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Latest / Changing Channels

GitLab’s Michelle Hodges on Spotlighting the Value of the Channel

Michelle Hodges, vice president of worldwide channels at GitLab, joins host Larry Walsh to discuss how channel executives can develop better relationships with board members while showcasing the benefits of the channel.

Channel chiefs are often challenged in explaining and demonstrating the value of partner programs and relationships to decision-makers in their organizations. Having a seat at the management table means having a voice in strategy and decision-making. In business, there’s no bigger table than the board of directors.

Gaining the attention of the board in supporting the channel…

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