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Sales as a Superpower: John Mason-Smith on Finding 'Sticky Niches' and Building Strong Networks
In this conversation, John Mason-Smith, owner of HireWith, shares his entrepreneurial journey, emphasizing the importance of sales as a superpower. He discusses the unique approach of HireWith in talent acquisition within the payroll industry and the concept of 'sticky niches' to identify profitable opportunities. John reflects on his experiences with failures, the significance of curiosity in sales, and the value of building relationships with industry experts. The discussion highlights the challenges and rewards of entrepreneurship, providing insights for aspiring business owners.
Takeaways…
The skinny
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