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Lunch with the Clydesdale - How much Muscle does Rich Froning Have · Clydesdale Media Podcast

0:02
So Rich flexed some muscles,
0:05
Dawn offered a hand,
0:07
and the most unlikely people took a trip
0:10
to Cookville.
0:11
All that and more as we take a
0:13
break from the workday to have some lunch
0:16
with the Clydesdale.
0:18
Let's go.
0:33
I love the chase and the hunt,
0:35
and I set the pace when I'm running.
0:36
I always take what I want,
0:38
and I always give it one hundred.
0:39
Don't need a bank, no I'm funded.
0:41
Play the game like it's nothing.
0:42
I'm always thankful for something.
0:44
Don't take for granted, stay humble.
0:45
Now wake up!
0:47
It's time to look at the enemy.
0:49
Look in the mirror if he is no
0:50
friend to me.
0:53
what is going on everybody welcome to
0:55
lunch with the Clydesdale glad to be with
0:57
you all what is going on Trink Olive
1:00
Joseph Corey Sarah good to see you all
1:03
in the chat so glad you could be
1:05
here what's going on Shay ah Shay doubling
1:10
up taking a break from watching the Sunday
1:12
show to watch the lunch live today
1:16
Man, that is too much Clydesdale,
1:19
probably.
1:19
Too much.
1:20
More than the prescribed amount.
1:22
I'm positive.
1:25
We got Jose.
1:26
We got Terry.
1:28
How's it going?
1:30
So two things before we dive into the
1:32
big story of the weekend is I have
1:38
had a cricket in my laundry room,
1:39
which is just on the other side of
1:42
my podcast area.
1:47
like the last week he is either multiplied
1:54
or really hungry for a mate because the
1:59
the chirps are like insane today so insane
2:04
um and i hope it doesn't come through
2:05
the mic i don't think it does but
2:07
man he is really going at it today
2:10
Or she.
2:11
I don't know.
2:11
I don't know how to tell the difference
2:13
between a male cricket and a female
2:16
cricket.
2:17
But man, the chirps are loud.
2:21
So, with all the CrossFit stuff going on,
2:25
did you guys see the big crazy story
2:28
from the weekend?
2:30
And that is that...
2:33
former NFL quarterback and current Fox
2:36
broadcaster,
2:37
Mark Sanchez was stabbed in Indianapolis,
2:42
Indiana.
2:44
Um,
2:47
and he was there to do the game
2:51
between the Colts and the Raiders and
2:56
the first thing that broke was that he
2:58
was stabbed.
2:59
And I was like, that's crazy.
3:02
So then Brady Quinn filled in for him
3:04
for the game because he was hop
3:06
hospitalized originally in critical
3:07
condition.
3:08
And then, um, and now in stable condition,
3:13
but turns out like he was fighting with
3:17
a six, nine year old man,
3:20
a truck driver who was at a restaurant
3:23
to change out the oil from the fryers.
3:27
And he was parked outside, took, I guess,
3:30
exchanged the oil.
3:32
While he came out, Mark was like,
3:35
he was told by the hotel to tell
3:37
this truck driver not to be there.
3:41
And the truck driver was like,
3:44
I don't know what you're doing.
3:47
And confronted the guy,
3:49
ended up crawling into his cab.
3:53
The guy died.
3:55
asked him to get out.
3:56
Mark gets out.
3:57
He confronts him in the street,
3:59
starts chasing him around like the area.
4:03
And again,
4:04
this guy's sixty nine years old.
4:05
Mark is a thirty eight year old former
4:07
NFL quarterback.
4:09
The guy gets afraid and pepper sprays
4:11
Sanchez allegedly.
4:14
And then Sanchez allegedly tackles him
4:17
into a stack of pallets.
4:19
The guy gets all beat up from the
4:20
pallets,
4:22
reaches into his
4:24
pocket pulls out a pocket knife and stabs
4:26
mark sanchez like three times flees from
4:32
the scene and then flies into the nearest
4:35
open establishment he can find to hide
4:38
from mark sanchez
4:40
And now they're both hospitalized with all
4:43
the injuries from this occurrence.
4:45
And just before I came down,
4:47
Mark Sanchez was charged with felony
4:51
battery against this individual.
4:55
And the Fox News station in Indianapolis
5:00
has shown pictures of the victim,
5:03
the sixty nine year old man.
5:05
And it's crazy.
5:08
And it's one of those stories like you
5:12
have this Mark Sanchez,
5:13
this former NFL quarterback.
5:17
He's doing well with Fox, you think.
5:23
And then this incident happens out of
5:28
nowhere.
5:30
He's married to an actress,
5:32
and they've been able to put all the
5:35
story I told you together because of
5:39
security camera footage of the whole
5:41
thing, which does,
5:43
from the interview with the police
5:46
officer, the detective,
5:50
corroborates the truck driver's story.
5:54
But again, this is all alleged.
5:58
And Terry, yeah, there is video.
6:00
There is security cam footage of the
6:02
entire thing, apparently.
6:04
And it is.
6:07
It's crazy.
6:10
But I cannot believe like all this
6:12
happened.
6:15
And I see that Corey said like cocaine
6:17
is a weird drug and things like after
6:20
midnight.
6:21
Uh, yeah, it's,
6:23
you've got to think it's got to be
6:24
drug induced, right?
6:26
They said he was slurring a speech and
6:27
apparently drunk, but like,
6:30
I've never known alcohol to do that to
6:33
a person.
6:34
Um,
6:36
but maybe I just haven't experienced
6:38
anything like that.
6:39
Yeah.
6:40
Aaron Frazier,
6:40
nothing good after midnight.
6:46
usually sixty five and older makes it a
6:48
felony battery.
6:50
I think any time you would tackle somebody
6:52
into a stack of pallets because those
6:55
pallets are not well constructed.
6:57
Right.
6:58
And then.
7:00
And I think that the guy from the
7:03
pictures look like he he got cut up
7:08
pretty bad from that that attack there.
7:11
So I think it was even regardless of
7:13
age, he was going to get the felony.
7:18
Vicky said psych problems.
7:19
Maybe I, I thought the same thing.
7:21
It might've been a psych problems for
7:23
sure.
7:26
And it's crazy.
7:27
Cause he like Mark has never been known
7:29
as like that guy.
7:31
Right.
7:32
It really caught me out of,
7:37
I don't know.
7:37
I've never been,
7:38
I that's why it caught me off guard.
7:40
Cause he was never that guy that he's
7:43
always seemed to be like up and up.
7:46
Yeah, that's what my wife said,
7:47
Shanna CTE.
7:49
She immediately went to CTE.
7:52
So I'm sure we're gonna learn a lot
7:54
more in the coming days.
7:55
But damn.
7:57
There it is like all in front of
7:58
you.
7:58
You're working for Fox,
7:59
you're making good money.
8:01
And this comes out of the blue.
8:03
I'm trying to find the pictures real
8:05
quick.
8:06
But I'm having a hard time.
8:08
Hard time finding those.
8:11
Again, I saw them this morning.
8:15
but I don't know the source where I
8:16
saw them.
8:19
So, um, train all of,
8:24
have they fired him yet?
8:24
I don't believe they have.
8:26
I'm guessing they're waiting for details.
8:30
Um,
8:31
the only statement that Fox made was
8:35
wishing him a speedy recovery.
8:38
Uh, so I don't know.
8:44
Joseph says he never played enough to get
8:46
CTE.
8:46
Maybe the butt fumble did it.
8:50
I don't think it's how much you played.
8:52
And Joseph,
8:53
you got to remember from his rookie season
8:55
for the first three years of his career,
8:57
he was in the AFC championship game.
8:59
So he wasn't only playing a full regular
9:03
season.
9:04
He was playing playoffs as well in those
9:05
first three years.
9:07
And it's about the amount of...
9:12
how hard the contact was in addition to
9:14
like how many times the contact occurred
9:21
uh yeah and andrew makes a good point
9:29
he played a ton in college and before
9:31
that as well
9:40
Vicky,
9:41
have I seen the Modern Twenty-Five game
9:43
documentary?
9:45
If not, you may enjoy that.
9:48
I think I have.
9:50
I think I have,
9:51
but it may have been a minute.
9:54
I'll have to check that out again and
9:57
make sure.
9:58
But I do think I saw it.
10:07
Okay.
10:09
So anyway,
10:09
just a little weird story that happened I
10:11
wanted to hit on before we got into
10:15
the stuff.
10:17
We talked about it briefly last night on
10:19
the Sunday night show,
10:20
and that is that Rich Froning, of course,
10:25
over the past few months has been making
10:28
plans,
10:29
according to him on the Coffee Pods and
10:31
Wads podcast and his own podcast,
10:34
to set themselves up for...
10:39
a way to move forward depending on how
10:44
the sale of CrossFit was going to go.
10:47
And then this weekend,
10:50
he was speaking at the Coaches Congress in
10:53
London.
10:54
And during his speech, Don Fall got up,
10:58
said that the reason there haven't been
11:00
the conversations was on him,
11:04
meaning Don Fall.
11:07
And he offered up...
11:09
a sit down with rich to talk about
11:13
what he wants,
11:14
what he wants to see all those kinds
11:16
of things.
11:17
I reached out to Jake from the base
11:19
show and asked like,
11:21
how was that received?
11:22
Did rich seem to accept it?
11:25
He said, yes, he did seem very receptive.
11:27
He did seem to accept it.
11:30
And the crowd then applauded when they,
11:33
they saw, um,
11:35
this coming together of the two.
11:40
Since that, some things have come out.
11:45
And this was on a comment section from
11:49
Savan's video about Austin Maliolo
11:52
yesterday.
11:55
And it is Rich's dad, Rich Sr.,
11:59
Put this, you know,
12:01
I get tired of this kind of gobbledygook.
12:04
And he puts together like this list of
12:07
six things that are truths about where
12:11
Rich stands with CrossFit.
12:14
The first ones are pretty well,
12:15
we all know.
12:16
Rich has maintained through the years that
12:18
Greg's CrossFit methodology is solid.
12:20
CrossFit Mayhem is based on, has,
12:23
will be consistent with that methodology.
12:26
Austin will be supporting our Mayhem
12:28
CrossFit affiliates.
12:30
Y'all have no idea of the background
12:32
bullshit that's gone on with CrossFit HQ
12:34
over the last few years.
12:36
And here's the big zinger.
12:38
And it was good to have a couple
12:41
Berkshire Hathaway peeps in the gym a
12:44
couple weeks ago.
12:48
So Berkshire, not Berkshire Hathaway,
12:52
but Berkshire is the private equity
12:55
company that owns CrossFit.
12:58
They made a trip to Cookville to meet
13:01
with Rich apparently and hang out at the
13:04
gym.
13:07
That is an interesting development.
13:11
But what I find very peculiar are
13:14
Berkshire are Dawn Falls bosses.
13:18
If they went there a couple weeks ago...
13:22
And it was just yesterday or the day
13:24
before that Don Fall offered the hand and
13:28
offered up a sit down.
13:31
Where are we?
13:37
Are Berkshire and the CEO on the same
13:39
page is a big question I have.
13:43
And...
13:46
Where are we with the sale?
13:48
To me, and I said this last night,
13:51
we made a factor fiction two Sunday nights
13:53
ago where I said factor fiction that
13:56
CrossFit is not really for sale.
13:58
They've just been duping us.
14:00
And that was a joke in my mind
14:01
when I wrote it.
14:03
It was just like my impatience of that
14:06
nothing has happened.
14:07
And now from that point forward,
14:11
and it's only been a week,
14:13
I am more and more convinced that that
14:14
was actually a fact.
14:16
I don't think CrossFit is for sale
14:18
anymore.
14:19
I don't think they're going to sell.
14:22
And I think that Berkshire and Dawnfall
14:25
are scrambling to get their eggs in the
14:29
same basket and their ducks in a row,
14:32
if I'm going to use a bunch of
14:33
cliches, to get things right.
14:38
So my big question,
14:40
and I know I'm just kind of rambling
14:41
here as it's all coming into me,
14:44
is that
14:46
did Berkshire realize that the value of
14:50
CrossFit isn't what they thought it was?
14:53
did they realize that the threat of mayhem
14:56
leaving is such a big threat that they
14:58
can't sell with a guarantee that they'll
15:01
keep enough affiliates to fulfill the
15:04
contract of the sale?
15:07
It's been mentioned,
15:09
especially on Savant show that when Greg
15:11
sold the company,
15:12
there was a caveat in that contract that
15:16
X number of affiliates had to stay with
15:18
CrossFit for the sale to be final.
15:22
and that that is possible it could be
15:25
still there uh during this this sale or
15:30
lack thereof and then once they found it
15:35
wasn't worth what they thought it was
15:37
that's why we've seen all the changes in
15:41
what the way crossfit is is going about
15:44
things better marketing campaigns
15:47
better content daily content on their
15:51
channels a CrossFit podcast that's active
15:54
now a schedule release for next season
15:58
already all these things right because now
16:03
they're realizing after five years that
16:06
they need to write this ship in a
16:08
way that makes sense and grows the company
16:11
again for them to even be able to
16:14
sell it off
16:17
Because I think what they've learned is
16:19
they've screwed it up so bad that it's
16:24
a poison pill to sell.
16:26
You're not really getting anything from
16:28
that.
16:30
And unless they clean up the house and
16:35
get things on the right track,
16:37
they're not going to be able to sell
16:39
it off.
16:42
I'm anxious to know your thoughts on that
16:44
because I think that
16:46
that's a huge wake-up call.
16:48
And if that's what it took for them
16:51
to like take a step back and start
16:54
doing things in the right direction and
16:56
actually start trying to grow this thing
17:00
again, maybe that's what they needed.
17:03
They needed to put themselves out there
17:04
for sale and realize nobody wants them.
17:12
Well,
17:13
nobody wants them at the price that they
17:15
have.
17:16
let's just say that i think a lot
17:21
of people will want them it's just not
17:25
at that that the asking price so uh
17:33
vicky says all of the above yeah i
17:36
think it is all of the above so
17:40
why the disconnect now where a couple
17:43
weeks ago berkshire in cookville
17:46
the board,
17:48
the people that actually own CrossFit,
17:51
and then the CEO just two days ago
17:54
saying, hey, this is all on me,
17:56
the lack of communication.
17:58
Let's have a sit-down.
18:01
Well, apparently Rich has had a sit-down.
18:04
If everything Rich Sr.
18:06
is telling us in this post is true,
18:09
they've already had the sit-down with the
18:10
board.
18:12
I don't know what a sit-down with Don
18:14
Fall does at this point.
18:17
Where he wants to make inroads would be
18:20
with the board, the board of directors,
18:25
the people that own the company.
18:29
The CEO is just their mouthpiece.
18:37
So...
18:43
I feel like,
18:44
and I said this again last night a
18:46
little bit,
18:46
but I want to expand on it.
18:50
We are so nutso and nerdy about the
18:52
sport that we talk about the sport so
19:00
much.
19:01
And really what the sale is about is
19:03
the affiliates.
19:05
And I think that the bigger affiliates and
19:08
rich being one of them have the power
19:11
right now to say, um,
19:16
who have the power right now to say
19:22
something, are these mega affiliates?
19:24
Like you have people like CrossFit NYC,
19:26
CrossFit Brooklyn, CrossFit Lou,
19:29
they all have over a thousand members.
19:33
Those affiliates, along with Mayhem,
19:36
who Mayhem just has the biggest brand,
19:40
they have built their brand so big that
19:43
even though they don't have the number of
19:48
athletes that those places have,
19:50
do have...
19:52
as much pool and leeway because of their
19:55
brand and their connection to so many of
19:58
the affiliate network, um,
20:01
that they really have some things to say.
20:06
Uh, Vicki,
20:08
I think the two choices they had,
20:10
especially after the twenty four games is
20:12
fire sale,
20:13
take a massive hit or fix as much
20:15
as we can and rebuild value for X
20:17
time to try to sell again.
20:21
I think the rebuild part took too long
20:25
from the twenty four games, in my opinion.
20:27
I think they thought they could fire sale,
20:30
but they didn't realize how massive of a
20:31
hit they would take.
20:33
So I think it's a combination of the
20:35
two.
20:36
They tried to do the fire sale with
20:38
limited hit and that didn't work.
20:41
So now they're trying to rebuild and will
20:44
probably try to sell again later.
20:48
Sarah Cooper there also battling High
20:49
Rocks takeover at a lot of gyms.
20:55
I don't think High Rocks is ever going
20:57
to take over CrossFit.
21:01
I don't know.
21:03
High Rocks is great for what it is.
21:06
To me,
21:06
it's just a five K or a half
21:09
miler or a triathlon.
21:11
It's a thing that people go do.
21:15
they have fun doing it and that's awesome
21:17
and it's fine to have in the space
21:19
but as a gym methodology to i don't
21:24
think that's going to fly for very long
21:26
if you're just doing the same x number
21:29
of movements over and over and over again
21:33
but i could be wrong uh jenny says
21:38
the list of people take dawnfall seriously
21:40
is small it's wild he did that so
21:42
publicly
21:44
I just wonder if the board is giving
21:47
him more power or more leeway these days
21:51
than they did before.
21:56
That's what I find interesting.
22:02
But again,
22:04
they made him be the fall guy for
22:07
so much of what the board decided.
22:10
They have probably limited his power.
22:14
And now... I almost...
22:18
I almost believe that if they want to
22:20
move forward and try to fix everything,
22:23
they're going to have to replace Don.
22:25
Because they let him be the fall guy
22:27
for too long.
22:34
Um...
22:41
They realize that all things Rich wants is
22:43
ultimately what's best for CrossFit and
22:44
therefore Barrett Berkshire.
22:48
I think that Rich has valuable insight.
22:52
Does that mean that I think everything
22:54
Rich does is perfect?
22:56
Probably not.
22:58
But I do think he deserves it.
23:00
I do believe these big affiliates deserve
23:03
a seat at the table to talk.
23:06
if you're attracting a thousand members or
23:09
your mayhem, who's built this big empire,
23:12
you're doing something right.
23:14
And they should have a seat at the
23:15
table to talk about what they've learned
23:17
and what they're doing.
23:19
And after talking to, or not talking to,
23:21
but listening to Jake on the Bay show
23:23
this morning,
23:25
Like the one thing that Mayhem does is
23:26
they have a mission statement and they
23:28
believe in that mission statement and they
23:30
work toward that mission statement.
23:33
I have contended on this show for the
23:34
past couple months that CrossFit doesn't
23:37
have that mission statement or North Star
23:40
to go after.
23:42
Now, F the Fix, I think,
23:43
is a move in that direction.
23:45
It may be going after GLP-Ones is in
23:48
that direction,
23:49
but they need to put something on paper
23:52
that they believe in as an entity to
23:54
bring the community together to fight
23:57
against.
23:59
Forever it was sugar.
24:00
And maybe that's still the thing we need
24:02
to go after.
24:03
But when Greg sold the company,
24:05
that's the piece that we lost the most,
24:09
is that thing you have to fight over,
24:11
that thing you have to fight for.
24:14
And Mayhem has it because they have a
24:18
mission that they believe in,
24:20
and everything they do is surrounded by
24:22
that mission.
24:25
I think that is where CrossFit is lacking.
24:36
All the people probably say what he wants
24:38
to hear for years and they do whatever
24:40
they want, probably tired of it.
24:42
And that was what I kind of took
24:44
about when asked about Dave.
24:46
He knows he will do what he wants.
24:48
Yeah, I think so.
25:00
Uh, it's all optics desperation.
25:03
It shows the hand they are holding.
25:04
It's all optics.
25:06
Yeah.
25:17
Hasn't Castro been more of the fall guy,
25:19
especially for Lazar?
25:20
I do believe that Dave was the fall
25:22
guy for Lazar for sure.
25:24
For sure.
25:24
I've said that on here too,
25:26
that I believe that Dave was put out
25:28
there at the games in twenty four to
25:30
take all the bullets.
25:31
And that's why everybody wanted him fired
25:33
because he took all that on.
25:36
I think Don has taken the bullets for
25:39
the lack of direction and the lack of
25:41
focus for the last three or four years.
25:48
David Reed,
25:49
private equity goals in CrossFit are not
25:50
compatible.
25:51
One is twenty percent growth year over
25:53
year and the other is public health.
25:56
Amen, brother.
26:03
Yeah, just Mark.
26:04
Yeah, I think if you're buying CrossFit,
26:07
you need to tie the purchase to retention
26:09
of affiliates.
26:10
Rich is a threat to that.
26:11
If he doesn't like the new buyer,
26:12
Berkshire has to get a feel for the
26:14
climate and the risk for sure.
26:19
And we have a new member.
26:20
Thank you so much, Frida.
26:23
Appreciate you so much.
26:25
That means so much to us,
26:27
having all these members support the
26:29
channel.
26:30
It helps us put the show up every
26:32
single day.
26:37
Uh,
26:38
anyone else feel like all the secrecy and
26:41
I know this, but you don't.
26:43
And I know that,
26:44
but you don't know stuff is a little
26:45
over the top.
26:46
It should not be that serious.
26:48
I'm over the hierarchy approach.
26:51
I think is what she said.
26:53
Um, yeah, yeah.
26:59
This is why I left private equity and
27:01
started my own company.
27:02
If you just do everything right,
27:04
the money just falls into place.
27:05
Rich understands that Berkshire doesn't
27:07
yet.
27:09
Yeah.
27:11
I'm just hoping they do eventually.
27:13
I mean, I just,
27:14
I want it to be here.
27:15
I want it to be around.
27:16
I want CrossFit to live and move on.
27:21
And, um,
27:25
Yeah.
27:26
And I want someone to in there that
27:29
or a group of people in there that
27:31
are going to take that seriously and take
27:36
the thing that saved my life and keep
27:38
it around for others for years to come.
27:45
Extra sloppy.
27:45
They are probably turning that corner.
27:48
I hope so, man.
27:51
think a lot of us have been rooting
27:52
for a corner change for a while now
27:55
and i hope i hope this is it
28:02
From what I've heard,
28:03
Rich was promoting the Open a ton at
28:07
the Coaches Congress.
28:11
If we can have a flat-out,
28:14
awesome Open season where the community
28:17
comes together again and we all sweat and
28:19
we all hurt and we all do the
28:21
things we need to do,
28:23
I think that'll be a huge step in
28:24
the right direction.
28:26
I love that they're being more transparent
28:28
by getting things out sooner.
28:30
I love that they're using the media again.
28:33
I just started watching the CrossFit
28:38
podcast that aired this morning.
28:41
Not very far into it,
28:42
but talking about affiliates and what
28:44
we're doing wrong and what we're doing
28:46
right.
28:47
And like that content has to keep coming.
28:51
And I'm so glad that they're starting to
28:52
do that now.
28:56
But yeah.
29:02
So I think we've come to a couple
29:05
conclusions.
29:07
I do believe that Rich has some pool.
29:10
And I think he has more than people
29:12
think.
29:13
And I did see a comment where someone
29:15
said,
29:18
that he would stay affiliated for his
29:21
competitors to be able to compete in the
29:23
season.
29:25
But if Rich doesn't publicly say he's
29:28
CrossFit,
29:29
I believe there are enough people
29:30
influenced by him that will leave,
29:33
even though he will, in hiding,
29:36
be an affiliate just to be able to
29:38
do the CrossFit game workouts and such
29:41
throughout the season.
29:44
And two,
29:45
I think we learned that CrossFit's not for
29:48
sale anymore.
29:49
Something has happened.
29:50
Something has blown up that sale,
29:53
and we're going to move on as is.
29:59
I think the biggest change coming will be
30:02
probably a new CEO.
30:09
So we'll see.
30:19
Larry Young.
30:19
I'll hurt and sweat.
30:22
I'm like,
30:22
how am I going to work out today?
30:24
I'm sore.
30:25
Yeah.
30:26
But we love that.
30:28
Why'd you do this to me today?
30:29
I'll see you tomorrow.
30:37
Jonathan, knowing Rich,
30:38
he would not be in hiding.
30:40
I think that what I'm referring to is
30:42
his comments that he would take CrossFit
30:45
off all of his signages,
30:47
off of all of his branding,
30:49
and it would just be mayhem if he
30:51
decides to leave CrossFit,
30:54
but he would keep an active affiliate to
30:56
be able to do all the workouts at
31:00
mayhem and not have to find another place
31:02
to do it.
31:03
So that's why I say in hiding,
31:05
it doesn't mean he's like lurking behind
31:07
the trees,
31:08
but he is just not going to publicly
31:11
show CrossFit forward facing moving
31:15
forward.
31:17
And hopefully that changes.
31:18
Hopefully something has happened where
31:21
he's got to talk to people.
31:23
He has been able to influence people in
31:25
a way that will keep him around as
31:30
a great spokesman for CrossFit and the
31:34
greater CrossFit ecosystem.
31:43
Vicky, the IG media feels current,
31:45
but the podcast needs a little something.
31:48
I like Denise a lot,
31:49
but there's something about the show
31:50
that's missing.
31:52
That said,
31:52
at least it's more consistent lately.
31:56
Here's what I'll tell you my belief is.
32:02
Because of the current format of the
32:04
podcast sphere overall,
32:08
If you don't go live and it's edited,
32:12
people feel like it's homogenized and the
32:16
podcast is not real or not completely real
32:20
or something is being held back or
32:22
something has been cut out.
32:25
If you go live,
32:26
all of that is taken away.
32:28
There is no hiding what is said.
32:30
There is no erasing words that you said
32:32
that you didn't want to say.
32:34
None of that.
32:35
It's just you being transparent and open
32:38
with an audience.
32:40
So whenever I watch a recorded podcast,
32:43
that's how I feel,
32:44
just like what you described here.
32:47
It's missing something.
32:48
It's missing a piece.
32:52
And it's like,
32:57
What they don't understand is they think
32:59
people want polished and refined when it
33:02
comes to their podcast when their
33:04
methodology is the exact opposite.
33:07
It is gritty in a box.
33:10
Until recently, you are the machine,
33:14
not machines,
33:15
and you could do it in an open
33:17
warehouse and anybody could walk in and do
33:20
it.
33:21
And here you are as a podcast presenting
33:23
that methodology in a polished fashion
33:27
that doesn't freaking make sense and
33:29
doesn't even align with your ideals as
33:32
what your methodology is.
33:35
It's supposed to be raw and gritty.
33:38
And nobody cares.
33:41
The only ones I feel that are of
33:44
value,
33:47
and it doesn't mean they're not of value.
33:48
How do I say?
33:49
The ones that speak to me more are
33:51
when it's a group of people sitting around
33:53
the same table and they're talking back
33:56
and forth.
33:57
That seems a little more authentic to me
34:00
than the Zoom call edited.
34:05
But
34:08
That's my opinion.
34:09
And you can even take that example to
34:12
like Talking Elite Fitness.
34:13
Talking Elite Fitness doesn't go live.
34:17
And I think they're missing something with
34:19
that.
34:21
They're trying to be polished instead of
34:24
just talking from the heart.
34:26
And if there's one thing I've learned in
34:27
this business, talk from the heart,
34:30
talk how you believe,
34:32
and that's
34:33
that will take you a lot further than
34:35
having the shiniest toy in the toy box.
34:49
Yes, very curated.
34:52
And you can control it.
34:53
You can control the scene.
34:54
You don't have to worry about what people
34:56
say.
35:05
So, yeah.
35:11
Say what you mean, mean what you say,
35:12
but don't say it mean.
35:21
Can it be because they are afraid of
35:22
burning bridges?
35:27
Let me ask you,
35:27
let me pose this question to you in
35:29
another way, Frida.
35:30
Yeah.
35:33
when crossfit was at the height of its
35:35
growth so we're talking fourteen fifteen
35:39
sixteen height of its growth did they care
35:44
about burning bridges
35:49
They were unapologetically,
35:51
this is who we are.
35:52
This is what we're here to do.
35:54
We're here to save lives.
35:56
We're here to make people stronger.
35:58
We're going to get people to stop eating
36:00
sugar.
36:01
We're going to get them off the couch.
36:03
And if you don't like that, too bad.
36:05
But that's what we're here to do.
36:10
So why have we flipped the script to
36:12
being very methodical?
36:15
It's this whole private equity world that
36:18
they want to have control over the message
36:20
that goes out.
36:23
How about trusting the people you bring in
36:26
to convey the mission and the message that
36:28
you have?
36:43
Jonathan Ortega,
36:44
many podcasts are not live.
36:45
I think CrossFit podcasts are like the one
36:47
percent that is live.
36:49
Right.
36:49
But that is what is acceptable now in
36:52
this.
36:54
In this genre or in this space,
36:57
and if you're not doing that,
36:59
then the audience is not there for you.
37:06
David Reed, if you try to please everyone,
37:08
you please no one.
37:10
And I believe that is the anchor that
37:14
has been holding back CrossFit since
37:16
private equity bought them.
37:18
They are trying to appeal to the masses
37:21
and try to please everyone.
37:23
And they thought that would help grow what
37:26
CrossFit is.
37:28
And in fact, it did the opposite.
37:29
It's alienated people.
37:31
And now people have a mixed message as
37:33
to what you are.
37:36
And with a mixed message means you're
37:38
going to lose people.
37:44
I really think they need to have that
37:46
sit down with Rich,
37:48
talk about why they came up with their
37:50
mission, how they as an entity,
37:53
because I've worked for a lot of companies
37:54
that came up with a mission statement,
37:56
and it doesn't matter if you come up
37:57
with it if you don't follow it.
37:59
The thing that Mayhem does better than
38:02
anybody is they made a mission,
38:04
and they follow it to a T.
38:07
That is their core beliefs.
38:09
That is who they are as an entity,
38:11
and they have grown tremendously because
38:14
of it.
38:19
CrossFit has not done that.
38:22
We don't have that leader that said, hey,
38:25
we're fighting sugar,
38:27
and we're doing this,
38:29
this is how we're going to do it
38:31
we don't have that person anymore and we
38:34
don't have anything written down to follow
38:36
anymore agree on that scott it's just that
38:50
people seem to be more afraid and to
38:52
hold on to what they have
38:54
But if you're holding on so tightly to
38:56
what you have, it's slipping away anyway.
39:01
And eventually you're going to lose your
39:03
grip on that too.
39:10
Isn't Rich's podcast recording?
39:12
It is.
39:12
It is.
39:16
And there are exceptions to every rule,
39:18
Jonathan.
39:19
And Rich is such an icon in the
39:23
space that people want to hear what he
39:25
has to say.
39:26
And I don't think anybody that listens to
39:28
Rich thinks he's not saying what he
39:31
believes.
39:34
Where I don't think that the same trust
39:40
has been earned by CrossFit coaches
39:47
I don't think that people believe
39:49
everything that comes out of their mouth
39:51
like they do with Rich.
39:53
I think Rich has been true to himself
39:56
for fifteen years in the space and has
39:59
earned the trust of everybody that
40:01
whatever he says is what he says,
40:03
where I don't think people truly believe
40:06
that about CrossFit.
40:07
They have not earned that trust from
40:09
people yet or earned it back.
40:17
Exactly, Vicki, just like personal goals.
40:20
Does this decision align with my goal of
40:22
XYZ and my integrity, who I am?
40:25
And I think you can say that about
40:27
Rich every day of the week and two
40:29
times on Sunday.
40:31
Can you say that about CrossFit?
40:33
I don't think so.
40:35
I don't think all of their decisions are
40:37
based on whatever their goals are.
40:41
And I don't know if they even know
40:42
what the goals are.
40:46
And I think that's the biggest problem.
40:49
They don't have direction of what those
40:54
goals could be.
40:59
So they need a leader to set them
41:02
straight on that.
41:04
Maybe talk to a Rich Froning.
41:05
How did you come up with your mission?
41:07
What do you do to make sure that
41:09
mission is being upheld by everybody in
41:11
your organization,
41:25
Our goal is to find a goal.
41:26
There you go.
41:28
Well,
41:28
that should be goal number one for sure.
41:35
All right, guys,
41:35
it's getting to the end of the lunch
41:36
hour.
41:37
I told you guys on Friday,
41:38
I was going to try to watch Superman
41:40
and the Charlie Sheen documentary.
41:43
I did get both of those in this
41:44
weekend.
41:46
I will tell you, the new Superman,
41:48
I thought it was a good movie.
41:49
I thought it was fine.
41:51
I would probably give it a B to
41:53
a B-plus rating.
41:57
I thought it was entertaining,
41:59
but I didn't get that goosebump,
42:00
chill superhero moment that I've gotten in
42:03
other superhero movies.
42:04
And at times, I felt like the...
42:10
Uh,
42:10
I felt like the dog was more of
42:12
the superhero in the focus than Superman
42:15
himself.
42:17
And then the AKA Charlie Sheen documentary
42:20
was insane, insane.
42:23
Um, again, I grew up with Charlie Sheen.
42:26
Uh,
42:26
what platoon was one of the first movies
42:28
I saw at the movie theater.
42:30
I'm a major league fan, fanatic, um,
42:35
Plus, you know, the whole Brat Pack years.
42:37
And I love Two and a Half Men.
42:38
I've loved the whole thing.
42:39
But, man,
42:40
that guy has lived a cursed and wild
42:43
life.
42:44
And if you have some time,
42:46
the documentary is well worth it.
42:48
I hope he is finally down the demons
42:52
and is moving on with life.
43:00
Megan Baum and Christopher Reeves will
43:01
probably always be my favorite Superman.
43:03
Superman one is one of the best movies
43:05
ever.
43:06
It lost its way as it went into
43:09
sequels,
43:10
but I will give you like Superman one
43:11
was amazing.
43:12
I really did like Henry Cavill,
43:15
but I thought the writing in the last
43:16
couple of supermans was a little off.
43:20
So yeah, I'll probably go with you too.
43:22
Christopher Reeves is probably the best
43:23
one.
43:26
And.
43:28
Everybody, member, daily visitor, Jody,
43:33
Jody Lynn, happy birthday.
43:35
You're the best.
43:36
It's so good to see you in here
43:37
every day,
43:38
but I wanted to wish you a happy
43:39
birthday.
43:40
Before I leave today, you are awesome,
43:44
and I hope you have an amazing day
43:46
selling five million cabinets today or
43:49
designing five million cabinets,
43:51
whatever that might be.
43:54
so with that guys you guys are awesome
43:58
love hanging out every day thank you for
44:00
all of the uh subscribe and joins and
44:04
i think even jody said that a nice
44:06
lunch crowd here today scott hit the like
44:08
button everyone there we go and yes and
44:12
happy birthday happy happy happy birthday
44:14
to jody hope she has an amazing day
44:17
Have a great day.
44:18
We'll see you all tomorrow on Lunch with
44:20
the Clydesdale where I get to sit down
44:22
with my buddy, Josh Hicks,
44:24
and talk about safety and the health
44:27
around the CrossFit events.
44:31
With that, check everybody tomorrow.
44:34
Boo, I can't find the button.
44:36
Bye, guys.