When did Summer get Branded?
The postwar ‘50s saw TVs proliferate into every American home—and the ad dollars followed. As media flooded American living rooms, ad dollars poured right in after them — advertising spend nearly quintupled from the 1950s into the ’60s.
Branded summers and ideal living were packaged and purchased writ large. These pop-color-soaked styles have stayed with us as the quintessential American summer. Throw in America’s birthday party and you’ve got a recipe for sweet celebration. Join us as we take a road trip across the decades and explore some of the iconic summer themes and designs that are…
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