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Stop Crying Wolf in Your Marketing | Classics with Tim Brownson
Tired of false scarcity marketing that treats you like an idiot? There's an ancient fable that perfectly explains why this approach backfires. Tim Brownson joins me to discuss The Boy Who Cried Wolf + how it mirrors the always-on-sale mentality that's destroying marketers' credibility. We explore why mattress stores have perpetual "biggest sales ever" + why launching back-to-back courses trains your audience to wait. And how actually the wolf is the most efficient business player in the story. Look for more Classics episodes where we take a story that definitely isn't a business book + see…
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