Marketing Leaders on the Impact of AI, Culture and Creativity in Brand Building
CMOs are balancing speed, AI and increasing complexity while trying to keep brands distinctive and relevant. In this episode of Marketers’ Brief on The Lead Creative, Abey Mokgwatsane, CMO of Investec, and Jessica Wheeler, Chief Brand and Customer Officer of Nando’s, unpack how they are navigating brand discipline, culture and creativity.
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This conversation is hosted by Mongezi Mtati…
The skinny
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