Creative Director Lydia Pang on Eating Bitter, the Cost of Ambition, and Writing a Book Like No-One's Reading

Deep Read with Phoebe Lovatt · May 21, 2026 · 57m

Lydia Pang is the co-founder of creative agencies MØRNING and EVENING, and the author of Eat Bitter: A Story About Guts, and Food — a memoir in eight recipes about fertility loss, relationship struggles, and burnout induced by over a decade of working herself into the ground.

She's also someone who has spent her career branding other people, which makes her examination of her own long-suppressed vulnerability especially compelling. We talked about the mythology of New York, the tension between creative purity and commercial survival, and what it means to write a book like no-one's reading.

-…