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282. The Hidden Mindset Patterns Sabotaging Your Solo Business · The Life-First Solopreneur

• 0:00
  Carly Ries: If you're a solopreneur who feels like you're constantly pushing harder but not making the progress you expected, then listen up. Today, we're breaking down why mindset isn't woo, it's strategy. You'll learn how to treat your business like a series of experiments instead of permanent decisions, the quiet mindset patterns that sabotage many solopreneurs, and small habits that can dramatically improve creativity, confidence, and resilience. With over three decades of experience helping people learn to thrive, doctor Lee Baucom joins us to share practical ways to reframe how you think about your work, step confidently into your expertise, and build a business that actually fits your life, not one that quietly works against it. You're listening to The Aspiring Solopreneur, the podcast for anyone on the solo business journey, whether you're just toying with the idea, taking your first bold step, or have been running your own show for years and want to keep growing, refining, and thriving.
• 0:54
  I'm Carly Ries, and along with my cohost, Joe Rando, we're your guides through the crazy but awesome world of being a company of one. As part of LifeStarr, a digital hub dedicated to all things Solopreneur ship, we help people design businesses that align with their life's ambitions so they can work to live, not live to work. If you're looking for a get rich quick scheme, this is not the place for you. But if you want real world insights from industry experts, lessons from the successes and stumbles of fellow solopreneurs, and practical strategies for building and sustaining a business you love, you're in the right spot. Because flying solo in business doesn't mean you're alone.
• 1:30
  No matter where you are in your journey, we've got your back. Leigh, you showed up prepared. You picked the icebreaker question that we wanted you to pick because nobody ever picks it. I'm so excited for this interview. Good first impression.
• 1:46
  Thank you so much for coming on the show.
• 1:49
  Lee Baucom: Oh, I'm excited to be here. Thank you.
• 1:51
  Carly Ries: so speaking of that icebreaker question, this is the one we get so excited about. We wanna ask you, what is the wildest thing that's happened to you as a solopreneur?
• 1:59
  Lee Baucom: Yeah. So my first thing online was about relationships. It still is. It's still what I'm known for. And that went online in 1999.
• 2:06
  So I didn't have a lot of competition back then. So somewhere in the early two thousands, I had the experience of talking to two, and I'm not gonna name them, big rock stars who were on the road, who were having marital problems as they were traveling. And I've talked to three big actors, won't name them either, who were on set having marital problems just because I was like the guy that was out there that they found. And so that was my brush with fame of trying to help, you know, five pretty famous people to try to save their marriage. I never would have imagined having those conversations.
• 2:41
  Joe Rando: And he didn't tell us who they were offline either.
• 2:45
  Lee Baucom: I can't divulge that. But they were touring in the early two thousands, and they were making movies in the early two thousands. So that narrows it down to just a few. Right?
• 2:55
  Joe Rando: Just a few.
• 2:56
  Carly Ries: Was that your fifteen minutes of fame or were there other times?
• 3:00
  Lee Baucom: So my other brush with fame was when I was 11 or 12, Elizabeth Taylor, the actual Elizabeth Taylor, had to watch after me at a political event.
• 3:14
  Carly Ries: Wow That's fascinating.
• 3:17
  Lee Baucom: She sat beside me. It was at an inauguration in Virginia. And she was told to watch after me by the people who placed me there. And so she had to watch after me through the inauguration.
• 3:31
  Joe Rando: I hope you were good.
• 3:33
  Lee Baucom: I was pretty well behaved as a kid, so I suspect I didn't give any problem. But just to imagine, it was state patrolman turning to her and saying, please watch them during this.
• 3:47
  Carly Ries: This is definitely an after the show further conversation.
• 3:51
  Joe Rando: So he didn't know who she was, obviously.
• 3:56
  Lee Baucom: I didn't recognize her. I mean No. I was just like this woman who had to watch me.
• 3:59
  Joe Rando: Quick dumb story. I think I've mentioned it before, but in 1984, I was in London.
• 4:05
  And I met some guys from Georgia and we went out to a club, but it was a punk club. And we were all, not punk. I don't know what they were thinking, but we get in there, and I see this one guy that looks kinda more like me. You know, I was more of the seventies, longer hair kinda thing.
• 4:23
  So I'm chatting with him, and he walks away after a little while just, you know, just saying, hi. What do you think of this? This is great. And this guy says, what did you talk about? And I said, what? Who? He goes, Jagger. He goes, you were talking to Jagger. I had no idea.
• 4:39
  Lee Baucom: Well Those are the best encounters because you're just yourself during those times.
• 4:44
  Joe Rando: Yep. Then when I went over to say, hey, didn't know it was you, the big bodyguard got in the way. So Yeah. Cool It was So funny.
• 4:50
  Carly Ries: But Joe, suffice to say you had the right mindset to talk to Mick Jagger. I couldn't think of a Way to tie this conversation back into where it should be.
• 5:01
  Lee Baucom: Let's get it back on.
• 5:02
  Carly Ries: So that's gonna be my bridge.
• 5:05
  Joe Rando: I like it. I like it.
• 5:07
  Lee Baucom: We'll follow you right across the bridge.
• 5:09
  Carly Ries: Perfect. We made it. We are back to interview mode. Listeners, we are talking mindset today. Lee, so you've had so much experience working with a variety of different people, and you have said that mindset isn't woo. I think sometimes people think, that's not an important part of the business. That's the woo woo part of the business. But it's actually a strategy. So for a solopreneur juggling sales, client work, everything else, what does treating mindset as a strategy look like in practical terms?
• 5:42
  Lee Baucom: I think one of the things that often gets in our way is we think we're making permanent choices at every step. And one of the things that I realized long ago is I do much better thinking about things as experiments. Let's try this out. Now that does mean trying it out, like giving it a fair shot. But when I talk to entrepreneurs, sometimes they get so locked in to what they're doing and how they're going to do it that they feel like they've signed up forever.
• 6:08
  And so one of two things happen. They follow it as it continues down or they never get started because they're afraid to commit. And so that mindset piece of going, we can always change is one piece. I just believe in a lifetime of growth and of treating things like experiments. And that changes how we go about our daily life, whether it's entrepreneurship or just taking care of your life.
• 6:36
  Carly Ries: Yeah. Absolutely. Well, when you think about those experiments, some people, especially solopreneurs, put so much pressure on themselves. They're like, what if this experiment doesn't go right? What if this? What if that?
• 6:46
  So much pressure as a one person business owner. what would you say the most common mindset patterns are that you see that quietly sabotage these people who just put so much pressure on themselves?
• 6:59
  Lee Baucom: And one of the things, so let's pull another piece in, of it has to be effort or it's not okay. I've talked to entrepreneurs that are like, I don't feel like I should charge people for this. This is just what I do. And I'm like, that's the best job.
• 7:18
  You love doing things. So when you make it hard, when it's like, I should be trying harder than I am to do this, that is another of those mindset pieces. So we put those two together. they confuse themselves on what they're doing. I have a core belief about every business that they are solving a problem. I've had this conversation so many times with people like I don't solve a problem. I like making pizzas. I'm like, you're solving a problem for the person who wants a good pizza. And so it's always finding that customer who has the problem is the whole thing. And so yeah, you can do what is your skill.
• 8:01
  In fact, I hope that people do. They're doing something that is in their zone of genius to use Gay Hendricks term. So you find that thing that feeds you and you love to do, then that's what you do. And at the same time to understand that that is solving a problem for somebody. If it doesn't solve the problem, it's not going to go very far.
• 8:25
  So we stack these up. There are experiments you can try to figure out how to best deliver that. Recognizing that getting started is a big piece and then deciding when to pivot away from that experiment is a big piece. Not judging it by this should be harder than it is. It's still going to be effort.
• 8:45
  I mean, that is just the nature of life. But when it feels like I should be pushing harder or making it harder, that's where I challenge people and then ask the question, so what am I solving? What problem is it that I am addressing? Many entrepreneurs seem to be unaware of the problem they're solving while they're solving it. And so they end up missing the possibilities that are there.
• 9:12
  Carly Ries: Yeah, absolutely. So people can always be working smarter. I mean, it sounds like with entrepreneurs, solopreneurs that you've spoken with, you can see things that they can't see, and ways to make them more efficient. And you talk about evidence based habits to help them work smarter. So what are a few small habits that you think can dramatically change how a one person business owner approaches their day to be more efficient and maybe even see things that you're saying that they aren't?
• 9:40
  Lee Baucom: One of the habits I have for myself is making sure I have space to breathe and think. I watch many people who want to be so hard at work that from the minute they're up to the minute they're down, they are pushing and that doesn't allow for creativity, which is where you get in your own way. So a big habit I think needs to be there is finding some space to breathe in some way. I walk my dog in the morning. And I just let things filter through.
• 10:13
  And that's when I have ideas for different pieces. In the shower is another place that I'm known to have these experiments and my wife is used to seeing me with a towel on running over to jot something down, but it's because there's a breathing space there. I mean, that's where genius starts to have a room. When we get so stuck in the tasks and not allowing it to breathe, we close off our own creativity. And every entrepreneur has to be in touch with that creativity to grow the business.
• 10:44
  Carly Ries: Absolutely. But let's say because solopreneurs are running every aspect, we're like, Lee, I hear you, but if I'm taking my dog for a walk, I wanna have my AirPods in so I can listen to this expert talk about this. So I'm learning while I'm walking and I just don't have time for that breath. It stresses me out to even take that moment. How can they actually rewire their response to stress instead of continuing to just push through all of it and take that moment to breathe?
• 11:14
  Lee Baucom: And so there are a couple of pieces that are tied into that. One is that many times people tie their self worth to the amount of energy they put into it. And so I had a conversation just last week with a person who's like, I don't have time. I'm going into the office super early.
• 11:31
  And so we started talking. I'm like, how might that change? And he finally admitted that some of what he was doing was to fill the time that he was afraid to not fill. And so there is the reality check of how much am I cramming in to be busy instead of doing the business but to do the busy stuff. So that's a reality check.
• 11:54
  There is obviously lots of stuff to do. I would argue that if you're taking a walk and you're listening and you're having that internal conversation, you are doing some of what we just talked about. Very few people listen to things and only listen to the words. They hear the words and they start playing with it in their mind. So I'm listening to a podcast and I go, oh gosh, that point would be an interesting podcast for me to think about or an interesting chapter in a book or an article.
• 12:22
  That is creativity. It's our way of relating to material coming our way. So if they're able to take the dog, listen to the AirPods and take in whatever a book or a podcast or whatever, they are doing some of that breathing. That's not excluded from that. But are there ways to block out a time to find even a half hour to just sit with an idea and to recognize that that actually is part of the business.
• 12:54
  If you want to grow it, that is part of it. If you get stuck in your lane, you're not gonna be doing the experiments. You're not gonna be creative. You're probably not gonna be able to grow much.
• 13:05
  Joe Rando: Yeah, I just wanna kind of dig into that because it's so true that you know, listening to a smart person talk about some topic can inspire a lot of ideas and things. But really, if you don't have that quiet quiet time, the real quiet time where it's just you and your thoughts, which I know scares the crap out of people these days. It's hard to really get creative in your own way about your business. I find what I do when I walk the dog, I take them up for hikes, and I don't have anything in my ears. Plus, there are bears, so it's always good not to be distracted.
• 13:46
  But, you know, it really really helps to just have that kinda quiet, just nature or whatever it is that's around you. And I find that some of my best ideas come from that.
• 13:59
  Lee Baucom: That's where the ideas have a chance. Otherwise, you're so engrossed in something. So when I am actively writing a book, I get up an hour earlier than normal. And I just go straight down and start writing because that's the valuable time before I check my email, before I do anything else.
• 14:16
  Joe Rando: You get coffee first, right?
• 14:17
  Lee Baucom: Well, the coffee's brewing as I start.
• 14:20
  Joe Rando: Okay, good.
• 14:20
  Lee Baucom: I start the brewing and get busy and then so one of my rules is that it is an hour when I'm doing that writing. And if I'm in the middle of a sentence at the end of that hour, great. I would rather be at the middle of a sentence than at the end of a page because then I come back to something that starts it again. And so yes, and in the middle of a sentence, I'll go get myself a cup of coffee and come back and it's still going. That hour I've gotten that moment.
• 14:50
  And it doesn't have to be an hour, twenty minutes, fifteen, twenty minutes for somebody to be just thinking through not writing a book. They can just be thinking through what are the processes And that allows for that breathing room. just there's no other way of allowing our brains to really kick into that creative place other than giving it space.
• 15:13
  Carly Ries: So let me ask you this question. So we're talking about these solopreneurs, they're like, we have a million things to do, we can't take the time. But on the other side of the coin, we had these solopreneurs that like, what are you guys talking about? All I have is time. I'm by myself all day every day.
• 15:26
  My mind can wander about my business all day every day. I have too much of this time to think and it's a detriment. what do you say to those solopreneurs to make them more mentally resilient as they're running a business all by themselves?
• 15:45
  Lee Baucom: Finding a community of some sort. Because you're right. That is the balance point. First, we need those relationships just to be healthy in life. Of all the studies that show those who do well, longevity wise and happiness wise, it's because of their connections, their relationships.
• 16:06
  So having that community first provides that. Second, that is a creative place to bounce ideas off of. One of the dangers for people when they're doing that thinking is they spiral it down. They have this great idea, and then they start getting into their self doubt and their rationalizations and everything else until the end of it, they're like, it's worthless. So they spend all this time spiraling rather than having somebody who they can bounce some ideas off of.
• 16:33
  And that means that that person is supportive of them and vice versa. So they have at least a person, if not multiple people to bounce those ideas off of. Most people find that those relationships end up being valuable to how the business grows, but also valuable just in the whole creativity and health of the person.
• 16:57
  Carly Ries: this next thing kind of pivots away from this, but you kinda triggered a thought when you were talking about the book and writing and everything. Joe and I talked to a lot of people that try to figure out what to call themselves. They're like, oh, I'm a consultant. I'm a this. I'm a that. And a lot of times, and you've mentioned this, people say, I'm just a consultant. I'm just a writer. That's what triggered that
• 17:18
  Lee Baucom: Yeah.
• 17:20
  Carly Ries: I'm just this, and they already, by saying I'm just, they already take themselves down a notch. So how can people reframe it, go confidently, and say, instead of saying I'm just a consultant saying, being proud of it, and really grow that mindset to help them grow their business.
• 17:40
  Lee Baucom: So an interesting story. Way back at the beginning of my career, I did chaplain work. I started as a student chaplain. And then I ended up supervising the student chaplains. And one of the first things I remember as a student chaplain was I was not going to tell people I was a student chaplain.
• 18:03
  I was going to step in and say, Hi, I'm the chaplain. And my belief was when people did that, they were doing it because they wanted to let themselves off the hook. They didn't wanna stand into what they were there to do. And so it gave them the out, oh, I'm just a student. And so one of the things I often said to students as they were starting is you're a chaplain.
• 18:24
  That is what you're here to do. Step into that. And this is the same kind of thing where suddenly people, because they are downplaying what they do, they go to their heels. It's what I see with people when they are selling something, they sell, sell, sell and then person says how much is it? And they go, Oh, well, and they start justifying the price all of a sudden, they're on their heels again.
• 18:47
  And it's the same stance, which means that they're not standing for what they are doing. They're backing away from it. And so leaning into it at that point, leaning into being a writer. And I would push people, people are like, yeah, I write but I'm not an author. And I'm like, is the definition of an author?
• 19:08
  But somebody who's writing a book. So if you're writing a book, you're an author. Step into that. And they're like, oh, I don't have a book finished yet. You're writing a book so that makes you an author.
• 19:19
  If you're consulting, you're a consultant. You know, if you're coaching people, you're a coach. Step into that. And so a piece of that is just deciding to step into it, not holding back.
• 19:30
  Carly Ries: Well, and so for these writers that you've been talking about, you talk about a framework hidden inside a book somewhere. And for service based solopreneurs, many of them haven't written books. But how can they uncover that framework still hidden inside their expertise that they may not be aware of?
• 19:47
  Lee Baucom: it's funny how many people say I don't have a framework. In fact, I was talking with somebody the other day, I was on her podcast and she said, don't believe in these frameworks or anything else. On behind her, there was a poster of the different steps in her thing. And I said, right behind you is your process. That's your framework.
• 20:11
  And she turned red and I said, that's the thing. We all have that. We all have a way we do things. If I were to say, how do you make your coffee?
• 20:19
  You would probably give me the normal and so here's my little twist on it. That's a framework of how to make coffee. And so when I'm talking with authors, many times that framework has disappeared for them. They're too close to it. I'll read a book and I'm like, this is your framework and they've never thought of that.
• 20:37
  So sometimes it is being too close. But with anyone, I can ask them to simply say, give me the two to eight steps that you do to do anything. Whatever that is, that is your framework. Now you can pretty it up, give it an acronym or something like I often do to help people remember it. But you've got your framework.
• 20:59
  You're just asking a question, how do I do X? Whatever it is you do. I had a salesman, I was a car salesman and we were having this discussion. He's like, don't have a framework. I'm like, how do you approach a customer?
• 21:12
  What do you do? How do you start it? He goes, oh, and he went launched into this. He had this multistep process of connecting with him. I'm like, that is your framework. That's how you do it. And it's probably unique to you because we all put our little twist on things. That's our creative piece. That's the framework.
• 21:30
  Joe Rando: I would think that somebody that didn't have a framework would be not very good to work with. That sounds problematic. Right?
• 21:39
  Lee Baucom: And at the beginning of anybody's career, their framework is probably what they've been taught by whoever got them there. That's where it starts. And then you start kind of moving into your own uniqueness of it. And that's when you know that you have some mastery behind you. There's still a framework even at the beginning.
• 21:59
  It just may be the one that you've adopted until you adapt that one to you.
• 22:04
  Carly Ries: How can they take this framework and then actually build a sustainable business with it? Like, without all the hype and funnels and all that, but actually do something that works for them?
• 22:15
  Lee Baucom: Yeah. So I keep using stories because I think they they point to this piece. But I was talking with a person who had written a book and I'm like, so what are you gonna do? He said, well, I guess I'm going to do public speaking. You don't say that with a lot of enthusiasm.
• 22:34
  And he said, well, I have a friend who published a book and he does public speaking. He's like, that's what you do. And so that's what I'm gonna do. And I'm like, okay, what have you done? And he showed me the printed stuff, brochures and flyers and all this stuff.
• 22:48
  And he had started to contact people. And I said, I don't feel that that is something you're really wanting. He said, I don't like to public speak. I can do it but I don't like doing it. I don't like to travel.
• 23:01
  I can do it but it's an inconvenient thing for me and my family. I'm like, why are you doing it? Because this person told me to. And so one of the things I want to make sure someone does is build a business that fits them.
• 23:16
  Joe Rando: This all we ever talk about.
• 23:19
  Lee Baucom: If it doesn't fit you, it's going to box you into a corner and you're never going to hit that zone of genius. You're always going to be fighting against your own business and sabotaging it quietly. And so I asked him simply, what would it look like for you to actually do what would fit your life? And it was somewhere between consulting and coaching.
• 23:40
  So there are only a few types of forms that come out of most books. I mean, you're providing a service, you're consulting, you're coaching or therapy or public speaking, something like that. There are just a few.
• 23:51
  Joe Rando: Well, some people become, influencers and personalities from their books. I mean, there are people that write a book and then become big on, YouTube or Instagram or TikTok. So you know, and it's not usual, but it does happen.
• 24:05
  Lee Baucom: And a lot of people, and this was one of my early experiences of why I went, okay. I think I'm gonna talk more with authors. I was sitting with the person who said he'd written his book and we were at a publisher's event with other people. And I said, I love your book.
• 24:20
  I'd read it. The publisher had actually handed me a copy when I first got there. Was helping put it on the event and he handed me a copy and I went there I'm like, I love your book. What are you gonna do with it? And he looked at me and said, what do you mean I did it?
• 24:33
  The book is it. And I'm like, so what's next? He said, book sells. And I said, okay, but is there anything else? And he was committed to that.
• 24:44
  And yes, there are people who find their fame through writing a book and end up with YouTube fame and whatever else. It's a pretty thin point to the point that I wouldn't count on it.
• 24:55
  Joe Rando: Right. No. I think there are people that are built for it, but, yeah, the vast majority of us are not going to go there just like we don't make it if we try to be rock stars or famous actors. There's a reason.
• 25:07
  Lee Baucom: I mean, it is a certain personality, but you still have control over what you do from it. And so later on in that same event, we were at dinner, and he came back to me. He said, I'm wondering what you meant by that. And I just said, I think there is a message in your book that is strong. And so I want to ask you a question.
• 25:26
  At the end of that book, a reader has gotten there and went, this is really important. What happens next? Because that's the business that could be there. Like, what is the next thing that could happen for that reader? And here's the thing I said, here's the thing I find is you've got a message that could serve people.
• 25:48
  And it ends. So there's a possibility that something could serve that reader. There's a possibility that that something would serve you too as a business. And there is a miss. The message is there.
• 26:02
  There's a miss when there's no extension of that. So that was my question.
• 26:07
  Carly Ries: I love these examples you're giving because you've just spent decades studying how people thrive basically. So in your experience, what do you think separates Solopreneurs who truly thrive from those who feel like they're constantly surviving, living paycheck to paycheck, etcetera?
• 26:24
  Lee Baucom: So you talked about that mentality piece. There is a construct. Some people are, it doesn't matter how much money. There's another person, not an author, but a business person I was working with. And he said, I don't know how I'm gonna survive.
• 26:41
  I've only got $3,000,000 in the bank. That's it. And then what am I gonna do? And I'm like, me, if I had 3 mil, I'd be going, I've got 3,000,000 in the bank. See Y'all.
• 26:53
  And for him, was a mentality of lack. And so it didn't matter how much was there, he was going to live within, that was going to be the pain point. And so if he had come in, he could have said, I've only got 10,000,000. That's a mentality piece, right? He's got a way of blocking that.
• 27:11
  There are plenty of people who are thriving on far less because their whole thing is, let's see what I can create. Let's see how we can work with this. And what is my meaning and purpose? And that is probably the bigger thing that I've seen is that solopreneurs who find their purpose in what they're doing, thrive better than those who are desperate for whatever, the next 3,000,000. So back to stories, I had a realtor who's like, I just sell houses.
• 27:42
  There's no purpose. I just sell houses. And I'm like, have you ever considered the fact that what you do, your purpose is helping people find a home, not a house, but a home. And for the other piece is helping people realize that they're leaving their home to somebody else to have as a home. That is a big piece.
• 28:01
  That, I mean, is not insignificant to people's lives. He contacted me a few months later and went, you know, every time I'm doing this now, I'm thinking, is this the home for them? Is there a way I can find a better home? That's a meaning piece. Not just I'm gonna sell this and make a buck.
• 28:16
  Carly Ries: Well, speaking of stories and finding your purpose, if you're okay of like, getting a little personal with you here, but you had a health scare. And ever since then, you've called that time bonus time. So how has that perspective kinda shaped the way you build your business and your approach to work today?
• 28:35
  Lee Baucom: Yeah. So long before that, I had been studying how people thrive, which is the irony. And I wasn't particularly thriving. I wasn't taking care of myself. I had built a business but I was stressed out all the time.
• 28:49
  I wasn't sleeping well. I didn't eat well. I didn't handle stress very well at all. So my body woke me up and that was a big wake up call. I mean, the doctors, I remember the moment they call my wife and when a doctor is using his first name, I can tell you you're in trouble.
• 29:06
  You don't want them introducing themselves by the first name nor giving their personal phone number to call back. And they said, this will lead to disability and eventually it'll kill him. And so they were right about the diagnosis, wrong about the prognosis. And I don't get into the details of what it was because it's unfair to people who have it and it's gonna go a different way. But I had an acute version of this issue.
• 29:31
  And so I was miserable. The specialist said, I'm sorry, the good news is you're gonna get better. The bad news is I can't make you feel better. So I felt bad for about eight months and we were four months into thinking this was just headed bad. That's a pretty substantial wake up call.
• 29:52
  And I was in my mid 30s with two young kids. And so that was when I went, okay, I've got to A, do a better job of actually taking care of myself. And B, make sure that I'm attending to what's important in life, not just what's the daily task, but what is the meaning behind that? And so that helped me to strongly position that I'm here to make a difference. My real task is to leave the world better than I found it.
• 30:22
  Carly Ries: Well, thank you for doing that. And I think you've done that successfully for decades now, which is a great pivot because we ask all of our guests this question. You help so many others find success. What is your favorite quote about success?
• 30:35
  Lee Baucom: Ray Kroc said that you are either green and growing or red and ripening. And that's the difference between are you taking on the growth or do you see yourself as stuck and stagnant. So green and growing or ripe and rotting.
• 30:48
  Carly Ries: Love it. Great great quote. Well Lee, thank you so much for coming on today. Where can people find you if they wanna learn more?
• 30:55
  Lee Baucom: So authors who wanna figure out what is in their book can come. We've got a couple of resources there at booktobusinessblueprint.com because that's what we're trying to build is how you go from that book to your business. What's the blueprint? So booktobusinessblueprint.com. I actually have a map there for people to kind of start thinking through what does that look like.
• 31:15
  I have a podcast there that's just a few episodes in about how that happened for me and how I stumbled through it and how I might do it better differently if I had thought through it. So for authors for sure, that's booktobusinessblueprint.com.
• 31:29
  Carly Ries: Great. Well, like I said, thank you so so much for coming on the show today. I thoroughly enjoyed it.
• 31:34
  Lee Baucom: Thank you. Thanks for having me.
• 31:35
  Joe Rando: I did too.
• 31:36
  Carly Ries: And listeners, thank you so much for tuning in. As always, leave that five star review. You guys, we've gotten a handful of five star reviews just in the past week, and we so appreciate it. So keep that momentum going. Subscribe to the show on your favorite podcast platform, including YouTube, and share this episode with a friend.
• 31:52
  And we'll see you next time on The Aspiring Solopreneur. You may be going solo in business, but that doesn't mean you're alone. In fact, millions of people are in your shoes, running a one person business and figuring it out as they go. So why not connect with them and learn from each other's successes and failures? At LifeStarr, we're creating a one person business community where you can go to meet and get advice from other solopreneurs.
• 32:17
  Be sure to join in on the conversations at community.lifestarr.com.