Music Citizens, Episode 6: The Syncmaster
Behind every Instagram ad, commercial, or TV trailer you see, there is a fierce battle over what song gets to play in the background.
This song what gives the ad a feeling. Music sync, as it’s known, is a place where many independent artists in Nashville can still make their living. But like everything, it’s changing, partly because it’s an increasingly crowded field and partly because of the capabilities of AI. Today, we've got the latest installment of Music Citizens. Plus a look at what’s next for our series following the roles that make the music business what it is.
Music Citizens is a…
The skinny
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