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LTK Partners With The Bachelor to Launch Shoppable TV | Social Commerce Gets Real · Omni Talk Retail

• 0:00
  LTK
• 0:00
  is
• 0:00
  partnering
• 0:01
  with
• 0:01
  the
• 0:01
  Bachelor
• 0:02
  franchise
• 0:02
  to
• 0:03
  launch
• 0:03
  a
• 0:03
  social
• 0:04
  commerce
• 0:04
  experience.
• 0:06
  According
• 0:06
  to
• 0:06
  an
• 0:06
  LTK
• 0:07
  press
• 0:07
  release,
• 0:07
  the
• 0:08
  official
• 0:08
  Bachelor
• 0:08
  Nation,
• 0:09
  which
• 0:09
  Chris,
• 0:10
  you
• 0:10
  are
• 0:10
  a
• 0:10
  part
• 0:10
  of,
• 0:11
  I
• 0:11
  became
• 0:12
  a
• 0:12
  part
• 0:12
  of
• 0:12
  with
• 0:12
  Golden
• 0:13
  Bachelor.
• 0:13
  The
• 0:13
  LTK
• 0:15
  channel
• 0:15
  is
• 0:15
  now
• 0:16
  available
• 0:17
  and
• 0:17
  introducing
• 0:17
  a
• 0:18
  new
• 0:18
  way
• 0:18
  for
• 0:18
  fans
• 0:18
  to
• 0:19
  engage
• 0:19
  with
• 0:19
  their
• 0:19
  favorite
• 0:20
  reality
• 0:21
  TV
• 0:21
  franchise.
• 0:22
  The
• 0:22
  new
• 0:22
  channel
• 0:23
  allows
• 0:23
  fans
• 0:23
  to
• 0:24
  shop
• 0:24
  fashion,
• 0:24
  beauty,
• 0:25
  and
• 0:25
  home
• 0:25
  products
• 0:25
  that
• 0:26
  have
• 0:26
  that
• 0:27
  cast
• 0:27
  have
• 0:27
  worn
• 0:27
  and
• 0:28
  used
• 0:28
  through
• 0:29
  the
• 0:29
  LTK
• 0:30
  consumer
• 0:30
  app.
• 0:30
  So,
• 0:31
  for
• 0:31
  background,
• 0:31
  for
• 0:31
  those
• 0:31
  of
• 0:32
  you
• 0:32
  who
• 0:32
  are
• 0:32
  not
• 0:32
  familiar
• 0:32
  with
• 0:32
  LTK,
• 0:33
  they
• 0:34
  claim
• 0:34
  they
• 0:34
  drive
• 0:35
  more
• 0:35
  than
• 0:36
  $5
• 0:36
  billion
• 0:37
  in
• 0:37
  sales
• 0:37
  annually
• 0:38
  and
• 0:38
  reach
• 0:36
  40
• 0:39
  million
• 0:39
  monthly
• 0:40
  shoppers
• 0:40
  across
• 0:40
  its
• 0:41
  platform,
• 0:41
  and
• 0:42
  that
• 0:42
  nearly
• 0:42
  40%
• 0:43
  of
• 0:43
  US
• 0:44
  adult
• 0:44
  Gen
• 0:45
  Z
• 0:45
  and
• 0:45
  millennial
• 0:46
  women
• 0:46
  use
• 0:47
  LTK
• 0:47
  today.
• 0:48
  So,
• 0:48
  Chris,
• 0:49
  wow,
• 0:49
  you're
• 0:50
  claiming
• 0:50
  that
• 0:50
  you
• 0:51
  were
• 0:51
  once
• 0:51
  a
• 0:51
  devout
• 0:52
  bachelor
• 0:52
  fan.
• 0:53
  Yeah.
• 0:53
  But
• 0:54
  could
• 0:54
  you
• 0:54
  ever
• 0:55
  see
• 0:55
  shopping
• 0:56
  Bachelor
• 0:57
  wares
• 0:57
  via
• 0:58
  l.
• 1:00
  Ever,
• 1:00
  ever?
• 1:01
  Have
• 1:01
  you
• 1:01
  ever
• 1:02
  shopped
• 1:02
  ltk?
• 1:03
  No,
• 1:03
  I
• 1:03
  hadn't.
• 1:04
  And
• 1:04
  this
• 1:04
  is
• 1:05
  now
• 1:05
  you
• 1:05
  can.
• 1:05
  This
• 1:06
  was
• 1:06
  kind
• 1:06
  of
• 1:06
  blowing
• 1:06
  my
• 1:06
  radar
• 1:06
  screen.
• 1:07
  You
• 1:07
  were
• 1:07
  much
• 1:07
  more
• 1:07
  familiar
• 1:07
  with
• 1:08
  this
• 1:08
  than
• 1:08
  I
• 1:08
  would.
• 1:08
  And
• 1:09
  that
• 1:09
  volume
• 1:09
  is
• 1:09
  pretty
• 1:10
  insane
• 1:10
  if
• 1:10
  that's
• 1:11
  the
• 1:11
  amount
• 1:11
  of
• 1:11
  volume
• 1:11
  they're
• 1:11
  pushing
• 1:12
  through
• 1:12
  it.
• 1:13
  And
• 1:13
  yes,
• 1:13
  I.
• 1:13
  I'm.
• 1:14
  I'm.
• 1:14
  I
• 1:14
  was
• 1:15
  a
• 1:15
  huge
• 1:15
  Bachelor
• 1:15
  fan.
• 1:16
  Now
• 1:16
  I'm
• 1:16
  probably
• 1:16
  a
• 1:16
  lapsed
• 1:17
  bachelor
• 1:17
  fan.
• 1:18
  And
• 1:18
  my
• 1:18
  good.
• 1:19
  Did
• 1:19
  golden
• 1:19
  get
• 1:20
  you
• 1:20
  back
• 1:20
  on?
• 1:20
  No,
• 1:21
  it
• 1:21
  didn't.
• 1:21
  I
• 1:21
  need
• 1:21
  to
• 1:21
  give
• 1:21
  it
• 1:22
  another
• 1:22
  world,
• 1:22
  though.
• 1:22
  I
• 1:22
  need
• 1:23
  to
• 1:23
  get
• 1:23
  back
• 1:23
  on
• 1:23
  the
• 1:23
  Bachelor
• 1:24
  bandwagon
• 1:25
  because
• 1:25
  those
• 1:25
  were
• 1:26
  great
• 1:26
  years
• 1:26
  in
• 1:26
  my
• 1:26
  life,
• 1:26
  actually.
• 1:27
  You
• 1:27
  know,
• 1:27
  got
• 1:28
  the
• 1:28
  community
• 1:28
  going.
• 1:28
  You
• 1:29
  know,
• 1:29
  I
• 1:29
  got
• 1:30
  into,
• 1:30
  like,
• 1:30
  Jen
• 1:31
  Zacharias,
• 1:31
  good
• 1:31
  friend
• 1:32
  of
• 1:32
  ours.
• 1:32
  Like,
• 1:32
  she
• 1:32
  always
• 1:33
  talk
• 1:33
  about
• 1:33
  it,
• 1:33
  but.
• 1:34
  But
• 1:34
  anyway,
• 1:34
  yeah,
• 1:34
  I
• 1:35
  love
• 1:35
  the
• 1:36
  show.
• 1:36
  So,
• 1:37
  you
• 1:37
  know,
• 1:37
  but
• 1:38
  when
• 1:38
  I
• 1:38
  think
• 1:38
  about
• 1:38
  this
• 1:39
  story,
• 1:41
  I
• 1:41
  think
• 1:41
  the
• 1:42
  way
• 1:42
  I'd
• 1:42
  sum
• 1:42
  this
• 1:42
  up
• 1:42
  is
• 1:43
  I
• 1:43
  just
• 1:43
  think
• 1:43
  it's
• 1:43
  new
• 1:43
  age
• 1:44
  product
• 1:44
  placement,
• 1:45
  but
• 1:45
  with
• 1:45
  two
• 1:45
  big
• 1:46
  differences
• 1:46
  strategically.
• 1:47
  Yeah.
• 1:48
  One
• 1:48
  is
• 1:48
  attribution.
• 1:49
  You
• 1:49
  know,
• 1:50
  the
• 1:50
  second
• 1:51
  one
• 1:51
  is
• 1:52
  possibly
• 1:53
  traffic.
• 1:54
  Right.
• 1:55
  But
• 1:55
  product,
• 1:55
  that's
• 1:56
  the
• 1:56
  second.
• 1:56
  That's
• 1:56
  a
• 1:56
  big
• 1:56
  if.
• 1:57
  Is
• 1:57
  the
• 1:57
  traffic
• 1:57
  that
• 1:57
  you
• 1:58
  can
• 1:58
  get
• 1:58
  from
• 1:58
  this.
• 1:58
  But.
• 1:58
  So
• 1:59
  product
• 1:59
  placement's
• 1:59
  been
• 1:59
  around
• 2:00
  forever.
• 2:00
  Like,
• 2:00
  you
• 2:00
  know,
• 2:00
  I
• 2:00
  think
• 2:01
  of
• 2:01
  the
• 2:01
  Snapple
• 2:01
  Seinfeld,
• 2:02
  where
• 2:02
  he
• 2:02
  opens
• 2:02
  the
• 2:02
  fridge,
• 2:02
  he's
• 2:03
  like,
• 2:03
  do
• 2:03
  you
• 2:03
  want
• 2:03
  a
• 2:03
  Snapple?
• 2:03
  You
• 2:04
  know,
• 2:04
  it's
• 2:04
  like,
• 2:04
  come
• 2:04
  on.
• 2:05
  And
• 2:05
  con.
• 2:05
  And
• 2:06
  the
• 2:06
  content
• 2:06
  studios
• 2:06
  have
• 2:07
  been
• 2:07
  trying
• 2:07
  to
• 2:07
  attribute
• 2:08
  product
• 2:09
  placement
• 2:09
  in
• 2:09
  all
• 2:09
  sorts
• 2:10
  of
• 2:10
  ways.
• 2:10
  You've
• 2:10
  had,
• 2:10
  like,
• 2:11
  shoppable
• 2:11
  video
• 2:12
  come
• 2:12
  into
• 2:12
  the
• 2:12
  fore.
• 2:13
  You've
• 2:13
  had
• 2:13
  QR
• 2:14
  codes
• 2:14
  on
• 2:14
  screen,
• 2:15
  all
• 2:15
  of
• 2:15
  which
• 2:15
  just
• 2:15
  kind
• 2:15
  of
• 2:16
  leave
• 2:16
  something
• 2:17
  to
• 2:17
  be
• 2:17
  desired.
• 2:17
  So
• 2:18
  this
• 2:18
  is.
• 2:18
  This
• 2:19
  is
• 2:19
  better
• 2:19
  than
• 2:20
  that,
• 2:20
  in
• 2:21
  my
• 2:21
  opinion.
• 2:21
  Okay,
• 2:22
  right.
• 2:22
  I'm
• 2:22
  not
• 2:23
  going
• 2:23
  to
• 2:23
  go
• 2:23
  shop
• 2:23
  for.
• 2:23
  To
• 2:24
  answer
• 2:24
  your
• 2:24
  question,
• 2:24
  I'm
• 2:24
  not
• 2:24
  going
• 2:24
  to
• 2:24
  go
• 2:24
  shop
• 2:25
  for
• 2:25
  bats
• 2:25
  or
• 2:25
  stuff
• 2:25
  because
• 2:26
  that's
• 2:26
  just
• 2:26
  not
• 2:26
  what
• 2:26
  I'm
• 2:26
  interested
• 2:27
  in.
• 2:27
  But
• 2:27
  I
• 2:27
  think
• 2:27
  there
• 2:27
  probably
• 2:28
  potentially
• 2:28
  are
• 2:28
  people
• 2:28
  that
• 2:29
  would.
• 2:30
  But
• 2:30
  the
• 2:30
  big
• 2:30
  question
• 2:30
  then
• 2:31
  becomes
• 2:31
  traffic.
• 2:32
  How
• 2:32
  much
• 2:32
  traffic
• 2:33
  will
• 2:33
  this
• 2:33
  partnership
• 2:34
  bring
• 2:34
  to
• 2:35
  the
• 2:35
  Bachelor
• 2:35
  franchise
• 2:37
  via
• 2:37
  the
• 2:37
  LTK
• 2:38
  platform?
• 2:40
  But
• 2:40
  at
• 2:40
  the
• 2:40
  end
• 2:40
  of
• 2:40
  the
• 2:41
  day,
• 2:41
  I
• 2:41
  think
• 2:41
  it's
• 2:41
  a
• 2:41
  good
• 2:41
  experiment
• 2:42
  because
• 2:42
  the
• 2:43
  volume
• 2:43
  that's
• 2:44
  accrued
• 2:44
  through
• 2:44
  the
• 2:44
  platform
• 2:45
  is
• 2:45
  all
• 2:45
  additive
• 2:46
  for
• 2:46
  the
• 2:46
  Bachelor
• 2:47
  and
• 2:47
  it
• 2:47
  gives
• 2:48
  them
• 2:48
  a
• 2:48
  way
• 2:48
  to
• 2:48
  conglomerate
• 2:49
  all
• 2:49
  their
• 2:49
  affiliate
• 2:50
  revenue
• 2:50
  in.
• 2:51
  And
• 2:51
  here's
• 2:52
  the
• 2:52
  other
• 2:52
  part.
• 2:52
  In
• 2:53
  one
• 2:53
  easy
• 2:53
  way,
• 2:54
  all
• 2:54
  in
• 2:55
  one
• 2:55
  place.
• 2:55
  Like
• 2:55
  any
• 2:56
  item
• 2:56
  that
• 2:56
  they
• 2:56
  want
• 2:57
  to
• 2:58
  put
• 2:58
  through
• 2:58
  this
• 2:58
  platform,
• 2:59
  they
• 2:59
  can
• 2:59
  probably
• 2:59
  easily,
• 3:00
  easily
• 3:00
  attribute
• 3:00
  or
• 3:01
  I'm
• 3:01
  guessing
• 3:01
  that's
• 3:01
  what
• 3:01
  they're
• 3:01
  trying
• 3:02
  to
• 3:02
  do.
• 3:02
  Yeah.
• 3:03
  And
• 3:03
  so
• 3:03
  that's
• 3:03
  going
• 3:03
  to
• 3:03
  make
• 3:04
  it
• 3:04
  a
• 3:04
  much
• 3:04
  more
• 3:05
  easier
• 3:05
  proposition
• 3:06
  for
• 3:06
  them
• 3:06
  to
• 3:06
  reach
• 3:06
  consumers.
• 3:07
  But
• 3:07
  the
• 3:07
  question
• 3:07
  is,
• 3:08
  will
• 3:08
  the
• 3:08
  consumers
• 3:08
  come?
• 3:09
  Right.
• 3:09
  It's
• 3:09
  the.
• 3:09
  If
• 3:10
  you
• 3:10
  build
• 3:10
  it,
• 3:10
  will
• 3:10
  they
• 3:10
  come,
• 3:11
  you
• 3:12
  know,
• 3:12
  conundrum
• 3:12
  and
• 3:13
  I
• 3:13
  don't
• 3:13
  know.
• 3:13
  But
• 3:13
  if
• 3:13
  they've
• 3:14
  got
• 3:14
  that
• 3:14
  much
• 3:14
  traffic.
• 3:15
  Yeah.
• 3:16
  Ambassador
• 3:16
  fans
• 3:17
  are
• 3:17
  pretty
• 3:17
  rabid,
• 3:17
  like,
• 3:18
  right?
• 3:18
  I
• 3:18
  don't
• 3:18
  know.
• 3:19
  It
• 3:19
  seems
• 3:19
  like
• 3:19
  a
• 3:19
  good
• 3:19
  idea.
• 3:21
  This
• 3:21
  could
• 3:21
  be
• 3:21
  something
• 3:22
  in
• 3:22
  the
• 3:22
  long
• 3:22
  run.
• 3:22
  Like,
• 3:23
  it
• 3:23
  makes
• 3:23
  me
• 3:23
  think
• 3:23
  about,
• 3:24
  huh,
• 3:25
  does
• 3:25
  this
• 3:25
  become
• 3:25
  a
• 3:26
  new
• 3:26
  shopping
• 3:26
  platform
• 3:27
  in
• 3:27
  general,
• 3:27
  especially
• 3:27
  with
• 3:27
  that
• 3:28
  type
• 3:28
  of
• 3:28
  revenue
• 3:28
  already?
• 3:29
  Yeah,
• 3:29
  I
• 3:29
  mean,
• 3:29
  I
• 3:30
  think
• 3:30
  it's
• 3:30
  such
• 3:30
  a
• 3:31
  no
• 3:31
  brainer
• 3:31
  experiment,
• 3:32
  Chris,
• 3:32
  because,
• 3:33
  you
• 3:33
  know,
• 3:33
  you,
• 3:34
  you
• 3:34
  think
• 3:34
  about
• 3:35
  the
• 3:35
  benefit
• 3:35
  here
• 3:36
  that's
• 3:36
  different
• 3:36
  than
• 3:37
  product
• 3:37
  placement
• 3:37
  in
• 3:38
  shows
• 3:38
  is
• 3:38
  that
• 3:39
  the
• 3:39
  Bachelor
• 3:40
  doesn't
• 3:40
  have
• 3:40
  to
• 3:40
  negotiate
• 3:41
  with
• 3:41
  any
• 3:41
  of
• 3:41
  the
• 3:41
  brands
• 3:42
  for
• 3:42
  these
• 3:42
  contracts.
• 3:43
  They
• 3:43
  just
• 3:43
  let
• 3:44
  the
• 3:44
  money
• 3:44
  funnel
• 3:44
  in.
• 3:45
  They're
• 3:45
  getting.
• 3:46
  It's
• 3:46
  an
• 3:46
  entirely
• 3:46
  new
• 3:46
  revenue.
• 3:47
  Right.
• 3:47
  They
• 3:47
  just
• 3:47
  have
• 3:47
  to
• 3:47
  have
• 3:47
  approval
• 3:48
  for
• 3:48
  the
• 3:48
  affiliate
• 3:48
  links,
• 3:49
  right?
• 3:49
  No,
• 3:50
  not
• 3:50
  even.
• 3:50
  They
• 3:51
  just
• 3:51
  gotta
• 3:51
  set
• 3:51
  them
• 3:51
  up.
• 3:52
  No,
• 3:52
  you
• 3:52
  can
• 3:52
  just
• 3:52
  go
• 3:53
  like
• 3:53
  the,
• 3:53
  the
• 3:54
  way
• 3:54
  that
• 3:54
  these
• 3:54
  work
• 3:54
  is
• 3:55
  like,
• 3:55
  you
• 3:56
  know,
• 3:56
  once
• 3:57
  you
• 3:57
  have
• 3:57
  a.
• 3:58
  Once
• 3:59
  you're
• 3:59
  signed
• 3:59
  up
• 3:59
  for
• 3:59
  LTK
• 4:00
  or
• 4:00
  you're
• 4:00
  one
• 4:00
  of
• 4:01
  their
• 4:01
  people,
• 4:02
  access
• 4:02
  their
• 4:02
  catalog.
• 4:03
  You
• 4:03
  get
• 4:03
  access
• 4:03
  to
• 4:03
  the
• 4:03
  catalog.
• 4:04
  So
• 4:04
  all
• 4:04
  you
• 4:04
  do
• 4:04
  is
• 4:05
  drop
• 4:05
  in
• 4:05
  a
• 4:05
  link.
• 4:06
  There's
• 4:06
  no
• 4:06
  bounds.
• 4:07
  They
• 4:07
  can
• 4:07
  go
• 4:07
  back
• 4:08
  to
• 4:08
  the
• 4:08
  very
• 4:08
  first
• 4:09
  Bachelor
• 4:09
  season
• 4:10
  and
• 4:10
  if
• 4:10
  that
• 4:10
  pair
• 4:11
  of
• 4:11
  heels
• 4:11
  that
• 4:12
  the
• 4:12
  Bachelorette
• 4:12
  is
• 4:12
  wearing
• 4:13
  are
• 4:14
  still
• 4:14
  available,
• 4:15
  you
• 4:15
  can
• 4:15
  take
• 4:15
  that.
• 4:16
  So
• 4:16
  there's
• 4:16
  endless
• 4:17
  amount
• 4:17
  of
• 4:17
  revenue
• 4:18
  to
• 4:18
  get
• 4:18
  here.
• 4:19
  And
• 4:20
  you
• 4:20
  know,
• 4:20
  I
• 4:20
  can
• 4:20
  get
• 4:21
  Juan.
• 4:21
  Pablo's
• 4:21
  sucker
• 4:22
  shorts
• 4:22
  in
• 4:22
  if
• 4:23
  they
• 4:23
  still
• 4:23
  exist.
• 4:23
  Now
• 4:24
  we're
• 4:24
  talking.
• 4:24
  Yes,
• 4:25
  you
• 4:25
  can.
• 4:25
  Yes,
• 4:26
  you
• 4:26
  can.
• 4:27
  So
• 4:27
  for
• 4:27
  me,
• 4:27
  I
• 4:27
  think
• 4:28
  it
• 4:28
  just
• 4:28
  makes
• 4:28
  sense.
• 4:29
  It's
• 4:29
  one,
• 4:29
  one
• 4:30
  way
• 4:30
  for
• 4:30
  them
• 4:31
  to
• 4:31
  further
• 4:32
  the
• 4:32
  engagement
• 4:33
  with
• 4:33
  their
• 4:33
  fans
• 4:34
  to
• 4:34
  make
• 4:35
  products
• 4:35
  shoppable,
• 4:36
  to
• 4:36
  not
• 4:36
  have
• 4:37
  to
• 4:37
  deal
• 4:37
  with
• 4:37
  any
• 4:38
  brand
• 4:38
  negotiations,
• 4:39
  to
• 4:39
  just
• 4:39
  let
• 4:39
  the
• 4:40
  revenue
• 4:40
  come
• 4:40
  in
• 4:41
  as
• 4:41
  people
• 4:41
  are,
• 4:41
  are
• 4:42
  buying
• 4:42
  things.
• 4:42
  They
• 4:43
  only
• 4:43
  get
• 4:43
  money
• 4:43
  when
• 4:44
  people
• 4:44
  buy
• 4:44
  things.
• 4:44
  So
• 4:45
  it's,
• 4:45
  there's
• 4:45
  really
• 4:46
  no
• 4:46
  harm
• 4:46
  in
• 4:46
  this.
• 4:47
  And
• 4:47
  I
• 4:47
  think,
• 4:47
  you
• 4:48
  know,
• 4:48
  the,
• 4:48
  the
• 4:48
  shopping
• 4:49
  experience,
• 4:49
  the
• 4:50
  LTK
• 4:50
  like
• 4:50
  user
• 4:51
  experience
• 4:51
  is
• 4:52
  pretty
• 4:52
  straightforward.
• 4:53
  The
• 4:54
  only
• 4:54
  thing
• 4:54
  that
• 4:54
  I
• 4:55
  am
• 4:55
  wondering
• 4:56
  here,
• 4:56
  like,
• 4:57
  I
• 4:57
  think
• 4:57
  this
• 4:57
  makes
• 4:57
  sense
• 4:57
  right
• 4:58
  now.
• 4:58
  There's
• 4:58
  no
• 4:58
  harm
• 4:59
  in
• 4:59
  trying
• 4:59
  it.
• 4:59
  But
• 5:00
  will,
• 5:01
  as,
• 5:02
  as
• 5:02
  search
• 5:02
  continues
• 5:03
  to
• 5:03
  evolve
• 5:04
  and
• 5:04
  as
• 5:04
  people
• 5:04
  are
• 5:05
  using
• 5:05
  tools
• 5:05
  like
• 5:06
  Google
• 5:06
  Lens
• 5:06
  already
• 5:07
  to
• 5:07
  do
• 5:07
  this
• 5:07
  on
• 5:08
  any
• 5:08
  show
• 5:08
  that
• 5:08
  they
• 5:08
  want,
• 5:09
  like
• 5:09
  will,
• 5:10
  will
• 5:10
  that
• 5:11
  continue
• 5:12
  to
• 5:12
  be
• 5:12
  a
• 5:12
  pattern
• 5:13
  of
• 5:13
  behavior
• 5:13
  that
• 5:13
  people
• 5:15
  go
• 5:15
  to?
• 5:16
  Will
• 5:16
  they
• 5:16
  go
• 5:16
  to
• 5:16
  the
• 5:16
  LTK
• 5:17
  app
• 5:17
  or
• 5:17
  will
• 5:17
  they
• 5:17
  just,
• 5:18
  you
• 5:18
  know,
• 5:18
  pull
• 5:18
  their
• 5:18
  phones
• 5:19
  out,
• 5:19
  take
• 5:19
  a
• 5:19
  picture
• 5:20
  of
• 5:20
  whatever
• 5:20
  they
• 5:20
  see
• 5:21
  on
• 5:21
  the
• 5:21
  show
• 5:21
  and
• 5:21
  then
• 5:22
  they're,
• 5:22
  they're
• 5:22
  going
• 5:22
  to
• 5:23
  Google
• 5:23
  to
• 5:23
  buy
• 5:23
  it?
• 5:23
  But
• 5:24
  why
• 5:25
  not?
• 5:25
  Well,
• 5:25
  LTK
• 5:26
  could
• 5:26
  still
• 5:26
  be
• 5:26
  in
• 5:26
  a
• 5:26
  good
• 5:26
  position
• 5:27
  in
• 5:27
  that
• 5:27
  strategy
• 5:27
  too
• 5:28
  that
• 5:28
  you're
• 5:28
  talking
• 5:28
  about.
• 5:28
  Like
• 5:28
  if
• 5:28
  they're
• 5:29
  the
• 5:29
  ones
• 5:29
  that
• 5:29
  have
• 5:29
  the
• 5:29
  great
• 5:29
  search
• 5:30
  data
• 5:30
  that
• 5:30
  pops
• 5:31
  up
• 5:31
  on
• 5:31
  Google
• 5:31
  and
• 5:32
  then
• 5:32
  you
• 5:32
  end
• 5:32
  up
• 5:32
  on
• 5:32
  ltk,
• 5:33
  that's
• 5:33
  also
• 5:34
  a
• 5:34
  win,
• 5:34
  win
• 5:34
  there
• 5:35
  too.
• 5:35
  So.
• 5:35
  Yeah,
• 5:36
  yeah,
• 5:36
  it's,
• 5:36
  it's,
• 5:37
  it's
• 5:37
  something
• 5:37
  to
• 5:37
  watch
• 5:38
  for
• 5:38
  sure.
• 5:38
  It's
• 5:38
  really
• 5:39
  interesting.