Latest / The Real Report with Tony Yayo and Uncle Murda / Swizz Beatz on working with Michael Jackson, Making Hits with DMX & Building Verzuz

Transcript

Swizz Beatz on working with Michael Jackson, Making Hits with DMX & Building Verzuz · The Real Report with Tony Yayo and Uncle Murda

• 0:00
  Speaker 1: You think that's crazy. This is crazy. So now I'm
• 0:03
  Speaker 1: sitting there. The Thriller plaque is on the floor, like
• 0:07
  Speaker 1: leaning against the wall. The Thriller plaque is right there.
• 0:11
  Speaker 2: So Mike had Thriller plaque on the floor.
• 0:13
  Speaker 1: He had the Thriller plaque sitting on the floor.
• 0:14
  Speaker 2: Not even on the wall.
• 0:16
  Speaker 1: No, he had the Thriller plaque sitting on the floor
• 0:18
  Speaker 1: along with like some other things that was looking like
• 0:20
  Speaker 1: they was rearranging that particular area. And I said to him,
• 0:24
  Speaker 1: I said, I said, Mike. You just got the Thriller
• 0:27
  Speaker 1: plaque on the.
• 0:27
  Speaker 3: Floor like that?
• 0:30
  Speaker 2: He's like, oh, it's nothing, yeah.
• 0:33
  Speaker 1: You want it?
• 0:34
  Speaker 4: He said, do you want it?
• 0:36
  Speaker 2: Did you take it? Get the fuck, yo, Swiss, get
• 0:39
  Speaker 2: the fuck out. Yo, come on.
• 0:42
  Speaker 5: Hold on, hold on.
• 0:43
  Speaker 4: Yo, yo.
• 0:43
  Speaker 2: Let me get that.
• 0:45
  Speaker 1: You know I wanted it.
• 0:46
  Speaker 3: Of course.
• 0:47
  Speaker 4: Right.
• 0:47
  Speaker 1: You know what I'm saying?
• 0:48
  Speaker 4: But you didn't want to feel like you was actually-
• 0:50
  Speaker 4: I didn't want to be thirsty. How you going to
• 0:51
  Speaker 4: say that? Like, all right, got you.
• 0:52
  Speaker 1: Like, you got to remember, like, in my mind, I'm
• 0:55
  Speaker 1: going to get back to that later.
• 0:56
  Speaker 4: Got you.
• 0:57
  Speaker 1: We about to work on music. He want to work
• 0:59
  Speaker 1: with AK. We about to produce a song together. Got you.
• 1:02
  Speaker 1: This our first time in his house. You know what
• 1:05
  Speaker 1: I'm saying? Like, you know, I got a little bit
• 1:06
  Speaker 1: of manners.
• 1:07
  Speaker 4: Got you. Okay.
• 1:07
  Speaker 1: Okay.
• 1:07
  Speaker 4: Okay.
• 1:08
  Speaker 2: Right?
• 1:08
  Speaker 4: Okay. You know I want it.
• 1:11
  Speaker 1: I seen myself taking it when I said no.
• 1:13
  Speaker 3: Of course.
• 1:15
  Speaker 2: Mike would have gave it to you. I stepped out
• 1:16
  Speaker 2: of my body and.
• 1:18
  Speaker 3: Took it and put it back.
• 1:19
  Speaker 4: You said, I took it and put it back, my nigga.
• 1:21
  Speaker 3: You know what I'm saying?
• 1:23
  Speaker 6: Right?
• 1:23
  Speaker 1: So I was like, he's like, you want it? I said, no,
• 1:26
  Speaker 1: it's okay. Fuck Swiss.
• 1:28
  Speaker 2: God damn.
• 1:29
  Speaker 4: I wish I was with you. I bet. I bet.
• 1:31
  Speaker 7: I'm like, yo, Swiss, tell me to sign that shit.
• 1:34
  Speaker 7: That would have been in the art collection, man.
• 1:36
  Speaker 4: Come on, bro.
• 1:38
  Speaker 1: We ain't know Michael wasn't going to be here.
• 1:39
  Speaker 4: Of course, definitely.
• 1:40
  Speaker 1: You understand?
• 1:41
  Speaker 4: Definitely, man.
• 1:42
  Speaker 1: And we was like this at this point now.
• 1:44
  Speaker 4: Start building that relationship for real.
• 1:46
  Speaker 1: We already talking about the next time we going to connect.
• 1:48
  Speaker 4: Got you.
• 1:49
  Speaker 1: We doing the Jets form. We was already locked in.
• 1:52
  Speaker 1: You know what I'm saying? And I didn't want to
• 1:55
  Speaker 1: look thirsty in front of my wife. She would have
• 1:57
  Speaker 1: had to understand that.
• 1:59
  Speaker 2: I don't think you would have looked thirsty getting a
• 2:01
  Speaker 2: Thriller pack.
• 2:02
  Speaker 3: Yeah, you wouldn't have been good. Yeah, you wouldn't have been.
• 2:05
  Speaker 4: Good, man. I agree with you, yeah.
• 2:07
  Speaker 1: I agree.
• 2:08
  Speaker 4: You wouldn't have been good. I don't think you would
• 2:10
  Speaker 4: have looked thirsty, sis.
• 2:11
  Speaker 2: AK would have understood that one.
• 2:14
  Speaker 1: He didn't get stabbed. Bro, shut the fuck up. Okay.
• 2:17
  Speaker 4: Bro!
• 2:17
  Speaker 1: Bro! Bro!
• 2:18
  Speaker 6: Bro!
• 2:18
  Speaker 1: Bro!
• 2:18
  Speaker 6: Bro!
• 2:18
  Speaker 1: Bro!
• 2:18
  Speaker 6: Bro!
• 2:28
  Speaker 2: Yeah, it's the talk of New York, Tony Ayo.
• 2:30
  Speaker 4: And it's the boy Uncle Murda, a.k.a.
• 2:32
  Speaker 3: Learjet Lenny.
• 2:33
  Speaker 7: And right now, we in the building with one of
• 2:35
  Speaker 7: the best beat makers in the world. He's done did
• 2:37
  Speaker 7: records with Isley Brothers, Monica.
• 2:40
  Speaker 2: The Lox.
• 2:42
  Speaker 7: He's part of Rough Riders, the mastermind of Rough Riders.
• 2:45
  Speaker 7: Make some noise for Swizz Beatz.
• 2:47
  Speaker 3: Beatz, hold up.
• 2:48
  Speaker 6: Swizzy.
• 2:48
  Speaker 1: Zone, zone, zone, zone, zone.
• 2:50
  Speaker 2: Appreciate you having me here, man. I don't know where
• 2:53
  Speaker 2: to start. I don't know if we should start off
• 2:55
  Speaker 2: with the verses or we start, no, we got to
• 2:57
  Speaker 2: start off with Rough Riders, man.
• 2:58
  Speaker 1: Definitely, man.
• 2:59
  Speaker 3: Definitely, man.
• 2:59
  Speaker 7: I remember always looking up to you guys, Rough Riders,
• 3:02
  Speaker 7: as the label, because me and 50, we was on
• 3:05
  Speaker 7: the tour years ago.
• 3:07
  Speaker 2: What year was that? Was the Rough Riders Cash Money Tour?
• 3:09
  Speaker 1: Rough Riders Cash Money? Shit.
• 3:11
  Speaker 2: That was- Definitely had to be like 9-9, something like that.
• 3:15
  Speaker 1: 9-9-2000, probably. Yeah, that makes sense.
• 3:18
  Speaker 2: And I remember being on that.
• 3:19
  Speaker 7: That was like one of the major big tours I
• 3:21
  Speaker 7: ever been on in my life. 50 at Hotter Rob,
• 3:24
  Speaker 7: we was the opening acts. So now I fast forward,
• 3:27
  Speaker 7: I'm thinking about it. I mean, I remember seeing Lil
• 3:29
  Speaker 7: Wayne and you on stage and DMX in the locks.
• 3:32
  Speaker 7: How did the whole Rough Riders thing even, like, how
• 3:35
  Speaker 7: did you be a part of that and be like,
• 3:37
  Speaker 7: when did you start producing?
• 3:39
  Speaker 2: Like, what's the story?
• 3:40
  Speaker 1: Man, first of all, congratulations on both of y'all.
• 3:43
  Speaker 4: Thank you, my brother. Thank you, my brother. Thank you.
• 3:45
  Speaker 1: You know what I'm saying? I don't really do these
• 3:48
  Speaker 1: joints too much.
• 3:49
  Speaker 4: Yeah, when I called, I said, you don't really be
• 3:50
  Speaker 4: doing no podcasts. He's like, no. I'm like, a nigga
• 3:54
  Speaker 4: needs you, though.
• 3:55
  Speaker 1: We appreciate you coming on.
• 3:57
  Speaker 4: Definitely.
• 3:58
  Speaker 1: I love when I see people. come from where they
• 4:01
  Speaker 1: come from to doing positive things. You know what I'm saying?
• 4:05
  Speaker 1: So this shit is positive. Y'all look great doing it.
• 4:07
  Speaker 4: Thank you so much. Let's do it.
• 4:09
  Speaker 1: You know what I'm saying? So back to the question.
• 4:12
  Speaker 2: When you started making beats?
• 4:14
  Speaker 1: Man, I started making beats when I was doing my mixtapes.
• 4:18
  Speaker 1: So I started in the Bronx and I was making
• 4:22
  Speaker 1: intros for my mixtapes. I wanted to be like Ron G.
• 4:26
  Speaker 1: I wanted to be like Shout out.
• 4:27
  Speaker 2: To Ron G, Ron G number 10. Not to cut
• 4:29
  Speaker 2: you off, it's a classic.
• 4:30
  Speaker 4: That was one of my classic music.
• 4:32
  Speaker 2: Shout out to Ron G, Ron G number 10.
• 4:33
  Speaker 1: I mean, you know, Doo-Wop and the Bounce Squad. You
• 4:37
  Speaker 1: know what I'm saying? 1200 Assassin, Rest in Peace. So
• 4:40
  Speaker 1: I grew up in that era. And then so when
• 4:45
  Speaker 1: you heard Doo-Wop and the Bounce Squad, he used to
• 4:47
  Speaker 1: have Lord Tariq, the Gun Runners, all of those on
• 4:51
  Speaker 1: his intros. So I was like, damn, I need to
• 4:53
  Speaker 1: put some intros on my joint. And I was in.
• 4:56
  Speaker 1: Truman High School at the time, Co-op City. And so
• 5:00
  Speaker 1: I was getting those artists from there to do my intros.
• 5:05
  Speaker 1: And then I didn't even know I was making beats.
• 5:07
  Speaker 1: I thought I was just doing intros. And then Wild,
• 5:09
  Speaker 1: my uncle, who started Rough Riders was like, yo, you
• 5:12
  Speaker 1: know what that's producing. You should like do that for real.
• 5:15
  Speaker 1: And then that's when I started taking this. I still
• 5:17
  Speaker 1: was more on the DJ side. I never knew that part.
• 5:19
  Speaker 4: Okay, look at that.
• 5:19
  Speaker 2: Okay.
• 5:20
  Speaker 1: Yeah, you know what I'm saying? But I still, the
• 5:23
  Speaker 1: DJing was still in popular demand. The producer was still
• 5:28
  Speaker 1: like almost like a nerd job, like an engineer or
• 5:31
  Speaker 1: somebody that's behind the scene that's super technical. It wasn't
• 5:35
  Speaker 1: the fly thing to do. And that's why when I
• 5:37
  Speaker 1: came out as a producer, I made it look like
• 5:40
  Speaker 1: an artist. You know what I'm saying? With like getting
• 5:43
  Speaker 1: on the choruses, leaving me in the videos, doing all
• 5:46
  Speaker 1: those type of things because the producer wasn't something that-
• 5:49
  Speaker 1: Looked at as cool.
• 5:51
  Speaker 6: Yeah.
• 5:51
  Speaker 1: I was like, you want me to be a producer?
• 5:52
  Speaker 1: That shit felt boring. Right, right, right.
• 5:55
  Speaker 4: You want me to be.
• 5:56
  Speaker 1: You want me to be a doctor, nigga? No. You
• 6:01
  Speaker 1: know what I'm saying? But thank God I did that because,
• 6:04
  Speaker 1: you know, I was able to do both. I could
• 6:09
  Speaker 1: DJ when I want. I just put out a DJ
• 6:11
  Speaker 1: all vinyl set, you know what I'm saying, on Soul
• 6:13
  Speaker 1: Election Radio the other day where I'm just having fun
• 6:15
  Speaker 1: and taking it back to the essence of the vinyl
• 6:18
  Speaker 1: and the turntables like how I started. You know what
• 6:21
  Speaker 1: I'm saying? Because, like, you know, the technology is cool,
• 6:23
  Speaker 1: but you should always have the heritage of where.
• 6:26
  Speaker 4: All that came from.
• 6:29
  Speaker 1: So making the vinyl shit look fly, I just thought
• 6:32
  Speaker 1: it was dope. And now you see everybody going back.
• 6:34
  Speaker 4: To the vinyl.
• 6:34
  Speaker 2: What's the first beat you ever made?
• 6:36
  Speaker 1: I don't know. The first one I ever made didn't
• 6:40
  Speaker 1: make it. The first beat that I consider of success.
• 6:50
  Speaker 4: What beat changed your life?
• 6:52
  Speaker 1: All of them. It's still today. You know what I'm saying?
• 6:59
  Speaker 1: Over 680 million sold. You know what I mean? Definitely.
• 7:03
  Speaker 6: I hear that over 680 million sold.
• 7:05
  Speaker 1: Yeah. I think the thing that changed me was because
• 7:11
  Speaker 1: niggas don't know. I started outside of Rough Rides, even
• 7:15
  Speaker 1: though Rough Rides is my family. I started with Rough Riders,
• 7:18
  Speaker 1: but my team is so hardcore. You know what I'm saying?
• 7:22
  Speaker 1: My family... They just militant. So like being that I
• 7:24
  Speaker 1: was close, I had it harder. You know what I'm saying?
• 7:27
  Speaker 1: So everything I played deep, he'd be like, nah, that
• 7:29
  Speaker 1: ain't it, that ain't it, that ain't it, that ain't it.
• 7:31
  Speaker 1: I just got used to that shit. You know what
• 7:32
  Speaker 1: I'm saying? And then so I started looking outside. And
• 7:35
  Speaker 1: so I think the first joint was the Busta, Flip Mo,
• 7:38
  Speaker 1: Run For Cover beat. That started buzzing. And then I
• 7:42
  Speaker 1: did Cam's album. The first track with him and Nori
• 7:47
  Speaker 1: called Glory. That started buzzing. And then I smacked him
• 7:50
  Speaker 1: in the head with Band From TV. Oh, yeah. That
• 7:53
  Speaker 1: was a little bit. So it was like three shots.
• 7:55
  Speaker 2: Who was on Nature, Pun? Who else was on there?
• 7:58
  Speaker 1: Kiss.
• 7:59
  Speaker 4: Kiss. Kiss was on there, too. Yep.
• 8:01
  Speaker 1: That was my shit right there. Yeah, that joint. Band
• 8:03
  Speaker 1: from TV is just styles. Yeah, when Band from TV came,
• 8:09
  Speaker 1: the fam started taking me a little more serious. Oh,
• 8:11
  Speaker 1: that's my nephew right there.
• 8:12
  Speaker 4: Right.
• 8:13
  Speaker 2: That was Pun.
• 8:13
  Speaker 4: Oh, DMY started taking you more serious after that?
• 8:15
  Speaker 1: Yeah, they started taking.
• 8:17
  Speaker 3: You a little more serious.
• 8:18
  Speaker 2: But that was Pun record, right?
• 8:20
  Speaker 1: Was it? Nah, that was... Yeah, hold on, who had
• 8:23
  Speaker 1: been from TV?
• 8:23
  Speaker 2: That was Pun Wrecking.
• 8:25
  Speaker 1: That was Nori Wrecking. Oh, Nori Wrecking.
• 8:29
  Speaker 2: Yeah, that was Nori.
• 8:31
  Speaker 1: Yeah, that one. That record.
• 8:33
  Speaker 4: That's when the fans started taking.
• 8:35
  Speaker 2: Me more seriously.
• 8:36
  Speaker 4: Get over here.
• 8:37
  Speaker 1: Yo, that's my nephew right there. What y'all not? Right? So,
• 8:41
  Speaker 1: you know, shout to Nori. Shout to Busta. You know
• 8:46
  Speaker 1: what I'm saying? Shout to Cam. You know, those was like,
• 8:49
  Speaker 1: because Cam was very close to my family. You know
• 8:52
  Speaker 1: what I'm saying? My pops worked with Cam, Mase, McGruff,
• 8:56
  Speaker 1: Children of the Corn. He managed Cass. He managed, you know,
• 8:59
  Speaker 1: my dad's a manager. He started with Kool Herc. My
• 9:03
  Speaker 1: pops DJed in Cedric Avenue with Kool Herc. He met
• 9:06
  Speaker 1: my moms in the rec room where they say hip
• 9:10
  Speaker 1: hop started, like literally.
• 9:11
  Speaker 4: Damn.
• 9:12
  Speaker 1: You know what I'm saying?
• 9:12
  Speaker 3: Damn.
• 9:13
  Speaker 1: Yeah. So like, that's like, it's been in my blood
• 9:15
  Speaker 1: the whole time. And you know, my pops, T.D., They
• 9:19
  Speaker 1: call him the negotiator, you know what I'm saying?
• 9:21
  Speaker 4: Shout to the negotiator.
• 9:25
  Speaker 1: Yeah. There's so many stories though. Even when I'm sitting
• 9:28
  Speaker 1: here thinking about it, there's so much shit we could
• 9:30
  Speaker 1: talk about from that time to this time. You know
• 9:34
  Speaker 1: what I'm saying? Because the ill part is to see
• 9:37
  Speaker 1: so many generations. Because I started at 16. My first
• 9:41
  Speaker 1: hit was like 16 going into 17. I just turned 48, right?
• 9:46
  Speaker 1: That's a lot of time in between that just to
• 9:48
  Speaker 1: see everything. You know what I mean? And it's just like,
• 9:51
  Speaker 1: I started young. People always thought I was older than
• 9:54
  Speaker 1: what I am. Like all my peers are older than me.
• 9:57
  Speaker 1: You know what I'm saying? Like all the producers, they
• 9:59
  Speaker 1: were always older than me, but I seem older because
• 10:01
  Speaker 1: I had an earlier start. You know what I'm saying?
• 10:03
  Speaker 1: So that was like a good part, just seeing everything.
• 10:06
  Speaker 1: So now when I see shit, I be like, yo,
• 10:07
  Speaker 1: I seen that before. You know what I'm saying? I
• 10:10
  Speaker 1: be trying to tell that. I be like, yo, don't
• 10:11
  Speaker 1: do that.
• 10:11
  Speaker 2: You definitely had to prove yourself because you came at
• 10:13
  Speaker 2: a time where what?
• 10:14
  Speaker 4: There was what?
• 10:14
  Speaker 2: Timberland, Drake. What, Rockwalla, Just Blaze.
• 10:20
  Speaker 1: Premier, Pharrell.
• 10:23
  Speaker 7: So for you to come up and make a name,
• 10:27
  Speaker 7: what was that like? How did you feel when you
• 10:29
  Speaker 7: was accepted from those peers, like the Timberlands and everybody,
• 10:33
  Speaker 7: you was up there with them and still are.
• 10:35
  Speaker 2: You know what I'm saying?
• 10:36
  Speaker 1: They was up there with me. You know what I mean?
• 10:38
  Speaker 1: Because we was all in our own bag and that's
• 10:41
  Speaker 1: where you really had to be who you say you was.
• 10:44
  Speaker 1: You know what I'm saying? And we all inspired each other, right?
• 10:48
  Speaker 1: And that's why I said what I just said, because
• 10:51
  Speaker 1: it was that type of sport. You know what I'm saying?
• 10:53
  Speaker 1: And it was like something that you probably never would
• 10:56
  Speaker 1: speak about. I'm not going to lie. When I heard
• 10:59
  Speaker 1: certain beats, I was like, I'll make 100 beats just
• 11:03
  Speaker 1: so I had the answer to it. You know what
• 11:06
  Speaker 1: I'm saying?
• 11:07
  Speaker 4: I can't let this do it. I got you.
• 11:09
  Speaker 1: I remember when the Benjamins came, I probably didn't come
• 11:12
  Speaker 1: outside for a month. I was just in the studio.
• 11:14
  Speaker 1: I was like, you know, I got to make something
• 11:16
  Speaker 1: even better or something they could play right after it.
• 11:19
  Speaker 1: And that was like the focus. You know what I'm saying?
• 11:21
  Speaker 1: I would make like 50 beats of that and only
• 11:24
  Speaker 1: keep five.
• 11:25
  Speaker 4: Look at that.
• 11:25
  Speaker 1: You know what I'm saying? Like Kissing Them used to
• 11:27
  Speaker 1: be mad at me because they'd be writing something and
• 11:29
  Speaker 1: I'd just turn the machine off. And this is not
• 11:33
  Speaker 1: like my brother Fat Joe Throw in the joint, I
• 11:36
  Speaker 1: was gonna turn the machine.
• 11:41
  Speaker 4: So you said this ain't no cap, this is all
• 11:43
  Speaker 4: real right here, right?
• 11:44
  Speaker 1: Nah, Joe, and Joe mine, he feel that's real, you
• 11:47
  Speaker 1: know what I mean? You know, but I grew up
• 11:49
  Speaker 1: in the Bronx, I ain't never seen these. I don't
• 11:52
  Speaker 1: know what type of hall pass my brother Joe got.
• 11:54
  Speaker 1: I ain't gonna lie, I ain't seen that one yet.
• 11:56
  Speaker 3: Yeah, yeah, yeah.
• 11:58
  Speaker 4: Oh, man, oh, man.
• 12:00
  Speaker 3: Yeah, man.
• 12:02
  Speaker 1: I love you, Joe. But I, man.
• 12:05
  Speaker 6: Joe got them stories, man. Joe got them stories. Joe
• 12:08
  Speaker 6: got them stories.
• 12:09
  Speaker 2: So what's your craziest studio session with D-Block, man?
• 12:15
  Speaker 7: You know, they like a pillar of hip hop. You know,
• 12:16
  Speaker 7: one of the best groups of all time. Rough Riders
• 12:18
  Speaker 7: as well.
• 12:19
  Speaker 2: You know, what was like a wild studio session? And
• 12:22
  Speaker 2: you know I gotta ask about DMX, man.
• 12:24
  Speaker 4: Rest in peace to them.
• 12:25
  Speaker 1: Well, to be honest, like, I don't really recall, like, see,
• 12:29
  Speaker 1: the Locks was, they very organized. You know what I'm saying?
• 12:32
  Speaker 1: Which is, you know, how you always see them. You
• 12:36
  Speaker 1: know what I mean? Like they can be in different places,
• 12:39
  Speaker 1: KISS doing this, Sheik, but they always been organized since
• 12:43
  Speaker 1: they was the Warlocks. I always seen them like super organized.
• 12:46
  Speaker 1: I never seen them like scattered or have a person
• 12:51
  Speaker 1: like persuade the opinion. Like if KISS or Sheik or
• 12:57
  Speaker 1: Styles say we going right now, And they might want
• 13:01
  Speaker 1: to go left, up, and down, but by the time
• 13:03
  Speaker 1: it come back to you, we going right. Right.
• 13:06
  Speaker 4: Look at that.
• 13:07
  Speaker 1: Right? And so, like, in the studio session, they was
• 13:09
  Speaker 1: very organized. They came in and they knew what they
• 13:12
  Speaker 1: needed to do. We ain't, I don't remember no crazy,
• 13:15
  Speaker 1: nobody got whipped out and, you know, I don't remember, like,
• 13:18
  Speaker 1: some of the other type of sessions.
• 13:19
  Speaker 6: I remember niggas getting whipped out, but it wasn't because
• 13:22
  Speaker 6: of the lock session.
• 13:25
  Speaker 4: Allegedly.
• 13:26
  Speaker 3: Allegedly.
• 13:28
  Speaker 1: It wasn't during the lock session.
• 13:30
  Speaker 6: It wasn't during the lock session, but I definitely remember
• 13:32
  Speaker 6: niggas getting whipped out.
• 13:34
  Speaker 2: I know Swiss.
• 13:35
  Speaker 4: Curse you, Swiss.
• 13:36
  Speaker 2: Rest in Peace DMX, one of the best artists to
• 13:39
  Speaker 2: ever do it.
• 13:40
  Speaker 7: He done went diamond, sold all kinds of records, and
• 13:43
  Speaker 7: he's a part, he's in the History Hall of Fame.
• 13:45
  Speaker 7: Rest in Peace DMX. Shout out to his family and everything.
• 13:48
  Speaker 7: What was the studio like with him? Eight pit bulls
• 13:50
  Speaker 7: in there? What's going on, brother?
• 13:52
  Speaker 1: See, now me and X was different because we ran together, right?
• 13:56
  Speaker 4: Like brothers for real. We ran to X, man.
• 13:58
  Speaker 1: Yeah, we ran. We ran the Yonkers together. We ran.
• 14:00
  Speaker 1: We did a lot of things together. So me and
• 14:07
  Speaker 1: his relationship was more rec. Like with the Lox, it
• 14:11
  Speaker 1: was family, but it was more work. unless we was
• 14:14
  Speaker 1: like out of function or something. Me and X like,
• 14:16
  Speaker 1: what we doing? What time? Boom, we going to Stewart
• 14:17
  Speaker 1: this time today. And it just depends on the mood. Like,
• 14:20
  Speaker 1: you know what I mean? Like, cause going back, me
• 14:22
  Speaker 1: and X used to battle in the Bronx. And I mean,
• 14:27
  Speaker 1: we had it. Azao on us with a broken pen
• 14:31
  Speaker 1: and we hit the whole Bronx with just him battling.
• 14:34
  Speaker 1: And then from there, we'll go to the studio. You
• 14:38
  Speaker 1: know what I'm saying? So like we'll be on some
• 14:41
  Speaker 1: non-music shit in the daytime. and then come back to
• 14:43
  Speaker 1: the studio and actually do music.
• 14:45
  Speaker 6: Because- And they was going to commit robberies and then
• 14:48
  Speaker 6: go on to the studio and do music.
• 14:52
  Speaker 1: Because it wasn't, you know, like the music was fun.
• 14:55
  Speaker 1: Like I never knew we could make money from the music.
• 14:57
  Speaker 1: You know what I'm saying? Like I never like, for
• 15:00
  Speaker 1: some reason, I just was cool with the music being
• 15:04
  Speaker 1: played in the skate key, in the cars, on the radio,
• 15:09
  Speaker 1: and in the hood. I never really like, was doing
• 15:12
  Speaker 1: the music like, nah, I got to like do this
• 15:15
  Speaker 1: music to pay the bills. I was already making money
• 15:17
  Speaker 1: from my mixtapes. I already knew how to make money
• 15:19
  Speaker 1: like in ways that I was comfortable with. I didn't
• 15:22
  Speaker 1: know the music business. And so, you know, I said
• 15:25
  Speaker 1: this story before a couple of times, but like, even
• 15:28
  Speaker 1: when I got my first real checks, I thought they
• 15:30
  Speaker 1: was fake. You know what I'm saying? Until I went
• 15:33
  Speaker 1: to the ASCAP office and the lady was like, yo,
• 15:36
  Speaker 1: you know, how's it feel to be rich? I'm like,
• 15:41
  Speaker 1: I just took two buses, two trains. It's raining outside
• 15:44
  Speaker 1: like it is now. I ain't rich yet. You know
• 15:47
  Speaker 1: what I mean? And she was like, nah, you don't
• 15:50
  Speaker 1: gotta lie to me. I sent you the checks.
• 15:52
  Speaker 4: We sent you them checks.
• 15:54
  Speaker 1: I know you got the zap. You know what I'm saying?
• 15:56
  Speaker 1: And so I was like, and then it hit me.
• 15:58
  Speaker 1: I was like, yo, those are real? And she was like, yeah.
• 16:01
  Speaker 1: She was like, those are real.
• 16:04
  Speaker 7: Boy.
• 16:06
  Speaker 1: Flew back home. Because my grandmother... She used to, you know,
• 16:10
  Speaker 1: they used to always send the publishing clearance house to
• 16:13
  Speaker 1: the hood. You want a million dollars, you got this,
• 16:17
  Speaker 1: so they can make you do the membership. So my
• 16:19
  Speaker 1: grandmother used to always say, anytime those come to the crib,
• 16:22
  Speaker 1: just put them in the shoe box. So I just
• 16:24
  Speaker 1: was accustomed to putting the dumb shits in the shoe box.
• 16:26
  Speaker 1: So I go back home at 750,000 in a shoe box. Bam.
• 16:31
  Speaker 4: They can like, oh, shish.
• 16:34
  Speaker 1: My life been changed since that day. You know what
• 16:36
  Speaker 1: I mean? Like I never needed nothing. from anyone since
• 16:41
  Speaker 1: that day.
• 16:42
  Speaker 4: Look at that.
• 16:42
  Speaker 1: You know what I'm saying? So that was just like
• 16:44
  Speaker 1: a blessing, but we was never doing it for the
• 16:47
  Speaker 1: money of it. So the shit we was doing for
• 16:50
  Speaker 1: the money, we was doing that before the studio sessions.
• 16:52
  Speaker 1: You know what I'm saying?
• 16:54
  Speaker 2: Right.
• 16:54
  Speaker 1: And so when we went to the studio, that was
• 16:56
  Speaker 1: just wreck. It was just like, all right, we're going
• 16:57
  Speaker 1: to do this freestyle. We're going to do this joint.
• 16:59
  Speaker 1: All right. So, and that's like the earlier days, but
• 17:02
  Speaker 1: I seen so much wild stuff with Dog that it
• 17:05
  Speaker 1: wasn't even wild no more.
• 17:07
  Speaker 3: Right.
• 17:08
  Speaker 1: Like, you know what's wild? If it wasn't wild.
• 17:12
  Speaker 2: A regular day was like, wow.
• 17:16
  Speaker 1: That's wild. If it wasn't wild, that's wild.
• 17:19
  Speaker 2: Right, right, right.
• 17:20
  Speaker 1: That's funny right there.
• 17:22
  Speaker 7: Yeah, because X is one of the greatest to do it.
• 17:26
  Speaker 7: So I just want to know, like, it's like a Biggie,
• 17:28
  Speaker 7: a Pac, a Nas, you know. So I just want
• 17:31
  Speaker 7: to know, like, what a regular day, what a wild
• 17:34
  Speaker 7: day is like with X in the studio. 10 pitbulls.
• 17:38
  Speaker 7: Chicks running around. Like what's going on?
• 17:41
  Speaker 1: It's just different. You know what I'm saying? Because it depends.
• 17:43
  Speaker 1: Like X is a, he'll go to a pool hall
• 17:48
  Speaker 1: and come back with the whole pool hall to the studio.
• 17:51
  Speaker 2: I don't know none of these people. Who is this?
• 17:54
  Speaker 1: It's like, nah, this my man. You know, we going
• 17:57
  Speaker 1: to play the music. I want him to hear the album.
• 17:59
  Speaker 1: I'm like, who is these niggas? Like he was like,
• 18:02
  Speaker 1: he was a people's person. You know what I'm saying?
• 18:04
  Speaker 1: Like we'll go to a place, he'll pay the bill
• 18:06
  Speaker 1: for everybody. X gave away all his cake to people.
• 18:09
  Speaker 1: You know what I'm saying? I never seen a human
• 18:12
  Speaker 1: so generous like Dog. Dog would give everything away. I'd
• 18:15
  Speaker 1: be like, man, keep that for yourself, bro. You know
• 18:17
  Speaker 1: what I'm saying? But he just was super generous and
• 18:20
  Speaker 1: he didn't care about the cake. There was no time
• 18:24
  Speaker 1: you've seen him stunting on nobody. You know what I mean?
• 18:27
  Speaker 1: Even stuff that he'll wear to a premiere, by the
• 18:30
  Speaker 1: time we got back to the studio, he done gave
• 18:31
  Speaker 1: all that shit away already. I'm like, you gave the
• 18:33
  Speaker 1: watch away? I was right here.
• 18:36
  Speaker 3: I'm like, who you.
• 18:39
  Speaker 2: Getting to watch me?
• 18:40
  Speaker 1: He's like, this old lady said she liked it. This
• 18:43
  Speaker 1: old lady.
• 18:43
  Speaker 4: Said she liked it. X had a good heart though, man.
• 18:45
  Speaker 4: Good heart.
• 18:46
  Speaker 1: Got us looking for the old lady. Where she at?
• 18:48
  Speaker 1: You think she's over here giving to him?
• 18:50
  Speaker 7: We bought into the character. You know, him and Belly
• 18:53
  Speaker 7: was like, that was like a classic.
• 18:54
  Speaker 2: Him and Nas.
• 18:55
  Speaker 7: Because it was like he was being who he was,
• 18:57
  Speaker 7: the wild nigga in Belly.
• 18:59
  Speaker 2: And Nas was the calm nigga sincere.
• 19:01
  Speaker 1: It didn't feel like they was acting.
• 19:03
  Speaker 4: It definitely didn't feel like that. It felt like that
• 19:04
  Speaker 4: was for real right there.
• 19:06
  Speaker 6: Because Nas laid back and calm in real life and
• 19:08
  Speaker 6: X is really turned up in real life, nigga.
• 19:10
  Speaker 4: So it felt like it was just there.
• 19:12
  Speaker 2: That's why Belly was a classic, man.
• 19:14
  Speaker 1: Super classic.
• 19:15
  Speaker 7: Football is back, folks, and you need to change the
• 19:18
  Speaker 7: way you invest in the NFL this season. It's finally
• 19:21
  Speaker 7: time to ditch your old sportsbook apps because Polymarket is here.
• 19:25
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• 19:29
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• 19:30
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• 19:35
  Speaker 7: On Polymarket, you can trade on all things NFL from
• 19:38
  Speaker 7: the Sunday slate to who wins rookie of the year,
• 19:41
  Speaker 7: to who performs on a halftime show. We hear from
• 19:44
  Speaker 7: listeners all the time about sportsbooks driving them crazy. Trying
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• 19:55
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• 20:01
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• 20:03
  Speaker 6: market dips, like if a team starts slow and drops to, say, 40%,
• 20:08
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• 20:11
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• 20:13
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• 20:17
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• 20:18
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• 20:18
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• 20:21
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• 20:32
  Speaker 2: Let's go.
• 20:33
  Speaker 4: Whoa.
• 20:34
  Speaker 2: We fast forward to Eve. How was it working with Eve?
• 20:36
  Speaker 7: Because Eve was like, she was like the first female
• 20:39
  Speaker 7: to come out of Rough Riders and one of the
• 20:41
  Speaker 7: biggest ever of all time. She had a respect with
• 20:45
  Speaker 7: like him. and Foxy just to come after them. She
• 20:48
  Speaker 7: came after them, right? Eve came after them and get
• 20:52
  Speaker 7: her respect.
• 20:53
  Speaker 2: What hit records? What was that like? And producing some
• 20:55
  Speaker 2: of most of her albums.
• 20:57
  Speaker 1: Eve is one of one. She's the real deal. You
• 21:00
  Speaker 1: know what I mean? Like still today, as we speak
• 21:02
  Speaker 1: right now, she's still the same person that I seen
• 21:04
  Speaker 1: come in that studio with all them wolves in there,
• 21:07
  Speaker 1: straight from Philly and watch sick days. Like, yo, you
• 21:10
  Speaker 1: gotta go through this right here. And she stood her
• 21:13
  Speaker 1: ground in there And it was some heavy spitters in
• 21:17
  Speaker 1: there that day too. It was a lot of work
• 21:18
  Speaker 1: getting put in that day. And Eve was just like this.
• 21:21
  Speaker 1: And then X was coming to bite somebody. And then
• 21:26
  Speaker 1: Eve ended up biting the homeboy. And X was like,
• 21:29
  Speaker 1: she with us. You know what I'm saying? And from
• 21:34
  Speaker 1: that point on, she was just family. You know what
• 21:37
  Speaker 1: I'm saying? She used to live with me. That was
• 21:39
  Speaker 1: like my real sister. You know what I'm saying? The
• 21:42
  Speaker 1: only problem we had was Niggas picking up from the crib.
• 21:46
  Speaker 1: I was like, mm-mm.
• 21:48
  Speaker 4: We ain't going to do that. We ain't going to
• 21:50
  Speaker 4: do that.
• 21:51
  Speaker 1: He got to meet you across the bridge, baby.
• 21:54
  Speaker 4: Nah.
• 21:55
  Speaker 1: I wasn't all the way out yet. You know what
• 21:56
  Speaker 1: I'm saying?
• 21:57
  Speaker 3: Got you.
• 21:57
  Speaker 1: Mentally. And so, you know, I'm seeing the Range Rover
• 22:00
  Speaker 1: pull up in this and that. I'm like, man, don't
• 22:03
  Speaker 1: do that.
• 22:04
  Speaker 4: Not here.
• 22:04
  Speaker 2: Not here.
• 22:05
  Speaker 6: Not here.
• 22:06
  Speaker 4: Not here.
• 22:06
  Speaker 1: Because, you know, women with guys, you know, they don't
• 22:09
  Speaker 1: make the right decisions, especially when they're young. And so,
• 22:13
  Speaker 1: in my mind, it's like, this going to be a
• 22:16
  Speaker 1: changeable thing. You know what I'm saying? So you can't
• 22:19
  Speaker 1: get comfortable with that.
• 22:20
  Speaker 6: And she- Because somebody else going to know, somebody else
• 22:22
  Speaker 6: going to know, somebody else going to know.
• 22:24
  Speaker 4: I ain't going to know where it came from.
• 22:27
  Speaker 1: I told her one time, it never happened again. It
• 22:29
  Speaker 1: wasn't like a, damn, like she didn't put me in
• 22:33
  Speaker 1: an uncomfortable situation. She caught it in 2.1 seconds. Right.
• 22:37
  Speaker 1: Apologize and Wallahi, like we never had a disagreement till
• 22:42
  Speaker 1: this day.
• 22:43
  Speaker 4: Mm-hmm.
• 22:44
  Speaker 1: And that wasn't even a disagreement. That was just.
• 22:47
  Speaker 4: Like, you know how you move. Yeah.
• 22:49
  Speaker 1: You know what I'm saying? But, like, she's been solid. Like,
• 22:53
  Speaker 1: Eve is, like, the most solid. You know what I'm saying? Like,
• 22:55
  Speaker 1: the most solid. I give it. Shout out to my sister, Eve.
• 22:58
  Speaker 4: Shout out to Eve, man.
• 22:59
  Speaker 1: We got to get an album. Eve, it's album time.
• 23:02
  Speaker 4: Oh, shit. Let's go.
• 23:03
  Speaker 2: We need it, man.
• 23:04
  Speaker 4: Let's go.
• 23:04
  Speaker 1: We need it. She's so comfortable. And I'm proud of her.
• 23:07
  Speaker 4: She's chilling, man.
• 23:08
  Speaker 1: She's chilling. She landed the plane way early. She was
• 23:11
  Speaker 1: the first one. Traveling across seas. I remember she was
• 23:16
  Speaker 1: the first person to even show me what Patron was.
• 23:20
  Speaker 1: Nobody knew Patron. I'm talking about, no, Eve could have
• 23:24
  Speaker 1: owned like 10, 15% of Patron, bro. Like early, early.
• 23:28
  Speaker 1: We was in Vegas and she was just like, yo,
• 23:32
  Speaker 1: I'm like, what you drinking? She's like, nah, it's this
• 23:34
  Speaker 1: new thing Patron. I had some shots. I had a
• 23:38
  Speaker 1: couple of shots, worse morning than mine. Life. Worst morning
• 23:42
  Speaker 1: of my life. I'm telling you, I was like, I
• 23:47
  Speaker 1: didn't want to smoke Patron for like two years. But
• 23:50
  Speaker 1: then she was like, nah, it's this company called Patron.
• 23:52
  Speaker 1: They about to blow. They want to offer me some
• 23:54
  Speaker 1: shares in the company. But man, they got to cut
• 23:56
  Speaker 1: me the check. Boy, I wish I could rewind that time.
• 24:00
  Speaker 4: God damn.
• 24:01
  Speaker 2: You think there's more money?
• 24:02
  Speaker 7: Because I feel like it feels like in the game,
• 24:06
  Speaker 7: there was more money back then for producers than there
• 24:08
  Speaker 7: is now.
• 24:09
  Speaker 2: Or maybe I'm wrong.
• 24:11
  Speaker 7: Because I felt like you and Timbaland, you guys was
• 24:13
  Speaker 7: getting like a million dollars a beat.
• 24:15
  Speaker 3: Half a million dollars a beat.
• 24:16
  Speaker 1: We was making like 10 million a month.
• 24:20
  Speaker 2: Talk about that, bro.
• 24:22
  Speaker 7: I always wanted to know what you, Timbaland, Dre, because
• 24:25
  Speaker 7: it just seemed like y'all just made, it was just
• 24:28
  Speaker 7: a lot.
• 24:28
  Speaker 2: Of money for these guys.
• 24:29
  Speaker 7: It felt like if you wanted a Swiss beat back then,
• 24:32
  Speaker 7: you had to pay a million dollars, half a million,
• 24:35
  Speaker 7: probably minimum.
• 24:36
  Speaker 1: You said it about right.
• 24:38
  Speaker 2: Explain that to me, bro.
• 24:41
  Speaker 1: Tim and P got the guts out of them because
• 24:42
  Speaker 1: of the pop side of it. You know what I'm saying?
• 24:44
  Speaker 1: Because they was hitting the pop side of it, but
• 24:46
  Speaker 1: I was getting the guts out of it from a
• 24:48
  Speaker 1: hip-hop standpoint, and then I started doing R & B
• 24:51
  Speaker 1: vibes and different things when producing all the B's albums
• 24:54
  Speaker 1: and Gwen Stefani and all those different things there. And
• 24:58
  Speaker 1: then I did the rock and roll stuff, but like
• 25:00
  Speaker 1: just basic, just with no communications, it's 250. That's not even,
• 25:07
  Speaker 1: that's just for us to be in the studio.
• 25:09
  Speaker 2: 250,000 just to talk, just to talk to you.
• 25:12
  Speaker 1: Yes. Damn.
• 25:13
  Speaker 6: Yes.
• 25:13
  Speaker 7: Go ahead, go ahead. And then- Because I had this
• 25:16
  Speaker 7: 10 million a month. See, I'm tired of trying to.
• 25:18
  Speaker 3: Hear about it.
• 25:19
  Speaker 1: And then- You know, and then what was different was
• 25:23
  Speaker 1: I wrote a lot of the choruses for the songs
• 25:26
  Speaker 1: as well. You know what I'm saying? So that was
• 25:28
  Speaker 1: a whole nother vibe. Then you want to do the video.
• 25:30
  Speaker 1: That's a whole nother vibe. And then it depends on
• 25:33
  Speaker 1: who the artist was as well. You know what I'm saying?
• 25:35
  Speaker 1: Like most artists is like, yo, we need the main,
• 25:37
  Speaker 1: main joint. Like, let's go. You know, that's a 500 ball.
• 25:40
  Speaker 1: The main price. You know what I'm saying? So it
• 25:43
  Speaker 1: was amazing because it just was like, it was just
• 25:47
  Speaker 1: a great time. to actually make hits. You know what
• 25:51
  Speaker 1: I'm saying? Because you can physically feel the response. You
• 25:56
  Speaker 1: could physically feel, you could visually see in your account
• 26:00
  Speaker 1: what was dancing. You know what I'm saying?
• 26:03
  Speaker 4: He said you could see what was dancing in your account.
• 26:05
  Speaker 3: Yeah, you could see it.
• 26:07
  Speaker 1: You know what I mean?
• 26:07
  Speaker 7: It's getting 500 to a mil a beat, Timberland and
• 26:10
  Speaker 7: that time switch.
• 26:11
  Speaker 6: Yeah.
• 26:12
  Speaker 2: That's out the budget.
• 26:13
  Speaker 4: Facts.
• 26:14
  Speaker 1: It was just a different time, man. And I'm happy,
• 26:16
  Speaker 1: like I said, I've been in it for so long,
• 26:19
  Speaker 1: although I still feel like I haven't started all the
• 26:21
  Speaker 1: way yet. It's just seeing all those different eras and
• 26:25
  Speaker 1: then see where we at now. You know what I'm saying?
• 26:28
  Speaker 1: It's just like, man, that was a big record. How
• 26:31
  Speaker 1: much you got paid to do that?
• 26:33
  Speaker 4: Definitely, man.
• 26:34
  Speaker 1: You know what I'm saying?
• 26:36
  Speaker 2: It was different times.
• 26:37
  Speaker 7: You feel like music now is more microwave music because
• 26:39
  Speaker 7: it seems like.
• 26:40
  Speaker 2: We playing all the old shit now. We playing the
• 26:43
  Speaker 2: new shit, but the old.
• 26:44
  Speaker 7: Shit is like, I'm still bumping the locks. I'm still
• 26:50
  Speaker 7: bumping DMX, niggas done started something in the car. I'm
• 26:53
  Speaker 7: still bumping Eve. You know what I'm saying?
• 26:55
  Speaker 1: I think that's probably because of the era we from
• 26:58
  Speaker 1: that we feel comfortable with it. I'm sure my kids
• 27:02
  Speaker 1: is not.
• 27:03
  Speaker 4: Trying to hear that shit.
• 27:05
  Speaker 1: But I got to take that back because Egypt listened
• 27:08
  Speaker 1: to more older songs than me.
• 27:09
  Speaker 4: Rob Markman Okay, look at that then.
• 27:11
  Speaker 1: Okay. I came in, he listened to Mint Condition. I said,
• 27:13
  Speaker 1: what you know about this?
• 27:14
  Speaker 4: Rob Markman What you know about that? Yeah.
• 27:15
  Speaker 1: You know what I'm saying? So the one thing I
• 27:17
  Speaker 1: tell people is that the thing that you can't escape
• 27:21
  Speaker 1: no matter what is going to be quality. They're going
• 27:25
  Speaker 1: to always go back to the quality and they're going
• 27:28
  Speaker 1: to always go back to originality. You understand? So I
• 27:31
  Speaker 1: think that the more artists... even today, that has an
• 27:35
  Speaker 1: original aspect to them and a quality aspect as a musician,
• 27:41
  Speaker 1: as a songwriter, as a producer. People are going to
• 27:44
  Speaker 1: go back to that. But what happens is now with technology,
• 27:49
  Speaker 1: you can run through so many artists, right? And my
• 27:52
  Speaker 1: kids told me, I was like, yo, what's making you
• 27:55
  Speaker 1: listen to this song right here? Because they'd be playing
• 27:58
  Speaker 1: some wild shit in the crowd. I was like, They
• 28:01
  Speaker 1: was like, nah, dad, you got to understand, like, this
• 28:04
  Speaker 1: is what we have fun with. We don't buy that.
• 28:07
  Speaker 1: But we buy this right here. You know what I'm saying?
• 28:10
  Speaker 1: We buy like Kendrick or this one or that one
• 28:13
  Speaker 1: or that. And so it let me know that they're
• 28:16
  Speaker 1: not off like that.
• 28:17
  Speaker 4: Got you.
• 28:17
  Speaker 1: You know what I'm saying? Although it's probably more popular
• 28:20
  Speaker 1: to be cool and to hang out with your friends
• 28:21
  Speaker 1: with it.
• 28:22
  Speaker 4: Because you see it on TikTok and Instagram and shit,
• 28:23
  Speaker 4: but they really got the music they.
• 28:24
  Speaker 1: Really listen to. Yeah, but they not going to the
• 28:26
  Speaker 1: shows of those songs. They not buying those songs. But
• 28:30
  Speaker 1: they having fun with it, so it's making, it's tricking
• 28:33
  Speaker 1: you like that's what they really rocking with. But they like, nah,
• 28:35
  Speaker 1: we just catching a record with that. I was like, okay,
• 28:37
  Speaker 1: that makes sense to me. That felt good.
• 28:39
  Speaker 4: Got you. You ain't following this thing.
• 28:41
  Speaker 1: I'm like, hold on. My man, he ain't even say nothing.
• 28:44
  Speaker 2: Got you, got you.
• 28:45
  Speaker 1: How is he better than everybody? Nah, he ain't say
• 28:49
  Speaker 1: a sentence. He rap better than everybody?
• 28:53
  Speaker 4: It'd be crazy now.
• 28:54
  Speaker 7: I mean, now you got TikTok and Instagram now breaking
• 28:58
  Speaker 7: records more than you would say as much as radio, right?
• 29:02
  Speaker 1: Yeah. But the thing is, who's going to the shows?
• 29:07
  Speaker 4: Right?
• 29:07
  Speaker 1: So a lot of the ways, like a lot of
• 29:10
  Speaker 1: artists really make their money from the shows. So if
• 29:14
  Speaker 1: you live on TikTok but can't sell out an arena,
• 29:17
  Speaker 1: is that success? Right? Because the amount of the numbers
• 29:22
  Speaker 1: that they breaking down on those streams, you got to
• 29:24
  Speaker 1: go like mega crazy.
• 29:27
  Speaker 4: To get some real money from this, yes.
• 29:29
  Speaker 1: It wasn't like we was getting the check for producing
• 29:31
  Speaker 1: the track right then and there. Like you got a
• 29:33
  Speaker 1: stream and they paying you on a penny rate, which
• 29:36
  Speaker 1: McDonald's don't even pay you on a penny rate.
• 29:38
  Speaker 4: You know what I'm saying?
• 29:39
  Speaker 1: So how do we get from a multi-billion dollar business
• 29:43
  Speaker 1: to the penny rate vibe? I don't know. Those things
• 29:46
  Speaker 1: throw me off a little bit.
• 29:47
  Speaker 2: Yeah, because you was getting that million and that 500 to.
• 29:49
  Speaker 3: Beat, man.
• 29:51
  Speaker 2: That's why your crib look like Bruce Wayne's, man.
• 29:55
  Speaker 4: Got money, man.
• 29:56
  Speaker 2: Got the Bruce Wayne crib, bro.
• 29:58
  Speaker 1: Come on, I ain't been enjoying it.
• 30:01
  Speaker 2: Yeah, I seen that crib online. I was like, man, ridiculous, man.
• 30:05
  Speaker 7: You got to give me a top five cars because
• 30:08
  Speaker 7: you into the toys, man.
• 30:10
  Speaker 1: Oh, man.
• 30:10
  Speaker 2: You got some pieces over there, bro.
• 30:12
  Speaker 1: That's a fact.
• 30:13
  Speaker 2: Because I know you got the Ferraris, the Lambos. But
• 30:16
  Speaker 2: you got some other specialties.
• 30:17
  Speaker 1: I don't got no Lambos no more.
• 30:19
  Speaker 4: Okay.
• 30:19
  Speaker 1: Yeah, I had Lambos. That was a while ago. Definitely Ferraris.
• 30:26
  Speaker 1: I'm going to switch it up. What I like now,
• 30:29
  Speaker 1: I like the Vipers, the old school Vipers, because it's
• 30:35
  Speaker 1: going to go back to American muscle cars once everybody's
• 30:39
  Speaker 1: finished playing around. It's going to go back to the
• 30:41
  Speaker 1: naturally aspirated stick shift. You know what I'm saying? Because
• 30:46
  Speaker 1: everything is like, they making everything so hybrid that people
• 30:50
  Speaker 1: are going to go back to the basics of it.
• 30:53
  Speaker 1: You know what I'm saying? And so I've been collecting
• 30:55
  Speaker 1: all the Dodge Vipers. You know what I'm saying? Because
• 30:58
  Speaker 1: the key thing with the whole car world is to
• 31:01
  Speaker 1: get in when nobody's paying attention. You know what I'm saying?
• 31:06
  Speaker 1: When you see everybody chasing it, then you probably should
• 31:10
  Speaker 1: go the other way. You know what I'm saying? So
• 31:12
  Speaker 1: when I built my Ferrari collection, Of course, people was
• 31:14
  Speaker 1: always driving Ferraris, but they wasn't collecting on that type
• 31:18
  Speaker 1: of level, SP1, SP2, SP3, LaFerrari, you know what I'm saying?
• 31:25
  Speaker 1: As a package, as a set, you know what I'm saying?
• 31:28
  Speaker 1: They was more so catching with the dealers, sending to them,
• 31:32
  Speaker 1: not vibing what's really going on in Italy, right? And so,
• 31:36
  Speaker 1: you know that, and then I like the old Vanquishes.
• 31:40
  Speaker 1: Catch those, you can catch those for nothing. You know
• 31:42
  Speaker 1: what I'm saying? Like just catch the old Vanquishers under
• 31:45
  Speaker 1: 10,000 miles. Right? Catch about five of those, sit on
• 31:50
  Speaker 1: those for about three years.
• 31:51
  Speaker 2: Rob Markman, Because they all going up in value.
• 31:53
  Speaker 1: Rob Markman, You're going four extra money. You know what
• 31:55
  Speaker 1: I'm saying? So like a lot of my cars are
• 31:57
  Speaker 1: more so like investments. I don't buy cars that are
• 32:00
  Speaker 1: like stunt. I just add it to the portfolio.
• 32:03
  Speaker 7: Rob Markman, Yeah, because you be on some different type
• 32:06
  Speaker 7: of talent, man. It's like once when you guys, like
• 32:09
  Speaker 7: you and Jay got the money. You know, y'all went
• 32:11
  Speaker 7: from the cause. Talk about the art, too, because I
• 32:13
  Speaker 7: know you're big on the art, you and Jay-Z.
• 32:15
  Speaker 1: Talk about that, man. The art has been a passion
• 32:18
  Speaker 1: for me since growing up in the Bronx.
• 32:22
  Speaker 4: Right.
• 32:22
  Speaker 1: You know, art and music is brothers and sisters.
• 32:25
  Speaker 4: Right.
• 32:25
  Speaker 1: It's just the businesses switched them up. Like, ever since
• 32:27
  Speaker 1: you heard music, you've seen art with it. Every time
• 32:30
  Speaker 1: you've seen art, you've seen music with it. You go
• 32:32
  Speaker 1: to the artist's studio, they're playing music. You know what
• 32:35
  Speaker 1: I'm saying? But the businesses made it, like, two different categories.
• 32:38
  Speaker 1: They're brothers and sisters. Right. But I feel like using
• 32:45
  Speaker 1: my network and my influence to get the youth into
• 32:49
  Speaker 1: other ways where they can express themselves has been strong
• 32:52
  Speaker 1: because look at where we grew up at. The teacher
• 32:55
  Speaker 1: used to put the work on the board and lead
• 32:57
  Speaker 1: a class. You know what I'm saying? What type of
• 33:00
  Speaker 1: education is that? And I was just like, cool. I
• 33:05
  Speaker 1: had this person doing the work anyway. So it didn't
• 33:07
  Speaker 1: matter to me. He was playing dice. He was having
• 33:11
  Speaker 1: a good time. But then when you get older, you
• 33:15
  Speaker 1: realize that we've been robbed of the education, which is
• 33:18
  Speaker 1: why I went back to school in my late thirties,
• 33:20
  Speaker 1: did the three years at Harvard. And I feel like
• 33:24
  Speaker 1: that gave me another 20, right? Because we missed so
• 33:29
  Speaker 1: much because imagine driving pass everything every day at 100
• 33:33
  Speaker 1: miles per hour. Because you're chasing one thing a day.
• 33:36
  Speaker 1: We just trained to go. But now, you're able to
• 33:40
  Speaker 1: walk and be like, yo, the cleanest is closer right here.
• 33:42
  Speaker 1: Why am I paying $ 5 more to go right there
• 33:44
  Speaker 1: where everybody go? I didn't even know the cleanest was
• 33:46
  Speaker 1: right by the crib. So you slow it down and
• 33:49
  Speaker 1: then you realize like, yo, they robbed us of our education,
• 33:52
  Speaker 1: robbed us of our rights, robbed us of all these
• 33:55
  Speaker 1: different things. And then, we can't really articulate how great
• 34:01
  Speaker 1: we are. because we didn't have those skill sets. But
• 34:05
  Speaker 1: you might be able to paint a different picture as
• 34:08
  Speaker 1: a rapper, as a poet. You might be able to
• 34:12
  Speaker 1: paint a different picture as a photographer, as a painter.
• 34:16
  Speaker 1: So now you put those skills versus how they saying
• 34:20
  Speaker 1: that we need to be in special classes and all
• 34:22
  Speaker 1: this stuff here. We more brilliant than the people teaching us.
• 34:25
  Speaker 1: We just express ourselves different. And that's why we doubled
• 34:28
  Speaker 1: down on the Dean Collection and making art accessible for
• 34:32
  Speaker 1: everyone and built this brilliant collection that's traveling on tour
• 34:36
  Speaker 1: to 2031. It goes around the world. First collection of
• 34:41
  Speaker 1: color to ever do it. And then we just passed
• 34:45
  Speaker 1: a law called the Dean's Choice where living artists can
• 34:49
  Speaker 1: participate on a royalty base for the reseller that works
• 34:53
  Speaker 1: at auction. So I bought a painting from you for 100,000.
• 34:59
  Speaker 1: And at that time, that $ 100, 000 was great. You know
• 35:00
  Speaker 1: what I mean? That's probably the biggest move for your
• 35:04
  Speaker 1: painting at that time. Ten years go by, I joined
• 35:08
  Speaker 1: for $ 32 million at the auction house, which you sold
• 35:12
  Speaker 1: it for $ 100, 000. I bought it. I'm cashing out. The
• 35:17
  Speaker 1: auction house is cashing out. You sitting there telling me
• 35:20
  Speaker 1: I did that painting? Right. You ain't participating on none
• 35:23
  Speaker 1: of it? So we just passed that with Bonham's Auction
• 35:27
  Speaker 1: House with called the Dean's Choice, where now.
• 35:30
  Speaker 4: You can participate in the sale.
• 35:32
  Speaker 1: Rob Markman, That's dope.
• 35:34
  Speaker 4: That's dope. Rob Markman, And.
• 35:36
  Speaker 2: It never depreciates, because you got a couple of Basquiat's
• 35:39
  Speaker 2: in the stash, right?
• 35:39
  Speaker 1: Yeah. Rob Markman, Name some of the artists in the collection.
• 35:43
  Speaker 2: Yeah, I know you got Basquiat, but name some other parts.
• 35:47
  Speaker 2: Or what Basquiat you got?
• 35:48
  Speaker 1: Rob Markman, It's about 4,000 pieces in the overall collection.
• 35:51
  Speaker 1: I've been collecting for 27 years now, maybe 28. Damn,
• 35:54
  Speaker 1: you been in that shit that long? Rob Markman, Yeah.
• 35:57
  Speaker 2: You don't know this about this guy, man? Him and
• 36:00
  Speaker 2: Jay are buying the Basquiat.
• 36:01
  Speaker 6: I've known him for over 20 years, and they know
• 36:03
  Speaker 6: you've been in the collecting art, though, that long, is
• 36:05
  Speaker 6: what I'm saying.
• 36:06
  Speaker 1: Yeah, yeah.
• 36:07
  Speaker 4: That's crazy.
• 36:08
  Speaker 1: People used to make fun of me collecting art. You
• 36:10
  Speaker 1: know what I'm saying? They're like, you spending all that
• 36:12
  Speaker 1: type of money on art.
• 36:14
  Speaker 2: But it's not depreciating.
• 36:15
  Speaker 1: Nah.
• 36:16
  Speaker 2: You know, it's a good thing. What Basquiat you got?
• 36:20
  Speaker 2: Don't they got a John Gotti Basquiat? That's the one
• 36:22
  Speaker 2: I think I would get.
• 36:23
  Speaker 1: I haven't seen that one in a minute.
• 36:25
  Speaker 7: I think there's a John Basquiat, John Gotti Basquiat. That
• 36:27
  Speaker 7: would be the first one I would get.
• 36:29
  Speaker 1: Yeah, but there's so many, like Basquiat is definitely top,
• 36:33
  Speaker 1: but there's so many people, you know what I'm saying?
• 36:37
  Speaker 2: Well, let me know, because I just know Basquiat.
• 36:39
  Speaker 1: Yeah, so we got, you know, we got Derrick Adams,
• 36:42
  Speaker 1: who's amazing, from New York.
• 36:45
  Speaker 2: How much a piece from him will cost? Like, what
• 36:47
  Speaker 2: was the most... You expect 100, 200, 300?
• 36:50
  Speaker 1: Derrick, you know, these guys are in museums. These guys are,
• 36:54
  Speaker 1: you know, they the head of the table. I don't
• 36:59
  Speaker 1: want to quote his price in case he wanted to
• 37:01
  Speaker 1: change it. Got you.
• 37:03
  Speaker 4: But it's up there.
• 37:03
  Speaker 1: It's up there. It's for sure.
• 37:05
  Speaker 4: Got you.
• 37:05
  Speaker 1: It's in the hundreds. But, you know, for me, it's priceless.
• 37:09
  Speaker 1: You know what I'm saying? Like, how do you put
• 37:11
  Speaker 1: a number on something you can't do?
• 37:13
  Speaker 4: Right?
• 37:14
  Speaker 1: Like, what you guys do is priceless. What we do
• 37:16
  Speaker 1: is priceless. Now, there is... an interaction that happens. So
• 37:21
  Speaker 1: like when we buy art, we don't say that, we
• 37:24
  Speaker 1: don't feel like we own the art. We don't feel
• 37:26
  Speaker 1: like we even buying the art. We feel more like
• 37:28
  Speaker 1: it's a welcome to the family. You know what I'm saying?
• 37:31
  Speaker 1: Because like the world just feel that anything that's with
• 37:34
  Speaker 1: the artists, it could be purchased and they could own.
• 37:37
  Speaker 1: You know what I'm saying? There's just something about that
• 37:39
  Speaker 1: that I've seen from traveling the world that a lot
• 37:41
  Speaker 1: of people had that same concept. Like, oh, I could
• 37:43
  Speaker 1: buy J.O. Verso. I could buy a Mary V. That's nothing. Like, nah.
• 37:47
  Speaker 4: I know what you're saying.
• 37:48
  Speaker 1: You know what I'm saying? It's like that thing. And
• 37:51
  Speaker 1: I see it in the art world, too. Because I
• 37:53
  Speaker 1: curated an art fair at one time before we had
• 37:56
  Speaker 1: our own. And I just loaned my works, some of
• 37:59
  Speaker 1: the works in the collection, to the fair. And the
• 38:03
  Speaker 1: illest part was nothing was for sale that I put
• 38:07
  Speaker 1: on loan. And people wanted it even more. You know
• 38:10
  Speaker 1: what I'm saying? They just couldn't understand that they couldn't
• 38:13
  Speaker 1: buy that shit that they were seeing right there in
• 38:15
  Speaker 1: front of them when they feel that all artists are
• 38:18
  Speaker 1: for sale and arts for sale. Sometimes it's not available.
• 38:21
  Speaker 1: You know what I'm saying? Sometimes it's making it not
• 38:23
  Speaker 1: available sometimes.
• 38:24
  Speaker 2: What's the most you ever spent on? Because I know
• 38:27
  Speaker 2: you're heavy in the art.
• 38:28
  Speaker 4: What's it?
• 38:29
  Speaker 1: Millions, man. Millions.
• 38:31
  Speaker 2: Because one Basquiat could cost me what?
• 38:34
  Speaker 1: Millions.
• 38:35
  Speaker 2: Like $ 1 million for Basquiat?
• 38:37
  Speaker 4: Millions, man.
• 38:38
  Speaker 1: Name me one Basquiat you got. A million dollar Basquiat
• 38:42
  Speaker 1: is like this. Literally.
• 38:45
  Speaker 4: A million dollar one is little.
• 38:48
  Speaker 1: The Basquiat train is gone, man. Those are 30s and
• 38:54
  Speaker 1: 40s and 50s. I would recommend the youth and our
• 39:00
  Speaker 1: people to definitely look up and know who Basquiat is
• 39:03
  Speaker 1: because Coming from Brooklyn, changing the game like what he
• 39:07
  Speaker 1: did is amazing. But he's gone, man. That's like trying
• 39:15
  Speaker 1: to catch the Mona Lisa back. You know what I mean? Right, right, right.
• 39:18
  Speaker 1: You know what I'm saying? But there are a lot
• 39:21
  Speaker 1: of up-and-coming artists that's super cool. And we built the
• 39:27
  Speaker 1: whole collection off of artists being who they are before
• 39:31
  Speaker 1: they was there. Right? So you don't want to catch
• 39:34
  Speaker 1: who's the hottest right now. You know what I'm saying?
• 39:37
  Speaker 1: It's probably too late. You want to catch who that
• 39:40
  Speaker 1: artist is collecting. You know what I'm saying? And then
• 39:44
  Speaker 1: you can catch like some masterpieces as well, but that's
• 39:47
  Speaker 1: up to you. But building the whole collection, should be
• 39:49
  Speaker 1: what you feel from your heart, one. And it should
• 39:52
  Speaker 1: be from somebody that's up and coming so you can
• 39:54
  Speaker 1: grow with them also. So it's like, yo, the Basquiat
• 39:57
  Speaker 1: 50 million, but imagine you bought it at 20,000. And
• 40:00
  Speaker 1: then y'all took that whole ride to 50 million. That's
• 40:04
  Speaker 1: a different type of feeling.
• 40:06
  Speaker 2: I know what you mean.
• 40:06
  Speaker 1: Because I was.
• 40:08
  Speaker 7: Going to ask you, who do you think is the
• 40:10
  Speaker 7: new Basquiat and the new all guys coming?
• 40:12
  Speaker 1: Well, there's only one Basquiat. You know what I'm saying?
• 40:16
  Speaker 1: I think artists are the new themselves. And there's a lot,
• 40:21
  Speaker 1: there's so many, bro.
• 40:22
  Speaker 4: Dope artists on the come up.
• 40:24
  Speaker 1: It's so many people worldwide. You know what I'm saying?
• 40:28
  Speaker 1: There's so many people that's on the come up. And
• 40:31
  Speaker 1: we're going to start presenting these artists as well. I'm
• 40:36
  Speaker 1: trying to think if it's a newsletter or a way
• 40:39
  Speaker 1: because our people actually don't know how to get in
• 40:42
  Speaker 1: contact with those. At all.
• 40:43
  Speaker 4: That's what I'm saying.
• 40:43
  Speaker 1: Who those artists are, who they could trust. And I
• 40:46
  Speaker 1: remember that because when I first started collecting... it was
• 40:50
  Speaker 1: actually for like the wrong reasons. Like I was collecting them,
• 40:53
  Speaker 1: like when Clive Davis came to the crib and he
• 40:56
  Speaker 1: would look at me different than just being some.
• 40:58
  Speaker 4: Yeah, to show off.
• 40:59
  Speaker 3: Nigga from the back.
• 41:00
  Speaker 4: I'm showing off.
• 41:01
  Speaker 2: Yo, how much is that piece? 52 million I paid
• 41:05
  Speaker 2: for this Bosque out here.
• 41:06
  Speaker 1: It's to show off.
• 41:08
  Speaker 2: That's what I would do it for. That's what I'm
• 41:10
  Speaker 2: looking at.
• 41:11
  Speaker 1: It, yeah. So when I renegotiated my deals, they was right.
• 41:15
  Speaker 1: He seen I got a Sam Francis, a Chagall, a Mero,
• 41:18
  Speaker 1: a Dali, You know what I'm saying? Like, and.
• 41:22
  Speaker 6: But I do business with him a certain kind of way.
• 41:23
  Speaker 1: This guy knows... Yeah, nah, nah. He's different. This guy
• 41:26
  Speaker 1: is different. You know what I'm saying? It actually worked.
• 41:29
  Speaker 1: But I realized that.
• 41:30
  Speaker 7: I don't even know half the names you said.
• 41:36
  Speaker 1: Yeah.
• 41:36
  Speaker 4: That's funny.
• 41:37
  Speaker 1: But the thing with those names is I didn't really
• 41:40
  Speaker 1: connect with them. You know what I'm saying? I just
• 41:42
  Speaker 1: connected with, like, just the names of it. You know
• 41:46
  Speaker 1: what I'm saying? It's just like, just wearing a jacket,
• 41:50
  Speaker 1: just because the name.
• 41:51
  Speaker 6: And- Just because it's Dio, just because it's Bendy and
• 41:53
  Speaker 6: Lil Guy, cool.
• 41:55
  Speaker 1: But now you go connect with public school and you
• 42:00
  Speaker 1: sitting down with them brothers and you having a different conversation,
• 42:04
  Speaker 1: that felt better to me. So collecting living artists felt
• 42:07
  Speaker 1: better to me than artists that wasn't around. My kids
• 42:11
  Speaker 1: know most of all the artists in the collection. They come,
• 42:13
  Speaker 1: stay at our properties. We go to their studios. It's
• 42:17
  Speaker 1: like a community. You know what I'm saying? So I
• 42:19
  Speaker 1: encourage people to collect living artists. It's just, and you
• 42:23
  Speaker 1: get to help that artist while they're here and have
• 42:25
  Speaker 1: a relationship.
• 42:26
  Speaker 7: And you watch it come up from 20,000 to 50,000.
• 42:30
  Speaker 1: Everybody's celebrating at that point.
• 42:32
  Speaker 4: Now, how was it.
• 42:32
  Speaker 6: Coming up in the game as D & Y Nephew?
• 42:36
  Speaker 4: How was that? Cause you know, I got my personal
• 42:38
  Speaker 4: relationships with them brothers as well. So how was it
• 42:41
  Speaker 4: coming in the.
• 42:42
  Speaker 3: Game, his dating nephews?
• 42:46
  Speaker 4: I always tell you, D saved my life. Shout out
• 42:49
  Speaker 4: to D and Y, them niggas saved my life.
• 42:51
  Speaker 6: They gave me a whole opportunity to even do this
• 42:53
  Speaker 6: music shit, man. I was on the run for allegedly
• 42:56
  Speaker 6: a shoot and then D didn't care. That got him
• 42:58
  Speaker 6: more excited.
• 42:59
  Speaker 4: He ain't care. Like, bro, yeah, that's all right. Come on,
• 43:01
  Speaker 4: let's go, nigga.
• 43:02
  Speaker 3: He didn't care.
• 43:03
  Speaker 6: So how was it for you just growing up with
• 43:05
  Speaker 6: them getting in the whole music business, man?
• 43:07
  Speaker 1: It was fun, you know, to see your heroes be
• 43:12
  Speaker 1: other people's heroes.
• 43:13
  Speaker 4: Definitely.
• 43:13
  Speaker 1: You know what I mean? Like, usually in your family,
• 43:16
  Speaker 1: your heroes are your heroes. That don't pertain to other people.
• 43:19
  Speaker 1: That's like your personal thing. But to see that they
• 43:22
  Speaker 1: have the same amount of love outside as they do
• 43:25
  Speaker 1: inside the Dean family, to me was very inspiring. And
• 43:30
  Speaker 1: it shaped who I am today. Even going from my grandfather,
• 43:36
  Speaker 1: Imam Shamsuddin, who's very strict Muslim, very strict, led the way,
• 43:44
  Speaker 1: managed Muhammad Ali, the whole thing. You know what I'm saying?
• 43:48
  Speaker 1: My family bloodline has been strong since day one. My grandfather-
• 43:55
  Speaker 1: and grandmother, you know, they helped build Moss No. 7,
• 44:00
  Speaker 1: you know, in Harlem. Still under the family as we
• 44:04
  Speaker 1: speak today. And just, you know, just being honorable and
• 44:09
  Speaker 1: watching those brothers be honorable because, like, even as a
• 44:12
  Speaker 1: grown man today, I have protocols and responsibilities that I
• 44:16
  Speaker 1: have to do being that I'm a part of the
• 44:19
  Speaker 1: Dean family.
• 44:20
  Speaker 6: Right.
• 44:20
  Speaker 1: You know, and I'm the oldest grandson of the Dean family. So,
• 44:23
  Speaker 1: all the responsibilities, you know, I'm being watched in a
• 44:27
  Speaker 1: major way. And I think more men, especially more men
• 44:30
  Speaker 1: of color, supposed to be held accountable for their actions
• 44:33
  Speaker 1: because your actions could affect your whole bloodline. You understand? So,
• 44:38
  Speaker 1: you know, I appreciate DNY for pulling me from the
• 44:42
  Speaker 1: street life and almost making it a violation for me
• 44:47
  Speaker 1: stepping out on that type of timing because they did
• 44:51
  Speaker 1: that already. And they seen a vision in me to
• 44:53
  Speaker 1: like be where I'm sitting at right now. You know
• 44:55
  Speaker 1: what I'm saying? Globally known, clean slate, no weak shit
• 45:02
  Speaker 1: on my name. You know what I'm saying? And so
• 45:05
  Speaker 1: those are like the values that I grew up with
• 45:07
  Speaker 1: and it was definitely tough. You know what I'm saying?
• 45:11
  Speaker 1: But we need that as men. Like we need somebody
• 45:15
  Speaker 1: that's going to punch you in your face. and rumble
• 45:19
  Speaker 1: with you if you violate him.
• 45:22
  Speaker 4: Right?
• 45:22
  Speaker 1: Because if you get that inside, you're going to watch
• 45:24
  Speaker 1: your manners outside too. Right? And I treat people with respect.
• 45:28
  Speaker 1: I'd rather help you than hurt you. You know what
• 45:31
  Speaker 1: I'm saying? But sometimes, you know, that's out of our hands,
• 45:35
  Speaker 1: but we train to help people more than to hurt people,
• 45:38
  Speaker 1: which is why, you know, D is a legend. Y
• 45:42
  Speaker 1: is a legend. It wasn't because of people that got
• 45:46
  Speaker 1: put in bad situations, it was the people that they
• 45:47
  Speaker 1: helped from bad situations. You know what I'm saying? And
• 45:51
  Speaker 1: that's the thing that I like to double down on because,
• 45:55
  Speaker 1: you know, the street side of it is the street
• 45:57
  Speaker 1: side of it. Like, there's, you know, today there's 14-year-olds
• 46:01
  Speaker 1: that put in that same type of work. It's nothing, right?
• 46:05
  Speaker 1: But to help people and to be honorable and to
• 46:09
  Speaker 1: even help them 14-year-olds from having to put in that work,
• 46:12
  Speaker 1: that's a whole different bracket. You know what I'm saying?
• 46:15
  Speaker 1: And so, From then, from them doing it to me,
• 46:19
  Speaker 1: I see them still doing it to the youth.
• 46:20
  Speaker 6: We was talking about that the other day. D still
• 46:22
  Speaker 6: on the block helping these kids. That's why he even
• 46:25
  Speaker 6: do the podcast. He was telling me like, he out
• 46:29
  Speaker 6: there stopping so many situations that could be out there.
• 46:32
  Speaker 4: Going left still to this day.
• 46:33
  Speaker 6: And when he don't got to be, he could be
• 46:35
  Speaker 6: chilling in his big house, chilling, but he choose to be,
• 46:38
  Speaker 6: I know he didn't even know we was going to
• 46:39
  Speaker 6: talk about this, but he choose to be in the hood,
• 46:42
  Speaker 6: stopping these situations, really helping these young kids and not
• 46:46
  Speaker 6: even looking for no credit for it. Robby mad me
• 46:48
  Speaker 6: and Swizz talk about it now, but that's what he's doing.
• 46:51
  Speaker 4: Out there every day too. Dedicated to it, man.
• 46:55
  Speaker 2: I mean, when you look at Rough Riders, what y'all
• 46:57
  Speaker 2: created was a dynasty. And I mean, y'all came at
• 47:00
  Speaker 2: a time where you had cash money. Like I told you,
• 47:03
  Speaker 2: I remember me and 50 opening up for the cash
• 47:06
  Speaker 2: money Rough Riders tour. These guys was big, way ahead
• 47:09
  Speaker 2: of our time.
• 47:10
  Speaker 7: You know what I'm saying? So seeing Lil Wayne as
• 47:13
  Speaker 7: a kid, you seeing DMX, you seeing Eve, I'm seeing
• 47:15
  Speaker 7: all that. being on this tour. You didn't know who
• 47:18
  Speaker 7: I was at that time.
• 47:19
  Speaker 2: I was a nobody.
• 47:19
  Speaker 4: I'm coming in there.
• 47:21
  Speaker 7: I'm just 50s hype man at that time. But I've
• 47:23
  Speaker 7: seen these guys build dynasties that last years to be
• 47:26
  Speaker 7: a part of hip hop and have a DMX, a LOX,
• 47:30
  Speaker 7: a EVE, Swiss Beats. You're a major part of that dynasty.
• 47:34
  Speaker 7: How did it even start?
• 47:35
  Speaker 1: Rob Markman, The Rough Ride Dynasty?
• 47:38
  Speaker 4: Yeah.
• 47:38
  Speaker 2: How did it even start?
• 47:38
  Speaker 1: Rob Markman, It started with my Uncle Juan, for sure.
• 47:40
  Speaker 1: You know what I'm saying? Still to this day, we
• 47:45
  Speaker 1: got hundreds of chapters. Started from the streets one, and
• 47:49
  Speaker 1: then it went to the bike life. You know what
• 47:51
  Speaker 1: I'm saying? So, you know, even right now we got,
• 47:54
  Speaker 1: I can't even count the many riders. You know what
• 47:57
  Speaker 1: I'm saying?
• 47:58
  Speaker 4: Still to this day. Still.
• 47:59
  Speaker 1: Still. Chapters, Pandus, my grandmother. You know, my grandmother, you know,
• 48:04
  Speaker 1: she's serious. She run all the chapters, my grandmother.
• 48:07
  Speaker 4: Wow.
• 48:08
  Speaker 1: And she named Rough Riders. You know what I mean?
• 48:11
  Speaker 1: She harder, I'm sorry fellas.
• 48:15
  Speaker 4: She harder than all of them. She harder than everybody.
• 48:18
  Speaker 1: She harder than D-Y all of them. Got you, got you. D-Y,
• 48:21
  Speaker 1: my grand, she harder than all of them.
• 48:22
  Speaker 3: Got you, got you. You know what I mean?
• 48:25
  Speaker 1: I remember one time, I remember one time somebody did something, she's,
• 48:30
  Speaker 1: you know, I don't know what I could say, but anyway,
• 48:34
  Speaker 1: she was like, she was so mad at them.
• 48:36
  Speaker 3: She was like, they did what?
• 48:39
  Speaker 1: Where they at now? And y'all ain't, oh, y'all niggas
• 48:42
  Speaker 1: getting soft.
• 48:43
  Speaker 4: Oh, I see where Dick getting from here. Because that
• 48:47
  Speaker 4: sounds just like that nigga right there. Yo.
• 48:50
  Speaker 1: Shout out to the boss, Granny Sandra.
• 48:53
  Speaker 4: That's right.
• 48:53
  Speaker 1: She's not playing no games. I'm telling you, like, she
• 48:57
  Speaker 1: on your bumper, you in bad shape.
• 48:59
  Speaker 2: I'm in bad shape.
• 49:00
  Speaker 4: You in bad shape.
• 49:01
  Speaker 2: You in trouble.
• 49:02
  Speaker 1: She the one back in the day, she was like,
• 49:04
  Speaker 1: Somebody did what? Oh, no, let's go. No, we got
• 49:07
  Speaker 1: to finish it up.
• 49:08
  Speaker 4: Definitely.
• 49:10
  Speaker 1: She come from that different side. But why I had
• 49:13
  Speaker 1: a vision? Because once again, going back to my grandfather,
• 49:19
  Speaker 1: he's the E-man.
• 49:21
  Speaker 4: He was managing Muhammad Ali for a minute.
• 49:22
  Speaker 1: Yeah.
• 49:22
  Speaker 4: That's crazy.
• 49:23
  Speaker 1: That's crazy. But being that he was the E-man and
• 49:28
  Speaker 1: my uncles and them doing what they was doing in
• 49:31
  Speaker 1: the streets, it was clashing.
• 49:32
  Speaker 6: Right.
• 49:32
  Speaker 1: You know what I'm saying? So it was a big
• 49:35
  Speaker 1: meeting that was had that I had to move to
• 49:37
  Speaker 1: another place and this had to. They had to switch
• 49:40
  Speaker 1: up and that's what forced, well not forced them, but
• 49:45
  Speaker 1: maybe forced them. My grandpa was serious. It just made
• 49:49
  Speaker 1: them switch up the strategy. Go legit. You know what
• 49:53
  Speaker 1: I'm saying? Go legit. And so that's how Rough Riders
• 49:57
  Speaker 1: started with Y. And then D came from another side
• 50:01
  Speaker 1: of it, from the street part of it to support
• 50:05
  Speaker 1: his brother. But D had a great air and still do.
• 50:07
  Speaker 1: D was there for many of the sessions. So they,
• 50:10
  Speaker 1: you know, Wild was good with making the big 40,000
• 50:14
  Speaker 1: feet plays. And D was great with keeping everything managed
• 50:18
  Speaker 1: on the ground. You know what I'm saying? Cause D
• 50:19
  Speaker 1: was fly. All the artists at State fly. He knew
• 50:22
  Speaker 1: how to dress. made everybody look presentable. You know what
• 50:25
  Speaker 1: I'm saying? Y's more like, put the hoodies on, let's
• 50:28
  Speaker 1: get the dogs, fuck them. You know what I'm saying?
• 50:30
  Speaker 4: Y was super militant.
• 50:32
  Speaker 1: He still to this day thinks he's running the army.
• 50:35
  Speaker 1: You know what I'm saying? He swear he's running the army.
• 50:38
  Speaker 1: I'm like, Y, chill. Super militant. Everywhere, 300 bikes pulling up.
• 50:44
  Speaker 1: I'm like, yo, you know he's just going to the store, right?
• 50:46
  Speaker 6: Organizing mad trips for niggas to go to see niggas
• 50:48
  Speaker 6: at the jails.
• 50:50
  Speaker 4: All type of shit. While I was real organized.
• 50:52
  Speaker 2: Yeah, because it's not only like they marketed just the music.
• 50:56
  Speaker 7: They marketed the motorcycles, the clothing. People was buying Rough
• 51:00
  Speaker 7: Riders merch at that time. It was selling as much
• 51:04
  Speaker 7: as Diddy's stuff and Jay and everybody else. Rough Riders apparel,
• 51:08
  Speaker 7: a thousand bikes. How was it when DMX passed though?
• 51:11
  Speaker 7: I know that really hit you hard.
• 51:13
  Speaker 1: I still don't like it. You know what I'm saying?
• 51:16
  Speaker 1: Losing a loved one, losing a king, he just was
• 51:20
  Speaker 1: too young. You know what I'm saying? He was too young,
• 51:23
  Speaker 1: but he did also go through a lot in his life.
• 51:26
  Speaker 1: You know what I mean? I've seen him since I
• 51:29
  Speaker 1: met him in pain, even with the fame. He's just
• 51:33
  Speaker 1: always had certain pain because, you know, he just dealt
• 51:37
  Speaker 1: with a lot of trauma. You know what I mean?
• 51:39
  Speaker 1: Like a lot of kids that grew up in a situation,
• 51:41
  Speaker 1: in a juvenile situation, they go through a lot of
• 51:44
  Speaker 1: traumas that the right people and the right guidance is
• 51:47
  Speaker 1: probably not in front of them at that time. And
• 51:50
  Speaker 1: then a lot of people that you love burn you
• 51:52
  Speaker 1: as well. And so, you know, he was holding on
• 51:56
  Speaker 1: to a lot of those different things. which made him
• 52:00
  Speaker 1: perform and write with so much passion. Cause everything he
• 52:03
  Speaker 1: was talking about was like, for real.
• 52:05
  Speaker 4: You know what I'm saying? He put his life into
• 52:06
  Speaker 4: the music for real. For real.
• 52:08
  Speaker 1: You know what I mean? Like it wasn't like made
• 52:10
  Speaker 1: up characters. Like even when he was doing Damien and
• 52:13
  Speaker 1: changing his voice, he was just talking about another side
• 52:15
  Speaker 1: of himself.
• 52:16
  Speaker 4: Right.
• 52:16
  Speaker 1: Right. But he was still.
• 52:18
  Speaker 4: Having that conversation with his self for real.
• 52:20
  Speaker 3: Like for real.
• 52:21
  Speaker 1: Facts. But you know, I see like, you know, with me,
• 52:25
  Speaker 1: it's going to always be all always positivity when it
• 52:27
  Speaker 1: comes to the dog. Because I actually know who he is.
• 52:31
  Speaker 1: You know what I'm saying? And X, he just was
• 52:35
  Speaker 1: very simple. If he liked you, he fucked with you.
• 52:38
  Speaker 1: If he didn't, he didn't. It wasn't no in between,
• 52:42
  Speaker 1: this and that. That's how he was.
• 52:44
  Speaker 7: I was in the studio when you hear him say
• 52:46
  Speaker 7: lines like, protected by a viper, stand back. Because it
• 52:49
  Speaker 7: was like, when DMX came with the first.
• 52:52
  Speaker 2: Shit, get at me, dog. It was just like, how.
• 52:54
  Speaker 4: The fuck he even doing that?
• 52:56
  Speaker 2: You know what I'm saying?
• 52:57
  Speaker 1: I never said he was sane.
• 53:00
  Speaker 4: Right, right. I never said he was sane. I never
• 53:02
  Speaker 4: said he was sane.
• 53:04
  Speaker 1: Like, he really liked that commercial from the car joint. Like,
• 53:08
  Speaker 1: Detective by Viper, stand back.
• 53:10
  Speaker 6: He said he just liked the commercial so much he
• 53:11
  Speaker 6: figured a way to incorporate that shit in the music.
• 53:14
  Speaker 7: Yeah, because when you heard Get At Me Dog, it's
• 53:16
  Speaker 7: the first time you hear the nigga barking on the record,
• 53:19
  Speaker 7: but I remember that beat was so, did you produce
• 53:21
  Speaker 7: that one?
• 53:21
  Speaker 2: Or no?
• 53:22
  Speaker 1: Nah.
• 53:23
  Speaker 2: Who produced that one, Get At Me Dog?
• 53:24
  Speaker 1: Shout out to Dane Grease.
• 53:26
  Speaker 2: I remember when that shit dropped, it was just like, yo,
• 53:29
  Speaker 2: who the fuck is this.
• 53:32
  Speaker 1: Nigga, bro? Nah, when I heard that record, man, I
• 53:34
  Speaker 1: was like, oh, they ass in trouble now. Because imagine
• 53:39
  Speaker 1: just being on the leash so long and everything was
• 53:42
  Speaker 1: just sweet. And it's just like, yo, when we get
• 53:46
  Speaker 1: off this leash, we going to eat all that food
• 53:50
  Speaker 1: right there. And they not feeding you, by the way.
• 53:53
  Speaker 1: And the food is right there. So it was like
• 53:56
  Speaker 1: when they let us loose, it was just, it wasn't
• 53:57
  Speaker 1: nothing to talk about. It was just, it was records.
• 54:00
  Speaker 4: That record was popping and then you came and motherfucking stopped. Drop,
• 54:05
  Speaker 4: shut up now, open up shop. What was that feeling like?
• 54:09
  Speaker 3: I know we was just talking the other day.
• 54:10
  Speaker 6: You told me that's one of the records you can't
• 54:12
  Speaker 6: even really listen to like that because of, you know,
• 54:14
  Speaker 6: the whole situation, damn it. But how was that feeling
• 54:17
  Speaker 6: with that record and at that time?
• 54:19
  Speaker 3: Like, sheesh.
• 54:20
  Speaker 1: Well, that record wasn't easy to get done. You know
• 54:23
  Speaker 1: what I mean? Like, I got kicked out of New
• 54:26
  Speaker 1: York and then I moved to Atlanta. So I made
• 54:28
  Speaker 1: Stop Drop in Atlanta.
• 54:30
  Speaker 4: And, um.
• 54:32
  Speaker 1: And that's why the bounce of that beat.
• 54:34
  Speaker 4: You had the Melanin niggas hype now.
• 54:35
  Speaker 6: Like, yeah, see, Swiss came and did that in the A, nigga.
• 54:42
  Speaker 1: The A was a big part of my career. I'm
• 54:47
  Speaker 1: not going to lie. The A saved my life. I
• 54:50
  Speaker 1: don't know if I would have made it staying in
• 54:53
  Speaker 1: New York, the way I was moving and how everything
• 54:57
  Speaker 1: was just dropping around me just because, you know when
• 55:01
  Speaker 1: it gets to that point where you started off as kids,
• 55:06
  Speaker 1: now you getting a little older, now everybody changed. You
• 55:11
  Speaker 1: know what I'm saying? Like, you know when the whole
• 55:12
  Speaker 1: hood just changed and it's just like, who did what
• 55:16
  Speaker 1: to who? Damn, who got, what, he laying outside now?
• 55:22
  Speaker 1: It started becoming like that every day, like, you know
• 55:24
  Speaker 1: what I'm saying? And then now you have to change
• 55:27
  Speaker 1: as a person, right? So, you know, we growing up
• 55:31
  Speaker 1: in this situation, to where we just walking to the park.
• 55:34
  Speaker 1: Now you gotta walk to the park. And now you
• 55:36
  Speaker 1: gotta be like this, and now you gotta be like that.
• 55:38
  Speaker 1: And now you gotta- And you.
• 55:39
  Speaker 4: Don't know where it's coming from. I thought he was cool,
• 55:41
  Speaker 4: he not cool no more.
• 55:42
  Speaker 1: It started getting super tricky. And so a lot of
• 55:47
  Speaker 1: situations jumped off, and I felt like I hated that
• 55:52
  Speaker 1: I was going to Atlanta. I thought I was moving
• 55:54
  Speaker 1: to a farm. I ain't never been to Atlanta. You
• 55:57
  Speaker 1: know what I'm saying? You from the Bronx. They talking about, nah,
• 55:59
  Speaker 1: you can't come back to school. And I'm like, And
• 56:02
  Speaker 1: my stepfather got a transfer with the post office. And
• 56:05
  Speaker 1: he like, we got to transfer to Atlanta. I'm like, what?
• 56:08
  Speaker 1: I'm like, you like, man. That was the first time
• 56:11
  Speaker 1: I seen gangs. You know what I'm saying? The first
• 56:13
  Speaker 1: time I seen gangs was going to, I went to
• 56:15
  Speaker 1: Stone Mountain. You know, I was reading. And when you
• 56:20
  Speaker 1: walk in, everybody's standing on the wall. Right? So I
• 56:23
  Speaker 1: didn't know why people were standing on the walls. I'm
• 56:26
  Speaker 1: sitting down. Come over there, man. You can't sit down
• 56:29
  Speaker 1: with that color on. What niggas talking about? I ain't
• 56:32
  Speaker 1: even going to lie, I was on a different type
• 56:36
  Speaker 1: of time.
• 56:36
  Speaker 2: Rob Markman I know you was like, what the fuck
• 56:39
  Speaker 2: I done got myself into?
• 56:39
  Speaker 1: Rob Markman I was like, what? But it wasn't, it
• 56:44
  Speaker 1: didn't feel, I felt like a joke. I'm not going
• 56:47
  Speaker 1: to lie. You know what I'm saying? Because a person
• 56:50
  Speaker 1: at that time pressing you- Rob Markman By the color.
• 56:52
  Speaker 1: I know you like- Rob Markman I just didn't even
• 56:54
  Speaker 1: understand what was happening.
• 56:55
  Speaker 4: I'm 15.
• 56:55
  Speaker 1: You know what I'm saying? You know, I always knew
• 57:00
  Speaker 1: that that was like more of a West Coast thing.
• 57:02
  Speaker 1: You know what I'm saying? And even then, growing up
• 57:04
  Speaker 1: in New York, we never really knew about Bloods and
• 57:07
  Speaker 1: Crips like that. Growing up in the hoods, we never seen,
• 57:10
  Speaker 1: we had Crews, we had the Blocks. But I never
• 57:13
  Speaker 1: seen nobody rag up and have a problem because of
• 57:16
  Speaker 1: these two colors in my particular hood. You know what
• 57:19
  Speaker 1: I'm saying? And so, another dude came up and then
• 57:23
  Speaker 1: we just had to get it popping. You know what
• 57:24
  Speaker 1: I'm saying? That's how I spent my first day. And then,
• 57:27
  Speaker 1: The Atlanta experience, it started off like that. And I
• 57:30
  Speaker 1: was trying to get shit back to New York. I'm
• 57:33
  Speaker 1: trying to go back. I don't mind being back. I
• 57:36
  Speaker 1: didn't care. I was like, you know, maybe this is
• 57:38
  Speaker 1: going to make them have to go back. But thank
• 57:41
  Speaker 1: God that, you know, all those things panned out. I
• 57:44
  Speaker 1: ended up going from the street energy and it went
• 57:48
  Speaker 1: back to the music energy and DJing. And then I
• 57:51
  Speaker 1: started DJing like all the school parties and things like that.
• 57:54
  Speaker 1: And what I did different was, I didn't just play
• 57:57
  Speaker 1: Atlanta music, I played East Coast music, reggae music, West
• 58:01
  Speaker 1: Coast music, and Atlanta music. I didn't know people wasn't
• 58:04
  Speaker 1: doing that. And so, all those people was coming to
• 58:07
  Speaker 1: my parties. You know what I'm saying?
• 58:08
  Speaker 4: Rob Markman, Jr.: Oh, shit.
• 58:09
  Speaker 1: And I started making a big name, and I started
• 58:10
  Speaker 1: DJing at a club called Flavours. Then I DJed the Atrium.
• 58:15
  Speaker 1: These are iconic places. You know what I'm saying? DJ Soul-
• 58:18
  Speaker 1: Rob Markman, Jr.
• 58:18
  Speaker 2: How old was you at that time?
• 58:19
  Speaker 1: 15, 16?
• 58:19
  Speaker 4: Yeah.
• 58:19
  Speaker 1: Rob Markman, Jr.
• 58:20
  Speaker 3: Damn.
• 58:20
  Speaker 1: Yeah.
• 58:21
  Speaker 3: Yeah.
• 58:23
  Speaker 1: But then I started going to the Pat rallies where
• 58:25
  Speaker 1: they was doing all these chants and the bands and
• 58:28
  Speaker 1: all these different things. Cause I ain't never make it
• 58:30
  Speaker 1: to none of the band joints.
• 58:31
  Speaker 2: You know what I'm saying?
• 58:35
  Speaker 1: I ain't go to no proms. I missed out on
• 58:37
  Speaker 1: all that.
• 58:37
  Speaker 4: So then that sound.
• 58:38
  Speaker 6: What? Oh.
• 58:38
  Speaker 1: Whoa.
• 58:38
  Speaker 4: Oh.
• 58:54
  Speaker 1: That's like a Atlanta bounce. That's not like a boom bap.
• 58:58
  Speaker 1: You know what I'm saying? So I said that whole
• 58:59
  Speaker 1: story to High Stop Drop. High Atlanta did that.
• 59:03
  Speaker 4: Look at that. That's crazy.
• 59:05
  Speaker 2: That's true though. That's what made it different.
• 59:08
  Speaker 1: Yeah. It did.
• 59:10
  Speaker 4: When you really think about it.
• 59:11
  Speaker 1: It sound like a whole band.
• 59:14
  Speaker 4: When you think about it, it was just big.
• 59:16
  Speaker 1: Yes.
• 59:16
  Speaker 4: Yes.
• 59:17
  Speaker 1: So shout out to the A for.
• 59:18
  Speaker 4: Okay, they got that one. Y'all got that one. Y'all
• 59:20
  Speaker 4: motivated Swiss. Y'all got that one.
• 59:22
  Speaker 2: Motivated Swiss.
• 59:23
  Speaker 1: Y'all gonna pump T.I.
• 59:25
  Speaker 4: All the way up. Y'all got that one.
• 59:27
  Speaker 7: Shelter Swiss and DMX and Atlanta on that one.
• 59:31
  Speaker 1: Yeah.
• 59:31
  Speaker 7: That's crazy because I remember when that came and it
• 59:33
  Speaker 7: was like, that kind of started the motorcycle anthem.
• 59:37
  Speaker 2: That was it.
• 59:37
  Speaker 1: Yeah. That was it.
• 59:38
  Speaker 6: Because that video was crazy and the video was crazy
• 59:41
  Speaker 6: for that.
• 59:41
  Speaker 1: And those are all our bikes. There wasn't no Renter,
• 59:44
  Speaker 1: you know how they get the cast? We was the cast.
• 59:47
  Speaker 6: Rough riders, people who consider themselves rough riders from everywhere,
• 59:51
  Speaker 6: still to this day, but everywhere, like real talk.
• 59:55
  Speaker 1: That shot at the end when you see the whole pan,
• 59:58
  Speaker 1: that was all us. You know what I'm saying?
• 1:00:00
  Speaker 4: Nothing rented.
• 1:00:01
  Speaker 1: Yeah, nah, that was all us.
• 1:00:03
  Speaker 2: That video was historic.
• 1:00:06
  Speaker 1: I remember sitting on the stoop and the Martin, every
• 1:00:08
  Speaker 1: single car passing by. Stop, drop. I was just sitting there.
• 1:00:11
  Speaker 1: They didn't even know I did the beat. You know
• 1:00:14
  Speaker 1: what I'm saying? I'm just looking at every car like,
• 1:00:17
  Speaker 1: you know that's my shit, right? People saying, yo, what's up,
• 1:00:20
  Speaker 1: what's up? I'm like, yo, that's my joint. They not
• 1:00:22
  Speaker 1: even believing what I'm saying to them. And I just
• 1:00:25
  Speaker 1: was taking, I was just like, I'm still not over
• 1:00:28
  Speaker 1: that moment.
• 1:00:28
  Speaker 2: Rob Markman You know what, I got to ask you.
• 1:00:30
  Speaker 2: How did you feel when you seen.
• 1:00:32
  Speaker 7: Because DMX was a worldwide artist.
• 1:00:35
  Speaker 2: He wasn't just a New York artist.
• 1:00:36
  Speaker 4: He was worldwide.
• 1:00:37
  Speaker 2: He was doing shows overseas. He went diamond. What did
• 1:00:39
  Speaker 2: he sell? 11 million records? I think it was that
• 1:00:43
  Speaker 2: La Palooza footage. Was it La Palooza?
• 1:00:45
  Speaker 1: Rob Markman No, that was Woodstock.
• 1:00:46
  Speaker 7: Rob Markman Woodstock footage. And when he did that, shut
• 1:00:51
  Speaker 7: up down, open up shop. How did you feel when
• 1:00:54
  Speaker 7: you see that?
• 1:00:56
  Speaker 1: I just remember everybody getting ready to leave the studio
• 1:01:03
  Speaker 1: to go there. And I was supposed to be there,
• 1:01:06
  Speaker 1: but I was working on the rest of the record.
• 1:01:09
  Speaker 1: And I was like, yo, where's everybody going? Man, some
• 1:01:12
  Speaker 1: white boy shit. I don't know, some shit where everybody's
• 1:01:14
  Speaker 1: on the grass and shit, you know. You know, some
• 1:01:21
  Speaker 1: shit with the white boys jumping up and down and
• 1:01:22
  Speaker 1: on the grass. I said, you going to that? He's like, Yeah,
• 1:01:26
  Speaker 1: I mean, you know, Leo and them, you know, they
• 1:01:27
  Speaker 1: saying I was supposed to do this. Everybody saying I
• 1:01:29
  Speaker 1: was supposed to do this. That shit's like two, three
• 1:01:31
  Speaker 1: hours away. I was like, man, I ain't going to
• 1:01:33
  Speaker 1: that shit. I know you.
• 1:01:35
  Speaker 7: Regret missing that one, man. That's like the most historic
• 1:01:38
  Speaker 7: footage from DMX. Yeah, I do like that footage.
• 1:01:40
  Speaker 4: You know what? That was crazy.
• 1:01:42
  Speaker 1: I came back strong, though. The piece that's in back
• 1:01:46
  Speaker 1: of the Woodstock I own is from an artist named
• 1:01:49
  Speaker 1: Peter Max. Oh, wow. So I own the Woodstock art piece.
• 1:01:52
  Speaker 4: Oh, look at that.
• 1:01:52
  Speaker 1: That X is performing in front of the original today.
• 1:01:55
  Speaker 1: You know what I mean?
• 1:01:56
  Speaker 2: You was tight, you missed that one too.
• 1:01:58
  Speaker 4: He said, but I'ma own the moment. I'ma own, he's
• 1:02:01
  Speaker 4: in the moment.
• 1:02:02
  Speaker 3: I ain't mad at you, nigga.
• 1:02:05
  Speaker 2: I gotta give you that one.
• 1:02:06
  Speaker 3: That's classic right there.
• 1:02:07
  Speaker 2: Cause think about it.
• 1:02:08
  Speaker 4: He said, yeah, I did miss that performance, but you
• 1:02:10
  Speaker 4: know what I went and did, nigga?
• 1:02:12
  Speaker 2: Knock a Swiss, Merc.
• 1:02:13
  Speaker 7: That footage is like classic hip hop footage, bro, of
• 1:02:19
  Speaker 7: him in that performance. It looked like 500,000 people was there.
• 1:02:23
  Speaker 4: Basically, it looked like it's fake, right?
• 1:02:25
  Speaker 6: Because you see how AI, the way it be pushing together,
• 1:02:28
  Speaker 6: that shit was so dope that it damn near looked
• 1:02:30
  Speaker 6: like it was fake.
• 1:02:31
  Speaker 4: Like, that's not real.
• 1:02:33
  Speaker 1: But it was.
• 1:02:34
  Speaker 4: Man, it was. It was.
• 1:02:34
  Speaker 1: He came back so on one. That put a real
• 1:02:38
  Speaker 1: battery in his back. And mind you, he didn't want
• 1:02:41
  Speaker 1: to do the song.
• 1:02:42
  Speaker 4: That's crazy.
• 1:02:43
  Speaker 1: You know what I'm saying? Most artists don't want to
• 1:02:45
  Speaker 1: do the songs that change their life. Like, I witnessed
• 1:02:48
  Speaker 1: that many, many times. Like, as a producer, most songs
• 1:02:52
  Speaker 1: I would give an artist, they don't want to do
• 1:02:54
  Speaker 1: the song. You know what I'm saying? Like, Touch It
• 1:02:59
  Speaker 1: was for Eve.
• 1:03:01
  Speaker 4: Wow, look at that.
• 1:03:01
  Speaker 1: Bring Him Out was for Beanie Segu, because he was
• 1:03:04
  Speaker 1: getting out of prison.
• 1:03:05
  Speaker 2: Bring Him Out, Bring Him Out. Oh, my God.
• 1:03:07
  Speaker 1: Yeah. But then we had to force T.I. to do
• 1:03:10
  Speaker 1: Bring Him Out. I gave him, like, five other beats
• 1:03:12
  Speaker 1: that he liked, and I was just like, yo, just
• 1:03:15
  Speaker 1: try this one track. Because I knew that like T.I. was,
• 1:03:20
  Speaker 1: he had the skill to cross over to this side
• 1:03:24
  Speaker 1: and to be on a different bounce. Although he was
• 1:03:26
  Speaker 1: just in his trap mentality at that time. And he
• 1:03:29
  Speaker 1: did bring him out like how X did stop drop.
• 1:03:33
  Speaker 1: They did that as a, all right, fuck it, let
• 1:03:35
  Speaker 1: me just get over with. You know what I'm saying?
• 1:03:37
  Speaker 1: X lost a bet. That's how he lost a bet
• 1:03:40
  Speaker 1: to D. That's how he did stop drop. T.I. felt
• 1:03:43
  Speaker 1: like he was doing me a favor because I gave
• 1:03:45
  Speaker 1: him those other beats. That's how he had to bring
• 1:03:47
  Speaker 1: him out. You know what I'm saying? And Beans was
• 1:03:49
  Speaker 1: supposed to do that. Look at that. And Beans ain't
• 1:03:51
  Speaker 1: take the joint.
• 1:03:52
  Speaker 7: Do you feel like technology take away from the experience
• 1:03:55
  Speaker 7: in the studios? Because it's like, them classic studio sessions
• 1:03:58
  Speaker 7: back in the days. I remember the two Hit Factories,
• 1:04:00
  Speaker 7: they had them across the street.
• 1:04:02
  Speaker 1: It was so much- Rob Markman, Jr.: Hit Factories, Sony.
• 1:04:04
  Speaker 4: Rob Markman, Jr.: Yeah, there was so much- Rob Markman, Jr.:
• 1:04:06
  Speaker 4: Oh my God, D used to love the little car shit.
• 1:04:07
  Speaker 4: Rob Markman, Jr.
• 1:04:08
  Speaker 2: Yeah.
• 1:04:08
  Speaker 1: Rob Markman, Jr.
• 1:04:08
  Speaker 4: That's what they used to listen to the music in
• 1:04:09
  Speaker 4: the car. Rob Markman, Jr.: Or the room.
• 1:04:10
  Speaker 1: Rob Markman, Jr.
• 1:04:10
  Speaker 4: Or the room, the Sony building and the room.
• 1:04:11
  Speaker 1: Rob Markman, Jr.
• 1:04:11
  Speaker 4: Yeah.
• 1:04:12
  Speaker 7: I remember the Hit Factories across the street from each other.
• 1:04:14
  Speaker 7: It was like a classic time in hip hop. And
• 1:04:17
  Speaker 7: to be a producer like Asphia, you had to have
• 1:04:20
  Speaker 7: your weight up, bro.
• 1:04:22
  Speaker 2: You had to come with it in the session.
• 1:04:24
  Speaker 4: Rob Markman, Jr.
• 1:04:24
  Speaker 6: Yeah, I think those times is I think you're I
• 1:04:26
  Speaker 6: think technology messed that up a little bit.
• 1:04:28
  Speaker 1: I think people still get together in studio sessions because
• 1:04:34
  Speaker 1: we can't get in our studio that we have here
• 1:04:37
  Speaker 1: in New York ever is booked out. You know what
• 1:04:39
  Speaker 1: I'm saying? So artists do come together. I think the
• 1:04:42
  Speaker 1: technology is just another toy. You know what I'm saying?
• 1:04:47
  Speaker 1: And it's just like when people ask about AI and
• 1:04:49
  Speaker 1: all this stuff here, I was like, yo, it's just
• 1:04:51
  Speaker 1: another toy. We've been introduced to many toys and We've
• 1:04:56
  Speaker 1: been here through so many different changes. It's just that
• 1:05:00
  Speaker 1: the promotion of that change, they put billions behind.
• 1:05:04
  Speaker 4: So it feel like It feel like it's gonna take
• 1:05:06
  Speaker 4: over everything.
• 1:05:07
  Speaker 1: It feel like you gonna wake up a robot.
• 1:05:09
  Speaker 4: You gonna wake up with a metal arm.
• 1:05:10
  Speaker 1: Damn, that overnight.
• 1:05:11
  Speaker 3: AI just hit the day.
• 1:05:12
  Speaker 1: You know what I'm saying? Us as black people, we
• 1:05:15
  Speaker 1: done survived all of it. We know how to adapt.
• 1:05:17
  Speaker 1: It's gonna take more than AI and all these different
• 1:05:34
  Speaker 1: things because we figured it out. You know what I mean? Like,
• 1:05:38
  Speaker 1: we worrying about how smart the new technology is, but
• 1:05:42
  Speaker 1: we not even using 5% of our brains. So we
• 1:05:45
  Speaker 1: not even at our maximum capacity of thinking in different,
• 1:05:49
  Speaker 1: and we still figure it out. So that's why I
• 1:05:51
  Speaker 1: don't be worrying about like AI and this and that.
• 1:05:53
  Speaker 1: Are people going to do stupid shit? Yeah, they do
• 1:05:55
  Speaker 1: stupid shit with everything.
• 1:05:56
  Speaker 4: What are we talking about?
• 1:05:58
  Speaker 2: Swiss don't care. He made all the money already. Swiss Timberland,
• 1:06:01
  Speaker 2: come on. A million dollars a beat.
• 1:06:03
  Speaker 4: You want a beat?
• 1:06:04
  Speaker 2: Send your package to me.
• 1:06:05
  Speaker 3: Ten million.
• 1:06:06
  Speaker 2: That's how it was, man.
• 1:06:08
  Speaker 7: So, I know you worked with Monica, the Osley brothers.
• 1:06:11
  Speaker 7: Name some big names that people might not know you
• 1:06:13
  Speaker 7: worked with.
• 1:06:14
  Speaker 4: Swiss done did it with everybody, though, man. Jay, DMX, everybody.
• 1:06:18
  Speaker 3: Jay, DMX.
• 1:06:20
  Speaker 2: The Osley Brothers, name the list goes on.
• 1:06:22
  Speaker 1: Metallica.
• 1:06:23
  Speaker 4: I was about to say, it don't matter. Hold on,
• 1:06:24
  Speaker 4: hold on.
• 1:06:25
  Speaker 2: Metallica, hold on.
• 1:06:26
  Speaker 1: Metallica, Creed, Korn, Limp Bizkit. I wrote Keep Rollin', which
• 1:06:31
  Speaker 1: is one of the biggest rock songs from that era.
• 1:06:33
  Speaker 1: You know what I'm saying? Damn.
• 1:06:35
  Speaker 4: You wrote Keep Rollin'? Niggas ain't know that one.
• 1:06:37
  Speaker 2: Let them keep going. Let them keep going.
• 1:06:39
  Speaker 4: What else, Swiss? What else?
• 1:06:40
  Speaker 1: No, I'm going to tell you a story about Keep Rollin', too.
• 1:06:42
  Speaker 4: All right, copy.
• 1:06:43
  Speaker 1: I was mad as hell. I did an X move
• 1:06:46
  Speaker 1: on that one. I ain't going to lie. I'm going
• 1:06:48
  Speaker 1: to name some more names, but Keep rolling. I remember
• 1:06:54
  Speaker 1: doing keep rolling and I remember them inviting me to
• 1:06:56
  Speaker 1: the video and I was like, man, I can't do this.
• 1:07:00
  Speaker 1: Some rock shit. Like I can't, I'm on some rough
• 1:07:03
  Speaker 1: ride of energy. I don't know if I'm gonna be
• 1:07:05
  Speaker 1: able to go to this video. So I sit out
• 1:07:08
  Speaker 1: the video, mind you, The rock and roll budget was crazy.
• 1:07:11
  Speaker 1: I remember I had a $ 30, 000 per diem just for clothes.
• 1:07:15
  Speaker 4: Oh, shit.
• 1:07:16
  Speaker 3: Damn.
• 1:07:17
  Speaker 4: That thing said $ 30, 000 per diem. That sound crazy.
• 1:07:21
  Speaker 1: I never seen that before. I never seen that still
• 1:07:23
  Speaker 1: to this day.
• 1:07:23
  Speaker 4: That sound crazy.
• 1:07:25
  Speaker 1: I seen that on the rock side. I was like, oh,
• 1:07:26
  Speaker 1: I like it over here. This is crazy.
• 1:07:30
  Speaker 2: I bet. $ 30, 000 per diem?
• 1:07:31
  Speaker 1: I remember I told Hov, I was like, yo. I'm
• 1:07:35
  Speaker 1: about to be Swiss Beats in the band. This nigga said,
• 1:07:38
  Speaker 1: I'll see you when you come back. So I go,
• 1:07:44
  Speaker 1: so to keep rolling video, I don't go to the video.
• 1:07:48
  Speaker 1: I look at the video, everybody in the video, Snoop
• 1:07:51
  Speaker 1: in the video, this one in the video. It's more
• 1:07:54
  Speaker 1: hip hop people in the video than I thought. I
• 1:07:56
  Speaker 1: was like.
• 1:07:57
  Speaker 4: I knew you like fucking played myself.
• 1:07:59
  Speaker 1: And it was on, they shot on the top of
• 1:08:01
  Speaker 1: the Twin Towers when it was standing. That's crazy. That's great.
• 1:08:06
  Speaker 4: Look at that.
• 1:08:07
  Speaker 2: Oh man, Swizz, come on. Between the DMX and that one, man.
• 1:08:10
  Speaker 3: Come on, Swizz.
• 1:08:10
  Speaker 2: I'm starting to get mad at these moments.
• 1:08:12
  Speaker 3: Come on, Swizz.
• 1:08:13
  Speaker 1: Come on, bro. Come on, Swizz.
• 1:08:15
  Speaker 2: We're good.
• 1:08:16
  Speaker 1: For sure.
• 1:08:17
  Speaker 4: For sure.
• 1:08:17
  Speaker 2: I ain't mad at you.
• 1:08:20
  Speaker 4: I ain't mad at that.
• 1:08:21
  Speaker 2: Name some more. Didn't you work with Janet before?
• 1:08:23
  Speaker 4: No? Never?
• 1:08:24
  Speaker 1: I worked with Mariah.
• 1:08:27
  Speaker 4: Shout out to Mariah. I worked with Mariah too.
• 1:08:30
  Speaker 1: I did my first R & B record. My first
• 1:08:32
  Speaker 1: R & B record was Maya, Best of Me. Um,
• 1:08:36
  Speaker 1: Destiny Child, all the Beyonce joints, you know, the Beyonce
• 1:08:40
  Speaker 1: joints really, really took the R & B level, like
• 1:08:45
  Speaker 1: where we made like, you know, like the earlier ones,
• 1:08:49
  Speaker 1: it was more feeling like remixes. It felt like trying
• 1:08:53
  Speaker 1: to fit into something. When I did B's records, like
• 1:08:56
  Speaker 1: the B-Day joint that just passed, that felt like, a
• 1:09:00
  Speaker 1: hip hop album to me. I felt comfortable because we
• 1:09:03
  Speaker 1: was in Sony and this is how crazy it was.
• 1:09:06
  Speaker 1: I'm like, yo, I'm going to work with B, boom,
• 1:09:08
  Speaker 1: I'm all charged, I'm in the room. You know what
• 1:09:09
  Speaker 1: I'm saying? I'm thinking like, she's calling me for this album,
• 1:09:12
  Speaker 1: which she did call me for the album. So she
• 1:09:14
  Speaker 1: come downstairs and I was just like, yeah, boom, boom.
• 1:09:17
  Speaker 1: She's like, yeah, you know.
• 1:09:20
  Speaker 1: So this is the vibe with Vibe. I said, nah.
• 1:09:23
  Speaker 1: I was like, I already had in mind what I
• 1:09:25
  Speaker 1: wanted to do, but be so smart. She came downstairs
• 1:09:30
  Speaker 1: and threw me way off. She was like, yeah, Rodney's
• 1:09:34
  Speaker 1: in this room. This one's in that room. That one's
• 1:09:36
  Speaker 1: in that room. I said, oh, it's a war.
• 1:09:42
  Speaker 4: You thought you was just there by yourself. My own session.
• 1:09:46
  Speaker 1: This is Clash of the Titans.
• 1:09:48
  Speaker 4: It got you.
• 1:09:49
  Speaker 3: This is the gladiators.
• 1:09:50
  Speaker 7: She shut down the whole Sony, Rodney Jerkins here, Swizz here.
• 1:09:54
  Speaker 1: Yeah, all the best writers, all the best producers in
• 1:09:58
  Speaker 1: that studio. And it was me and Sean Gallagher. I
• 1:10:00
  Speaker 1: looked at him. I was like, it's on. Got to go.
• 1:10:03
  Speaker 1: We got to go. Rodney James produced Michael Jackson. I
• 1:10:06
  Speaker 1: remember going in the room with him and Michael Jackson
• 1:10:09
  Speaker 1: right upstairs.
• 1:10:10
  Speaker 2: Damn, you met Michael Jackson?
• 1:10:12
  Speaker 1: Yeah. How was that like? Man, that was the last
• 1:10:17
  Speaker 1: time I met him. I met him a few times.
• 1:10:20
  Speaker 1: It's crazy that you brought that up. I never really...
• 1:10:23
  Speaker 1: Me and my... You know Grady?
• 1:10:25
  Speaker 6: Mm-hmm.
• 1:10:26
  Speaker 1: Grady my homie for like 30 years. You know what
• 1:10:28
  Speaker 1: I'm saying? That's my brother.
• 1:10:29
  Speaker 4: Grady, what up?
• 1:10:30
  Speaker 1: Shout out to Grady, man. Shout out to Grady.
• 1:10:32
  Speaker 4: Grady's my guy.
• 1:10:33
  Speaker 1: We got to get Grady on the podcast. Of course.
• 1:10:34
  Speaker 1: That's a fact.
• 1:10:35
  Speaker 4: That's a fact.
• 1:10:36
  Speaker 1: Grady, shout out to Grady.
• 1:10:37
  Speaker 2: That's why we love these stories, man.
• 1:10:39
  Speaker 1: That's why we love these stories.
• 1:10:41
  Speaker 4: Bar, OG. Bar, what's up? Bar, what's up? Bar called
• 1:10:44
  Speaker 4: me every other week just to say what's up, man.
• 1:10:45
  Speaker 4: That's family, man.
• 1:10:46
  Speaker 1: I'm going to knock Bar when I see him. Oh, man.
• 1:10:49
  Speaker 6: I thought Bar was going to pull up with you today.
• 1:10:55
  Speaker 1: Look, man, he might be here now.
• 1:10:57
  Speaker 4: You ain't lying. You ain't lying. You ain't lying.
• 1:11:00
  Speaker 2: Yeah, I got to hear about these Michael Jackson stories.
• 1:11:03
  Speaker 2: Come on, bro.
• 1:11:06
  Speaker 1: So me and Grady owned a jet company at the time.
• 1:11:08
  Speaker 3: Jack company?
• 1:11:09
  Speaker 1: Yeah.
• 1:11:09
  Speaker 2: Like a plane?
• 1:11:10
  Speaker 1: Yeah.
• 1:11:11
  Speaker 2: What the fuck?
• 1:11:11
  Speaker 1: Yeah. We owned a jet company.
• 1:11:13
  Speaker 2: Told you, man. You just got to see.
• 1:11:15
  Speaker 4: This guy's real estate.
• 1:11:17
  Speaker 2: I don't even want to see the art.
• 1:11:18
  Speaker 4: We had a jet company.
• 1:11:20
  Speaker 1: It was, it was, it was, it was a great start.
• 1:11:23
  Speaker 6: Okay.
• 1:11:23
  Speaker 1: You know what I'm saying? It was a great, we was,
• 1:11:26
  Speaker 1: because like the one thing where I tell everyone is
• 1:11:28
  Speaker 1: whatever you, whatever your main thing is, you should have
• 1:11:30
  Speaker 1: other things parallel with it.
• 1:11:32
  Speaker 6: Right.
• 1:11:33
  Speaker 1: You understand? Don't, put all your eggs in one basket.
• 1:11:36
  Speaker 1: You know, like try to like, don't be a jack
• 1:11:40
  Speaker 1: of all trades and master of none. I'm not saying
• 1:11:42
  Speaker 1: do that. But what I'm saying is I always had
• 1:11:44
  Speaker 1: other hustles going on at the same time, right? And
• 1:11:46
  Speaker 1: some moving slower, some moving faster. So when your main
• 1:11:50
  Speaker 1: side have a timeout or you want to take a break,
• 1:11:53
  Speaker 1: you got other verticals that's still working for you, right?
• 1:11:56
  Speaker 1: So I always did that this whole time. And we
• 1:11:58
  Speaker 1: tried many things, you know, few work, few things didn't work.
• 1:12:01
  Speaker 1: But the jet company, that wasn't really for me. Although
• 1:12:05
  Speaker 1: we had a great time doing it because of Michael Jackson.
• 1:12:10
  Speaker 1: So Michael Jackson booked, when he had his tour that
• 1:12:16
  Speaker 1: he was about to announce before he passed away, he
• 1:12:19
  Speaker 1: was booking the flights through my company.
• 1:12:21
  Speaker 4: Fire, look at that. So we booked.
• 1:12:23
  Speaker 1: Michael Jackson's last flights was through me and Grady's jet company.
• 1:12:29
  Speaker 1: And so, and then we was about to broker a
• 1:12:32
  Speaker 1: deal Where we was getting ready to buy them, he
• 1:12:35
  Speaker 1: was going to get a Global Express. So that Global
• 1:12:37
  Speaker 1: Express was going to come through our company as well.
• 1:12:40
  Speaker 1: The person that was representing him was a very good
• 1:12:43
  Speaker 1: friend of ours. And so that's how we got him
• 1:12:45
  Speaker 1: as a client. You know what I'm saying? So I
• 1:12:48
  Speaker 1: guess in his deal, they was going to add a
• 1:12:49
  Speaker 1: Global Express. So that's what we really was going to do.
• 1:12:53
  Speaker 4: Yeah, we were supposed to really, because.
• 1:12:56
  Speaker 1: We would have managed the Global Express for him at
• 1:12:58
  Speaker 1: that time.
• 1:12:59
  Speaker 6: And so- And everybody would've wanted to jump on the jets,
• 1:13:01
  Speaker 6: Michael Jackson, take it, and just step there with a bitch.
• 1:13:03
  Speaker 1: Yeah, we'd have been like, look, this is where Michael
• 1:13:05
  Speaker 1: get it from. Right. So, you know, but we lost
• 1:13:08
  Speaker 1: the legend. But the other memory, which is even crazier
• 1:13:11
  Speaker 1: than that, was that I found out that Michael had
• 1:13:14
  Speaker 1: a crush on my wife.
• 1:13:16
  Speaker 4: Get the fuck.
• 1:13:20
  Speaker 3: Out of here.
• 1:13:20
  Speaker 6: What?
• 1:13:20
  Speaker 1: In a cool way. Of course, of.
• 1:13:22
  Speaker 6: Course, of course.
• 1:13:23
  Speaker 1: Michael's a Virgo, so I don't know. You know, I'm
• 1:13:25
  Speaker 1: a Virgo, so, you know. You know- Michael, you know,
• 1:13:30
  Speaker 1: and so I think Janet was the one that told AK,
• 1:13:34
  Speaker 1: and she was like, you know my brother always had
• 1:13:36
  Speaker 1: a crush on you. And so we had the relationship
• 1:13:40
  Speaker 1: through the jet joint. And so, I thought it was, right? So,
• 1:13:47
  Speaker 1: I thought it was cool to set up for her
• 1:13:49
  Speaker 1: to meet him. You know what I'm saying? Just for
• 1:13:52
  Speaker 1: both of them to just have that moment. Of fans
• 1:13:55
  Speaker 1: of each other. You know what I'm saying? We set
• 1:13:59
  Speaker 1: up the meeting at the crib. We go to the house.
• 1:14:03
  Speaker 1: Michael was so cool, bro. Like, just seeing him in
• 1:14:06
  Speaker 1: his real element. He had his beautiful kids there. I mean,
• 1:14:10
  Speaker 1: we brought gifts for the kids. That's dope, man. That's dope, man.
• 1:14:15
  Speaker 1: And he was just excited about going on the tour.
• 1:14:18
  Speaker 1: You know, he was just like, yo, when I do this,
• 1:14:24
  Speaker 1: I'm about to hit him with that. showing AK some
• 1:14:27
  Speaker 1: of his moves. We sitting in the living room and
• 1:14:30
  Speaker 1: I could remember he had this Jamaican chef, bro.
• 1:14:33
  Speaker 4: Jesus Christ.
• 1:14:35
  Speaker 1: Yo, she made this jerk lobster. I'm still searching for
• 1:14:39
  Speaker 1: it today.
• 1:14:40
  Speaker 6: Jerk lobster, nigga.
• 1:14:44
  Speaker 2: I ain't have that.
• 1:14:46
  Speaker 1: I ain't have that. Maybe she's watching this. The chef
• 1:14:52
  Speaker 1: that cooked for Michael, you remember when I was at
• 1:14:54
  Speaker 1: the house, when we was at the house, The Jerk Lobster.
• 1:14:58
  Speaker 1: Please locate these guys or try to hit me.
• 1:15:01
  Speaker 2: Jerk Lobster, we didn't know. Now this is at your
• 1:15:04
  Speaker 2: house at Wonderland.
• 1:15:06
  Speaker 1: Nah, this is in LA. This is in the hills.
• 1:15:09
  Speaker 1: So this is the, you think that's crazy. This is crazy.
• 1:15:12
  Speaker 1: So now I'm sitting there. The Thriller plaque is on
• 1:15:16
  Speaker 1: the floor. like leaning against the wall. The thriller plaque
• 1:15:19
  Speaker 1: is right there.
• 1:15:21
  Speaker 2: So Mike had thriller plaque on the floor.
• 1:15:23
  Speaker 1: He had the thriller plaque sitting on the floor.
• 1:15:24
  Speaker 2: Not even on the wall.
• 1:15:25
  Speaker 1: No, he had the thriller plaque sitting on the floor
• 1:15:28
  Speaker 1: along with like some other things that was looking like
• 1:15:30
  Speaker 1: they was rearranging that particular area. And I said to him,
• 1:15:34
  Speaker 1: I said, I said, Mike, you just got the thriller.
• 1:15:37
  Speaker 3: Plaque on the floor like that?
• 1:15:40
  Speaker 1: He was like, oh, it's nothing. You want it?
• 1:15:44
  Speaker 4: He said, do you want it?
• 1:15:46
  Speaker 2: Did you take it?
• 1:15:48
  Speaker 1: Get the fuck out.
• 1:15:49
  Speaker 3: Yo, Swiss, get the fuck out. Yo, come on.
• 1:15:52
  Speaker 4: Hold on, hold on. Yo, yo.
• 1:15:53
  Speaker 2: Let me get that.
• 1:15:55
  Speaker 1: You know I wanted it.
• 1:15:56
  Speaker 3: Of course.
• 1:15:57
  Speaker 1: You know what I'm saying?
• 1:15:58
  Speaker 4: But you didn't want to feel like you was asking.
• 1:16:00
  Speaker 1: I didn't want to be thirsty.
• 1:16:01
  Speaker 4: Like, all right, got you.
• 1:16:02
  Speaker 1: Like, you got to remember, like, in my mind, I'm
• 1:16:05
  Speaker 1: going to get back to that later.
• 1:16:06
  Speaker 4: Got you.
• 1:16:07
  Speaker 1: We about to work on music. He want to work
• 1:16:09
  Speaker 1: with AK. We about to produce a song together.
• 1:16:12
  Speaker 4: Got you.
• 1:16:12
  Speaker 1: This our first time in his house. You know what
• 1:16:15
  Speaker 1: I'm saying? Like, you know, I got a little bit
• 1:16:16
  Speaker 1: of manners.
• 1:16:17
  Speaker 4: For a street guy.
• 1:16:19
  Speaker 1: Right? You know I want it. I seen myself taking
• 1:16:22
  Speaker 1: it when I said no.
• 1:16:23
  Speaker 4: Of course.
• 1:16:24
  Speaker 2: Mike would have gave it to you. I stepped out
• 1:16:27
  Speaker 2: of my body.
• 1:16:27
  Speaker 4: And took it and put it back. You said, I
• 1:16:29
  Speaker 4: took it and put it back, my nigga.
• 1:16:31
  Speaker 1: You know what I'm saying? Right? So I was like,
• 1:16:35
  Speaker 1: he's like, you want it? I said, no, it's okay.
• 1:16:38
  Speaker 4: Goddamn. I wish I was with you.
• 1:16:40
  Speaker 1: I bet.
• 1:16:41
  Speaker 4: I bet.
• 1:16:41
  Speaker 2: Yo, Swiss, tell me to sign that shit. That would
• 1:16:45
  Speaker 2: have been in the art collection, man.
• 1:16:46
  Speaker 1: Come on, bro. We didn't know Michael wasn't going to
• 1:16:49
  Speaker 1: be here.
• 1:16:49
  Speaker 4: Of course. Definitely.
• 1:16:50
  Speaker 1: You understand? Definitely.
• 1:16:51
  Speaker 4: Definitely, man.
• 1:16:51
  Speaker 1: And we was like this at this point now.
• 1:16:54
  Speaker 4: Start building that relationship for real.
• 1:16:55
  Speaker 1: We already talking about the next time we going to connect.
• 1:16:58
  Speaker 4: Got you.
• 1:16:59
  Speaker 1: We doing the Jets form. We was already locked in.
• 1:17:02
  Speaker 1: You know what I'm saying? And I didn't want to
• 1:17:05
  Speaker 1: look thirsty in front of my wife. She would have
• 1:17:07
  Speaker 1: had to understand that shit.
• 1:17:08
  Speaker 2: I don't think you would have looked thirsty getting a
• 1:17:11
  Speaker 2: thriller plaque.
• 1:17:12
  Speaker 4: Yeah, you wouldn't have been good.
• 1:17:13
  Speaker 3: Yeah, you wouldn't have been good, man.
• 1:17:14
  Speaker 4: I agree with you, yeah.
• 1:17:16
  Speaker 2: I agree. You wouldn't have been good.
• 1:17:18
  Speaker 4: AK would have understood that one, man.
• 1:17:20
  Speaker 1: Imagine you not being prepared. I'm just complimenting the plaque.
• 1:17:23
  Speaker 1: I just couldn't believe he had it sitting on the floor.
• 1:17:25
  Speaker 4: You were so thrown off.
• 1:17:26
  Speaker 1: I was thrown off.
• 1:17:27
  Speaker 4: I got you. I got you.
• 1:17:28
  Speaker 1: To the point where I just was like, nah, nah, nah.
• 1:17:30
  Speaker 1: I can't take that. You can not. It's like, oh,
• 1:17:34
  Speaker 1: it's just things, you know, it's just things. And mama,
• 1:17:38
  Speaker 1: I was like, I'm going to double back. I'm going
• 1:17:40
  Speaker 1: to get at it another time. And then I was like,
• 1:17:45
  Speaker 1: I ain't never see him again. You know what I'm saying?
• 1:17:48
  Speaker 1: And so like, we have to live in that actual,
• 1:17:52
  Speaker 1: in the moments. Like there's no, we don't know what
• 1:17:55
  Speaker 1: tomorrow is. You know what I'm saying? And forget the plaque,
• 1:17:58
  Speaker 1: forget all that. But just as humans and as people, like,
• 1:18:01
  Speaker 1: tell people you love them, tell people you proud of them,
• 1:18:05
  Speaker 1: give people hugs, squash shit that don't make real sense.
• 1:18:09
  Speaker 1: You know what I'm saying? Cause like Mike was really
• 1:18:13
  Speaker 1: live and kicking. He didn't look weak. He didn't look sick.
• 1:18:16
  Speaker 1: He didn't look, I thought it was a lie. I
• 1:18:18
  Speaker 1: just seen him. You know what I'm saying? So it's
• 1:18:21
  Speaker 1: just like, I'm happy that I was able to see
• 1:18:23
  Speaker 1: him with his kids celebrating and that goddamn lobster.
• 1:18:28
  Speaker 4: We got to find Mike Sheffield.
• 1:18:30
  Speaker 3: We got to get that out of here.
• 1:18:32
  Speaker 2: Swiss, you know I got.
• 1:18:33
  Speaker 7: To ask you, top five is not enough. I need
• 1:18:36
  Speaker 7: your top ten producers, man. We got to throw you
• 1:18:40
  Speaker 7: in there, of course.
• 1:18:41
  Speaker 1: I don't got to be in it. You know what
• 1:18:43
  Speaker 1: I mean? One, I'm going to start with, there's no
• 1:18:47
  Speaker 1: particular order, though. There's not an order? No, there's not.
• 1:18:50
  Speaker 1: no order. There's no order. So I would start with
• 1:18:54
  Speaker 1: who I didn't even know was a producer at that
• 1:18:58
  Speaker 1: time that influenced me. I'm going to have to go
• 1:19:02
  Speaker 1: with Scott LaRock. You know what I'm saying? Because when
• 1:19:06
  Speaker 1: he did the South Bronx, it felt like I had
• 1:19:08
  Speaker 1: a last name. Like that was the first time I
• 1:19:11
  Speaker 1: felt like I came from somewhere. You know what I'm saying? Yeah,
• 1:19:14
  Speaker 1: I'm a demon, you know, but that wasn't, that was like,
• 1:19:18
  Speaker 1: that became something different to me. You know what I'm saying? Like,
• 1:19:21
  Speaker 1: like your last name, like you're like, oh, that's my
• 1:19:23
  Speaker 1: last name. But when he said the South Bronx, the South,
• 1:19:26
  Speaker 1: South Bronx, I'm like, that's us.
• 1:19:30
  Speaker 4: That's us for real.
• 1:19:31
  Speaker 1: They talking to me. Hey!
• 1:19:33
  Speaker 3: You know what I'm saying?
• 1:19:36
  Speaker 2: I looked at Scott LaRock as more as a DJ.
• 1:19:38
  Speaker 2: I didn't even know he produced at South Bronx.
• 1:19:40
  Speaker 1: Yeah, he's a producer. He worked on the T.R.A.
• 1:19:42
  Speaker 5: To wait.
• 1:19:42
  Speaker 1: You know what I'm saying? Then Molly Ma. Of course,
• 1:19:47
  Speaker 1: Molly Ma. Hands down.
• 1:19:48
  Speaker 2: Queens, baby.
• 1:19:49
  Speaker 1: Queens got that. You know what I'm saying? You know
• 1:19:51
  Speaker 1: what I mean? Like, the bridge. You know what I'm saying? Like,
• 1:19:57
  Speaker 1: so many joints that when I went back and started
• 1:20:02
  Speaker 1: seeing who was doing what as a producer, because you
• 1:20:04
  Speaker 1: got to remember, like, Molly Maul seemed like a DJ too.
• 1:20:07
  Speaker 4: Because he was a DJ.
• 1:20:08
  Speaker 1: DJ Molly Maul.
• 1:20:09
  Speaker 4: Right?
• 1:20:09
  Speaker 1: So that's what I was trying to tell you earlier.
• 1:20:11
  Speaker 1: It was like the DJs had more presence than the producers.
• 1:20:15
  Speaker 4: He's like, that producer shit was like that nerdy shit, man.
• 1:20:17
  Speaker 4: Niggas like, hold up.
• 1:20:18
  Speaker 1: I don't think Molly Maul was calling himself a producer.
• 1:20:20
  Speaker 4: He wasn't a producer.
• 1:20:21
  Speaker 1: Molly Maul.
• 1:20:22
  Speaker 4: Nope.
• 1:20:22
  Speaker 2: He was DJ Molly Maul.
• 1:20:23
  Speaker 4: He was DJ Molly Maul.
• 1:20:24
  Speaker 1: You know what I'm saying? Facts. And so we got
• 1:20:27
  Speaker 1: Skylar Rock, Molly Maul, Primo, you know what I'm saying?
• 1:20:33
  Speaker 1: Primo for sure. It's so many that I'm missing, because
• 1:20:36
  Speaker 1: I really like, you know, you got Lars Professor. You
• 1:20:41
  Speaker 1: know what I'm saying? You got, of course, you got Ye.
• 1:20:44
  Speaker 1: I'm getting some, I'm mixing around. You got Ye.
• 1:20:48
  Speaker 5: You got Dre. You got Pharrell. You got Blaze. You
• 1:20:52
  Speaker 5: got P. You got Rockwalla. You got so many. There's
• 1:20:58
  Speaker 5: so many more. It needs to be 50.
• 1:21:01
  Speaker 2: You know what I'm saying? Rob Markman No, it do
• 1:21:03
  Speaker 2: need to be 50 greatest producers.
• 1:21:04
  Speaker 1: Rob Markman It does because, you know, at the end
• 1:21:07
  Speaker 1: of the day, making a hit, we make it look
• 1:21:11
  Speaker 1: so easy. That shit is, you know what a hit is?
• 1:21:15
  Speaker 1: That's millions of people agreeing with what you did in
• 1:21:18
  Speaker 1: the room. Rob Markman They used to call it what?
• 1:21:20
  Speaker 2: Lightning in a bottle.
• 1:21:21
  Speaker 4: Rob Markman Yeah.
• 1:21:21
  Speaker 1: It's lightning in a bottle. Rob Markman It'll.
• 1:21:23
  Speaker 7: Never happen again. It don't strike twice sometimes. Lightning in
• 1:21:26
  Speaker 7: a bottle.
• 1:21:27
  Speaker 4: Rob Markman Yeah.
• 1:21:27
  Speaker 1: You know what I mean? You know what I'm saying?
• 1:21:30
  Speaker 1: Then you got like, then you got like this generation,
• 1:21:34
  Speaker 1: you know what I'm saying? Of producers, you know, you
• 1:21:38
  Speaker 1: got Mustard, you got Heatmaker, you got- Metro. You got Metro,
• 1:21:46
  Speaker 1: my Virgo brother. You know what I'm saying? You got Hit-Boy,
• 1:21:50
  Speaker 1: you got Zaytoven, you got this one, you got that one.
• 1:21:53
  Speaker 1: It's so many people that can trigger to this art.
• 1:21:56
  Speaker 1: You know what I'm saying? And pardon me if I
• 1:21:58
  Speaker 1: forgot anybody's names, I'm bad with the names, but I know.
• 1:22:01
  Speaker 4: What y'all did. Rob Markman, But said that to all
• 1:22:02
  Speaker 4: of y'all, man. Said that to everybody.
• 1:22:03
  Speaker 2: Rob Markman, Yeah, there's so many. We're going to make
• 1:22:05
  Speaker 2: a list of 50, man.
• 1:22:05
  Speaker 1: You got to make a list of 50. Rob Markman,
• 1:22:06
  Speaker 1: And my brother Timberland, for sure. Rob Markman, Oh, yeah.
• 1:22:09
  Speaker 1: Rob Markman, You know what I'm saying? Because then you
• 1:22:12
  Speaker 1: got the hitmen that produced the Benjamins and all of those.
• 1:22:17
  Speaker 1: It's just waves of producers. And like I said, I
• 1:22:20
  Speaker 1: started so young that I was able to be fans
• 1:22:23
  Speaker 1: of all of those waves of producers, even with the
• 1:22:26
  Speaker 1: producers today. You know what I'm saying? It's been an
• 1:22:29
  Speaker 1: honor to be here. I'm not going to lie.
• 1:22:31
  Speaker 7: Come on, it's an honor to have you on the show.
• 1:22:32
  Speaker 7: Because I feel like some beats could never be created over.
• 1:22:36
  Speaker 7: Like Stop, Drop, The Benjamins, Niggas Done Started Something. You'll
• 1:22:42
  Speaker 7: never hear a beat like that ever, ever again in
• 1:22:45
  Speaker 7: your life.
• 1:22:45
  Speaker 1: Yeah, when Niggas Done Started Something came out.
• 1:22:47
  Speaker 4: That was so grimy. Oh my God.
• 1:22:49
  Speaker 1: I was listening to it yesterday. I'm closing out. We're
• 1:22:55
  Speaker 1: doing the last show of Godfather Harlem. And I use
• 1:22:58
  Speaker 1: niggas done stars.
• 1:22:58
  Speaker 2: Oh yeah, definitely. That's one of my shows. Definitely. They
• 1:23:02
  Speaker 2: just took too long to keep coming back out. I
• 1:23:04
  Speaker 2: was so into it, bro.
• 1:23:05
  Speaker 1: Yeah, yeah. I mean.
• 1:23:06
  Speaker 4: They're doing like a couple, like a little two-piece, like
• 1:23:09
  Speaker 4: a little finale by the way.
• 1:23:10
  Speaker 1: Yeah, we doing the finale now.
• 1:23:11
  Speaker 4: A little finale. I peeped that. Yeah, definitely.
• 1:23:12
  Speaker 1: But I had fun with that show. We got the
• 1:23:14
  Speaker 1: Westies out now. You know, which is based on- Oh, you.
• 1:23:16
  Speaker 4: Call it the Westies?
• 1:23:17
  Speaker 3: Yeah, yeah, yeah.
• 1:23:18
  Speaker 4: Smart fucking shit. I was trying to put that nigga-
• 1:23:21
  Speaker 4: Except for the Westies. The Westies is poppin' right now.
• 1:23:24
  Speaker 1: That's me and Grady's company.
• 1:23:25
  Speaker 2: Oh, yeah, that's poppin'. I'ma get on the Westies.
• 1:23:27
  Speaker 4: Yo, Grady, stop acting like I ain't been around for
• 1:23:30
  Speaker 4: 25 years, Grady.
• 1:23:31
  Speaker 2: I got to watch it. He been putting me on
• 1:23:32
  Speaker 2: to it.
• 1:23:33
  Speaker 1: The Westies is poppin'. But I ain't.
• 1:23:35
  Speaker 7: Going to lie, that Bumpy Johnson shit, I can't lie
• 1:23:38
  Speaker 7: to you, bro.
• 1:23:39
  Speaker 2: That is my shit, bro. The new season's coming.
• 1:23:43
  Speaker 6: We doing one- Rob Markman It's like a two-piece or
• 1:23:46
  Speaker 6: something like that.
• 1:23:47
  Speaker 1: Yeah. Rob Markman It's going to get hectic. I was
• 1:23:50
  Speaker 1: in the studio last night, putting the pieces together, and
• 1:23:52
  Speaker 1: I listened to niggas and started something, because that was
• 1:23:54
  Speaker 1: like the energy of the opening scene felt like that.
• 1:23:58
  Speaker 1: You know what I'm saying? And it was just.
• 1:24:01
  Speaker 4: Like you called something.
• 1:24:03
  Speaker 7: Yeah, because we had D here and I was asking him,
• 1:24:06
  Speaker 7: I was like, what the fuck was the studio like
• 1:24:08
  Speaker 7: that night?
• 1:24:09
  Speaker 2: Was you in the studio that night?
• 1:24:10
  Speaker 1: Of course.
• 1:24:11
  Speaker 4: Oh my God.
• 1:24:12
  Speaker 1: See, this is, it didn't, like how it start, this
• 1:24:15
  Speaker 1: is how the process went.
• 1:24:17
  Speaker 4: They did that in the Yonkers studio? That was in
• 1:24:19
  Speaker 4: the Yonkers studio y'all did that?
• 1:24:20
  Speaker 1: Mm-hmm. All right, copy, copy. Yeah, powerhouse. But this is
• 1:24:23
  Speaker 1: how it went. Me, PK, Grease, we'll give D the CDs.
• 1:24:29
  Speaker 1: or the tape or the deck, whatever it was, we'll
• 1:24:32
  Speaker 1: give it to them. And then when you go, then
• 1:24:35
  Speaker 1: we'll meet up on 125th street. So then they had
• 1:24:40
  Speaker 1: the Land Rovers and all that stuff out there. And
• 1:24:44
  Speaker 1: then when you pull up to there, you will hear
• 1:24:45
  Speaker 1: a beat playing all day. Right? And so D will call,
• 1:24:49
  Speaker 1: yo kids come to the fifth. Yo Mase pull up,
• 1:24:53
  Speaker 1: where you at? And so I have the photo I
• 1:24:57
  Speaker 1: think it was a photo. It was the burgundy Land Cruiser,
• 1:25:00
  Speaker 1: same one Big had. Mase was sitting in the back.
• 1:25:06
  Speaker 1: Kiss was on the side. Style was on the side.
• 1:25:08
  Speaker 1: And they was right in that joint, right then and there.
• 1:25:10
  Speaker 4: Wow, look at that.
• 1:25:11
  Speaker 1: Like they wrote, if I'm not mistaken, they wrote niggas
• 1:25:15
  Speaker 1: in the start of something, the main parts on 125th Street.
• 1:25:18
  Speaker 6: And I'm not surprised D called everybody to get the
• 1:25:20
  Speaker 6: nigga because that's how D was. D loved hanging around
• 1:25:23
  Speaker 6: the artists, having niggas spit. Me and Swizz was talking
• 1:25:27
  Speaker 6: about this yesterday. D probably done wrote so many verses
• 1:25:30
  Speaker 6: for niggas, like not even thinking about it though. D
• 1:25:32
  Speaker 6: would just be there popping so much shit before you
• 1:25:34
  Speaker 6: know it. You're taking shit from whatever D's saying. You're
• 1:25:37
  Speaker 6: taking the part of D conversation and putting it into
• 1:25:39
  Speaker 6: your music.
• 1:25:39
  Speaker 1: Yeah, because, you know, he used to, they didn't know
• 1:25:42
  Speaker 1: the shoes he had on with Cesar Pachodes. They didn't
• 1:25:45
  Speaker 1: know Iceberg and different things. That wasn't a part of the...
• 1:25:48
  Speaker 1: or their budget at that time. You know what I'm saying?
• 1:25:50
  Speaker 1: But D was doing all that 5001 pony hairs and
• 1:25:53
  Speaker 1: this and that. You know what I mean? He just
• 1:25:57
  Speaker 1: always liked to be fly. So when they was getting
• 1:26:00
  Speaker 1: into that side of it, he was giving them all
• 1:26:04
  Speaker 1: those different pointers on it and buying it for them. Like, yo,
• 1:26:06
  Speaker 1: throw this on right here. Now, let me see that. Now,
• 1:26:08
  Speaker 1: put these shades on with it. Here, go ahead. You
• 1:26:10
  Speaker 1: know what I mean? So he loved fashion, music. He's
• 1:26:16
  Speaker 1: a curator in his own sense. Like, why curate more
• 1:26:19
  Speaker 1: of a movement, de-curate what you do with the movement?
• 1:26:23
  Speaker 1: You know what I'm saying? Especially from the artist.
• 1:26:26
  Speaker 4: Rob Markman, Jr.: I did want to hear every record
• 1:26:27
  Speaker 4: from the artist. I don't give a fuck.
• 1:26:29
  Speaker 6: Even if he had the DMXs and all them, he
• 1:26:31
  Speaker 6: still murdered.
• 1:26:32
  Speaker 4: Give me every record that you record. I want to
• 1:26:35
  Speaker 4: hear every fucking record. Rob Markman, Jr.
• 1:26:37
  Speaker 2: But when you think about that record, it's just always
• 1:26:40
  Speaker 2: questionable who had the best verse.
• 1:26:42
  Speaker 7: Cause it's like, and then DMX came at the end.
• 1:26:45
  Speaker 7: This is what I liked about it. He came at
• 1:26:47
  Speaker 7: the end and just went, don't come with no bullshit.
• 1:26:50
  Speaker 3: Use caution.
• 1:26:51
  Speaker 1: Like who's your favorite verse? I know my favorite verse.
• 1:26:54
  Speaker 2: I'm going to keep it real. It's just, it's between X, Jada.
• 1:27:02
  Speaker 4: That's my man.
• 1:27:05
  Speaker 1: No, no.
• 1:27:05
  Speaker 2: Ex Jada. And I ain't going to lie.
• 1:27:07
  Speaker 7: I felt like, because I always felt like Mase and
• 1:27:11
  Speaker 7: Jada was kind of getting at each other on that.
• 1:27:14
  Speaker 2: It just felt like it was a combination.
• 1:27:15
  Speaker 4: She went crazy on that one to me.
• 1:27:16
  Speaker 2: She went crazy. Styles went crazy.
• 1:27:18
  Speaker 4: She went crazy. crazy to that one to me.
• 1:27:20
  Speaker 2: I ain't going to hold you. Rob Markman I don't know.
• 1:27:22
  Speaker 7: Maybe it got more dramatic because DMX, he just came
• 1:27:24
  Speaker 7: different than everybody else. Because it was like, all right,
• 1:27:26
  Speaker 7: what DMX is going to say after you heard all
• 1:27:28
  Speaker 7: them bars?
• 1:27:29
  Speaker 2: You know what I mean? And then he come out
• 1:27:31
  Speaker 2: with this bullshit.
• 1:27:32
  Speaker 1: Use caution.
• 1:27:33
  Speaker 2: This is a wet shit, dead shit, like a bullshit.
• 1:27:36
  Speaker 7: And then it was just like, and the beat was changing.
• 1:27:39
  Speaker 2: It's just a big debate, man.
• 1:27:41
  Speaker 1: I like Maze vs. The Best. That's just me. And
• 1:27:45
  Speaker 1: I love all my guys. But the thing with Maze did,
• 1:27:48
  Speaker 1: I like the way He just came in like.
• 1:27:51
  Speaker 4: You going to make me listen to that? I got
• 1:27:52
  Speaker 4: to listen.
• 1:27:52
  Speaker 1: I got to go over here.
• 1:27:53
  Speaker 2: How did Maze Verse start again?
• 1:27:54
  Speaker 4: I got to go listen to this whole shit again.
• 1:27:56
  Speaker 2: Because Jadakiss was like, check out.
• 1:27:58
  Speaker 4: Because SP went crazy, too. The Styles went crazy, too.
• 1:28:01
  Speaker 1: Everybody got fucked.
• 1:28:01
  Speaker 4: Everybody went crazy, yes.
• 1:28:03
  Speaker 1: Yo, Mason and Lox, and then... Like, just the way
• 1:28:05
  Speaker 1: he just slid in there. Like, he just was like, just...
• 1:28:08
  Speaker 1: He just had a towel on his neck.
• 1:28:10
  Speaker 2: Did he start with the salsa?
• 1:28:10
  Speaker 4: It was like effortless, it felt like. It was like effortless.
• 1:28:12
  Speaker 2: Check out the kid that got more coke than salsa.
• 1:28:14
  Speaker 4: That was Kiss. That was Kiss. Oh, that was Kiss.
• 1:28:16
  Speaker 1: Yo, Mason and Lox.
• 1:28:18
  Speaker 4: Yeah, Mase went crazy.
• 1:28:19
  Speaker 1: He went crazy. You hear that?
• 1:28:21
  Speaker 3: Mase went crazy.
• 1:28:22
  Speaker 2: Yeah, he went crazy.
• 1:28:23
  Speaker 4: Mase went crazy. It went crazy. Mase went crazy.
• 1:28:32
  Speaker 2: Then I beat him down with aluminum.
• 1:28:33
  Speaker 4: Then I put two in him. You hear that? Mase
• 1:28:36
  Speaker 4: went crazy. Yeah, he went crazy.
• 1:28:38
  Speaker 2: Mase is one of them.
• 1:28:40
  Speaker 4: Mase is one of them.
• 1:28:42
  Speaker 1: I probably like people versus at different parts of time
• 1:28:46
  Speaker 1: in my life.
• 1:28:46
  Speaker 4: Yeah, I can see that.
• 1:28:47
  Speaker 1: You know what I'm saying? When we first did it,
• 1:28:50
  Speaker 1: it was Kiss. You know what I'm saying? Then later,
• 1:28:54
  Speaker 1: it was X. Right? It kept switching. Then it was
• 1:28:57
  Speaker 1: Sheik for like a long time. I was about to say,
• 1:28:59
  Speaker 1: because I- Long time.
• 1:29:00
  Speaker 4: I remember right after it came, my nigga was like, man,
• 1:29:03
  Speaker 4: Sheik with blood on this.
• 1:29:05
  Speaker 1: Long time.
• 1:29:05
  Speaker 4: Said I took my brother Sheik. Sheik is dangerous.
• 1:29:09
  Speaker 1: Yes, he did. Sheik is a dangerous spitter. Facts.
• 1:29:12
  Speaker 4: You better believe it.
• 1:29:13
  Speaker 1: Styles is a dangerous spitter, too. Everybody got their moments
• 1:29:17
  Speaker 1: where they rock better, but that beat, you know what
• 1:29:20
  Speaker 1: I'm saying? Shout out to Dane Grease, man. Like, That beat,
• 1:29:24
  Speaker 1: I was inspired by that beat. Definitely. You know what
• 1:29:28
  Speaker 1: I'm saying? A lot of people used to like to
• 1:29:31
  Speaker 1: put me and Dame against each other. But, you know,
• 1:29:34
  Speaker 1: you can't take away a person's gift.
• 1:29:37
  Speaker 4: Right.
• 1:29:38
  Speaker 1: You know, we might not have agreed on things personally
• 1:29:41
  Speaker 1: because we was both young.
• 1:29:42
  Speaker 4: And it be like that.
• 1:29:43
  Speaker 1: And it be like that.
• 1:29:44
  Speaker 4: Ego, competitive, shit like that. It's all good. It be
• 1:29:46
  Speaker 4: like that.
• 1:29:46
  Speaker 1: You know what I'm saying? But as far as that
• 1:29:48
  Speaker 1: man's craft, Like the fact that you could say niggas
• 1:29:52
  Speaker 1: done started something and get at me dog in the
• 1:29:53
  Speaker 1: same sentence, that's dangerous.
• 1:29:55
  Speaker 4: Definitely. You ain't lying. You ain't lying. Real talk. Real talk.
• 1:29:58
  Speaker 4: That is dangerous. You ain't lying about that.
• 1:30:00
  Speaker 1: You know what I'm saying? PK too. You know, PK,
• 1:30:03
  Speaker 1: you know, those records that PK was producing with X
• 1:30:07
  Speaker 1: brought some of the best out of X.
• 1:30:09
  Speaker 4: Yes, yes.
• 1:30:10
  Speaker 1: You know what I'm saying? It brought the best out
• 1:30:12
  Speaker 1: of X and we was just all hungry just to
• 1:30:14
  Speaker 1: hold the flag. You know what I'm saying? But the
• 1:30:16
  Speaker 1: good part is we all got to hold the flag.
• 1:30:18
  Speaker 4: Definitely.
• 1:30:19
  Speaker 1: You know what I'm saying? In some different ways. But,
• 1:30:21
  Speaker 1: you know, I remember how we was living. Like, I
• 1:30:24
  Speaker 1: was sleeping on the studio floor. Grease was in an
• 1:30:27
  Speaker 1: abandoned building in a vacant lot. PK was in another
• 1:30:30
  Speaker 1: type of situation in Yonkers. We all came from nothing
• 1:30:34
  Speaker 1: into something. You know what I'm saying? And that's why
• 1:30:37
  Speaker 1: I just like that. As men, we're able to grow up.
• 1:30:41
  Speaker 1: sever our differences and salute each other as generous of
• 1:30:45
  Speaker 1: the craft. You know what I'm saying? Because the ego
• 1:30:48
  Speaker 1: is the killer. You know what I mean? That's just
• 1:30:50
  Speaker 1: the whole thing. It's just like in our culture, in
• 1:30:52
  Speaker 1: our community, period. It's just like the ego is the killer.
• 1:30:55
  Speaker 1: If you could put that little man away.
• 1:30:57
  Speaker 6: Oh, man.
• 1:30:57
  Speaker 1: You know what I'm saying? If you could put that
• 1:30:59
  Speaker 1: little man away.
• 1:30:59
  Speaker 4: Motherfuckers, if we get so much more together, boy.
• 1:31:03
  Speaker 2: The ex and Jay really battle or it was just
• 1:31:05
  Speaker 2: a cypher back then? Was that years ago?
• 1:31:09
  Speaker 1: Yeah, on the table.
• 1:31:10
  Speaker 4: Yeah, the old battle that they took me in. That
• 1:31:12
  Speaker 4: was a real battle.
• 1:31:13
  Speaker 1: Yeah.
• 1:31:14
  Speaker 2: You was there for that?
• 1:31:15
  Speaker 1: I wish.
• 1:31:16
  Speaker 2: Oh, man. You be missing a lot of great moments, man.
• 1:31:19
  Speaker 4: Look, Swiss is funny. What the fuck, Swiss?
• 1:31:21
  Speaker 3: You was in that studio.
• 1:31:23
  Speaker 2: He was hearing that million a beat. He's like, yo,
• 1:31:25
  Speaker 2: I'm staying in.
• 1:31:26
  Speaker 3: Fuck you.
• 1:31:28
  Speaker 2: Good old days. Timberland, Trey, all the motherfuckers, they got
• 1:31:32
  Speaker 2: the good old days money.
• 1:31:33
  Speaker 1: You know what type of drug that was for me?
• 1:31:35
  Speaker 4: I can imagine. 500 to a mil?
• 1:31:36
  Speaker 1: Yes, sir. That was a different type of drug. Without
• 1:31:41
  Speaker 1: the money.
• 1:31:41
  Speaker 2: Budgets was crazy.
• 1:31:42
  Speaker 1: I didn't even care about the money.
• 1:31:44
  Speaker 4: Just the creative part back then.
• 1:31:44
  Speaker 1: Just to hear people singing something that you made in
• 1:31:48
  Speaker 1: that studio off that little machine. That felt like a
• 1:31:52
  Speaker 1: different type of power. You know what I'm saying? The
• 1:31:55
  Speaker 1: money was cool because you could buy things. But getting
• 1:31:58
  Speaker 1: the audience and the people to agree to some shit
• 1:32:00
  Speaker 1: that you did in the room at 4 a.m. in
• 1:32:03
  Speaker 1: the morning that got a Woodstock singing. That was a
• 1:32:05
  Speaker 1: different type of drug for me.
• 1:32:06
  Speaker 4: That you and your man just thinking it's higher than
• 1:32:08
  Speaker 4: everybody else.
• 1:32:09
  Speaker 1: Agreed.
• 1:32:10
  Speaker 4: Millions agree. Yes, this shit is high.
• 1:32:13
  Speaker 2: That's a high you can never get.
• 1:32:14
  Speaker 1: That's different. I'm still not over it.
• 1:32:15
  Speaker 2: That's a different kind of high.
• 1:32:16
  Speaker 1: I look at those videos and be bugging, goosebumps, and
• 1:32:19
  Speaker 1: I'm like, yo, we did that? Like, my kids be like, dad, that's,
• 1:32:23
  Speaker 1: I'm like, yeah. You know what I'm saying? And it
• 1:32:26
  Speaker 1: feel like, money, the money part, that's going to come
• 1:32:29
  Speaker 1: and go many times. You know what I'm saying? But like,
• 1:32:32
  Speaker 1: the feeling, the actual feeling of making it from where
• 1:32:36
  Speaker 1: we came from is different. You know what I'm saying?
• 1:32:38
  Speaker 1: My whole hood is gone, literally. You know what I'm saying?
• 1:32:41
  Speaker 1: I was there the other day. The old people outlived
• 1:32:43
  Speaker 1: the young people. The grandparents outside. You know what I'm saying?
• 1:32:47
  Speaker 4: That's great.
• 1:32:48
  Speaker 1: And so, you know, to be the small percentage that
• 1:32:52
  Speaker 1: was able to do the right thing and then also
• 1:32:57
  Speaker 1: give the blueprint to other people that started like us
• 1:33:01
  Speaker 1: to how to do the right thing I'm having a
• 1:33:03
  Speaker 1: good time doing that right now. You know what I'm saying?
• 1:33:06
  Speaker 1: Because there's people that do want to talk to the youth,
• 1:33:10
  Speaker 1: but they don't want to listen to them because they
• 1:33:12
  Speaker 1: know they ain't really been through it. It's not relatable.
• 1:33:15
  Speaker 1: You know what I'm saying? They know we was literally
• 1:33:18
  Speaker 1: right there. You know what I'm saying? I took my
• 1:33:20
  Speaker 1: son back to the block the other day doing a
• 1:33:22
  Speaker 1: workout on D block, going to my old apartment, seeing
• 1:33:27
  Speaker 1: how we ran down the pissy stairs. The whole thing.
• 1:33:30
  Speaker 1: You know what I'm saying? Because it's one thing. for
• 1:33:32
  Speaker 1: you to go back, but for your kids to see
• 1:33:34
  Speaker 1: that too, and understand.
• 1:33:36
  Speaker 4: We was talking about that, and the crazy thing, they
• 1:33:38
  Speaker 4: took him out there the next day, it was.
• 1:33:41
  Speaker 1: It was showtime. It was showtime the next day.
• 1:33:42
  Speaker 4: After he took his son out there, next day a shoot.
• 1:33:44
  Speaker 1: Yeah, it's like that. You know what I'm saying? But
• 1:33:47
  Speaker 1: we got to always keep the youth grounded, no matter
• 1:33:50
  Speaker 1: how high we think we are. You know what I'm saying?
• 1:33:53
  Speaker 1: Because if we don't teach them from where we come from, then...
• 1:33:58
  Speaker 1: then we didn't do nothing. They can be subject to
• 1:34:01
  Speaker 1: the same danger. You know what I'm saying? It's just like, yo,
• 1:34:04
  Speaker 1: be honorable, stay on your toes and know where you
• 1:34:07
  Speaker 1: come from or you might not find your way back home.
• 1:34:09
  Speaker 1: You know what I'm saying?
• 1:34:12
  Speaker 2: Well, we glad to have you here. I'm glad to
• 1:34:13
  Speaker 2: see like producers back in. I know you doing.
• 1:34:16
  Speaker 7: the Harlem thing, you know, the Bumpy Johnson story. I'm
• 1:34:19
  Speaker 7: glad you back in on the movie side.
• 1:34:21
  Speaker 2: I see Dre, you know, working with Nas. Are you
• 1:34:24
  Speaker 2: interested in any new artists? So I know you dealing
• 1:34:26
  Speaker 2: with Scarlet. Yeah, I know y'all got Scarlet.
• 1:34:31
  Speaker 1: I got a lot of music coming out. It's just
• 1:34:34
  Speaker 1: when I do the music, I like to build it
• 1:34:36
  Speaker 1: up and I like to come out as tropes. I
• 1:34:40
  Speaker 1: don't really like doing like singular things. Like what I
• 1:34:43
  Speaker 1: do is I build up the storm And then hit
• 1:34:46
  Speaker 1: people with it.
• 1:34:47
  Speaker 4: Right.
• 1:34:47
  Speaker 1: You know what I'm saying? It just feels better that way.
• 1:34:49
  Speaker 1: to have a runway that I got probably about 20
• 1:34:51
  Speaker 1: junks coming out.
• 1:34:52
  Speaker 7: Because when I look at Swizz, I'm like, in Rough Riders,
• 1:34:55
  Speaker 7: I look like it's a lot of pressure to even
• 1:34:57
  Speaker 7: try to be an artist on their label because look,
• 1:34:59
  Speaker 7: come on, they had fucking D Block, Eve.
• 1:35:02
  Speaker 3: And DMX.
• 1:35:03
  Speaker 4: I know what you mean, thanks.
• 1:35:04
  Speaker 2: Shout out to Scarlett, but that's a lot of fucking pressure.
• 1:35:07
  Speaker 4: It's a lot of pressure.
• 1:35:08
  Speaker 1: No, it is.
• 1:35:09
  Speaker 4: It is.
• 1:35:09
  Speaker 2: Is Swizz going to even be interested in your shit
• 1:35:11
  Speaker 2: coming in there? I know what you mean. You know
• 1:35:14
  Speaker 2: what I mean? DMX, D Block, and Eve?
• 1:35:17
  Speaker 4: You trying to follow up with that? Rob Markman Jr.
• 1:35:19
  Speaker 2: Bro, it's kind of hard, bro.
• 1:35:20
  Speaker 1: Rob Markman Jr.
• 1:35:20
  Speaker 4: Shout out to Scarlett. She's definitely dope. She got the passion.
• 1:35:23
  Speaker 4: She reminds me of a female DMX sometimes.
• 1:35:26
  Speaker 6: She got that passion in her sometimes, when I give
• 1:35:29
  Speaker 6: it to her, man.
• 1:35:29
  Speaker 4: Rob Markman Jr.
• 1:35:30
  Speaker 1: She a real artist.
• 1:35:31
  Speaker 4: Definitely is, man.
• 1:35:31
  Speaker 7: Rob Markman Jr.
• 1:35:32
  Speaker 1: And I tell her, because a lot of artists, the
• 1:35:34
  Speaker 1: TikTok and all these different things can form how people
• 1:35:38
  Speaker 1: see them. When I seen Scar, she was writing poems
• 1:35:43
  Speaker 1: about black women and not looking the part and not
• 1:35:48
  Speaker 1: being accepted and like on some Lauryn Hill type of vibe.
• 1:35:52
  Speaker 1: Then I heard on some Lovers Blind, like Eve type
• 1:35:54
  Speaker 1: of vibe. Then I heard on some DMX type of vibe.
• 1:35:57
  Speaker 1: I was like, yo, like she not on some TikTok shit.
• 1:36:00
  Speaker 4: Like she an artist. She an artist for real. Yes.
• 1:36:02
  Speaker 1: You know what I'm saying? So I be trying to
• 1:36:05
  Speaker 1: tell like, yo, hit him with one of these. You're like, man,
• 1:36:08
  Speaker 1: the kids want to hear this. I'm like, I understand that.
• 1:36:11
  Speaker 1: I'm not trying to take you away from that. You
• 1:36:13
  Speaker 1: know what I'm saying? But like, she's really a musical
• 1:36:17
  Speaker 1: instrument from where she come from and where she been through.
• 1:36:20
  Speaker 1: You know what I'm saying? Like, you know, her going
• 1:36:23
  Speaker 1: from being homeless to landing a major deal, you know,
• 1:36:27
  Speaker 1: that she fully owns. You know, I don't own nothing
• 1:36:30
  Speaker 1: of Scar's.
• 1:36:31
  Speaker 4: Look at that.
• 1:36:31
  Speaker 1: I don't get paid from nothing from Scar.
• 1:36:33
  Speaker 4: Look at that.
• 1:36:33
  Speaker 1: You understand? Like, I felt that, you know.
• 1:36:38
  Speaker 1: It's crazy.
• 1:36:39
  Speaker 6: Anybody else would have robbed her. And I'm glad you
• 1:36:41
  Speaker 6: did that on some real shit. Salute to that, man.
• 1:36:43
  Speaker 6: Anybody else would have robbed her, man.
• 1:36:44
  Speaker 4: Real talk, man.
• 1:36:44
  Speaker 1: Well, they was trying to. I bet. And we moved
• 1:36:48
  Speaker 1: past that, you know what I'm saying? Because she's really talented.
• 1:36:52
  Speaker 1: And I remember X's fiance calling me, this is real talk,
• 1:36:57
  Speaker 1: telling me that X came to her in a dream
• 1:37:00
  Speaker 1: about some girl named Scarlett.
• 1:37:02
  Speaker 4: You fucking lying.
• 1:37:04
  Speaker 1: That's crazy. Because- In interviews, you'll see she said that
• 1:37:09
  Speaker 1: she was hitting me up to work with me. And
• 1:37:11
  Speaker 1: I was just like giving a light energy, like, you
• 1:37:13
  Speaker 1: know what I mean? Like, yo, keep doing this. Giving
• 1:37:15
  Speaker 1: a positive energy. I was like, you know what, I
• 1:37:17
  Speaker 1: throw a B or something. She's trying to do the
• 1:37:19
  Speaker 1: right thing. Once I got that phone call, I was like, okay,
• 1:37:23
  Speaker 1: I gotta get off the bench. I got to get off.
• 1:37:26
  Speaker 4: The bench for this shit. I got to go get active.
• 1:37:28
  Speaker 4: I got to get active.
• 1:37:29
  Speaker 7: Do you think it's harder for a scholar that, because
• 1:37:32
  Speaker 7: DMX had substance. DMX had a story. Now, you know, artists,
• 1:37:37
  Speaker 7: you know, shout to Young Miami, how to show, spin
• 1:37:39
  Speaker 7: that shit. Spin that shit like T.I. Bring them out,
• 1:37:43
  Speaker 7: bring them out, straight for the club. Do you feel
• 1:37:46
  Speaker 7: like it's easier when you make that club hit banger,
• 1:37:49
  Speaker 7: that TikTok banger, that Instagram banger, or like they don't
• 1:37:53
  Speaker 7: want artists to have substance like that no more, you feel?
• 1:37:55
  Speaker 1: But Scarlet do have- No, she got substance, yes. No,
• 1:37:59
  Speaker 1: she got the bangers too. You know what I'm saying?
• 1:38:02
  Speaker 1: She just finishing her album now.
• 1:38:04
  Speaker 4: Okay, okay.
• 1:38:05
  Speaker 1: But I was just getting into more of how we
• 1:38:07
  Speaker 1: got into the Scarlet universe.
• 1:38:10
  Speaker 4: Got you.
• 1:38:10
  Speaker 1: You know what I'm saying? Because I didn't want to
• 1:38:12
  Speaker 1: do artists anymore. You know what I'm saying? I got
• 1:38:15
  Speaker 1: five kids. I have the babysitters.
• 1:38:16
  Speaker 4: I got my own artists. I got real life artists.
• 1:38:18
  Speaker 2: Swiss do not want to deal with no artists.
• 1:38:22
  Speaker 1: I got real artists I'm really responsible for. Even my
• 1:38:25
  Speaker 1: team was like, what are we doing? We going here?
• 1:38:28
  Speaker 1: I was like, nah, there's is special and we got
• 1:38:31
  Speaker 1: to do the right thing by her. You know what
• 1:38:34
  Speaker 1: I'm saying? And shout to Zeke and Sylvia Roan because
• 1:38:38
  Speaker 1: they definitely gave an unprecedented situation.
• 1:38:41
  Speaker 4: Look at that.
• 1:38:41
  Speaker 1: That's great. Look at that. Now it's her time, now
• 1:38:45
  Speaker 1: she gotta do her thing.
• 1:38:46
  Speaker 7: I don't know, for me, like I said, my first
• 1:38:49
  Speaker 7: tour was your tour, Cash Money, Rough Riders. I went
• 1:38:51
  Speaker 7: on tour with Nas, Nostradamus. It's been a wild ride.
• 1:38:57
  Speaker 7: I remember when Ludacris.
• 1:38:58
  Speaker 2: Pause, I can say Wild Ride, pause.
• 1:39:02
  Speaker 7: So like even Ludacris, I remember like going to Atlanta early,
• 1:39:06
  Speaker 7: how to rob.
• 1:39:07
  Speaker 2: Ludacris was doing radio. So for me, you know what
• 1:39:10
  Speaker 2: I'm saying?
• 1:39:10
  Speaker 1: We started at that same radio station, 95, the college
• 1:39:14
  Speaker 1: joint with him and Shaka Zulu.
• 1:39:16
  Speaker 4: Look at that. That was crazy.
• 1:39:17
  Speaker 1: So me and Grady had a group called AOD. That's crazy. Yeah.
• 1:39:21
  Speaker 1: And that's crazy. Our first record as a group was
• 1:39:24
  Speaker 1: played right there with Shaka Zulu.
• 1:39:25
  Speaker 4: That's crazy.
• 1:39:26
  Speaker 1: And Ludacris.
• 1:39:27
  Speaker 7: Remember when they had the hip hop diner back then?
• 1:39:29
  Speaker 7: I remember going to their hip hop diner back then. See,
• 1:39:32
  Speaker 7: I got so much nostalgic stuff from being with 50
• 1:39:36
  Speaker 7: that I don't know. I feel like them nostalgic times,
• 1:39:38
  Speaker 7: it'll never be the same from what I've seen. You
• 1:39:41
  Speaker 7: know what I'm saying? Like I said, Cash Money Rough
• 1:39:43
  Speaker 7: Rider Tour, that was like a major tour. Like seeing
• 1:39:46
  Speaker 7: Rough Rider, seeing DMX, and we the opening act.
• 1:39:50
  Speaker 2: Hot or Raw, me and 50. You know what I'm saying?
• 1:39:52
  Speaker 2: I'm like, wow.
• 1:39:53
  Speaker 7: It was just so much nostalgic tours and stories and history.
• 1:39:58
  Speaker 1: I think that's when the fans really loved the artists.
• 1:40:00
  Speaker 3: Yeah.
• 1:40:01
  Speaker 4: Facts.
• 1:40:01
  Speaker 1: You know what I'm saying? I think it was a
• 1:40:03
  Speaker 1: different time where.
• 1:40:04
  Speaker 6: It was more exclusive though, because now you see them
• 1:40:07
  Speaker 6: so much.
• 1:40:07
  Speaker 4: Back then, you didn't get to see the artists as much.
• 1:40:09
  Speaker 6: Maybe in the magazine when they came out, videos once
• 1:40:12
  Speaker 6: in the blue, but now you get to see artists.
• 1:40:14
  Speaker 6: You open your phone, what this nigga doing? You see
• 1:40:16
  Speaker 6: a nigga eat and sleep and all that type of shit.
• 1:40:19
  Speaker 6: You're not surprised with the artists no more.
• 1:40:21
  Speaker 4: You think you.
• 1:40:22
  Speaker 1: Better than the artists. You fly than the artists.
• 1:40:24
  Speaker 4: I'm getting more money than this nigga.
• 1:40:28
  Speaker 7: Even like what makes you special, even like reading the credits,
• 1:40:31
  Speaker 7: like you see, oh yo, Jay got a Swiss beat
• 1:40:34
  Speaker 7: on there.
• 1:40:34
  Speaker 2: Like having us, it was different.
• 1:40:37
  Speaker 4: Even with producers, it was just.
• 1:40:38
  Speaker 2: More nostalgic, bro. To me, you know what I mean?
• 1:40:42
  Speaker 6: Now on another note, Swiss, a lot of people don't know,
• 1:40:44
  Speaker 6: but they see you got a dope relationship with Lil Durk.
• 1:40:47
  Speaker 6: They see you helped him out during his times with
• 1:40:49
  Speaker 6: this whole case and shit. Talk about your relationship with
• 1:40:51
  Speaker 6: Durk a little bit, man.
• 1:40:53
  Speaker 1: Man, you know, Durk is a great guy. You know
• 1:40:57
  Speaker 1: what I'm saying? And, you know, a lot of the artists,
• 1:41:00
  Speaker 1: you know, I have a great relationship, non-music related.
• 1:41:03
  Speaker 4: Facts.
• 1:41:04
  Speaker 1: You know what I'm saying? They can reach out to
• 1:41:06
  Speaker 1: me for anything. Because, you know, I know what happened
• 1:41:10
  Speaker 1: is like a lot of, I was lucky to get
• 1:41:13
  Speaker 1: the information because of my uncles.
• 1:41:15
  Speaker 4: Right.
• 1:41:15
  Speaker 1: But a lot of the younger artists, they didn't really
• 1:41:17
  Speaker 1: have people giving them the blueprint and the positive information. Now,
• 1:41:22
  Speaker 1: they would call them for things that would benefit them.
• 1:41:24
  Speaker 4: Right.
• 1:41:25
  Speaker 1: You know what I'm saying? But they not really sitting
• 1:41:27
  Speaker 1: there listening to the artists dealing with real life shit.
• 1:41:30
  Speaker 1: Because you know, after you get off the stage, life
• 1:41:33
  Speaker 1: is actually real.
• 1:41:34
  Speaker 4: You know what I'm saying? You go back to the
• 1:41:37
  Speaker 4: real shit.
• 1:41:38
  Speaker 1: In case people ain't know.
• 1:41:40
  Speaker 4: Right?
• 1:41:40
  Speaker 1: And so a lot of times when artists reach out
• 1:41:43
  Speaker 1: to me, they'll speak to me about real things. And
• 1:41:47
  Speaker 1: when I'm listening to Dirk speak, it was always positivity.
• 1:41:51
  Speaker 1: You know what I'm saying? Now, where he grew up,
• 1:41:54
  Speaker 1: how he grew up, is the same place like where
• 1:41:56
  Speaker 1: we grew up and how we grew up. You know
• 1:41:58
  Speaker 1: what I'm saying? And we've been a product of our
• 1:42:00
  Speaker 1: times many times. But that doesn't mean that we don't
• 1:42:04
  Speaker 1: have good intentions and wanna change things. I mean, this
• 1:42:09
  Speaker 1: man been talking about changing things positively for a long time.
• 1:42:13
  Speaker 1: And I see a lot of people overlooking that part
• 1:42:16
  Speaker 1: and getting straight to the other vibe. But if this
• 1:42:19
  Speaker 1: man is saying that he changed his life, give him.
• 1:42:21
  Speaker 4: A chance to change his life. You know what I'm saying?
• 1:42:24
  Speaker 1: And so, you know, I wish my brother the best
• 1:42:27
  Speaker 1: of the best.
• 1:42:28
  Speaker 2: Free dirt.
• 1:42:29
  Speaker 1: Free dirt, for sure. You know what I'm saying? I
• 1:42:32
  Speaker 1: just know him for wanting to do the positive vibes. Right.
• 1:42:35
  Speaker 1: And I support it. You know what I'm saying? Because
• 1:42:37
  Speaker 1: he got a family, you know, and, you know, I
• 1:42:40
  Speaker 1: don't get in the mix of what people got going
• 1:42:44
  Speaker 1: on on their personal street vibe. That's their personal street vibe.
• 1:42:47
  Speaker 1: I never, whatever somebody got going on with that, that's
• 1:42:50
  Speaker 1: their thing. But as a human that I speak to
• 1:42:52
  Speaker 1: as a person, I feel he's a good person, you
• 1:42:55
  Speaker 1: know what I mean? And that's my brother, you know
• 1:42:57
  Speaker 1: what I'm saying? And shout out to his father as well,
• 1:43:00
  Speaker 1: who did time and is coming out as came out
• 1:43:05
  Speaker 1: to be a positive reinforcement in Dirk's life as well.
• 1:43:08
  Speaker 1: You know what I'm saying? Every court date, being there,
• 1:43:12
  Speaker 1: you know, like Dirk been with me, Dirk been with
• 1:43:14
  Speaker 1: me out the country and everything. You know what I'm saying?
• 1:43:16
  Speaker 1: He came to my birthday at the Hennessy mansion. You
• 1:43:20
  Speaker 1: know what I'm saying? Him and his wife.
• 1:43:22
  Speaker 3: Why?
• 1:43:24
  Speaker 1: People need to see different things sometimes too. You know
• 1:43:27
  Speaker 1: what I'm saying? Like most people just want to keep
• 1:43:29
  Speaker 1: people like where they think they should belong. Nah, like
• 1:43:32
  Speaker 1: he want to do positive things, let's show them something different.
• 1:43:34
  Speaker 1: You know what I'm saying? So it's super love to
• 1:43:37
  Speaker 1: my brother, man. See you soon, inshallah.
• 1:43:40
  Speaker 4: Free Dirk, we'll see you soon, man.
• 1:43:42
  Speaker 2: Yo, Swizz, you know what I wanted to ask you?
• 1:43:43
  Speaker 2: It seemed like, before you get out of here, I
• 1:43:45
  Speaker 2: know you got a million things to do. Buy art,
• 1:43:47
  Speaker 2: buy cars.
• 1:43:48
  Speaker 3: It's raining.
• 1:43:51
  Speaker 4: Buy jet companies and things like that.
• 1:43:53
  Speaker 1: Swizz and Timbaland made all the money, y'all.
• 1:43:57
  Speaker 2: We're going to get to that. For real, for real.
• 1:44:00
  Speaker 7: How do you feel like there's no artist development anymore?
• 1:44:03
  Speaker 7: It's like you got to come with a high product.
• 1:44:06
  Speaker 7: female artists, male artists, whatever it is. But it seemed
• 1:44:09
  Speaker 7: like things were better back then.
• 1:44:11
  Speaker 4: Because it was artist development.
• 1:44:13
  Speaker 7: The label actually helped you. Now it's like, we want
• 1:44:16
  Speaker 7: you to be hot and then we'll fuck with you.
• 1:44:18
  Speaker 1: Well, the label never developed nothing for us. I'm going
• 1:44:23
  Speaker 1: to keep it a thousand. But what the label did
• 1:44:25
  Speaker 1: was provide a service that developed artists could get on
• 1:44:30
  Speaker 1: and actually do something. Now, we did have I seen
• 1:44:35
  Speaker 1: other companies, like when I would work with other artists,
• 1:44:37
  Speaker 1: they would have an A & R that would come
• 1:44:40
  Speaker 1: and sit down with me and give me some guidance
• 1:44:43
  Speaker 1: on what they felt that the artist should go.
• 1:44:46
  Speaker 4: You know what I'm saying?
• 1:44:47
  Speaker 1: Because me and the artist would get in the studio
• 1:44:48
  Speaker 1: and we would just catch records all night.
• 1:44:49
  Speaker 4: Facts.
• 1:44:50
  Speaker 1: I ain't care.
• 1:44:51
  Speaker 3: You know what I'm saying?
• 1:44:53
  Speaker 1: That thing hit, right?
• 1:44:54
  Speaker 4: Then the A & R come like, listen.
• 1:44:56
  Speaker 1: The A & R like, listen. I know he went
• 1:45:00
  Speaker 1: the streets. Kill up everybody. We need the party. We
• 1:45:04
  Speaker 1: need party up, Swiss. Yes. Got you. We need this record.
• 1:45:09
  Speaker 4: Got you.
• 1:45:09
  Speaker 1: I got you. Right? And so that's a part of
• 1:45:12
  Speaker 1: the development because most artists don't know how to pick
• 1:45:16
  Speaker 1: their music also.
• 1:45:17
  Speaker 4: Right.
• 1:45:18
  Speaker 1: You know what I'm saying? Like a lot of artists,
• 1:45:19
  Speaker 1: if you listen to when artists leave their producers, they sound,
• 1:45:23
  Speaker 1: go horrible. You know what I'm saying? Like a lot
• 1:45:25
  Speaker 1: of artists, I don't know what, like X couldn't pick
• 1:45:28
  Speaker 1: no beats. You know what I mean?
• 1:45:31
  Speaker 6: Fast.
• 1:45:31
  Speaker 1: Like he couldn't, he landed on great beats, but that
• 1:45:35
  Speaker 1: was based off of relationships. Like him and Grease had
• 1:45:38
  Speaker 1: like a relationship. Him and PK had a relationship. Me
• 1:45:41
  Speaker 1: and him had a relationship. But outside of that, let
• 1:45:44
  Speaker 1: X bring a beat tape to you. I'd be like, man,
• 1:45:48
  Speaker 1: we gonna take the vocals. You can't do that shit
• 1:45:51
  Speaker 1: right now.
• 1:45:51
  Speaker 6: So that's what my guy Cooch, we actually got where
• 1:45:54
  Speaker 6: the hood at.
• 1:45:54
  Speaker 4: We got where the.
• 1:45:55
  Speaker 3: Hood at, where the hood at, where the hood at.
• 1:45:57
  Speaker 7: Yeah, because X could make some gangster shit and then
• 1:46:01
  Speaker 7: how it's going down.
• 1:46:01
  Speaker 2: That was one of my shits.
• 1:46:02
  Speaker 1: Yeah, but that was being curated. You know what I'm saying?
• 1:46:05
  Speaker 1: Like that's being curated. So that's going to the development
• 1:46:08
  Speaker 1: of what you're saying. So D had a lot to
• 1:46:11
  Speaker 1: do with the development. You know what I'm saying? And
• 1:46:14
  Speaker 1: then Irv Gotti at a certain point, at a very
• 1:46:18
  Speaker 1: early point, had something to do with the development. And
• 1:46:21
  Speaker 1: then we just caught the formula ourself and just knew
• 1:46:26
  Speaker 1: what we needed to do. It was just very simple.
• 1:46:28
  Speaker 1: We need something for the party, we need something for
• 1:46:29
  Speaker 1: the women, and we need something for the streets. So
• 1:46:33
  Speaker 1: those are the three brackets that we would just jump
• 1:46:35
  Speaker 1: into at any given time, like bang, bang, bang, bang, bang.
• 1:46:41
  Speaker 1: And then X was really like that. You know what
• 1:46:43
  Speaker 1: I'm saying? You can have an artist, but if the
• 1:46:46
  Speaker 1: artist ain't, if you ain't got the smoke, you ain't
• 1:46:47
  Speaker 1: got the smoke. That's it. There's nothing we can do.
• 1:46:51
  Speaker 4: I don't care how hungry a motherfucker is.
• 1:46:52
  Speaker 1: I can give you a beat of beats. If you
• 1:46:55
  Speaker 1: can't carry it, you can't carry it. You know what
• 1:46:57
  Speaker 1: I'm saying? But we are in a different time. But
• 1:47:01
  Speaker 1: one thing that they're going to always go back to
• 1:47:03
  Speaker 1: is timeless talent. You know what I'm saying? So all
• 1:47:07
  Speaker 1: the artists watching this, yeah, you could do it quick
• 1:47:10
  Speaker 1: for the TikTok. But just know, this time next year,
• 1:47:13
  Speaker 1: we ain't going to remember it.
• 1:47:14
  Speaker 2: Take away the music.
• 1:47:15
  Speaker 1: That thing gone already. You don't even remember, like, I
• 1:47:18
  Speaker 1: remember when you used to remember what you had on
• 1:47:19
  Speaker 1: when you heard the song. You know what I'm saying? Like,
• 1:47:21
  Speaker 1: you remember who you was dating, what you had on,
• 1:47:24
  Speaker 1: when you went to actually see that person.
• 1:47:26
  Speaker 6: You hear a set of records, you start thinking about
• 1:47:28
  Speaker 6: them times, like, whoa, damn, I remember when this happened.
• 1:47:30
  Speaker 2: Nostalgic music, man.
• 1:47:32
  Speaker 4: You like, damn, boy. That's what I love about Versus.
• 1:47:35
  Speaker 6: Speaking on that for a little bit, what you did
• 1:47:37
  Speaker 6: with that. You brought back a certain.
• 1:47:40
  Speaker 3: Era, man.
• 1:47:41
  Speaker 1: Hold on, Murda.
• 1:47:42
  Speaker 7: This is what you gotta let him know, though. Versus
• 1:47:45
  Speaker 7: came Because COVID came.
• 1:47:47
  Speaker 4: Of course.
• 1:47:47
  Speaker 7: We were stuck in the house. We were stuck in
• 1:47:49
  Speaker 7: the house. There was nothing to do. Everybody was bored.
• 1:47:52
  Speaker 7: There was no shows, no money. The world was shut down.
• 1:47:55
  Speaker 7: How did you and Timbaland sit in the studio and say,
• 1:47:58
  Speaker 7: fuck it, we're going to do Versus? How the fuck
• 1:48:00
  Speaker 7: does that work? To sell it for multi-million dollars? Yeah,
• 1:48:03
  Speaker 7: it's still a part of it, but I know y'all
• 1:48:04
  Speaker 7: made a lot of money out of it.
• 1:48:06
  Speaker 2: Because you always on the money, Swizz.
• 1:48:09
  Speaker 1: This is great. This is a great question. First of all,
• 1:48:12
  Speaker 1: Versus is celebrating... 20 years this year.
• 1:48:15
  Speaker 4: Shout out to Versus, 20 years anniversary.
• 1:48:17
  Speaker 3: Yes, yes, yes, yes.
• 1:48:18
  Speaker 4: You know what I mean?
• 1:48:20
  Speaker 1: Yes, yes. I tell people, there's no way to skip
• 1:48:24
  Speaker 1: the line. You can't skip the line with greatness. Now,
• 1:48:30
  Speaker 1: you can skip the line with something that's quick and
• 1:48:32
  Speaker 1: things that people are not talking about this time next year.
• 1:48:35
  Speaker 1: Versus first started... 20 years ago, me versus Kanye West,
• 1:48:45
  Speaker 1: Giant Stadium Summer Jam. You can Google it. That was
• 1:48:49
  Speaker 1: the first verse.
• 1:48:50
  Speaker 6: We need y'all to Google this and bring that up.
• 1:48:52
  Speaker 6: Swizz Beatz versus Kanye at Summer Jam.
• 1:48:55
  Speaker 4: Yeah.
• 1:48:55
  Speaker 1: And shout to Ye for doing that. I reached out
• 1:48:59
  Speaker 1: to many producers to do it, and Ye was the
• 1:49:02
  Speaker 1: one that said, yeah, let's do it. And then the
• 1:49:05
  Speaker 1: one I did after that, was with Just Blaze. Shout
• 1:49:08
  Speaker 1: out to Just Blaze.
• 1:49:09
  Speaker 4: Never hit mega.
• 1:49:10
  Speaker 1: With Just Blaze. And I did that one with Just
• 1:49:13
  Speaker 1: Blaze because he didn't feel like I called him out
• 1:49:20
  Speaker 1: to do the one with me and Ye. But I
• 1:49:23
  Speaker 1: remember I did. We reached out and said he didn't.
• 1:49:25
  Speaker 4: Want to do it. You feel like I ain't one
• 1:49:26
  Speaker 4: of them ones or something? Right, right, right.
• 1:49:32
  Speaker 1: And then he just started going, doubling down on wanting
• 1:49:35
  Speaker 1: to do a battle with me. And, you know, he
• 1:49:39
  Speaker 1: seen my wife and was like, yeah, tell Swiss that
• 1:49:44
  Speaker 1: I'm ready when he's ready.
• 1:49:44
  Speaker 6: You trying to bring the smoke to my, you trying
• 1:49:47
  Speaker 6: to let my, you think my, got my wife thinking
• 1:49:49
  Speaker 6: I'm ducking you, nigga?
• 1:49:50
  Speaker 4: All right, it's up now.
• 1:49:50
  Speaker 2: It's personal now.
• 1:49:51
  Speaker 4: That was up, nigga.
• 1:49:52
  Speaker 2: Personal now, Just Blaze.
• 1:49:54
  Speaker 1: We did it that night.
• 1:49:55
  Speaker 4: Mm-hmm.
• 1:49:56
  Speaker 3: Nigga said, that night.
• 1:49:57
  Speaker 4: That's how you know a nigga's sexy, see? Oh, he
• 1:49:59
  Speaker 4: said what?
• 1:50:00
  Speaker 1: All right, say no more.
• 1:50:02
  Speaker 4: Look at that. Nigga said, that night we did it.
• 1:50:06
  Speaker 4: Look at that.
• 1:50:07
  Speaker 1: That's when Ebro held the joint the whole time. It
• 1:50:12
  Speaker 1: was a great time. I mean, you know, Shout out
• 1:50:15
  Speaker 1: to Just Blaze. I mean, Just Blaze did a lot
• 1:50:18
  Speaker 1: of classics.
• 1:50:19
  Speaker 4: Definitely. Oh, we definitely know that.
• 1:50:21
  Speaker 1: Just Blaze did a lot of classics. I cleaned his
• 1:50:24
  Speaker 1: clock that night, though. Asthma attacks happened.
• 1:50:29
  Speaker 3: Cleaned the clock, man.
• 1:50:30
  Speaker 4: Like I said, asthma attacks happened.
• 1:50:33
  Speaker 3: Oh, man.
• 1:50:33
  Speaker 1: Nah, nah, nah. I'm only giving it to him like
• 1:50:36
  Speaker 1: that because of how we started. It was a great time.
• 1:50:41
  Speaker 1: And this is hip hop. Like, you understand? Like, we
• 1:50:44
  Speaker 1: can't be all sensitive and soft.
• 1:50:46
  Speaker 4: When it comes to hip hop.
• 1:50:48
  Speaker 1: Everybody all soft. Like, yo, yeah, I cleaned.
• 1:50:50
  Speaker 4: This clock that night. We had fun. We had a
• 1:50:51
  Speaker 4: great time. You know what I mean?
• 1:50:55
  Speaker 1: And that's like, the thing was like, yo, you can't
• 1:50:57
  Speaker 1: say nothing and be careful with this man. We went
• 1:50:59
  Speaker 1: to war that night. He played his heat. I played
• 1:51:01
  Speaker 1: my heat. And the people had a great time. You
• 1:51:05
  Speaker 1: know what I'm saying?
• 1:51:06
  Speaker 2: So we fast forward to the COVID.
• 1:51:08
  Speaker 4: No.
• 1:51:09
  Speaker 1: Me and Timberland did one on stage also.
• 1:51:13
  Speaker 4: Back then as well? Yeah.
• 1:51:14
  Speaker 1: Like after the Just Blaze joint, me and Tim did one.
• 1:51:17
  Speaker 1: It was at, um, It was at one, it was not,
• 1:51:21
  Speaker 1: it was, was it at another summer jam? It was
• 1:51:23
  Speaker 1: at some place like another summer jam. But the thing is,
• 1:51:27
  Speaker 1: people wasn't really on the social media vibe.
• 1:51:31
  Speaker 4: Like that. It was more for like whoever person.
• 1:51:33
  Speaker 1: It was like, who was there?
• 1:51:34
  Speaker 4: Yeah, got you. You know what I'm saying?
• 1:51:35
  Speaker 1: It was like, it was like, who was there? And
• 1:51:37
  Speaker 1: then so now COVID jump off and everybody's thinking of
• 1:51:42
  Speaker 1: things to do. I didn't want to DJ because I
• 1:51:44
  Speaker 1: love what D-Nice was doing. You know what I'm saying?
• 1:51:49
  Speaker 1: I was gonna do some comedy joint.
• 1:51:50
  Speaker 6: D-Man had Oprah and everybody was rocking with D-Nice. He
• 1:51:52
  Speaker 6: had to pop it.
• 1:51:54
  Speaker 1: Shout out to D-Nice.
• 1:51:55
  Speaker 4: Shout out to D-Nice.
• 1:51:56
  Speaker 1: One of the ones putting on for the people at
• 1:51:58
  Speaker 1: a very hard time. And then Tim hit me up
• 1:52:02
  Speaker 1: and was like, yo, I think we should run it
• 1:52:06
  Speaker 1: back while everybody chilling at the crib. Boom, boom, boom.
• 1:52:10
  Speaker 1: I was like, let's dance. We did that that night.
• 1:52:14
  Speaker 1: You know what I'm saying? And so he was like,
• 1:52:17
  Speaker 1: all right, we're going to just set it off and just,
• 1:52:19
  Speaker 1: I'm going to start playing some beats and challenge you.
• 1:52:21
  Speaker 1: You're going to play some beats and challenge me. We're
• 1:52:22
  Speaker 1: going to be, you know, on the Instagram. Man, people
• 1:52:26
  Speaker 1: was feeding into it. And then I'm in the basement
• 1:52:30
  Speaker 1: at the crib, he in his studio. And then we
• 1:52:33
  Speaker 1: just went live for five hours. Crazy.
• 1:52:36
  Speaker 2: Versus was born.
• 1:52:38
  Speaker 1: And the new verses was going.
• 1:52:39
  Speaker 4: And the new verses was going.
• 1:52:41
  Speaker 7: And it was so crazy because it was like, D-Nice
• 1:52:44
  Speaker 7: is DJing, Obama's on there.
• 1:52:46
  Speaker 2: Michelle Obama's on there. Y'all having verses. We seeing all
• 1:52:51
  Speaker 2: the big things. They watching the verses.
• 1:52:53
  Speaker 1: It brought all of those people with the people. You
• 1:52:56
  Speaker 1: know what I'm saying? Michelle Obama and then somebody right
• 1:53:01
  Speaker 1: from the Bronx, right under her.
• 1:53:02
  Speaker 4: That was crazy. Real talk. Real talk. Real talk.
• 1:53:07
  Speaker 1: That's when you knew it was different.
• 1:53:10
  Speaker 4: Real shit. I ain't going for it.
• 1:53:12
  Speaker 7: That's why me and Murda are my guys like you,
• 1:53:14
  Speaker 7: because it's not just the music. It's what y'all did
• 1:53:16
  Speaker 7: with the music. It went from clothes to art. Biggie
• 1:53:20
  Speaker 7: with the Coogees. You and Jay with the art. 50
• 1:53:23
  Speaker 7: and other guys with the sneakers and the clothing and
• 1:53:26
  Speaker 7: Rough Riders, the motorcycles.
• 1:53:27
  Speaker 2: TB.
• 1:53:28
  Speaker 7: Brandon and DMX, rest in peace, and Belly. It was
• 1:53:32
  Speaker 7: like the stuff y'all did outside the music was legendary too.
• 1:53:35
  Speaker 7: Not only just the music.
• 1:53:36
  Speaker 4: You know what I mean?
• 1:53:38
  Speaker 1: Rob Markman, Yeah. And because at the end of the day,
• 1:53:42
  Speaker 1: we got to use our tools properly. You know what
• 1:53:46
  Speaker 1: I'm saying? Because one day we're going to sit down
• 1:53:48
  Speaker 1: and look back on all the stuff. And when you
• 1:53:51
  Speaker 1: grade that report card, it should be what you want
• 1:53:53
  Speaker 1: it to be. Definitely. Rob Markman, You know what I'm saying?
• 1:53:56
  Speaker 1: We had enough times to fuck up. We had probably
• 1:53:59
  Speaker 1: more time to correct it. And that's like where I'm at.
• 1:54:02
  Speaker 1: It's like, yo, how can I wake up every day
• 1:54:05
  Speaker 1: and be a better me? You know what I'm saying?
• 1:54:08
  Speaker 1: Because being a better me is going to help other
• 1:54:11
  Speaker 1: people be a better them. You can't love someone if
• 1:54:14
  Speaker 1: you don't love yourself. How can you truly love someone
• 1:54:17
  Speaker 1: if you ain't giving yourself love? You know what I'm saying?
• 1:54:20
  Speaker 1: That's what I try to tell her. I see you
• 1:54:22
  Speaker 1: doing everything for everybody else, but what you doing for you?
• 1:54:24
  Speaker 4: You know what I mean?
• 1:54:25
  Speaker 1: Like, Everybody going to throw everything in your lap. But
• 1:54:29
  Speaker 1: what are you doing for you? You know what I'm saying?
• 1:54:32
  Speaker 1: Because at the end of the day, if you can't
• 1:54:35
  Speaker 1: help yourself, you can't help other people. And those other
• 1:54:39
  Speaker 1: people might not even help you back. You understand? So
• 1:54:43
  Speaker 1: don't set yourself up where you can't walk up them stairs.
• 1:54:45
  Speaker 6: You better be able to walk up them stairs.
• 1:54:47
  Speaker 1: You can carry people, but you better make sure if
• 1:54:50
  Speaker 1: no one carry you, you can carry yourself. We depend
• 1:54:53
  Speaker 1: on they and them to do things that we supposed
• 1:54:57
  Speaker 1: to be doing for ourself. And that's not how it's
• 1:55:00
  Speaker 1: supposed to go. But, you know, Versus has been, let
• 1:55:04
  Speaker 1: me like, it's so much I want to say about it,
• 1:55:07
  Speaker 1: but like, I actually like being cool about it. You
• 1:55:10
  Speaker 1: know what I'm saying? But like Versus was not an
• 1:55:15
  Speaker 1: easy lift. It's a job. You know what I'm saying?
• 1:55:19
  Speaker 1: It's a job that we make look great for the people,
• 1:55:23
  Speaker 1: And we never charged anyone ever to see it.
• 1:55:27
  Speaker 3: You know what I'm saying?
• 1:55:28
  Speaker 4: But you make it look real easy. You make it
• 1:55:30
  Speaker 4: look real easy.
• 1:55:31
  Speaker 1: You know what I mean? We could have did that
• 1:55:33
  Speaker 1: a hundred times. But we always maintain the integrity of
• 1:55:36
  Speaker 1: the brand. And yes, we did a transaction during COVID
• 1:55:43
  Speaker 1: with the company. But I never even really tried to
• 1:55:47
  Speaker 1: explain this because there's timing for everything. You know, like
• 1:55:53
  Speaker 1: when people want to hear what they want to hear,
• 1:55:55
  Speaker 1: there's nothing you can say to change what they want
• 1:55:56
  Speaker 1: to hear.
• 1:55:57
  Speaker 4: They sold out, man. They sold out on this pussy.
• 1:56:00
  Speaker 1: No, we sold in.
• 1:56:01
  Speaker 4: Got you. Real talk.
• 1:56:03
  Speaker 2: They cashed out, motherfucker.
• 1:56:04
  Speaker 4: What do you mean?
• 1:56:06
  Speaker 1: No, we cashed in.
• 1:56:07
  Speaker 4: Facts.
• 1:56:07
  Speaker 2: That's right.
• 1:56:08
  Speaker 1: We didn't cash out. You know what I mean? Like,
• 1:56:10
  Speaker 1: that's like, you know, going back to school for me
• 1:56:13
  Speaker 1: was very important. And, you know, because as a creative,
• 1:56:17
  Speaker 1: I was hitting a ceiling. And most creators, we hit
• 1:56:19
  Speaker 1: the ceiling. Because we have the talent, but we don't
• 1:56:21
  Speaker 1: have the knowledge to go past where the investors go,
• 1:56:25
  Speaker 1: to go past where the venture capitalists go, or the
• 1:56:30
  Speaker 1: private equity funds and things that like to come in
• 1:56:32
  Speaker 1: and do business with us. So when they come into us,
• 1:56:36
  Speaker 1: we think that they God. No, they just somebody that
• 1:56:40
  Speaker 1: seen something they like and can afford it. But that
• 1:56:43
  Speaker 1: don't make you more superior than yayo or murder because
• 1:56:47
  Speaker 1: you got a check. What makes them superior is us
• 1:56:50
  Speaker 1: not having the knowledge of how that deal go when
• 1:56:54
  Speaker 1: they have that check. That's the difference, right? So when
• 1:57:00
  Speaker 1: the company approached us, it was because it was something
• 1:57:03
  Speaker 1: that they needed. And then we realized it was something
• 1:57:06
  Speaker 1: that we needed, right? So what happened was when we
• 1:57:12
  Speaker 1: was approached, we was like, yo, this makes sense because
• 1:57:15
  Speaker 1: Versus don't have an evaluation. Why doesn't Versus have an evaluation?
• 1:57:20
  Speaker 1: We never charge the people to watch the show. Got you.
• 1:57:23
  Speaker 4: Got you.
• 1:57:23
  Speaker 1: Right? So we was charging pay-per-view for all these. We
• 1:57:26
  Speaker 1: would have an evaluation.
• 1:57:27
  Speaker 4: Got you.
• 1:57:29
  Speaker 1: So we went into a company that had an evaluation
• 1:57:34
  Speaker 1: of a billion dollars or whatever it was at the
• 1:57:37
  Speaker 1: number at that time. Put Versus in that company. Got
• 1:57:43
  Speaker 1: majority shares of that company. Right? So it's like We
• 1:57:48
  Speaker 1: own Def Jam. We sold it to Vivendi, but we
• 1:57:52
  Speaker 1: own the majority shares in Vivendi. Do we still own
• 1:57:57
  Speaker 1: Def Jam?
• 1:57:57
  Speaker 4: Of course.
• 1:57:58
  Speaker 1: Okay.
• 1:57:59
  Speaker 4: Of course.
• 1:57:59
  Speaker 1: Right? So that's all that play was right there. It
• 1:58:02
  Speaker 1: would take us 10 years to raise the evaluation to
• 1:58:08
  Speaker 1: be able to continue doing versus. because we don't charge
• 1:58:12
  Speaker 1: the people to watch it, that we had to get
• 1:58:13
  Speaker 1: inside a company that already had the capital for us
• 1:58:16
  Speaker 1: to do it. But we own that part of it.
• 1:58:19
  Speaker 1: And then what we did was all of the artists
• 1:58:21
  Speaker 1: at that time that did it for free, We gave
• 1:58:24
  Speaker 1: them shares in that particular company.
• 1:58:27
  Speaker 4: Look at that. Look at that. Look at that. Look
• 1:58:29
  Speaker 4: at that, man.
• 1:58:30
  Speaker 1: Come on.
• 1:58:31
  Speaker 4: Look at that.
• 1:58:31
  Speaker 1: Before we get.
• 1:58:32
  Speaker 7: Out of here, you know I do my homework on
• 1:58:35
  Speaker 7: the guys with the money.
• 1:58:37
  Speaker 4: You know what I'm saying? On the guys with the money.
• 1:58:39
  Speaker 7: When it comes to you, Pharrell, you, Pharrell, Jay, I
• 1:58:46
  Speaker 7: got to give it to y'all.
• 1:58:47
  Speaker 1: I'm not a hater.
• 1:58:49
  Speaker 2: Your watch game is crazy. What the fuck is that
• 1:58:51
  Speaker 2: alien watch.
• 1:58:51
  Speaker 3: On your wrist?
• 1:58:52
  Speaker 4: What is that? Yo, Jay is crazy.
• 1:58:54
  Speaker 2: I know that's like about a half a minute. What
• 1:58:56
  Speaker 2: is that?
• 1:58:56
  Speaker 6: What is the alien watch on your wrist?
• 1:59:00
  Speaker 1: It's called MBNF. It is six cities in the world. Shoot.
• 1:59:05
  Speaker 1: I told you.
• 1:59:07
  Speaker 4: No, no, no.
• 1:59:08
  Speaker 2: The six in the world, how much that cost? It's
• 1:59:11
  Speaker 2: an alien watch. That's what I'm trying to tell you.
• 1:59:13
  Speaker 1: A couple of dollars.
• 1:59:14
  Speaker 4: A couple of dollars. You might not want to be here.
• 1:59:15
  Speaker 4: A couple of dollars. That's cool.
• 1:59:18
  Speaker 1: A couple of dollars, but you know, I love the
• 1:59:20
  Speaker 1: independent watchmakers, right? Because remember what I was telling you
• 1:59:23
  Speaker 1: before was like, everybody's going to run to what they
• 1:59:28
  Speaker 1: need to be, and that's cool. But look at the.
• 1:59:32
  Speaker 6: The Richard Millies, the APs, they're going to go with
• 1:59:34
  Speaker 6: whatever's popular right now.
• 1:59:35
  Speaker 1: Yeah, when I was wearing... Rich's, they thought they was Hublot's.
• 1:59:38
  Speaker 1: When I was wearing Hublot's, you know what I mean?
• 1:59:41
  Speaker 1: They thought they was Rolex's. You know what I'm saying?
• 1:59:44
  Speaker 1: Like when I was wearing AP's, they thought they was Rolex's.
• 1:59:46
  Speaker 4: Right?
• 1:59:47
  Speaker 1: Like you can go back to the dub cover magazine.
• 1:59:48
  Speaker 2: With a full factory- You was wearing an AP back then?
• 1:59:51
  Speaker 1: Full factory bust down factory on the cover of dub
• 1:59:56
  Speaker 1: with braids in my hair with an AP on. You
• 1:59:59
  Speaker 1: know what I'm saying? Like that's how I've been in
• 2:00:01
  Speaker 1: the watches like forever.
• 2:00:02
  Speaker 6: Yeah.
• 2:00:02
  Speaker 4: No, I know.
• 2:00:03
  Speaker 2: Are you Pharrell, Jay?
• 2:00:04
  Speaker 7: Like, for instance, when you say Richard Milley, Pharrell got
• 2:00:07
  Speaker 7: an ill Richard Milley, but it's like a one of
• 2:00:09
  Speaker 7: a kind. It's not nothing you would see. Like the
• 2:00:12
  Speaker 7: watches they wear is nothing you can see.
• 2:00:13
  Speaker 1: Pharrell designed with Richard. I designed with Debutoon. Okay. You
• 2:00:17
  Speaker 1: know what I'm saying? So look at Debutoon. P got
• 2:00:21
  Speaker 1: Richard Milley. I think me and P like the only
• 2:00:23
  Speaker 1: two definitely that designed a watch in in that particular caliber.
• 2:00:31
  Speaker 1: You know what I'm saying? Like just other collaborations that
• 2:00:34
  Speaker 1: people do. But like P's watch is not like a collab.
• 2:00:38
  Speaker 1: It's like, it's a design. You know what I'm saying?
• 2:00:41
  Speaker 1: Like I'm at season one, two, I'm at season four
• 2:00:44
  Speaker 1: with my Debitum. And so season one, so all of
• 2:00:50
  Speaker 1: them sold out before we even get to the shows.
• 2:00:52
  Speaker 1: But that's just like a passion I have is watch.
• 2:00:54
  Speaker 1: It's like, so you want to look at MBNF, you
• 2:00:57
  Speaker 1: want to look at Debitum, You want to look at Yurik.
• 2:01:02
  Speaker 1: You want to look at, which one? Those are like,
• 2:01:06
  Speaker 1: those right there are the great starter pack for all
• 2:01:10
  Speaker 1: the conversational, space-loving shit.
• 2:01:14
  Speaker 3: I told you, man.
• 2:01:15
  Speaker 4: That's a fact.
• 2:01:16
  Speaker 2: Pharrell and Jay, they do it, man. I can't lie, man.
• 2:01:20
  Speaker 4: Yo. So we is getting some new music coming from Swiss.
• 2:01:22
  Speaker 3: Yes.
• 2:01:23
  Speaker 4: We is getting some new music.
• 2:01:24
  Speaker 1: Y'all going to get a big surprise.
• 2:01:26
  Speaker 6: Mm-hmm.
• 2:01:27
  Speaker 1: I got a lot of music coming, but one I'm
• 2:01:30
  Speaker 1: really excited about is like a big surprise, because it's
• 2:01:32
  Speaker 1: never been done before. So this one, this one. This
• 2:01:35
  Speaker 1: one will be for the books.
• 2:01:36
  Speaker 4: Rob Markman Let's go, man. We talked about art, we
• 2:01:39
  Speaker 4: talked about music, everything.
• 2:01:40
  Speaker 6: Rob Markman As far as the wrap up, the only
• 2:01:43
  Speaker 6: people that I give the wrap up to before I
• 2:01:44
  Speaker 6: actually come out, being that we here.
• 2:01:47
  Speaker 4: It's Swiss. He actually get a preview. Real talk. He
• 2:01:51
  Speaker 4: gets a preview before it come out. I sent it
• 2:01:53
  Speaker 4: to Swiss and I got my brother Snoop Dogg. Snoop too.
• 2:01:57
  Speaker 4: Snoopy hit me murder. I need that now, nigga. Real talk.
• 2:02:02
  Speaker 2: We appreciate your time, man.
• 2:02:04
  Speaker 3: Definitely.
• 2:02:04
  Speaker 1: We gotta get y'all doing more music, too, though. Oh, nah.
• 2:02:06
  Speaker 4: Yes, nah, we on it, man.
• 2:02:07
  Speaker 6: I got a project I'm about to drop. Shout out
• 2:02:09
  Speaker 6: to Empire and Neem. I'm about to drop a project,
• 2:02:11
  Speaker 6: but I gotta get more on it, too.
• 2:02:12
  Speaker 4: I love it. My passion is this, though, man.
• 2:02:14
  Speaker 2: This is my passion.
• 2:02:15
  Speaker 4: Yeah, my guy love the social media.
• 2:02:16
  Speaker 1: He love this right here.
• 2:02:17
  Speaker 7: You know, hearing how you had a fucking AP back
• 2:02:20
  Speaker 7: in dub magazines. And now niggas are talking about AP
• 2:02:23
  Speaker 7: and all this shit. And I like talking about the
• 2:02:25
  Speaker 7: art and the different things you did and selling beats
• 2:02:28
  Speaker 7: for a million dollars, motherfucker.
• 2:02:29
  Speaker 3: Like, I like hearing shit like that, bro.
• 2:02:31
  Speaker 4: For real, man.
• 2:02:32
  Speaker 2: Make some noise for Swizz Beatz.
• 2:02:34
  Speaker 4: Swizz Beatz in the building, the legend.
• 2:02:37
  Speaker 3: The icon, the legend.
• 2:02:38
  Speaker 2: Like, share, subscribe. Like, share, subscribe to Real Report. The
• 2:02:42
  Speaker 2: best up and coming podcast out this motherfucker.
• 2:02:45
  Speaker 1: Let's go.