: So Affinipay.
- 2:11Dru Armstrong: As I mentioned, we started actually in the association space and through that, amy Porter, our amazing founder, realized there was a massive opportunity to bring best-in-class digital payments into the legal market, because the bar associations were some of our very first clients.
- 2:28Dru Armstrong: Today, we're the market leader in legal payments.
- 2:31Dru Armstrong: We serve over a quarter million attorneys, over 60,000 law firms.
- 2:38Dru Armstrong: And then we saw the same opportunity in the association vertical sorry, excuse me, the accounting vertical.
- 2:43Dru Armstrong: So we discovered that accountants, like lawyers, really needed a simple, easy way to take digital payments for their very valuable work.
- 2:52Dru Armstrong: So we've got about 10,000 accounting firms as our clients as well.
- 2:56Dru Armstrong: And one thing to note is I'm actually a software person by trade and so I think the lens has always been digital payments as a core piece of professional services software that we're providing.
- 3:09Dru Armstrong: What else can we provide?
- 3:10Dru Armstrong: So two years ago, we did a very strategic acquisition and bought core legal practice management and have been investing behind the MyCase platform to serve our clients with everything from legal payments all the way through full legal practice management.
- 3:26Greg Myers: Great, all right.
- 3:27Greg Myers: So before we get into the meat of the conversation, I'd like to do a little icebreaker exercise where I'm going to ask you sort of a this or that question, so something like do you prefer early morning or late evening?
- 3:39Greg Myers: And you just give me the quick answer and we're going to run through 10 of these real quick, and are you ready to go?
- 3:45Dru Armstrong: I'm ready to go.
- 3:46Greg Myers: Okay.
- 3:47Greg Myers: Do you prefer summer or winter, summer Cats or dogs, dogs, apple or Android, apple, coffee or tea, tea Books or movies, books, beach or mountains, beach Books, beach or mountains, beach Chocolate or vanilla Chocolate.
- 4:06Greg Myers: Texting or calling.
- 4:07Greg Myers: Texting the city or the country.
- 4:12Dru Armstrong: The city.
- 4:14Greg Myers: And finally pizza or pasta.
- 4:17Dru Armstrong: Oh, that's the hardest one, probably pasta.
- 4:21Greg Myers: Okay, great, all right.
- 4:22Greg Myers: Well, thank you so much for doing that.
- 4:24Greg Myers: That's a lot of fun.
- 4:25Greg Myers: Hopefully some people learned some things about you that maybe they didn't know you might be getting chocolate donuts tomorrow.
- 4:30Dru Armstrong: I know exactly Gluten-free, so gluten non-gluten there you go.
- 4:36Greg Myers: I should have done that For all the donut buyers out there.
- 4:38Greg Myers: Great.
- 4:40Greg Myers: Well, let's talk a little bit about you.
- 4:43Greg Myers: So what was your life like growing up?
- 4:45Dru Armstrong: So I grew up in what I would describe a very happy middle class family in Los Angeles.
- 4:53Dru Armstrong: You know, my dad was, and he was a solo businessman.
- 4:59Dru Armstrong: He was an entrepreneur though I don't think he would have called himself that.
- 5:02Dru Armstrong: His heart was really in the law an entrepreneur, though I don't think he would have called himself that.
- 5:05Dru Armstrong: His heart was really in the law.
- 5:06Dru Armstrong: And so, you know, I grew up in a very tight-knit family.
- 5:08Dru Armstrong: My parents were both from the East Coast and had moved to California when my dad started teaching at UCLA Law School.
- 5:15Dru Armstrong: He then went on to be a prosecutor and then start his own practice.
- 5:19Dru Armstrong: So I think, from a positive perspective, I grew up with incredibly loving and supportive parents.
- 5:24Dru Armstrong: You know my mom was the one who said you should get a JD MBA before anyone even knew what that was Now it's very trendy.
- 5:32Dru Armstrong: They always really pushed and encouraged me to kind of realize my potential.
- 5:36Dru Armstrong: So I remember I'd get my report card and if I didn't get straight A's because my mom thought I should be getting straight A's based on my capabilities it was going to be an issue, whereas my neighbors were delighted with C's because they viewed it as a passing grade.
- 5:51Dru Armstrong: So I just grew up in a household with really high expectations around performing, and performing to the best of our own abilities.
- 6:00Dru Armstrong: I think the thing, though, that really kind of changed and motivated me was, while my dad was a great attorney, he was not a great businessman, and so he had really early days of success running his practice, and then he had many years of that were not good years financially, and I think because he wasn't a business person, he didn't kind of know how to better manage his business to be financially successful, and when you know your whole family is dependent on that business, it's really bumpy and challenging, and so I think it one.
- 6:35Dru Armstrong: It's become very inspiring to me in terms of what we do, because our core mission at Affinipay is to really ensure that the firm financially thrives right, because if the firm can thrive, the individuals thrive, and so that's a core part of our belief.
- 6:50Dru Armstrong: With providing tools and I think payments at its core helps deliver that value right, our attorneys get paid faster, they get paid in full, and it really changes people's lives.
- 7:01Dru Armstrong: I could see that with my dad, where collecting on the work he did was really challenging.
- 7:06Dru Armstrong: So on one sense, I was very blessed.
- 7:09Dru Armstrong: I recognized the privilege that came with parents that supported me to go to an Ivy League school and really pushed me to kind of dream bigger.
- 7:17Dru Armstrong: On the flip side, I also recognized the pain that came from lack of financial stability and that motivated me, both in terms of how I think about my career and the stability I want to provide my family, but also in the work that we do serving, you know, small firms.
- 7:34Greg Myers: So when you were young, what did you want to be when you grew up?
- 7:38Dru Armstrong: I wanted to be a prosecutor and a litigator like my dad and then I got to law school and University of Chicago is very academic and I think the big dream there is to be a Supreme Court clerk or be on the Supreme Court.
- 7:52Dru Armstrong: And I very quickly realized I was a fish out of water and I, you know, I worked at some different law firms in the summer and that just further proved the point to me that I was not well.
- 8:03Dru Armstrong: I fully admired that people wanted that as their profession.
- 8:06Dru Armstrong: It was not going to be mine.
- 8:09Greg Myers: I gotcha.
- 8:10Greg Myers: So my very first job was working in the cafeteria at a college, washing pots and pans.
- 8:18Greg Myers: And I remember I think I was 15, because I couldn't drive my mother worked at the college so she would take me.
- 8:23Greg Myers: So all summer, long from 10 o'clock to 2 o'clock, I washed pots and pans.
- 8:27Greg Myers: So that was my very first job.
- 8:29Greg Myers: So what was your very first job?
- 8:32Dru Armstrong: So my parents were, as I mentioned, very academically focused, so I didn't have my first job I'm embarrassed to admit until college and it was my first summer between freshman and sophomore year and my parents had given their neighbor's friend his first job, which was painting their fence, his freshman year summer, and so he actually was running a movie studio in LA, which I think sounds very cool.
- 8:58Dru Armstrong: I was the assistant to the assistant to the VP of business development and my job was to catalog the scripts and track the scripts and I could take scripts home and read them and I just really didn't like it.
- 9:16Dru Armstrong: So it's funny, growing up in Hollywood it's such a one-horse town around the entertainment business and that was the closest I ever got to it and I appreciated the paycheck but it motivated me more actually to go on to law school and business school down the road.
- 9:33Greg Myers: Well, maybe walk us through your professional journey, your career.
- 9:37Greg Myers: Maybe you know got out of college and then to where you are today and then to where you are today.
- 9:45Dru Armstrong: Yeah, I think one thing to just acknowledge is that I've always been someone who was really looking for places where I felt like I fit in and could add value.
- 9:54Dru Armstrong: I think that's an important lesson and it's a hard lesson to learn, especially when we're younger in our career, in the sense that that may mean that you're at a great place or a great firm or a great firm or great company, but it doesn't fit you right, just like going to law school.
- 10:10Dru Armstrong: So many of my classmates are now amazing practicing attorneys and happy with that career.
- 10:16Dru Armstrong: So I spent a lot of my career kind of seeking out the right environments for me to feel like I was going to be successful and always looking for things with new challenges.
- 10:28Dru Armstrong: Like I feel kind of still very young in my career I'm 42.
- 10:32Dru Armstrong: And so I feel like I've got many more years to go.
- 10:34Dru Armstrong: So I, you know, added my MBA.
- 10:37Dru Armstrong: Realizing law wasn't for me.
- 10:38Dru Armstrong: I went into management consulting at the Boston Consulting Group, which I really think coming out of grad school or undergrad is the right time to work unbelievable hours and learn a ton and be a sponge.
- 10:52Dru Armstrong: I think consulting or banking are great training grounds, depending on where you want to end up.
- 10:58Dru Armstrong: So I did that.
- 10:59Dru Armstrong: I then got recruited by a client which was one of the early tech private equity funds out of Los Angeles.
- 11:05Dru Armstrong: They were starting a mid-market fund.
- 11:06Dru Armstrong: I did that for a couple of years.
- 11:08Dru Armstrong: I liked the work.
- 11:10Dru Armstrong: I didn't like the culture of the firm.
- 11:12Dru Armstrong: I ended up doing a startup with one of my friend's husbands who had had success with a semiconductor company.
- 11:19Dru Armstrong: I call that my god-laugh year because I found out I was pregnant.
- 11:23Dru Armstrong: My husband had a lot of health issues that I had to help him with.
- 11:26Dru Armstrong: We had a baby and I realized doing a software as a hardware plus software startup was going to take a long time and I needed to you know contribute financially.
- 11:36Dru Armstrong: So I ended up going back into private equity.
- 11:38Dru Armstrong: One of my old bosses was with a new fund, recruited me in to consult and then I ended up chief product officer and then CEO of that business for five years Grace Hill.
- 11:50Dru Armstrong: It was doing people management software for the property management space.
- 11:54Dru Armstrong: It was a pretty amazing learning experience.
- 11:58Dru Armstrong: And then I joined Affinipay after I had led that business for five years, had two successful exits to different investors and got really excited and intrigued about the Affinipay opportunity, which was my transparently my first payments experience.
- 12:13Dru Armstrong: So no pressure, jumped right into learning payments, you know, with a hugely successful payments company.
- 12:19Dru Armstrong: So a lot of kind of willingness to this is like so cheesy.
- 12:25Dru Armstrong: But I always think one of the best pieces of business advice is the quote from the song the Gambler, which is like no one to hold them and no one to fold them.
- 12:34Dru Armstrong: There are many years where you're like, oh my God, what am I doing here?
- 12:38Dru Armstrong: Is this going anywhere?
- 12:40Dru Armstrong: And you need mentors and career sponsors to say, no, you got to stick through it.
- 12:45Dru Armstrong: I know you feel like you're not moving forward as fast as you should, but trust me, versus there are other times where you look around and you go, yeah, this isn't for me, it's time to move.
- 12:57Dru Armstrong: And figuring those out, I think, is kind of half the battle in building a great career.
- 13:03Greg Myers: Absolutely Well.
- 13:04Greg Myers: That brings us to today.
- 13:05Greg Myers: So obviously you've been very successful throughout your career.
- 13:09Greg Myers: What are some of your guiding principles?
- 13:12Dru Armstrong: So one is, I think that the comment I just made, which is like I'm an impatient person, I think a lot of high performance people are and careers are built in, you know, over decades right, and so knowing that it's okay to be patient and even if it means it takes a little bit longer in the short term, that can be not massively impactful, you know, relative to the payoff.
- 13:38Dru Armstrong: The second thing is I've really, you know, I started my life in kind of more on the analytical side.
- 13:44Dru Armstrong: More on the analytical side we can analyze the problem, we can be very IQ-oriented.
- 13:50Dru Armstrong: I think the longer I go, the more the soft stuff is the hard stuff, where it's a lot about EQ, it's a lot about people, it's a lot about building high-performance teams that have diverse perspectives, can learn to really trust each other, can push through hard times.
- 14:07Dru Armstrong: And then, I think you know someone told me like birds of a feather flock together.
- 14:12Dru Armstrong: I think there's like I feel like I have a series of bumper stickers coming out of this, but it is really true that, you know, I feel like where I am right now is working with phenomenal investors that really see the world the same way I do.
- 14:25Dru Armstrong: Doesn't mean we always agree, but like from a core kind of ethics, integrity, how to build value.
- 14:32Dru Armstrong: You know there's so many ways to build a business.
- 14:35Dru Armstrong: Finding people that you really align with and click with, I think is actually really important, and I was talking to someone recently and he gave me the advice that, like good people who like each other whether it's good chemistry more often than not end up working together at kind of a surprising rate, especially when you're doing M&A transactions or investments.
- 14:55Dru Armstrong: It feels like there's this big broad process or universe when in reality it can get very small and narrow quickly as you find who you really click with.
- 15:04Dru Armstrong: And so I think honoring we teach ourselves it's so much about the intellect but a lot of why people buy is emotional.
- 15:12Dru Armstrong: You know why people stay and work somewhere is emotional, and so I think the longer I've gone, the more I've learned to kind of honor not just the IQ but the EQ side of my role and of being in business.
- 15:25Greg Myers: Well, let's talk about your journey to becoming a leader.
- 15:29Greg Myers: Were there some pivotal moments or experiences that helped shape your path?
- 15:34Dru Armstrong: You know, I think it's an interesting thing becoming a CEO at a young age.
- 15:40Dru Armstrong: I got appointed to be CEO at 34 and it felt young.
- 15:45Dru Armstrong: I know we have a lot of mythology in our culture right now about founders and how they're kind of the Mark Zuckerbergs coming out of college.
- 15:52Dru Armstrong: I think a lot of the data shows that it's more like your 40s or 50s is when you really hit your stride, and so I think it took me a moment to kind of try to figure out like why me, why was I in that in the seat and how could I honor that?
- 16:07Dru Armstrong: I think that's an important thing as CEO to have that awareness that there's a lot of responsibility that comes with it.
- 16:14Dru Armstrong: You know we serve hundreds of thousands of clients that are doing essential work and getting paid through our platform, and you know I've got 500 employees who are looking to me to steer the ship, and so you know there was an awareness for me early on that I really felt called to leadership.
- 16:34Dru Armstrong: I was class president for two years in a row in high school and that was kind of something.
- 16:38Dru Armstrong: I woke up one day and thought, gosh, that would be a great thing to do, you know, when I was given the opportunity, it was not an easy one to take.
- 16:45Dru Armstrong: The company was going through a lot of tough changes and had a not good CEO right before me who had made a lot of negative decisions.
- 16:55Dru Armstrong: So it was very much a kind of steer the ship through choppy waters which took, frankly, three years to get us on the other side of that cleanup.
- 17:03Dru Armstrong: It took, frankly, three years to get us on the other side of that cleanup, and so I do think a lot of it's you know one being fearless, two, feeling called to it.
- 17:09Dru Armstrong: It's definitely not easy, it's definitely not for everyone.
- 17:12Dru Armstrong: I think if you ask my husband we met in business school early on he would have said, yes, I want to be CEO Now.
- 17:17Dru Armstrong: He's like definitely not.
- 17:19Dru Armstrong: It's a really hard job, but I think, you know, I would encourage anyone.
- 17:26Dru Armstrong: The world needs more great leaders who are thoughtful and aware and trying to do the right thing, and so I think people should be eyes wide open about it, but I don't think they should be afraid of it.
- 17:37Dru Armstrong: And I think you know making sure that you do something where you feel somewhat set up for success as you take those risks, because there is risk that comes with stepping into bigger and bigger leadership roles.
- 17:47Dru Armstrong: I think is important as well.
- 17:49Greg Myers: Okay, and what are some of the biggest challenges that you've faced as a female leader and how did you overcome them?
- 18:00Dru Armstrong: Gosh.
- 18:00Dru Armstrong: Yeah, it's interesting.
- 18:01Dru Armstrong: I mean we can talk about the woman thing right.
- 18:04Dru Armstrong: There's very few of us.
- 18:05Dru Armstrong: We haven't made a lot of progress in terms of the CEO seat.
- 18:08Dru Armstrong: Less than 10% of CEOs are women.
- 18:13Dru Armstrong: I think Fortune 500, we've kind of stayed steady at below 10%.
- 18:19Dru Armstrong: I think we were celebrating when we were at like 11%, but really there hasn't been a lot of progress, whereas there has have in other C-suite positions and in board seats.
- 18:27Dru Armstrong: And so you know, my approach to it has been just to be my authentic self and to find the things that resonate with people as I'm leading, and that, I think, extends both to the board and investor level as well as to the executive team and employee level.
- 18:44Dru Armstrong: So, you know, I don't think the model of trying to be something that you aren't works very well.
- 18:50Dru Armstrong: I think we're in a generational change in terms of what people expect their leaders to do and how they expect them to act.
- 18:57Dru Armstrong: They expect them to be more authentic and more transparent.
- 19:01Dru Armstrong: Them to be more authentic and more transparent, and I think, as a woman who is the mom with young kids and you know, in some ways it might actually be easier for me to kind of meet the current employees where their expectations are, because I don't think I have much of a choice but to be transparent and authentic about that, and so I think that's a big part of who I am, I would say.
- 19:23Dru Armstrong: I think I'm hopeful that we'll see, in the next couple of decades, more change and that we give more women the opportunity to lead.
- 19:31Dru Armstrong: You know, the easiest thing to do is to not hire someone as a CEO because they've never been CEO before.
- 19:38Dru Armstrong: Someone has to give you your CEO wings right, and so I think the biggest challenge, honestly, is continuously earning the right to be CEO.
- 19:47Dru Armstrong: I think that's hard for anyone, but I think we just have so few models of it in our culture where it's been successful.
- 19:55Dru Armstrong: So in some ways, you just you have to one, know that that's there, but two, continue to perform and deliver results and do it in your own authentic way, without letting you know the knowledge that it's harder for you, kind of weigh you down right.
- 20:11Dru Armstrong: There are moments it pops up and you go, oh my gosh, we wouldn't be having this conversation if I wasn't a woman.
- 20:16Dru Armstrong: I don't mean this podcast, but you know you have these moments where you're like, oh my gosh, this is really not a conversation as a female, like a male CEO would have, but then you have to kind of look at that and then put it back down and just keep going has been my, my approach.
- 20:31Dru Armstrong: So I do think it is harder, but I think if you're able to do it, I think it's there's a lot of opportunity to craft a new style of leadership that really does resonate with people.
- 20:43Greg Myers: Yeah, I completely agree.
- 20:45Greg Myers: So let's talk a little bit about getting out of your comfort zone.
- 20:49Greg Myers: That's an important topic that I like to talk about with these interviews.
- 20:54Greg Myers: So can you share an experience where you've had to step out of your comfort zone, maybe to achieve professional growth, and sort of what impact did that have on your overall development?
- 21:06Dru Armstrong: Every CEO job is a stepping out of your comfort zone, right, because I think you're coming in.
- 21:13Dru Armstrong: When I joined Affinipay in some ways it's counterintuitive.
- 21:16Dru Armstrong: But I remember Matt Flake, who's the CEO of Q2, and on our board he said you know, drew, this is harder than a turnaround, this is a don't F it up, because the company was doing incredibly well financially and yet we knew that the market was changing and that software and payments were converging.
- 21:36Dru Armstrong: And so, you know, I had my first CEO job when I was hired at Grace Hill was kind of a bit of a turnaround.
- 21:45Dru Armstrong: My second chapter at Grace Hill, when I got a new investor in, was kind of a strategic expansion.
- 21:50Dru Armstrong: When I got hired at Finapay, it was kind of we're at this large and high growth, high profitability business but we're pure play payments in a world where payments and software converging.
- 22:00Dru Armstrong: What are we going to do with that?
- 22:02Dru Armstrong: You know, creating a new chapter where we became a software plus payments and embedded fintech company.
- 22:06Dru Armstrong: And so I think anytime you're charting a new course and anytime if you do strategic work, you don't go in knowing the answer right.
- 22:16Dru Armstrong: You have hypotheses, but you need data and you need lots of stakeholder engagement, for lack of a better word, sorry, I'm still a consultant at heart at times.
- 22:26Dru Armstrong: So that kind of not knowing, I think, is always a good time to step out of your comfort zone, because you're kind of going, you know everyone's looking at you saying, well, what's the new plan?
- 22:38Dru Armstrong: And you're going, trust me, we're going to figure it out.
- 22:41Dru Armstrong: It just takes some time, right.
- 22:43Dru Armstrong: I think the other piece is when I joined Affinipay back to being an amazing business, I had really big shoes to fill.
- 22:51Dru Armstrong: Amy Porter is an amazing leader, an amazing founder, and she had her own style and the company really needed fresh leadership, right in the sense that she was, you know, on the board and ready for her new chapter.
- 23:06Dru Armstrong: And so figuring out how to kind of step in at a company that had great culture, great employee engagement, doing super well, you know, and so you kind of were like, okay, well, how do I do this, but in my own way?
- 23:20Dru Armstrong: And how do I start charting a new course and bringing people along when there's a lot of love and loyalty to the past, right, both strategically and emotionally, to our founder and to its early days, and so I think that was another big stepping out of my comfort zone and I think anyone who's gone through a founder to professional CEO transition.
- 23:42Dru Armstrong: I will tell you the number one thing when I interview executives because we're currently recruiting for a couple of key executive roles the number one point of failure usually in someone's resume is they stepped in and they were trying to execute a founder to CEO transition and it failed, and so I didn't realize how big a deal that was going in.
- 24:04Dru Armstrong: It's actually the second time I did it, so you know, now I finally got it.
- 24:08Dru Armstrong: It's a big deal, but I think that's a really big deal and I think if someone called me up with a job saying, hey, do you want to come back fill a founder?
- 24:17Dru Armstrong: You know you have.
- 24:18Dru Armstrong: That is very much a challenging thing to execute and pull off, and so I feel really good that Amy and I were able to execute that transition with our board support over the past three years.
- 24:31Dru Armstrong: Look, the great thing about being a CEO is the job changes like every year, every day, every month, and so there's always something taking you out of your comfort zone and you either like it and learn to live with that or you don't, and it's probably the wrong job for you, right?
- 24:45Greg Myers: Right, right, right.
- 24:46Greg Myers: I think the days for even you know any employee, whether it's the CEO or whatever role they're in it seems like things just move so much faster.
- 24:56Greg Myers: You don't just sit around and do the same thing over and over.
- 24:59Greg Myers: There's always change.
- 25:00Greg Myers: There's always opportunities to do new and different things that you have to get out of your comfort zone to be successful.
- 25:08Dru Armstrong: I think you're exactly spot on.
- 25:10Dru Armstrong: I think the interesting dynamic that we have to manage right now is that the rate of change has ratcheted up massively and COVID was a massive accelerant to that in terms of fundamentally shifting how we work, our expectations of each other technology plus COVID, plus all the social change that we've seen.
- 25:32Dru Armstrong: And then, on the other hand, I do think teams and companies thrive with structure and planning and the ability to kind of plant seeds and watch them grow right, and it's hard to execute on a massive strategic change and drive massive growth if you aren't planning for that in advance.
- 25:53Dru Armstrong: Right, whether that's quarter, you know months, quarters, years, and so I think the dance that we do is how to balance the speed with the thoughtfulness.
- 26:05Dru Armstrong: One of our new core values is work smart, win fast, because on one hand, you want urgency and pace and the whole world's competitive.
- 26:13Dru Armstrong: If you're in a good market, people want to win and they want to take what I believe is rightfully ours, for example, but on the other hand, you need to let things have time to gestate and to grow.
- 26:25Dru Armstrong: I think embedded fintech, which in my opinion, is the future of embedded payments, where we're kind of bringing all of the banking capabilities to bear.
- 26:33Dru Armstrong: In the same way digital payments have across software platforms.
- 26:36Dru Armstrong: Each of those new products that we do takes two years to gestate and bring to market because it's so multi-layered, and so I think that's the dance.
- 26:45Dru Armstrong: That we all have to do is figuring out.
- 26:48Dru Armstrong: You know how to go fast, but how to go fast at things that may take many years to actually bring to market or bring to fruition?
- 26:57Greg Myers: Right, right, Totally agree.
- 26:59Greg Myers: So let's talk about mentorship.
- 27:01Greg Myers: So have you had mentors in your career and you know just overall, discuss your view on mentorship.
- 27:09Greg Myers: How important do you think it is to emerging leaders?
- 27:11Greg Myers: Maybe some experiences you've had with mentors?
- 27:15Dru Armstrong: Mentors and career sponsors are really why I am where I am today.
- 27:21Dru Armstrong: I think there's a lot of data to show that people who have exponential career growth it's because of mentors and, really, career sponsors.
- 27:31Dru Armstrong: So, someone the difference, in my opinion, a mentor is someone who, long-term, is invested in your success and will always be a thought partner to you and you get to benefit.
- 27:41Dru Armstrong: Wisdom is learning from other people's mistakes right, and so they give you the opportunity to be wise, because they give you advice that you may or may not like and you hopefully heed it.
- 27:50Dru Armstrong: And then sponsors actually like open the door and give you your first CEO job or give you your promotion or let you take on the special project or present to the board, whatever it is.
- 28:01Dru Armstrong: I think both of those are hugely important.
- 28:04Dru Armstrong: I also think that they're earned right, and I don't think that, you know, I don't think that you can kind of like blindly matchmake, like an arranged mentor-mentee marriage, and so I think one of the things we have to think about as we move into a more remote work environment is to make sure that those kind of soft connections that are ultimately hugely impactful continue to get built, like my mentors that I had, it came from working on deals together in war rooms and crazy situations and they've stayed my mentors for over a decade and been kind of invaluable to me.
- 28:42Dru Armstrong: And so I would say I think the world where, on one hand, we get a lot of benefit from going remote, like I can be sitting on my laptop, I could be on the beach in Bali and we could be talking.
- 28:53Dru Armstrong: Right now I'm unfortunately not.
- 28:54Dru Armstrong: I thought you were.
- 28:55Dru Armstrong: Yeah, I know I should be with a pina colada and on the beach no waves crashing.
- 28:58Dru Armstrong: So I think we get a lot more flexibility, which I love.
- 28:59Dru Armstrong: Imagine me with a pina colada on the beach, no waves crashing.
- 29:03Dru Armstrong: So I think we get a lot more flexibility, which I love.
- 29:06Dru Armstrong: I think it's hugely impactful.
- 29:07Dru Armstrong: But, on the other hand, I think making sure that folks building their career get enough exposure and I hate to say it, but oftentimes being in person is a better way to get that exposure and working the long hours and proving yourself, so finding that balance of the flexibility that we want but also kind of the ability to be in person and build those really valuable relationships, because I do think long-term they make the biggest difference to one's career.
- 29:34Greg Myers: Yeah, and we often hear about bigger companies have dedicated programs just to mentorship or finding mentors, and obviously there are organizations outside of companies ETA and Women in Payments and companies like that that definitely have programs and can help.
- 29:54Greg Myers: I feel like there's sort of this misconception for younger employees that hey, I have to be a part of a program or whatever.
- 30:02Greg Myers: And I think what I've learned just over doing kind of these type of conversations in the last couple of years is really, you know, you have to take ownership of that, right, you can't wait right.
- 30:13Greg Myers: You can't wait for a program to be developed by your company.
- 30:16Greg Myers: You have to go out, build the relationships and I think sometimes mentor is a bad word because it has a certain connotation to it but at the end of the day it's like you have to take responsibility to build the relationships and keep them going.
- 30:31Greg Myers: And it doesn't have to be so formal that you have, you know, monthly or quarterly appointments and you know, sometimes mentors pop up in strange places.
- 30:39Greg Myers: They could be bosses, they could be people that you, people that are colleagues, they could be from anywhere.
- 30:43Greg Myers: But I think that ownership of that is what a lot of people, at least up and coming people, need to understand and focus on.
- 30:51Dru Armstrong: I mean, I 100% agree A couple of things that you said.
- 30:56Dru Armstrong: Just to echo is one I think mentors are earned right, and I think we shouldn't be afraid to ask someone to be our mentor, and you don't have to say it in those words.
- 31:06Dru Armstrong: It could be more subtle than that.
- 31:09Dru Armstrong: I think that's true on multiple levels.
- 31:11Dru Armstrong: Right.
- 31:11Dru Armstrong: It's like any relationship One.
- 31:14Dru Armstrong: You know, what I see from hugely successful people is there is a point in their career where they go oh my gosh, I've kind of made it.
- 31:21Dru Armstrong: Whatever that looks like.
- 31:22Dru Armstrong: It can be financial, it can be stature.
- 31:24Dru Armstrong: Now I really want to kind of give back and be pulling people up behind me, or even building my team of people who are going to ultimately take over for me.
- 31:34Dru Armstrong: It can be succession.
- 31:35Dru Armstrong: It can be more altruistic than that.
- 31:38Dru Armstrong: I think it needs to be earned in the sense that they feel like you're a good investment, and that can go both from your raw natural talents and abilities and potential, but also in your willingness to listen.
- 31:49Dru Armstrong: I mean, I'm sure you have the friend who always wants to go to lunch and never takes your advice and you're like how many times can we talk about this?
- 31:56Dru Armstrong: You wanted my advice, I gave it to you, now are you going to do anything with it Right?
- 32:01Dru Armstrong: So I advice I gave it to you, now you're are you going to do anything with it, right?
- 32:08Dru Armstrong: And so I think a lot about it doesn't mean I take all the advice of all my mentors all the time.
- 32:10Dru Armstrong: That's not realistic.
- 32:11Dru Armstrong: But you know the mentors, like they would say, one of my great attributes is that I'm very coachable right as successful as I am.
- 32:16Dru Armstrong: I certainly don't feel like I've quote unquote made it, and when people give me advice, I really try to listen and be thoughtful, even if it's advice that I don't want to hear Right back to.
- 32:25Dru Armstrong: Sometimes they'll say you need to finish out this chapter at this company, or you need to have some more hard conversations or look in the mirror on why you're not being successful, whatever it is.
- 32:35Dru Armstrong: I think that's some of the most important advice, and I guess the second piece I'd say is I've never had a mentor come from a formal program, and so I think if you're waiting for the quote unquote company to matchmake you know I'm not saying it can't ever be successful the approach that our head of people has taken for our.
- 32:55Dru Armstrong: We have been a nascent mentor, mentee program at Affinipay and I like the approach she's taken, which is people ask both senior leader and individual contributor, right, are asking to be enrolled in it, and then they can ask and there's kind of a matchmaking process where people are saying, hey, can you give us some more structure?
- 33:15Dru Armstrong: But already I'm gravitating towards being, you know, connected with this person.
- 33:19Dru Armstrong: I want to get their specific input.
- 33:21Dru Armstrong: So I like more of the pull model where you're saying, hey, I'm looking up, I'm seeing Christian, our CFO.
- 33:28Dru Armstrong: He's amazing at these things.
- 33:29Dru Armstrong: How can I do that?
- 33:30Dru Armstrong: Would Christian be willing to mentor me?
- 33:32Dru Armstrong: And likewise, christian has an ability to say, hey, here's who I think would be.
- 33:38Dru Armstrong: You know, I'd really enjoy men.
- 33:40Dru Armstrong: It has to kind of go both ways.
- 33:41Dru Armstrong: So I'm not saying it can't be done, I just would be skeptical.
- 33:46Dru Armstrong: And I would say the nice thing is, you know, you can start cultivating a mentor tomorrow, right?
- 33:51Dru Armstrong: It's like can we get a coffee?
- 33:53Dru Armstrong: Here's the things I'm thinking about.
- 33:54Dru Armstrong: Do you mind if I ask you here's why?
- 33:56Dru Armstrong: I really admire you and you'd be surprised at how many people respond to that, especially if there's follow through and they see you taking the advice.
- 34:04Dru Armstrong: And it's very rewarding to watch people build their careers, you know, and to feel like you're having a hand in that.
- 34:10Greg Myers: Right, right.
- 34:11Greg Myers: Well, so far we've talked about a lot of the positive things and things people can do to further their career.
- 34:17Greg Myers: But I think, if we're realistic, we've all faced some kind of setback or failure.
- 34:23Greg Myers: So can you share any instance, maybe, where you had sort of a setback, and then how did you handle it and what did you learn from it?
- 34:30Dru Armstrong: Yeah, it's a great question.
- 34:32Dru Armstrong: I mean I feel like you know it's funny.
- 34:35Dru Armstrong: I think the Roger Federer graduation speech is kind of going viral where he said, you know even the best tennis players, he's won almost 80% of his matches, but he's only won like just slightly north of 50% of his points.
- 34:49Dru Armstrong: And so his point is like you're always kind of, there's a lot, there's micro failures, there's larger failures.
- 34:55Dru Armstrong: You know there's a lot of winning and losing that can add up to ultimately having a winning career.
- 35:01Dru Armstrong: And it's really how you handle that with resilience.
- 35:04Dru Armstrong: And I think one of the biggest attributes that I see in having a great career is just the resilience that getting knocked down.
- 35:12Dru Armstrong: It can be a competitor launches a feature before you.
- 35:16Dru Armstrong: It can be you lose a deal.
- 35:18Dru Armstrong: It can be you lose a customer, can be a key team member quits.
- 35:21Dru Armstrong: You don't get a promotion.
- 35:22Dru Armstrong: You don't get the investment you want.
- 35:23Dru Armstrong: There's like a whole, so many ways that every day or every month or every quarter years, whatever it can feel like the losses add up.
- 35:33Dru Armstrong: It's, in my opinion, more about how you navigate through that.
- 35:37Dru Armstrong: I think one of the defining feelings I had of losing was when I first became CEO of Grace Hill and there had been a commitment made by my predecessor about launching a new platform without dates, without enough due diligence, and then getting pushed by the investors to get it live before it was really ready, and then taking our clients through what was a very unhappy and successful migration, and I measure the lack of success by how unhappy our clients were and how much churn there was, which is the enemy of any software business.
- 36:14Dru Armstrong: And so I think what that taught me was where I failed in.
- 36:20Dru Armstrong: That was not in the original decision making, but it was in, you know, not being courageous enough as CEO to say, hey, wait a second, like we have to do this the right way, like we owe that to our customers, we owe that ultimately to our investors, even if they think, you know there's it's more important to go fast and not really taking the time or feeling like I had the permission to do that.
- 36:43Dru Armstrong: I mean, some of it was situational, but I think, as CEO, it's important to take responsibility, and so I'm actually thankful that I had that experience though, because, as I mentioned it, I'm like big picture, go fast, and so I really try to have a great team around me that have other kind of more process-driven, kind of more detail-oriented.
- 37:06Dru Armstrong: I have a lot of people who are kind of if I'm the gas, I got a lot of brakes around me so that as I think about going fast and making bigger moves, that I make sure that it's really going to feel like a win for all the stakeholders and sometimes inside of companies, we can get caught up in our own goals, what we told the board and ultimately we have a great business because our customers love us.
- 37:31Dru Armstrong: And the worst feeling was making a whole industry I was not even six months in or one year in making a whole industry of people really mad at me and it felt very personal.
- 37:45Dru Armstrong: I think part of being a CEO is you take it really personal and so and I stayed and worked and we cleaned it up and the business thrived and so it has a happy ending.
- 37:56Dru Armstrong: But you know, I think you know it's really having the courage to take steps back and you know slow things down if needed or even mothball things, because you know you realize the original assumptions weren't the right one and you're always going.
- 38:12Dru Armstrong: Is it better to kind of eat crow now and kill the project or, you know, push it out a year, or would I rather have thousands of clients angry at me and canceling their contracts?
- 38:25Dru Armstrong: I'm going to tell you, the willingness to be patient is always the right choice, and I would say it still kind of guides my ethos as a software leader, where there's a lot of desire to just go fast, break things, but we've got over 100,000 firms using our platform.
- 38:42Dru Armstrong: We need to be able to launch new products and invest in our platforms, but we also need to ultimately do it in the right way, and so I think that was one of those early, really painful lessons that I learned.
- 38:56Dru Armstrong: I mean there's so many, right.
- 38:58Dru Armstrong: I mean I shuttered a startup.
- 38:59Dru Armstrong: You know I've all that.
- 39:02Dru Armstrong: There's like lots of other failures that I've had, but I would say that is still the one that felt the most painful, just because of the magnitude of pain it created with our customers and our business, and ultimately, it was great to see it get cleaned up and I learned a ton from it, and I always tell my team today you get the benefit of all the lessons learned from the prior eight years.
- 39:22Dru Armstrong: Right, that's the good news.
- 39:23Dru Armstrong: As CEO, you get a better and better pattern recognition as you go along.
- 39:28Greg Myers: Yeah, I appreciate you sharing that.
- 39:29Greg Myers: I mean, I know that can be a touchy subject for some people, so thanks for sharing that.
- 39:34Greg Myers: So let's think through this scenario.
- 39:38Greg Myers: Say someone, a young woman, graduates from college.
- 39:41Greg Myers: She sees payments or fintech as an industry she's interested in building a career in.
- 39:46Greg Myers: If she came to you and said, drew hey, what do I need to do to be successful in payments?
- 39:51Greg Myers: What would you tell her?
- 39:52Dru Armstrong: Yeah, I mean, I think the question really is about because I think one mistake that the payments industry makes and it's funny I was having dinner with Simon, the CEO of Marketa, and we were kind of laughing that, like payments is the only industry that explains the how we do it versus the what we do, you know where, at the end of the day, it's as much software, and software does a really good job of saying, hey, here's the pain points we're going to be able to solve, you know for you and don't worry about what happens behind the curtains.
- 40:26Dru Armstrong: I think payments were a little bit.
- 40:28Dru Armstrong: We have an opportunity to better articulate, like how we really impact our clients and do it like payments.
- 40:36Dru Armstrong: There's so many different flavors of payments companies, so one I would say like, think about what problems and what groups of people like what problems and what groups of people you want to go solve those for.
- 40:49Dru Armstrong: I find it very compelling that for our attorneys and accountants that use our platform and while it's quote-unquote payments, it's really software.
- 41:00Dru Armstrong: There's all this workflow built around it and oftentimes they're putting it in place before they're buying even the software they use to run their practice.
- 41:09Dru Armstrong: It's the first piece of software they're putting in place in order to get their invoices paid, because there's a massive leakage, write-off problem in our industry and they need to do it, especially in the legal space, in a compliant way.
- 41:21Dru Armstrong: And so I would say find the places where you're really passionate about solving the problems.
- 41:29Dru Armstrong: And you can do that from the sales angle, where you're helping, you know, the SMB attorney figure out what the right solution is for them.
- 41:36Dru Armstrong: You can do it from a customer support angle.
- 41:39Dru Armstrong: You can do it onboarding, getting them set up.
- 41:41Dru Armstrong: You can do it from a coding perspective where you're, like you know, actually making the sausage.
- 41:46Dru Armstrong: You can do it from marketing.
- 41:48Dru Armstrong: But, like there's a lot of, it's kind of like what do you gravitate towards?
- 41:51Dru Armstrong: Is it solving problems for businesses or consumers, you know?
- 41:56Dru Armstrong: And then where in that value chain do you think, like, your gifts are most applicable?
- 42:01Dru Armstrong: I think a big transition is like there's the high school model where we need, we're told, we have to be good at everything.
- 42:08Dru Armstrong: Right, I mean, I have no musical capabilities and you know I took cello and guitar for years.
- 42:14Dru Armstrong: That was part of my Columbia application.
- 42:17Dru Armstrong: I did, but am I good at it?
- 42:18Dru Armstrong: No, I'm terrible at it, you know.
- 42:21Dru Armstrong: And then suddenly it switches on you.
- 42:23Dru Armstrong: You get to college and beyond and it's about what are you uniquely gifted at right and and then if you figure out those gifts, then are you able to lead other people who are gifted with that right.
- 42:35Dru Armstrong: So it kind of switches, you know, and does a 180.
- 42:38Dru Armstrong: And so my, my biggest encouragement is, I think you know, find what your gifts are and pattern match it to things that you're passionate about.
- 42:47Dru Armstrong: And one piece of advice we didn't talk about this, but I went to culinary school in between undergrad and grad school and I realized, like I love to cook for fun, not for work.
- 42:58Dru Armstrong: So figuring out the dividing line between work, like what you find that you're passionate about at work, versus what you're passionate about just for fun, is an important area to draw the line.
- 43:09Dru Armstrong: You know, like for me, I love movies.
- 43:11Dru Armstrong: I didn't want to work in a movie studio.
- 43:13Dru Armstrong: And then I'd say I think the industry, like, look for industries where there's a lot of growth and a lot of innovation, because that creates job security, right, and it means there's going to be new and exciting ways to apply all the innovation that's going on to really important problems.
- 43:31Dru Armstrong: And so I mean I never thought I would say this, but, like legal tech is really sexy and exciting.
- 43:36Dru Armstrong: We've got a massive industry, lawyers are just now adopting technology, and yet we know payments and embedded FinTech and general AI all are going to drive massive change to this industry over the next decade, and so look for places where there really is organic growth, because with growth comes job opportunities, especially responsible growth.
- 43:59Dru Armstrong: I think the correction that we've seen in the past couple of years where you couldn't just be growth at all costs unless you're maybe a certain very specific type of business, but businesses that are, you know, growing, are profitable, have thoughtful ways around how to spend and grow, and I would say I wouldn't underestimate looking at that and asking those questions, because you know part of how you're going to build wealth as a young person is the equity that you're going to be given in a public company, a private company, and so I'd say kind of number one is payments is an amazing industry going through a lot of transformation with a lot of innovation.
- 44:36Dru Armstrong: I think you know embedded payments, embedded fintech there's so much more to do and then picking industries where it has the biggest opportunity to transform and then picking the companies that you feel like are responsibly led with good organic growth and good thoughtfulness about how they spend money.
- 44:53Dru Armstrong: If your budgeting process is your goal is to spend it all and more, probably hasn't gone through the right correction on thinking about profitable growth, because I think that is here to stay for a while.
- 45:05Greg Myers: I think that's all great advice.
- 45:07Greg Myers: I appreciate you sharing that.
- 45:08Greg Myers: Well, let's wrap up with one final question.
- 45:12Greg Myers: Who or what inspires you to keep pushing forward in your career?
- 45:17Dru Armstrong: I mean, honestly, I think it's just innate in who I am.
- 45:21Dru Armstrong: For me, I kind of look, what really lights my fire is just the ability to have impact and to have impact with our team and to really impact our industries.
- 45:33Dru Armstrong: And so I think one thing that is interesting is this idea of having made it I'm doing air quotes which is the reality is, I think, if you are passionate and inspired I'm not saying we don't need to take vacations or it's still a job, right, you know, it's not the same thing as being on a yacht in Capri I don't know, I haven't been, but I would imagine like it's still a job, but like finding things, that kind of light your fire and, honestly, the easier it feels for you, the more you're probably doing the right job right, the more you're like days.
- 46:05Dru Armstrong: I can't tell the difference between work and not work, because I can't believe I get to do this as my job.
- 46:12Dru Armstrong: I think it makes you want to keep going, and I remember thinking when I took the Affinipay job, because the company was two and a half times larger than the one I had been running I was like, oh my God, I'm going to get to run a company with 200 employees and at the time we were a hundred million in revenue.
- 46:29Dru Armstrong: I was like this is crazy.
- 46:31Dru Armstrong: And you know, now we're multiples bigger than that and I'm running team multiples bigger and I'm like, oh my God, what will it be like when I'm running a company with a billion in revenue?
- 46:40Dru Armstrong: And so I think you keep having these moments of like oh my God, look at the impact and look at the cool things we get to do, and what if I get to work with that investor and then, before you know it, they become your investor.
- 46:50Dru Armstrong: I think, as long as you have that fire and passion, like, there's a lot of opportunity to provide leadership and to contribute.
- 46:58Dru Armstrong: And it's funny, one of my mentors, bob Pryor, who's the CEO of NTT Data amazing guy, that's a massive business.
- 47:05Dru Armstrong: He just quote unquote retired and he's like Drew, I'm going to be even more busy than I was a CEO.
- 47:13Dru Armstrong: I'm going to be chairman of one of their boards, I'm going to be running their venture arm, and he's like but you know, the data's there.
- 47:17Dru Armstrong: Once you retire, the odds of dying in the first two years way goes up.
- 47:24Dru Armstrong: And so I think there's something about.
- 47:27Dru Armstrong: You know, one of my.
- 47:28Dru Armstrong: I have this amazing CTO, brian Thompson.
- 47:30Dru Armstrong: He was the CTO at Heartland Payments and he was at Beyond Payments and now he's our CTO and he had a year non-compete where he kind of sat on the sidelines and he's like Drew, the first couple months were great.
- 47:42Dru Armstrong: You know, I golfed, he has a big property outside of Dallas, I all the things right.
- 47:47Dru Armstrong: And then he's like by like month four I was so bored.
- 47:51Dru Armstrong: So, you know, I just would say I think there's a lot of impact.
- 47:59Dru Armstrong: Careers can change, you know.
- 48:00Dru Armstrong: You can go from being in a company to boards, to advising all these different things.
- 48:02Dru Armstrong: But for me it's just the ability to continue to have impact and feeling like I'm pretty young and there's a lot more to do out there.
- 48:10Dru Armstrong: So, and when it stops being fun, then I'll let you know.
- 48:13Greg Myers: There you go.
- 48:14Greg Myers: All right, great.
- 48:17Greg Myers: Well, thanks for sharing that and thank you so much for being on the show.
- 48:20Greg Myers: I really enjoyed our conversation.
- 48:22Greg Myers: You shared some great things.
- 48:23Greg Myers: I think there are some bumper stickers that we'll maybe produce for this one, but no, seriously, thank you so much for being on the show.
- 48:30Greg Myers: I know your time is very valuable, so I really appreciate you being here.
- 48:33Dru Armstrong: Thanks for having me, Greg.
- 48:34Dru Armstrong: I really enjoyed the conversation and appreciated you letting me be on your show.
- 48:40Greg Myers: Absolutely, and to all you listeners out there.
- 48:42Greg Myers: I thank you for your time as well and until the next story.
- 48:44Greg Myers: Thank you for your time as well, and until the next story.
- 48:47Greg Myers: A special thanks to our sponsors for helping make this month possible, especially our contributing sponsors Stacks Payments, nuve and Map Advisors, and to our episode sponsors NMI, daily Pay, g&d and Ingenica.
- 49:00Greg Myers: To learn more, visit wwwleadersinpaymentscom.