Embedded Finance Special Series: How vSaaS Turn Payments into Growth with Marni Mullikin, Maverick | Episode 516
Embedded finance is booming, but most platforms miss the point: customers do not want more financial products, they want fewer steps. We sit down with Marni Mullikin, Director of Platform Growth at Maverick Payments, to unpack how vertical SaaS companies can embed payments in a way that actually improves workflow, increases engagement, and creates durable revenue.
We dig into why embedded payments is usually the smartest first move, from faster revenue collection and better cash flow to the long-term upside of deeper platform usage and better data. Marni walks through the strategy questions…
The skinny
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