Live in Cannes: The effectiveness experts will see you now
It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing effectiveness leader, we review 'effectiveness frenemies' session starring Byron Sharp vs Mark Ritson, and discuss new data on influencer effectiveness based on new data from Circana. Hosted by WARC's Ann Marie Kerwin. Guests: Carley Caldas, Senior Vice President, Marketing & Creative, eos Products Juliet Heygarth, Chief Marketing Officer, Effie Worldwide Emma Delserieys, Global SVP - Commercial, Circana David Tiltman, SVP - Content, WARC Ann…
The skinny
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