Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How Leica Defied Digital Disruption
In this episode of Family Business Stories with Fexingo, Lucas and Luna explore how the Leica Camera family — the Leitz family — navigated the collapse of film photography in the 2000s, nearly sold the company twice, and ultimately triumphed by leaning into their brand's soul. They focus on a single pivotal decision: the 2014 launch of the Leica M Edition 60, a $9,000 digital camera with no screen. That counterintuitive bet helped Leica reclaim its cachet and profitability. The hosts trace the journey from near-bankruptcy in 2003 to a 2026 valuation north of $2 billion, with a family…
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