Latest / Why We Do What We Do / Why I'm Not Doing Something Else Right Now
Transcript
- 0:03You're listening to Why we Do what we Do. Welcome to Why we Do
- 0:16what we Do. I am your Weighing my Options host Abraham, and I'm
- 0:21your Prime Choice host Shane. We're a psychology podcast. We talk about all
- 0:26of the things that people do and animals do and why they do them and
- 0:30sometimes how we describe those things quantitatively using math and Yeah, so thank you
- 0:35for joining us. If you're here with us for the first time, we
- 0:37appreciate you being here. If you enjoy what you hear today, consider liking
- 0:40and subscribing, leaving a rating and review, joining us on Patreon, head
- 0:43of our to our website, tell some friends all the cool stuff. But
- 0:46if you're listening to this on the day that it publishes, I'd like to
- 0:49wish you a happy backwards day. Yeah. It's a backwards day, apparently
- 0:55backwards day, which is different than in opposite day from what I understand.
- 0:59It's also not the same as Dackwards bay ah man. See that's a Spoonerism
- 1:03day. Yeah, that's different. They're all different. It's also appreciate your
- 1:07Social Security check day. Okay, So I feel like that's a fairly unique
- 1:11American experience. Yeah, in like fifteen years. No one will even know
- 1:15what that means, right, Ooh. It's also Gorilla Suit Day to bust
- 1:21out your gorilla suit. Yeah. It's also Eat Brussels Sprouts Day, which
- 1:25I am a big fan of. I like that. Absolutely hell is freezing
- 1:29over day, so okay, all right. It's also Hugging Economist Day.
- 1:34You know, I don't know that I need too. Yeah. It is
- 1:38Inspire your Heart with Art Day, which is what it sounds like. Do
- 1:42art. I like that, look at art, buy art from artists.
- 1:45Yeah, especially local artists, support them. Yeah. It's also National Hot
- 1:49Chocolate Day, which I think Abraham needs one right now. I do I
- 1:53need a hot chocolate filled with coffee? Just hold choolate. I think that's
- 1:57a mocha. I do love moochus. No, I love chocolate. I
- 2:01just I just need the coffee. It is a Scotch Tape Day, yep
- 2:07it is. It's also Cordova ice Worm Days, so it's like a Cordova
- 2:10ice worm week. Oh I remember this. I remember talking about this like
- 2:15a year ago. Yeah, it's so weird. It's an International Hot air
- 2:19Balloon Week. Yeah, where it's more temperate, I guess. Yeah,
- 2:22as I say, like, I feel like, at least in our part
- 2:24of the world, this is not the week to do that sort of thing.
- 2:27But no, I think it's fine here in my part of the world,
- 2:32and my part of the world, I think you're okay. I think
- 2:35it's probably pretty nice to do it. Sure, it's a national Cowboy Poetry
- 2:40gathering week, which sounds like so many things coming together, and I want
- 2:46to watch that. I want to see what happens there. I don't know
- 2:50if you know this, but Elko, Nevada, this rural town and northeastern
- 2:53Nevada, hosts Cowboy poetry and it is like a national event. A lot
- 2:58of people go to this this thing that actually sounds really wholesome. Feel free
- 3:01to stop by. I will wish you good tidings in your journey. I
- 3:06appreciate that it is us snow sculpting week. Yeah, I mean not here.
- 3:15That does make sense with now with my part of the world. Okay.
- 3:16Anyway, we're actually we're not a podcast that just talks about days of
- 3:21the week. That would be a short podcast, and I mean there's only
- 3:24seven of them, although there's lots of things to talk about. What those
- 3:27seven shore Anyway, as I said, we're actually talking about psychology things.
- 3:31In this particular instance, we're going to get down into the nerdiest of nerdy
- 3:36math things. So trigger warning for those of you for whom math is not
- 3:39your forte. We are not going to ask you to do math. We're
- 3:44barely going to ask you to think about math, but we are going to
- 3:46be talking a lot about how people use math in a very specific way.
- 3:51Yes, as somebody who is math diverse, I approve this episode. Okay,
- 3:54so I think we'll be okay, Okay, that's very helpful that you
- 3:58can weigh in with. Oh yeah, here, yeah, I got I
- 4:00got a covered. We do have three real stories to help couch this narrative
- 4:05into the real human experience, and these are real that they have all happened
- 4:11to a real person at some point. Story one, a person brings the
- 4:14groceries to the checkout counter, they receive the total, do for their groceries,
- 4:18they pay for their groceries, and they leave. That is a thing
- 4:20that has happened. It is a real story. Yes. Another real story
- 4:25is that a their universe person who never developed a comprehensive ability to speak or
- 4:29understand language digs Fexis out of the toilet and throws it at a nearby caregiver
- 4:33or support staff. That does happen, That does happen, That has happened.
- 4:39Story three. A person starts gambling and gets so hooked that they spend
- 4:43all of their savings to continue their gambling habit. One day they sold their
- 4:47jewelry and their dishes just to get more money to fuel their gambling habit.
- 4:51Yes, so all three of these scenarios that we just talked about, these
- 4:56people were in a situation and they did some particular thing in which of these
- 5:00with someone making a choice one of them, all of them, none of
- 5:03them. But we've got to start kind of looking at that perspective of like,
- 5:08which scenario was the choice scenario? Yeah? What is choosing? How
- 5:11and why do we do it? And so this is a discussion in part
- 5:15about making choices and why people make choices and how we understand the choices that
- 5:21they make. But it's also and this is directly linked to choices a primmer
- 5:27on the idea of the matching law inside of behaviorism behavior analysis that specifically choice
- 5:33more broadly so general category choice specific thing that we're talking about inside of that
- 5:39is the matching law and understanding what that means and what it is. If
- 5:44you're new to behavior analysis, or maybe you're totally tangential and have never heard
- 5:47of behavior analysis or you or behaviorism or whatever, and you're just here for
- 5:51the psychology kicks, that's cool. I think that this is something that anybody
- 5:56can can grasp onto and understand what it's proposing to say. Yeah, and
- 6:00so to go on record, we want to make sure and I just I'm
- 6:03I'm gonna be the buffer on this. Okay, Now, Abraham is going
- 6:06to be as nice as possible, and it's trying to be nice. You
- 6:11may see some leakage here, though I'm going to try. I also want
- 6:15to invite you, Shane, to both hold me accountable to that and also
- 6:18feel free to challenge me on my arguments here, because so I took the
- 6:24lead on preparing the discussion for this and jotting down notes and outlining our ideas
- 6:28here. And I also understand that I sometimes live in an echo chamber of
- 6:31my own making, in my own world, where I just sort of talk
- 6:34to myself and then agree with the things that I've said and that that I'm
- 6:38not always right, and a lot of people point out, like, know,
- 6:41how about this thing. I'm like, oh, I never thought about
- 6:43that, and so I prefer to be challenged. But I have outlined my
- 6:47ideas around this thing now so that we can have this discussion, get it
- 6:51out there, and then you know, get back to me, let me
- 6:54know what you think. Maybe I got it wrong, but yeah, I
- 6:56also really appreciate that you talked about being in an echo chamber. You're sitting
- 7:00in a room full of padding to prevent echoes from happening. This is true.
- 7:03I have tried to reduce the echoes, and we'll see how well it
- 7:08works. I just use books for mine. I just use books. Trip
- 7:11blocked the echo of mine. So, like, there's just so much paper
- 7:13in my room right now. I'm pretty sure it's a fire hazard. Ye,
- 7:17yes, although Florida not maybe as much as other places. We call
- 7:23it wet fires here wet fires, Yeah, they are. They're at risk
- 7:26of being moist books. Sure. All right, let's get into some of
- 7:29the background on our topic here. In nineteen thirty eight, BF Skinner,
- 7:33famous behavioral scientist arguably the progenitor of behavior science more generally, although there were
- 7:41people who preceded him, but he really kicked us off. In nineteen thirty
- 7:45eight, he published a book called The Behavior of Organisms, which I actually
- 7:48I always assumed this was a reference to Darwin's On the Origin of Species,
- 7:53although I realized the only thing they have in common is the word on sure
- 7:58and of, I know they don't have on. It's just of. That's
- 8:01pretty much it. Anyway, it was the cadence of it felt similar.
- 8:05I could be wrong, but I just assumed that it had some reference to
- 8:07that I don't know. In this book he published The Behavior of Organisms,
- 8:11He recounts many experiments, largely with rats, to understand how and why they
- 8:16learn to perform specific types of actions when they receive food rewards. Right,
- 8:20and so this eventually spawned an entire field inside of psychology, several journals unaccountable
- 8:26research strands uncountable I'm sorry, sorry, not unaccountable. They are very accountable.
- 8:30Let's be clear. They are uncountable research trands at thousands of careers,
- 8:33all based on operat learning theory. So this was kind of like the face
- 8:37that launt a thousand ships, right. This was the sh was a hellen
- 8:41of Troy of behavioral science. There we go. Okay, and at the
- 8:43risk of being reductionist because we're going to sort of gloss over the fine details
- 8:48here, one of misimportant detail and nuance. Let's briefly describe how Skinner studied
- 8:54learning and Skinner's experiments. He arranged a situation in which these rats were in
- 9:00a cage with a lever that they could press despite all their rage. Yes,
- 9:05I had to. I set it up. That's fair. So there
- 9:09are sequence of steps in which the observer Skinner or maybe a hapless grad student,
- 9:15whoever the observer was, they would release strategically timed food rewards. The
- 9:18rat would eventually approach touch and eventually press the lever. And the shaping of
- 9:22their behavior toward a specific target in this case was they were shaping towards pressing
- 9:26a lever specifically, so they were actually kind of leading the rat to learn
- 9:31how to press the lever. Then the food they earned would be automatically distributed
- 9:35at a predetermined interval or responses of pressing the lever, depending on how they
- 9:39arrange the experiment. All right, very good. So to be clear,
- 9:43because we want to make sure we're really we're really understanding the arrangement of the
- 9:48situation here you have the rats are in a cage. Despite the rage,
- 9:52they're just being rats. And they eventually learned that certain movements, orientations,
- 9:58or actions will reliably produce food. Okay, sure, So most of the
- 10:01time they that they're in these cages, they're kept on a calorie restricted diet
- 10:07so that they would be highly motivated to earn that food, and so they're
- 10:11usually a little hungry. Then the food would be made available to them if
- 10:16and only if they performed a certain action, in this case, pressing the
- 10:20lever. As we've been discussing, right, They tried experiments of just putting
- 10:24a light in the room and food was only available for the lever press if
- 10:28the light was illuminated, and saw that the rat would come to learn the
- 10:31light signal the availability of food and would only press if the light was on.
- 10:33So there are these kinds of things, these different variations of the experiment
- 10:37that have really expanded from this original press the lever get food. And we
- 10:43do need to kind of put a pin in that idea of what the light
- 10:45signals there, because that we'll come back a little bit later when we're talking
- 10:48about understanding behavior shaping in these situations. Okay, right, so they were
- 10:54motivated because they were hungry, there was a lever, there was food available
- 10:58for pressing the lever. That's just a brief synopsis of essentially what was going
- 11:03on in these cages. Now, if you wanted to, you could say
- 11:05that every time that the rat pressed the lever, they chose to press the
- 11:11lever. Sure, they could have done anything else, but they made the
- 11:13choice to press the lever. Why because they were hungry, it was available,
- 11:18They earned food by doing so. As I just said, okay,
- 11:22so why not frame this then as a choice instead of just talking about the
- 11:26fact that they did it. Why frame it as a choice? Well,
- 11:28I don't think we need to. So saying that they made a choice implies
- 11:31to some extent that they were saying the independent variable which was the cause,
- 11:35or that we are saying the independent variable which is the cause, or at
- 11:39least an independent variable is their choice making. So choice making in itself is
- 11:43the IVY and an oversimplified but very useful framework for thinking of this kind of
- 11:48ABC always be closing. Wait, I meant antecede behavior consequence. So if
- 11:52we start looking at it from that paradigm, antecedeon being what happened before the
- 11:56behavior itself was B and then consequence or what happens after a C. We
- 12:00can kind of look at it from that perspective, and in choosing you would
- 12:01need an extra B or maybe a separate A. So this becomes a unique
- 12:07challenge. So let's kind of map this out. Antecedent, the lever's present
- 12:11and they are hungry, right, so that's kind of what we see there.
- 12:15That's the antecedent. Okay, good beginning. B they choose to press
- 12:18the lever, but B two as they press the lever, So choosing to
- 12:22press the lever and pressing the lever are both behaviors in this kind of context.
- 12:26And then C they receive the food. So that's kind of an easy
- 12:31way to simplify, or that's a simplified way of looking at that particular context.
- 12:35Yeah, it's a useful heuristic for understanding the sequence of things that are
- 12:39related to a behavior that occurs. Okay, so we added and we sort
- 12:43of shoehorn in this be there. It's maybe an antecedent. Maybe a behavior
- 12:46seems to be on the behavior side, since it's something organism is doing anyway,
- 12:50If we take choice out of the equation, the orderly and predictable sequence
- 12:54of offense is not changed. It's not more mysterious by the fact that we
- 12:58are not saying that they may a choice. Said another way, adding the
- 13:01concept that they choose to press the lever adds nothing but confusion and fantasy to
- 13:07our understanding of their behavior, because we now have to try and insert some
- 13:11other thing and relate it to the things that we can directly observe, and
- 13:16presumably assume that it plays some causal role in their behavior. Right, Because
- 13:20I think at the end of the day, what's really helpful to for those
- 13:22folks that are listening is that choice is something that an organism does. Right,
- 13:28So choosing to do something is something that we specifically do, we specifically
- 13:33engage in. A dead person cannot do that. A dead person can also
- 13:37not listen to ads. Okay, so we talked about this arrangement. Here
- 13:48we have the rats are in the cage, the pressing the lever. You
- 13:50could say that they're choosing the press the lever instead of doing anything else,
- 13:54but we also know that they are in a situation where they're hungry. The
- 13:58levers available. Pressing the lever earns food food. If we add the idea
- 14:01of choice in there, doesn't actually change our understanding about this. Arguably it
- 14:05makes it more confusing and makes it less easy to actually drive a comprehensive analysis.
- 14:11But what if we gave them two levers? Ooh, now do we
- 14:13have to specify that this is choice? Okay? So in the nineteen sixties,
- 14:18a scientist by the name of Richard Hernstein or maybe Hernstein either way,
- 14:24published studies that showed that if you teach a pigeon to peck a button that
- 14:28produces food reinforcement intermittently, which means kind of like randomly, not randomly,
- 14:33but kind of randomly, not as often as one, yes, every once
- 14:37in a while, Yeah, and then another button next to it that also
- 14:39produces food intermittently, but on a slightly different schedule or kind of like pattern.
- 14:43Yeah, the bird will essentially learn to peck each button at a rate
- 14:48that is approximately equal to how much food is available per button. So basically,
- 14:52simply put, they'll peck the button that produces more food more often.
- 14:56They'll peck the button that produces less food less offen. Yeah, they'll pick
- 15:01both because in most of these experiments like they can maximize how much they can
- 15:05earn by pecking at both because it's at usually certain intervals. It's like as
- 15:09in intervals is a sort of about to elapse. Actually in this case,
- 15:13they're usually unpredictable intervals. But they'll essentially allocate the majority of their responses to
- 15:18the one that produces the most reinforcement, and a proportionate less amount of responses
- 15:24to the one that has less reinforcement. And he summarized his finding in a
- 15:28mathematically quantitative formula. I don't know if that's redundant to say, but he
- 15:33did that. Here's the math. Here's the math part. You're gonna listen
- 15:35through it and you're gonna ignore what I say. And that's fine because it
- 15:37doesn't matter. Basically, you had response one or behavior one divided by behavior
- 15:43one plus behavior two equals reinforcement one divided by reinforcement one plus reinforcement two.
- 15:50That gives you a rate of behavior is equal to a rate of reinforcement.
- 15:54That's basically all the equation says. And he found that this effect was so
- 15:58consistent and predict like Skinner had done three decades earlier in his career. HU
- 16:03that he dubbed it a scientific law, and the formula states that again,
- 16:07as I said, the relative rate of responding from an organism, in this
- 16:11case the pigeon behavior one divided by behavior one plus behavior two matches the relative
- 16:18rate of reinforcement reinforcement one divided by reinforcement one plus reinforcement two. Sure,
- 16:22that is the whole equation as it was originally conceptualized to talk about understanding the
- 16:29choice between these two buttons. I think the thing that is really important to
- 16:33kind of pinpoint here is that this equation he is saying is a law.
- 16:37It is so so consistent that it is a law that it is essentially it
- 16:44is it is written to be. There's not really a lot of variation from
- 16:47that. If you break the law, you go to nature jail. I
- 16:51don't want to go to nature jail. It's probably full of I don't know,
- 16:53scary things in the woods, and I don't like being outside. And
- 16:57you want to be really nerdy about these data points. These data that we're
- 17:00talking about are plotted on a log rhythmic graph, where the one axis is
- 17:03the rate of response permitted and the other axis is the rate of reinforcement per
- 17:07mint it as a scatterplot type of analysis. So you can kind of see
- 17:10a scatter plot of this, and the dots aligne such that the rate of
- 17:12response increases. So two does the reinforcement in a nearly perfect straight line,
- 17:18which is kind of fun to see. Eureka, we've discovered it. And
- 17:22analysis of behavior is so eloquent, so consistent that it can be quantified with
- 17:26a simple mathematical formula and predicted with nearly surgical level precision if it works that
- 17:33way. Sure, sure, so, of course we know, especially when
- 17:38you kind of get into the muck of it, it's not that easy for
- 17:41a lot of different reasons. For one thing, we can easily quantify how
- 17:45many responses a pigeon does, but how do we quantify how much reinforcement they
- 17:48receive? That one of the questions kind of arises out of this. You
- 17:52got to think about that sort of thing. Yeah, right, at the
- 17:53most basic, does one food pellet mean one reinforcer? What if it varies
- 17:57in size or freshness? What about the pigeon becoming less hungry as it eats?
- 18:02What if the food fails to meet the nutritional requirements for the pigeon?
- 18:06Even if we don't account for those things, those specific things that we just
- 18:08asked. We do know that reinforcement can vary in terms of its quality,
- 18:11how quickly it's delivered, how much of that reinforcer is delivered itself. What
- 18:15if one piece of food is extra hefty or extra small. Thus they revise
- 18:19their equation to accommodate the relative value of the reinforcer. So now this law
- 18:26has changed to include value. Yes. Now, as we said the rate
- 18:30of reinforcement, they were essentially saying, like food pellet is how you quantify
- 18:34rate of reinforcement so that you can say it's equal to rate of response.
- 18:38Sure, But we also, as we were just saying, like does a
- 18:41food pellet equal one? Though? Does it equal one to the pigeon?
- 18:45Does it change over time? Are they completely even? And how they're made?
- 18:48Because I've been willing to bet there's some amount of variation that may not
- 18:52seem like very much to you, but might seem like a lot to the
- 18:53pigeon. Right, And just things to consider. And if you consider that
- 18:59the idea of the matching law is the amount of responding is equal to the
- 19:03amount of reinforcement, then one thing you can do is flip it and say
- 19:07the probability of a given response is equal to the amount of reinforcement that is
- 19:11available, because basically we're saying the rate of behavior is equal to the reinforcement
- 19:17that's earned. And you can just then say, well, if that's true,
- 19:19then also the probability of a behavior is equal to the amount of reinforcement
- 19:23that is available. So if there's more available, there's a higher probability that
- 19:26behavior will be allocated toward that option. Right, if there's more reward available,
- 19:32there's more behavior toward that reward. Like, essentially there are more pink
- 19:37starbursts, you are more likely to see responding. But if they are more
- 19:41or in starburst, I don't know. Not so much for Shane and for
- 19:45Kimmishmidt. That's my understanding at least of starbursts. I haven't had a starburst
- 19:49in a very long time because I don't think the're vegetarian, so I can't
- 19:52have them. I don't know. I don't know it anyway, And maybe
- 19:56we just totally I just totally discredited our entire podcast by saying that I know
- 20:00something. But interestingly, organisms will sometimes respond more than what reinforcement is actually
- 20:07will respond more than what reinforcement has actually received, so there's going to be
- 20:10a higher rate of responding versus reinforcement, or they will respond less than what
- 20:15reinforcement has actually received, so the rate of responding changes despite reinforcement. Sometimes
- 20:22this has been called overmatching or undermatching, respectively. So if I respond more,
- 20:26it's overmatching, if I respond less, it's undermatching. So to accommodate
- 20:29these trends, the equation was amended to include variables called a free parameter,
- 20:36and so essentially, a free parameter is a number you plug into the equation
- 20:38once the data have all been collected and analyzed, then you add in whatever
- 20:42numbers will make the data make sense according to that model. I know what
- 20:48it sounds like, but I would like Abraham to kind of take the lead
- 20:51on this and really tear this to shreds. Yeah. So basically what you
- 20:56do is you create this equation that is supposed to describe been predicted behavior.
- 21:00You're like, this is how behavior works. If we take this equation and
- 21:04look at the behavior pattern, we will be able to predict with relative certainty
- 21:10how that behavior will play out. Accept it doesn't seem to work as well
- 21:14as we want it to. So instead, what we're going to do is,
- 21:15we're going to take this equation. We're going to look at the behavior
- 21:18first, we're going to quantify what's happening in that behavior. They're want to
- 21:22take those numbers, plug them into the equation, and then say, aha,
- 21:26our equation does lurk to predict their behavior, except that it happened after
- 21:30the behavior took place, so it's not really predicting it. It's just describing
- 21:33it after it has already taken place. And then the model doesn't actually predict
- 21:38what it does. So yes, the free parameters in this case are just
- 21:41plug in whatever values into the equation. Make the data do what you want
- 21:47the data to do according to the model you're looking at, right, And
- 21:49that is I'm trying to say this without being snarky. That is what it
- 21:53is. I mean, it's like, let me just say like a little
- 21:57bit differently, because as I said, they usually plot these on these loger
- 22:00Than graphs to make the lines fit closely with what the models say that the
- 22:04lines should be doing. They just wait until they have all their data and
- 22:08then they they figure out what numbers would need to be plugged into the model
- 22:14to make the lines fit those data better. Then they have their equation afterward.
- 22:18So it's the equivalent of going and another thing. What's sort of like
- 22:23I am probably getting probably gonna get in trouble from somebody for saying this,
- 22:27But there's like this I think it's called the bullseye logical fallacy, where it's
- 22:33like you shoot an arrow at something and then go draw bullseye around it.
- 22:37That's like largely what has happened in this the situation is they're like, I'm
- 22:42basically going to go just draw the target around my arrow and say that,
- 22:47look I got a bullseye, right, yeah, you drew it after it
- 22:51landed. Like it's one thing to set up the target and then aim at
- 22:55it. It's another thing to like let the error just go where it's going
- 22:57to go and then just go draw target wherever it lands. Didn't say like
- 23:00look what I did. Like that's it. I mean, like I said,
- 23:03I'm sure some people are going to say I'm being disingenuous, but tell
- 23:07me I'm wrong. You are changing your equation to make it fit the data,
- 23:12rather than using your equation to describe and predict the data, right,
- 23:15I mean I think you know you're talking about and I think I could hear
- 23:19from like the quantitative quantitative behavior analysts out there that are going, well,
- 23:23an equation is supposed to be your plugging numbers in to create kind of or
- 23:27like to balance an equation, right, Like I could see, like you
- 23:30know, the law of gravity being one of those things where like there's probably
- 23:34certain levels that you have to plug in, certain specific unique variables to that
- 23:37context that do that. But it doesn't really seem to make sense for a
- 23:40behavior because at the end of the day, reinforcer qualities can't be accounted for
- 23:47in a mathematical equation, I think the same way that other things can.
- 23:48Well, they do certainly try to do that with that revised nineteen sixty nine
- 23:53model, But so you're right, like you do plug numbers into the equation
- 23:56to make it make sense. Now for most of those numbers, they're in
- 24:00the original equation. That was just what happened. Here's the number of behaviors
- 24:03of the curb. They don't make that number up. It is just the
- 24:07number that happen. Here's the number of reinforces that weren't. They don't need
- 24:10to make that up. Right again, assuming that they can count it Pellett
- 24:12as one. Here's the number of reinforces that weren't sure. Then they have
- 24:15these variables that say like, okay, well the thing is now now on
- 24:18my left side of the equation, I have this number. On the right
- 24:22side of the equation, I have this number, and they do not equal
- 24:23each other, right, and yet I have an equal sign between them.
- 24:26So now what I need to do is put an extra number in here,
- 24:30and I'm going to multiply them until they equal each other. And so those
- 24:33are the free parameters that they're just like, well, they don't equal each
- 24:37other. So I'm just gonna plug in a number that's based on nothing.
- 24:41It's not an observation. It's not something I counted. It's just the number
- 24:45to change the two so that they're equal. Right. It's the Trump map,
- 24:52Yes, what it is. See, I think see you were worried
- 24:53about saying something offensive and upsetting. I think I'm gonna be the one that
- 24:56says more. I know, I'm going to find the real life exam spot
- 25:00to be like, Nope, it's that thing. It causes some trouble.
- 25:02So that's great. We need the real word, we need those those applications.
- 25:06Okay, so let's let's we'll continue through here. So, like Skinner
- 25:10before him, Hernstein's matching equation kicked off. I mean, just an enormous
- 25:12amount of research and other sort of sub fields and specialties of application. So
- 25:18if research for the sake of research is inherently good, then yay, we
- 25:22you know good? Did the did the thing sure to be charitable? I
- 25:26think that there are other fields who have come up with laws and theories and
- 25:32things that have kind of launched a thousand studies that we've discovered new things as
- 25:37a result of a faulty law, Like like I feel like all of psychodynamics
- 25:41is that where it started with. Like I guess we're just going to piss
- 25:45off everybody on this show, but I think, like, you know,
- 25:48originally coming from Freud's theories and stuff, you find that like not a lot
- 25:51of it holds water today, but there is some useful stuff that has come
- 25:53out of the research that was done over the years that started with this kind
- 25:57of nugget of an idea. That's fair, Okay, I buy that.
- 26:00I'm good at that. That's the charitable part. That's the charitable part that
- 26:03I would say. So anyway, So matching law was extended to the concept
- 26:07of delay discounting, which researchers evaluate how the effect was effectiveness of reinforcement decays
- 26:12over time depending on how much time passes between the response and the reinforcement.
- 26:17Kind of so there is that piece too, which is like a fascinating line
- 26:19of research, but again kind of has its roots in this matching law thing.
- 26:23It also inspired the development of behavior momentum theory, which evaluates how much
- 26:29the amount of reinforcement earned in the past is likely to affect the extent to
- 26:33which that behavior is likely to persist even if reinforcement is no longer available or
- 26:37changes for some reason, or something else about their situation changes. So basically
- 26:41a lot did come out of it. It started with this simple equation which
- 26:45evolved and morphten changed over time into a freewheeling hydro monster. But like out
- 26:52of that came these other lines of research that like people's whole careers are based
- 26:57on like just that thing, right, And so in short, what's kind
- 27:02of come out of this is matching law states that whatever you or any organism
- 27:06is doing at any given moment is because there is more reinforcement for that behavior
- 27:11than any other alternative behavior that you might be doing. That's essentially kind of
- 27:14the main thesis of matching law. There was, maybe there still is,
- 27:18this humorous logo that some have put on coffee mugs or on T shirts and
- 27:21whatnot, and it has the matching law formula on whatever merchant's on, and
- 27:26the underneath the formula it says, why I'm not doing something else right now?
- 27:30And so yeah, the joke being that, like, I'm doing whatever
- 27:33I'm doing because there's more reinforcement here than there is for other things that I
- 27:37could be doing. Like that's that's sure of what the what the the humorous
- 27:40thing is supposed to be. And you know, I get it, like
- 27:42I you know, it's a good job everyone very funny, haha humor.
- 27:48I know, I understand human humor. That's right, I get I get
- 27:52your doing good. So, you know, it is one of those things.
- 27:56Though as we start to unpack it, you are to learn that there
- 28:00are enough holes in it that to call it a laws is unfair. I
- 28:06think it certainly would be worth actually unpacking, like the difference between a law
- 28:08theory and a law and uh, it's different sort of levels. Yeah,
- 28:15Okay, we want to stick on here. So I think generally what I
- 28:18wanted to do with the initial part of this is just unpack matching law,
- 28:21what it says, how we understand it, what it means, that sort
- 28:22of thing. And also I think be charitable in considering what kinds of quote
- 28:29unquote good things that's done. And before I do that, though, you
- 28:33can account for my choice to go to ads by there being reinforcement from those
- 28:37ads in the terms of dollars and cents, I mean mostly sense, but
- 28:41here they are more sense less dollars. Okay, so hopefully we have some
- 28:52sense. Now that's a pun that works on multiple levels. Really so good.
- 28:57But let's talk about some of these practical applications that have come out of
- 29:02matching law, Why people like it, what has done for them. If
- 29:04you are working in some setting and you are shaping behavior or helping to develop
- 29:10the skills of some person, and you just spend just zero seconds thinking about
- 29:14how reinforcement works, even if you were explicitly trained to use reinforcement, think
- 29:18about it. The matching law formula in general idea is extremely useful for getting
- 29:22people to think about how whatever behavior a person is doing is being reinforced,
- 29:26and importantly, behaviors that they're not doing are not being reinforced, or at
- 29:32least not as much. And I do think that like that is a very
- 29:34helpful heuristic for many people to help them guide their thinking around solving a problem
- 29:41or again helping some person develop some skills of some sort that they might have
- 29:45been tasked with that job. Sure, so in part, this could mean
- 29:48that people are more likely to try and leverage positive reinforcement to help guide behavior
- 29:52more so than more averse of alternatives, which I think is I think a
- 29:56good general rule that we probably want to follow enforced behavior, you know,
- 30:02that we want to see in all this stuff. So another part of this
- 30:04is that it could mean that people are compassionate to the fact that whatever the
- 30:07person they are serving is or isn't doing, is influenced by whatever their reinforcement
- 30:12history is. So there's another layer to that that we have to unpack a
- 30:15little bit. And I think, you know, with the values of human
- 30:18beings and humanists, those are good things, like we're happy with the facts
- 30:22that we are. We're thinking about this from a more compassionate standpoint. Another
- 30:26extension is considering that if someone has an extensive history of reinforcement for some pattern
- 30:33that is, for whatever reason, problematic for them and or others, then
- 30:36it will be harder to coach a change in that behavior and expect the change
- 30:40to be slow the whole. You can't teach an old dog new tricks adage.
- 30:44You can, it just often takes longer. It's undoing some things,
- 30:47redoing some things. It's a lot of rearrangement. Yes, Also, behaviors
- 30:52rarely relied on statistical analyzes for their data in the past, which greatly confused
- 30:56other psychologists, scientists and lay people. It confuses everyone. I mean,
- 31:00the thing that's funny about that is that we don't use a lot of statistical
- 31:03analyzes, and that confuses people. But statistical analyses confuse everybody, So you're
- 31:10confused why we don't use the confusing thing? Okay, I just wanted to
- 31:14make sure we got that. But then the matching law on others come along
- 31:17with mathematical formulas to describe behavior, and now behavior science can be taken seriously
- 31:21according to some folks. Now that is matching law gave behaviorism a lot of
- 31:26street cred with other psychologists. Yeah, and like other fields generally, Yeah,
- 31:30And the other thing about matching law is it also illuminated for many how
- 31:34and why people make the choices that they make. There is more reinforcement,
- 31:37or at least a greater history of reinforcement for certain choices that they make,
- 31:41or similar sort of related choices. So that just demystifies the nature of some
- 31:48of what people do. For some people is just thinking about it in that
- 31:52way. So sure, I think again that creates the opportunity for some compassion,
- 31:56for some perspective, taking, some sort of understanding and so where other
- 32:00people are coming from. And I think that again, that is generally something
- 32:06I would think of as being good when we're thinking of our sort of values
- 32:08and science and that sort of thing. Sure, So with all that being
- 32:12said, we're going to get to the actual criticisms. Now, if we
- 32:15weren't critical enough as we have gone through this, let's start with a little
- 32:19bit of the mathematical criticisms that go along with this. Now matching law inspired
- 32:23behavior momentum theory. And although it did, matching law it self does not
- 32:27account for a history of reinforcement. So it accounts for what we would describe
- 32:30as current or maybe like contextual reinforcement in that moment, but lacks any sort
- 32:36of analysis of the history. In fact, the matching law essentially predicts that
- 32:40if reinforcement stops, the behavior will stop, which we know is not true.
- 32:45Yeah, in our third story that we started with, there was this
- 32:47person who was gambling and losing all their money. They played but lost and
- 32:52lost and lost money. Why did they continue the behavior if reinforcement was not
- 32:57forthcoming. Well, because behavior does not necessary or almost ever stop immediately if
- 33:02reinforcement stops. Just a quick example, if you go into a room and
- 33:07it's dark and you flip a light switch, the light turns on, presumably
- 33:10the light coming on as a reinforcer for tapping the light switch, right right.
- 33:15If you go into a room and turn on a dark room and you
- 33:19hit the light switch and the light does not come on, most people hit
- 33:22it like four more times, sure, or like a bunch of more times
- 33:25four. I just came up with the number four totally arbitrarily. So essentially,
- 33:30behavior does happen when reinforcement stops, and even when it has been reinforced
- 33:35every single time and not intermittently, like you can expect that sort of thing.
- 33:39So, in addition, to the fact that matching law repeatedly failed to
- 33:44adequately capture actual behavior, even in ideal circumstances. Remember we talked about overmatching
- 33:50and undermatching, and also reinforcement quality and the value differences in reinforcers and the
- 33:54need for free parameters. It also didn't adequately what describe if reinforced stops suddenly,
- 34:00So it really wasn't doing a very thorough job and sort of predicting an
- 34:05understanding behavior contextually situated. Sure. So, obviously, for those of us
- 34:09who are conservative about our data analyzes, the need to employ free parameters to
- 34:15post hawk solve a problem that the equation can't handle is unsatisfactory to say the
- 34:20least, Like it doesn't I don't feel good about going, oh, my
- 34:23equation was wrong. Let me add this thing to fix my equation so that
- 34:28my my equation is now right, Like yeah, yeah, that's like that's
- 34:34the thing that like I, as a clinician, just don't feel good about,
- 34:37Like I wouldn't go do that with my client's data, so, like
- 34:39why would I feel good about doing that? In research? Now, some
- 34:43of the commonly stated goals of science are to describe, predict and influence variables.
- 34:47That's a bit you know, so description prediction control so a huge part
- 34:51of our work. Most of these quantitative models stop at prediction, but the
- 34:55use of free parameters means that they aren't even doing that. They are just
- 35:00describing. And to be fair, matching law isn't even the most offensive of
- 35:04these things. Some have several free parameters all over the place, as if
- 35:07the equation is really more of a gentle suggestion or nudge in the right direction.
- 35:13Yeah, so we kind of run in this issue where it's like the
- 35:15more free parameters you add, the less I guess accurate that becomes, or
- 35:22the less authentic it becomes. It seems like to me, I mean,
- 35:24the less describing the model is doing in terms of sort of understanding what's taking
- 35:29place in the behavior. I mean it sure, you know, like it.
- 35:31It's already failed to be predictive, and now it's at the point where
- 35:35it's barely descriptive. Also, right, what's your goal here to just write
- 35:39down a bunch of umbers, because you can just do that, you don't
- 35:42have to pretend it's like a thing, right right, right, Okay,
- 35:45So we're doing some criticisms here of matching law, and in this this next
- 35:50one is not really an important criticism of matching law itself, but it is
- 35:53worth you know, we would be remiss if we didn't mention and point out
- 35:58that Hernstein and the author of the matching law, who's presumably sort of it,
- 36:04kicked off all all the quantitative study of behavior, at least in the
- 36:08way that it has turned out to be. He co authored a book in
- 36:12nineteen ninety four called The Bell Curve, Intelligence and Class Structure in American Life.
- 36:16That was my best sort of news anchor reading of that. That was
- 36:20really good. I like that. Thanks. And in this book the authors
- 36:22make many controversial claims, not least among them is the idea that race and
- 36:28intelligence are linked, assuming of course that in this book the way that they
- 36:31put it, white people are genetically superior and therefore gifted with superior intelligence.
- 36:37We have done a several part episode on intelligence. Obviously, this is a
- 36:40very racist idea, and we espouse an anti racist position on things. And
- 36:45Stephen J. Gould responded with a just masterclass in absolutely dismantling their entire discussion.
- 36:52He did it mathematically, he did it conceptually, and this really good
- 36:57book everyone should read. Called the mismeasure of man. He basically just took
- 37:00on their whole thesis and just destroyed it. He just took it, the
- 37:05whole thing completely apart, and I think did so beautifully. It's a strong
- 37:08recommend I do think for most people. If you do choose to read this,
- 37:13read this book, you're gonna want to have a dictionary with you.
- 37:15Stephen Jay Gould had a if I may say, so be cund vocabulary.
- 37:23Sure, speaking of vocabulary, what does that word mean? Yeah, that's
- 37:30fair. I sort of set that one up. So fea cun essentially just
- 37:35or fecund. I've heard it also said essentially just refers to a wealth of
- 37:39something, an abundance of something. Ficunity is like an abundance like if you
- 37:44were looking at nature. They often described nature as being fee cunned when it
- 37:47produces a lot, you have new growth, new offspring, that sort of
- 37:51thing. So he has a rich, productive vocabulary. I guess, okay,
- 37:55okay, that's fair, that's fair. So I think even move being
- 38:00like taking out the horrible racist stuff like obviously that's a bad thing. But
- 38:06looking directly at this guy's math, this is two times where his math has
- 38:12been not really great. Right, So, like we've kind of showed that
- 38:15matching law is like kind of we're massaging data a little bit. We've showed
- 38:17that like the Bell curve stuff, like it's been destroyed entirely. So this
- 38:22guy is zero for two when it comes to mathematical models. Several people would
- 38:27strongly disagree with that samement, but that's okay. It does depend on how
- 38:31you measure it, which is kind of the crux of what we're talking about
- 38:35here really, So yeah, yeah, yeah, So let's take a second
- 38:37to consider what matching law offered behaviorism. Okay, so in the original animal
- 38:40experiment, Skinner and future researchers were able to assemble comprehensive philosophy's behavior from simple
- 38:47reactions to complex cognitive mechanisms. So there's a lot of stuff kind of as
- 38:52we're starting to unpack that they observe that an animal in a box can be
- 38:54taught to press a button or lever or whatever poll chain. There's all kinds
- 38:59of things there to learn conditional associations such as different colors or sequence of lights
- 39:02that signal reinforcement, to learn to combine behaviors to accomplish complex tasks. Could
- 39:07learn to demonstrate a concept of self according to common infant experiments et cetera,
- 39:13et cetera, et cetera. So in behaviorism, there are all these really
- 39:16complex experiments that kind of break down behavior at its core and really show the
- 39:22animals can do a whole lot of really complex things and being applied to humans
- 39:27as well, and understanding a huge amount of the complexity in human behavior,
- 39:31right, using again all building off of that framework. And so going back
- 39:36to these experiments that Skinner performed, why does the animal press the lever or
- 39:38button, as we said, because of its motivation it was hungry, or
- 39:43there were some other motivating arrangement. Sometimes they made it really hot or really
- 39:45cold, and there could be a change in temperature and the signals indicated that
- 39:50food or whatever reinforcement was available. And Skinner often marveled at the quote special
- 39:55kind of orderliness and a smooth curve end quote that the data that they obtained
- 40:00it in their experiments could produce is just very systematic, orderly data that always
- 40:07like they were so consistent and observable that you could reliably predict what they were
- 40:13doing, not describe dvia mathematical equation. It was just here are what the
- 40:16data like. He arranged a pretty simple but I think ingenious way of measuring
- 40:22it, where essentially it was he called it a cumulative recorder, I meaning
- 40:25that every response, every time that they press a lever or pressed a button,
- 40:30it would just tick up on this little sheet of paper that was scrolling
- 40:34continuously, and once it reached the top, it would like go back down,
- 40:37so it could continue ticking up. And that way you could see these
- 40:38really clear curves in the data that just are what they were. I mean,
- 40:43you could certainly quantify those mathematically if you wanted to, but you could
- 40:45also just look at the data and see the trends that were that were emerging
- 40:51that were very clear, and you could show how you could manipulate variables to
- 40:53affect those trends. Sure, and so of course what we started discovering was
- 40:59that the animals press the lever buttons and consistent predictable patterns. We understood this
- 41:02immediately. Okay, that there, and that's the only reason that science and
- 41:06behavior was able to form, and it's in the first place, is because
- 41:08we were able to see that right away. So said another way, what
- 41:13Skinner and colleagues observed recorded and published was that behavior occurred when reinforcement was available?
- 41:19Okay, what was added by suddenly discovering that behavior occurred when reinforcement was
- 41:22available in the matching law. There have been some practical applications since, but
- 41:27conceptually we would argue very little. If anything, it repackaged something that was
- 41:31so implicitly and explicitly baked into the philosophy and discoveries of our science that it
- 41:37would be like if I suddenly discovered that a vacuum could be conceptualized as a
- 41:40lack of matter. I guess the more we're doing this episode, I just
- 41:44am not buying it, you know what I mean. I'm just kind of
- 41:46like, why are we even still talking about matching law at this point in
- 41:49time? It's clear that it doesn't work. Yeah, okay, So that
- 41:53is us sort of unpacking a lot of the sort of criticisms of matching law,
- 41:59and we haven't talked very much about like choice, in the idea of
- 42:02choice. I think it's inherently wrapped up in this idea of if you're choosing
- 42:07between two alternatives, it could be that there's only one clear choice, and
- 42:09there's a lot of other things that you could be doing that are unclear.
- 42:13There could be many alternatives that are all relatively equally weighted. Whatever. So
- 42:16they're talking about this idea of choice, So talk about choice. If we
- 42:21generally understand how behavior works without matching law, and we do, then we
- 42:25are faced with a dilemma about the concept of choice. Virtually everything you do
- 42:30is a choice between what you did end up doing and what you didn't end
- 42:35up doing. Right. Sure, as we move through the world and do
- 42:37things, we do so because what is available around us, what we have
- 42:42learned up to that point, how much reinforcement and punishment is available for certain
- 42:45behaviors, how we are doing biologically, that is, if we're sick,
- 42:47hungry, tired, energetic, alert, healthy, whatever language or cognition we're
- 42:53doing in that circumstance. Is everything we do that or is it choosing every
- 42:59act over every other action that we could be taking. Could it even be
- 43:04both of those things? Do we need both of those things? Like?
- 43:07So little if anything, was added by conceptualizing behavior in this way, and
- 43:14so much confusion and misunderstanding can be introduced. I honestly think the nicest thing
- 43:19that I could say about this and matching law is that it feels superfluous,
- 43:23it seems unnecessary. Yeah, the more we kind of get into it,
- 43:28and I'm starting to think that, like maybe part of the problem is that
- 43:30they've conflated choice and options, Like I feel like that's and that's something we
- 43:35can kind of maybe unpack because I think choice in itself is a behavior,
- 43:37but options are like the anesete conditions in which you could you know, behavior
- 43:42is selected based on available options or availability, and again it still ultimately comes
- 43:45down to availability, right. I like that. I like this idea of
- 43:49parsing choice from options. So I think that's helpful, Yeah, because I
- 43:52think I think that's ultimately what that's kind of where where I keep landing is,
- 43:54I'm like, well, choice, I make choices, but I make
- 43:59choices engaged behavior based on available options, and so availability and options seem to
- 44:02me like a simpler way to understand this. But there's more So if someone
- 44:08is presented with two clear options and chooses one of them, why do they
- 44:12make that choice. They're going to make that choice because of what was available
- 44:15and around what they have learned up to that point, how much reinforcement or
- 44:19punishment is available for that behavior, how they're doing biologically in whatever language cognition,
- 44:23we are engaging in that circumstance, So they are going to choose the
- 44:28thing that makes the most sense to them in that specific moment, and in
- 44:31that case, was the option that they didn't pick really even a choice if
- 44:36they were going to select the option that they did, which leads to another
- 44:39point. Yes, and honestly one of the most foundational points and the whole
- 44:45discussion we have today, And that's a great cliffhanger to leave us on before
- 44:47we have to do some ads. As you just said, if we sort
- 44:58of are understanding that all of these confluence of variables that came together that ended
- 45:02up resulting in someone engaging in one set of options, there is multiple things
- 45:07that were available, they went a particular route. We can kind of unpack
- 45:10the reinforcement history and all of their circumstances, and we probably could understand and
- 45:15even maybe predict the option that they went with. If that is the case
- 45:19and the other option kind of isn't really necessarily a choice for them because of
- 45:22that confluence in variables, then the concept of choice doesn't really make sense,
- 45:27and a basic understanding of the universe generally speaking, So Hayes, Adams and
- 45:31Ryden in nineteen ninety four point out the paradox of choice, and I believe
- 45:36we've used this quote before, but I'm going to keep using it because I
- 45:38love it so much. And so what they say is quote the concept of
- 45:44choice assumes that any number of alternative courses of action are possible at any moment,
- 45:51and inasmuch as only one action actually occurs at any given moment, an
- 45:57appeal is made to the evidence of what might have been. Choice implies that
- 46:02something other than what did happen could have happened, as though what did happen
- 46:07were not the culmination of history. As argued in Hayes, nineteen ninety eighty
- 46:13eight, page twenty five, this is a quote within a quote now so
- 46:15quote reduction quote. We cannot speak of what might have been when confronting what
- 46:22is, because what is is a point in the evolution of what has been.
- 46:27Had it been otherwise, it would have been otherwise. But it is
- 46:30not otherwise. It is as it is, end quote, end quote.
- 46:37That it sounds it sounds wild when you say it like that, but it
- 46:43makes sense when you really drill down into it. Yeah, Essentially every action
- 46:46that happens, And honestly, everything in the universe that happens like it happened
- 46:52in the production of its circumstances. There were variables that pushed it that way
- 46:58one way, or you know, one way or or whatever way it went
- 47:00right. If the circumstances had been different, the choice would have been different,
- 47:05the effect would have been different, the outcome would have been different.
- 47:07But the circumstances led up to the fact that that at that juncture in time,
- 47:14when those variables conlided, that was the direction they were going to go.
- 47:17Like, I think about this a lot because I love to play games
- 47:22of like when you roll a die or dice, you essentially are are trying
- 47:25to introduce an element of luck and randomness. But sure, the orientation of
- 47:31the dice when it leaves your hand, how far it is until it hits
- 47:36the thing that is going to roll on, the shape of the dice,
- 47:38how fast it's moving, the ambient like air, atmosphere, and the room
- 47:43you're in. Those are all variables that will affect what it lands on.
- 47:46It does not actually land randomly. It lands according to the laws of nature
- 47:51and physics, and like we just we don't we can't predict them well enough
- 47:55to know so it feels random enough to use it for things like for games.
- 48:00You know, right, and that's great. I'm perfectly good with that.
- 48:04But the same general logic applies to understanding human behavior, like it still
- 48:08follows all of the things that we know about behavior. It is shaped through
- 48:14the world, just like evolution, just like physics in that it is driven
- 48:17by its circumstances and environment up to the point where a thing like if you
- 48:22want to conceptualize on the environmental arrangement of options, it was going to go
- 48:25one of those directions, right, that makes total sense. So okay,
- 48:30I think as we go forward, it's important to point out so haz it
- 48:32all further elaborate on this that this does not mean that we or any scientists
- 48:37really believe that everything is predetermined, destined, or unavoidable. It's just that
- 48:43we reached the juncture at which the choice occurred. It happened in the way
- 48:46that made the most sense at that moment given its historical context, And I
- 48:51think that's really really important the choice that was made in that context. The
- 48:57reason it was made is because everything that happened before, right, Yes,
- 49:01And I would love to have a conversation at some point about what stochasticity and
- 49:07randomness really mean. And I kind of alluded to all of that just now
- 49:09and how it applies to the psychology of human behavior. But we'll save that
- 49:14for another day. Arguably we've unpacked it enough here that we don't need to
- 49:16save it for another day. In our last episode that we released, we
- 49:21were talking about stochasticity. So if you haven't heard that, our guest on
- 49:25that episode, Joseph Daly, does a really nice job unpacking that term,
- 49:30and so you can go check that out there. But you could think of
- 49:32it, as you know, roughly as randomness. Sure, it is an
- 49:37interesting philosophical sort of debate to get into. Yeah, with all that being
- 49:42said, if we can account for the variables that lead to a choice being
- 49:45made, and we often cannot because we don't know them all, then we
- 49:46can understand why the behavior happened the way it did. We don't need an
- 49:50equation to do that. We don't need laws and rule like we We kind
- 49:53of already have an understanding of general rules that lead to that space, a
- 49:58history of learning, history of reinforce, horseman availability, all of those things.
- 50:01We have a good enough idea of general rules to lead to that space
- 50:05without creating a really complicated and unnecessary equation. Okay, and you kind of
- 50:07set me up for this, don't. We also don't need the concepts of
- 50:12ghosts, wizards, or magic superimposed on behavior for it to make sense if
- 50:16the objective variables we are aware of can adequately describe behavior. Choice is kind
- 50:22of a magic wizard ghost that's just extra in our understanding of behavior. You
- 50:27know, we'd gain as much by saying that all behavior is a plan like
- 50:31and no one in our field says that because we don't need it. It
- 50:35doesn't add anything. You know, I could try and say, like,
- 50:38I'm discovering that whenever you did something, you plan to do it, But
- 50:43what would that tell us anything different about behavior than what we already understand.
- 50:46All it would do is introduce confusion and an extra variable that we now need
- 50:51to try and wrap our heads around that would not have in any way change
- 50:54our analysis of that behavior as it occurred. So we don't need a super
- 50:59impose these variables into our understanding because are under like the parts the variables that
- 51:05we already know about, even if we can't account for them. They are
- 51:07all of them anyway, they are sufficient to understand behavior, and we don't
- 51:12need to introduce new ones that we can't observe, that are only hypothetical and
- 51:17that do not adequately add anything to the conversation. Even more simply put,
- 51:22like, I don't think that matching law is as parsimonious as our understanding of
- 51:25the simple principles of behavior. Oh beautiful, And I think that really is
- 51:30ultimately what I land on with that is that I think it's an extra step
- 51:35to discover the same thing. Yes, Shane, I think what we're describing
- 51:37is like, behavior is better explained through what we described before. Antecedents,
- 51:42motivations, consequences, history of learning, options and discrimination, training and conditional
- 51:46discriminations. All of those things are better explanatory ways of looking at behavior than
- 51:53going, oh, this this thing of choice, this matching law thing is
- 51:58really kind of it's like you said, it's not parsimonious. We have better
- 52:01ways of explaining it already. That was lovely, Hey, thanks, Okay,
- 52:06there are some critical misunderstandings that may arise from someone listening to this,
- 52:09hearing my passion, hearing our discussion, and we want to make sure that
- 52:14we sort of clear these up before we walk away from this and wipe our
- 52:17hands and say, all right, we did the thing. We're done.
- 52:21The first one is we are not advocating. We are not advocating that people
- 52:25and animals should not be given choices. In fact, we would stay at
- 52:30the opposite. Often, giving someone a choice helps tell you what their reinforcers
- 52:34are when you don't know, and we often don't know, so like you
- 52:37just give them a choice, and then they then get to sort of choose
- 52:39a thing that you give them options. They select a thing and you did
- 52:45not know what they were going to select because you didn't have their history ahead
- 52:47of time. And now you have a better idea of kind of what their
- 52:51reinforcers are, and you can then leverage that positive reinforcement to help guide them
- 52:54in whatever skills they're trying to develop. It also it may help whoever you're
- 53:00working with, person or animal or otherwise feel a sense of control, which
- 53:04is a kind compassionate thing to do. What control is we don't need to
- 53:07get into at the moment. The point is we can experience the feeling of
- 53:10autonomy, and most many of us, if not all of us, will
- 53:15generally seek out a sense of autonomy and most of our general interactions, and
- 53:20honestly, sometimes the choice is all that is needed to help someone feel safe
- 53:23and open to feedback. And that kind of guidance is that like they were
- 53:28maybe very resistant to you trying to steer them in a different direction, and
- 53:34once they had choice, once they have choices, then they're like, Okay,
- 53:37now I feel like I get to have a say in this, I
- 53:39can participate more in meaningfully, And they're less likely to be resistant to that
- 53:44kind of attempts at guidance, if you will, right. Absolutely. The
- 53:47second point that we would make is that arguing against the idea of choosing does
- 53:51not mean that we think people should not be held accountable for the bad things
- 53:53they have done. So and you kind of talked about this earlier. For
- 53:58one thing, the circumstances, most of which we don't know, we're present
- 54:00that led to them doing whatever horrible thing they did and either still are present
- 54:05or may quickly become present again. So they may be a danger to others
- 54:08if not held accountable for their actions, even if we can understand why those
- 54:13actions unfolded the way they did. And I think it's also important too.
- 54:15If we don't hold them accountable or alter the circumstances that led there, then
- 54:21we're going to run into the same issue multiple times. Right, So,
- 54:22when someone drives drunk and causes an accident, they are more trouble than if
- 54:27they drove sober and caused an accident. They are in less trouble if they
- 54:30suffered a medical emergency while driving and cause an accident. So you see that
- 54:35the circumstances changed despite the fact that the response and the reward slash punishment are
- 54:42like could be the same according to some of these equations, looking at the
- 54:46choice of drunk driving being why driving drunko is considered a more highly punishable offense
- 54:52even if the outcome was about the same. I was thinking about this.
- 54:55Many people do other bad things when they're drunk, and sometimes they'll eve and
- 55:00drink to have an excuse for doing the bad things that they did, And
- 55:04some people will even excuse their behavior saying, oh, well, they were
- 55:07just drunk, And I've just I've always been a little bit confused, thinking,
- 55:10why does it make sense to do something else wrong while drunk is like
- 55:16okay then, or at least it's worse than driving while drunk, which we
- 55:22have all sort of universally acknowledged is bad. Just food for thought, just
- 55:24the thing to think about. It's like, you do a bad thing when
- 55:28you're drunk, and it's like, oh, well, they were just drunk,
- 55:30versus you drive drunk and you're like, oh, you are going to
- 55:32jail for a very long time because you drove drunk. I'm like, in
- 55:35both of these circumstances, they did the bad thing first, which was they
- 55:39got drunk, and then they did another bad thing which they probably wouldn't have
- 55:44done if they hadn't been drunk. So it's interesting. Yeah. Now,
- 55:49I think the last point would make it underneath this is that with respect to
- 55:52matching law specifically, despite some significant limitations, the matching law is not wrong.
- 55:57In fact, it is correct almost by definition. Further, it has
- 56:00helped a lot of people in a lot of different ways. Largely we are
- 56:02arguing that it was not an advance on the philosophy we already had, and
- 56:07maybe it was never meant to be. That it's certainly attracted a lot of
- 56:10talented people to do some good science, so it probably has a net good
- 56:15We're not saying that at the end of the day. Matching law is this
- 56:19terrible thing we're just saying it's not. It's gilding the lily. Essentially,
- 56:23there you go. Yeah, And like I wanted to essentially use this episode
- 56:28to unpack and describe matching law because I feel like a lot of people have
- 56:32maybe heard of it, but they're not really sure what it is. Maybe
- 56:36they're like they heard of it and they're like, oh, I want to
- 56:37go learn all about that thing now, and maybe that this episode will inspire
- 56:42them to do that. They're certainly going to be people who listen to me
- 56:45say anything and say I want to go prove that guy wrong, and I
- 56:46show more power to you. Please do I honestly, I would like for
- 56:52someone to try and come in here and tell me where I've gotten this wrong,
- 56:54because I've talked with people about this, I've thought about this a lot,
- 56:59I've read a lot of this, and I just keep walking away with
- 57:01I feel like, as you said, it's not as parsimonious as the science
- 57:07we started with and the science that we still have, you know, and
- 57:10so, and I think that it at best most of the time, I
- 57:14feel like that's unnecessary. But again, I don't want to ignore the fact
- 57:17that it has inspired a lot of people to do some really good research and
- 57:23like pragmatically that also, I think is a good in and of itself.
- 57:28So like, if I look at the utility of this for the outcome,
- 57:32not from the model itself, but from the people that it has touched and
- 57:37inspired, that it's hard for me to want to be mad at it at
- 57:39all because it has had some really good effects. And I also don't think
- 57:44that many people, if any, have used it deleteriously. I don't think
- 57:47it has been used for harm. Those are things I think just consider in
- 57:52terms of saying, like, as you said, matching law is not bad,
- 57:54it's not wrong. We don't hate it. I just feel like I
- 57:58wanted to do a little bit of un packing on what it is, what
- 58:00it means, how it works, and why I don't think it adds very
- 58:06much to the science that that I that I know and love. Yeah,
- 58:08I think, and I think that's completely fair. And I think there's a
- 58:12point that you made that I really want to kind of go back to.
- 58:15When you talk about the tenets of science and you talk about things like determinism,
- 58:17parsimony, pragmatism and all that stuff. I think where it lacks in
- 58:21parsimony, it makes up for in pragmatism. I think that your point is
- 58:24where, like you know, like it may not be the most parsimonious thing,
- 58:28but ultimately it does lead. It has led to so much good research,
- 58:30and that has resulted in a lot of good clinical work that I think,
- 58:35you know, I think it's okay that it's not quite as parsimonious.
- 58:37I think that we got to stop pretending though, that it's more important than
- 58:42it is. I think that's fair. Yeah, we take it off its
- 58:45pedestal, put it down, like you know, put it where it deserves
- 58:49to be. Yeah, put it put on the floor next to something where
- 58:51it's like, well, we don't want to forget that it's there. We
- 58:52can use it whenever we need to. But it can come down off its
- 58:55pedestal where we're pretending that it's really it has been. It's fine, it's
- 59:00there, people like it good. Yeah, we don't want to get rid
- 59:02of it. No, we just want to We just want to call it
- 59:05what it is. Yeah, let's just be a little realistic there. We
- 59:07can sort of say some take on points. I think that first we should
- 59:10probably let the advertisers do their thing. Ooo, the take on points I
- 59:22think that we have don't necessarily add a lot to the conversation, but just
- 59:24sort of get through them really quick. I think I want to. I
- 59:28want to summarize sort of the big themes. I felt like we're sort of
- 59:30in this discussion. And one, as I said, is that there's been
- 59:32so much research and discussion from smarter people than us on choice in matching law.
- 59:37This was really just the briefest of overviews on that topic. So definitely
- 59:42go read more about it if you're interested. That's kind of like my first
- 59:45thing to say is a lot of people have said a lot about this.
- 59:49I do think that we brought some discussion to the table that I've been desperately
- 59:52wanting somebody else to bring to the table. Yeah, and you want to
- 59:57very little, Yeah, I've had. I've just heard and read so little
- 1:00:00from people who are interested in sort of taking this to task, and so
- 1:00:05I want trying my hand at it. Hopefully I did. Okay, But
- 1:00:07like I said, go read up on that literature. There is a lot
- 1:00:10of it. So if you're interested in this, you have your work cut
- 1:00:14out for you. But if you love your job. You never work a
- 1:00:15day in your life. If you have fun reading this kind of research,
- 1:00:19like you will certainly enjoy the wealth that is and available to you. Yeah,
- 1:00:22I think you did a good job with this. It was fun.
- 1:00:24Thank you. So. Another point is the matching laws mathematical equation called a
- 1:00:28quantitative model that numerically describes the observation that behavior occurs lawfully with respect to the
- 1:00:32available reinforcement. Oh that's a hell of a sentence. Thank you. Has
- 1:00:37launched thousands of careers and tens of thousands of articles and attracted a lot of
- 1:00:42brilliant people to our science. We also think it adds little to our understanding
- 1:00:45of behavior and juxtaposition to the work that has already been done. And that's
- 1:00:49just kind of our ultimate stance that we land on here. I'll also say,
- 1:00:52just as a quick take on point, choice is a conceptually useless idea
- 1:00:57that often obfuscates and understanding of behavior. Sure, and it is also a
- 1:01:01humbling and important strategy for helping the people that we work with and for feel
- 1:01:07safe and understood. We should be searching ways to give people more choice in
- 1:01:10general, not necessarily more choices, a lot of choices can be very overwhelming
- 1:01:15and unpleasant, but more choice in general, more choice than less choice,
- 1:01:20like being stuck between two crappy presidential candidates that almost nobody wants either one of
- 1:01:24I just want more choice, you know, Yeah, we want better choices,
- 1:01:29more quality choices. Yes, better choices exactly. Okay, but I
- 1:01:32think that's what we have to say on the matching law and choice. This
- 1:01:37is I was afraid to do this one. It's one that, as you
- 1:01:39said, I've been wanting to do for a long time. I hope I
- 1:01:43did it justice. I'm sure I angered some people. Please write in let
- 1:01:45us know. I'm interested to hear your thoughts. We have a couple of
- 1:01:49recommendations to give to you. We have a listener mail I'm excited to read.
- 1:01:53And I also need to sort of get through the credits first, so
- 1:01:59I'm gonna do that really quick first. If you would like to support the
- 1:02:01show, if you agreed with what I said today, and even if you
- 1:02:04don't, consider joining us on Patreon, you can get access to extra behind
- 1:02:08the scenes content and bonus goodies and all that sort of thing, and you
- 1:02:12will also have my gratitude and I will read your name out and a list
- 1:02:15of people who have made the generous gift of joining us in their donations,
- 1:02:19which includes Mike, m Megan, Leila, Mike T, Justin, Kim,
- 1:02:22Joshua, Brad, Stephanie, Olivia, Brian and Ashley. Thank you
- 1:02:27guys so much. We are just very grateful for you and all that you've
- 1:02:30done for us. Y'all are so great. Yes. In addition, you
- 1:02:34can leave us a rating and review where you can make sure you subscribe,
- 1:02:37go out and tell a friend about us. You can go to our website
- 1:02:38where you can pick up some merch. You can check out some old episodes.
- 1:02:42We're not totally caught up on getting the new ones up yet. As
- 1:02:44a matter of fact, we're nearly a year behind, but there are old
- 1:02:46episodes there. I will get them published at some point, and there's like
- 1:02:50other stuff you can check out on the website as well, so you know
- 1:02:52it's not a totally useless domain right there, right there. I think that
- 1:02:55that's it for ways that you can support us. Oh, if you'd like
- 1:02:59to tell us your thoughts on matching law or anything that we got right or
- 1:03:01wrong about this or any other episode we have ever done, feel free to
- 1:03:06email us directly. We look forward to hearing from people. You can email
- 1:03:08us at info at wwdwwdpodcast dot com. Again, in case you don't want
- 1:03:14to hit that back fifteen seconds button, that was info at wwdwwdpodcast dot com.
- 1:03:20You can also reach out to us on the social media side, speaking
- 1:03:22of which, if you do that, you will be speaking with our wonderful
- 1:03:24Emma Wilson, who is our social media coordinator, who will get those messages
- 1:03:29to us. And of course, thank you so much to my team of
- 1:03:30people who help make this happen. Justin is our audio production and engineer,
- 1:03:35mixing sound guru Guy, and then Shane and I write in fact check these
- 1:03:40episodes to the best of our abilities. Yay. Is there anything that I
- 1:03:43miss or anything you would like to add before we get to our listener mail
- 1:03:45on recommendations. I think that covers that part. Groovy. Well, let's
- 1:03:49start with some listener mail. This email comes in response to our three Meals
- 1:03:59per Day episode. This is from a listener, Celeste, who I believe
- 1:04:02has written us before. Celeste writes, Hey, Abraham and Shane, after
- 1:04:06listening to your episode Three Meals per Day, I wanted to share my experience
- 1:04:11with dinner versus supper usage. Yay, it's yes. I'm so glad we're
- 1:04:15gonna get an answer on this. Yes. Yes, I live in South
- 1:04:17Louisiana and my grandparents and their peers refer to lunch as dinner and the last
- 1:04:23meal of the day as supper. When I was growing up here and my
- 1:04:27grandma asked me what I wanted for dinner at ten am, confused me.
- 1:04:30Interestingly, I remember my grandma making more elaborate meals for lunch dinner. She
- 1:04:34and my grandpa would usually eat very light suppers. Thanks for making my weeks
- 1:04:40more educational happy twenty twenty four. Interesting. Yeah, that was very interesting.
- 1:04:43I was I'd never heard that before, and obviously I'm not from the
- 1:04:46South, I'm not from Louisiana. I've spent very little time there, but
- 1:04:49I thought that was cool. Yeah, that's super interesting. And I've heard
- 1:04:54culturally that in some places like lunch is the big meal. We talked about
- 1:04:58it on the show too. Yeah, so I'm glad to hear that there
- 1:05:00is a little bit of confirmation from the world that is not our own little
- 1:05:04echo chamber here. So that was great. Yes, thank you, Yes,
- 1:05:06thank you. Celeste for writting in. That was really helpful and I
- 1:05:10was excited to hear it, and I appreciate your weighing in on this.
- 1:05:14But if other people, if you would like to be as cool as celestis,
- 1:05:16then you can write in, and it's very possible we will read your
- 1:05:18message, unless you're advocating something about Nazis or you're just trying to get us
- 1:05:23to push your product, in which case unlikely to receive much in the way
- 1:05:27of correspondence from us. But if you have something cool to say, like
- 1:05:30Celeste, then please write in with like hearing from you and celest right in
- 1:05:32again, Yeah, I love it. Let's get to some recommendations. Recommendations,
- 1:05:45all right, So I watched a movie recently, and this is a
- 1:05:47movie that I have surprisingly never seen given the field that we work in,
- 1:05:54my interest outside of this stuff, and my love for movies, yeah,
- 1:06:00horror movies at that and horror movies. This is a movie I should have
- 1:06:01seen many many years ago, and I've seen parts of it, but apparently
- 1:06:05I never watched it in full. So that movie is called The Silence of
- 1:06:10the Lambs. I would like to just talk for a second about how incredible
- 1:06:15all of the performances are in this movie. Yeah. The thing is is
- 1:06:18everybody talks about Anthony Hopkins as doctor Hannibal Lecter as like the scary villain guy,
- 1:06:24but literally every person in this movie is incredible. Jodie Foster is on
- 1:06:31at her best in this movie, Like she plays a green FBI agent,
- 1:06:35and you see her like nervousness throughout it. You see her unsure, kind
- 1:06:41of like am I supposed to be doing this? You see her making like
- 1:06:45really risky decisions and it paying off. Like, there's so many great performances
- 1:06:48in this movie. It's absurd. And there's so many people in it too
- 1:06:53that you don't realize, Like when you go back to watch it, you're
- 1:06:55like, I know that person, and I've seen that person, and I've
- 1:06:57seen that person. There's so many people. I think it's a perfect movie.
- 1:07:01And Ted Levine absolutely incredible in this role, and it's wild to see
- 1:07:06him in later roles in his career and just how incredibly different he is,
- 1:07:12Yeah, really showing that he has got amazing range. Yeah, And I
- 1:07:16mean I've heard people say that a movie is only as good as its villain,
- 1:07:20and that is he is definitely a part of what makes this movie absolutely
- 1:07:25so phenomenally good. Yes it is. I mean, and you know,
- 1:07:30you might be listening to the show and going, okay, Shane, you
- 1:07:32should catch up on the times like this is not this is movie's from like
- 1:07:34nineteen ninety one. It's like, yeah, but I didn't start watching horror
- 1:07:38movies until I was like fifteen because I was scared of them. But I
- 1:07:41missed this one. I was like, I just never and it's and it's
- 1:07:44less horror and more thriller, but it's still very very, very very good.
- 1:07:48So yeah, I mean, it's just it's a well done movie,
- 1:07:50and I think it it almost defies genres in that way, which is fine.
- 1:07:55Like it's just a good movie. So if you're into good movies that
- 1:07:57have the element of tension and some amount of scare, than this is for
- 1:08:01you. Absolutely. I till the second that I'm recommending again a board game.
- 1:08:06This is when I got Recently, I looked up some videos from people
- 1:08:10who play this game to help get pronunciation guides on the name because it is
- 1:08:15a little unclear, and they said it all differently, So I'm going to
- 1:08:18say all the ways that I heard it. It is called Arborea. Or
- 1:08:21Arborea, maybe Arborea. It's not a game totally about plants as one might
- 1:08:27think, or about trees specifically. But the art on this game is absolutely
- 1:08:31incredible. It is really surreal in a way. What I like about the
- 1:08:36game that's very unique is it has these pieces of the board. So you
- 1:08:41have your little pawns that go out on the board, and then the pieces
- 1:08:44move on the board and that changes what your options are. And so it's
- 1:08:47like the board there's like a piece of board that sits on top of the
- 1:08:50board, and that moves, and as it moves, your options for what
- 1:08:54things that you can do change, and other people might move the piece that
- 1:08:57you're on, you'll move the piece that you're on that might have a people
- 1:09:00on it, and so then that opens up kind of what things they can
- 1:09:03do. And that's one of the things that was really cool about it.
- 1:09:05But it's also just it's a beautiful game. It's a relatively simple game.
- 1:09:10You just sort of go through collecting resources that you'd spend on things to get
- 1:09:13points, like most other games, but as I said, it has that
- 1:09:15unique feature of sort of moving the board around that's kind of neat and and
- 1:09:19it's just a beautiful, beautiful game as well. I love it. I
- 1:09:23love it. It looks really it does look really cool. It's got a
- 1:09:26similar art style to like a little bit of what you see in Cult of
- 1:09:30the Lamb, the video game that came out. It's like it got kind
- 1:09:32of like the cute, like interesting GB characters, but like a little bit
- 1:09:36different, like a little bit more surreal looking. So like it's it's kind
- 1:09:40of cool. I'm unfamiliar with that one, but yeah, the surrealness I
- 1:09:42think is one I can get on board with. And so yeah, so
- 1:09:44that was Arborea or Arborea from Alley Cat Games, and then the Silence of
- 1:09:47the Lambs the movie as the recommendations perfect, all right, I think that
- 1:09:51I said all the things. Is there anything that you would like to add
- 1:09:54or anything that I forgot before we wrap up today? No, I think
- 1:09:58I think we covered quite a bit. I think we did well. Then.
- 1:10:00Thank you so much for recording with me today, Shane. Thank you
- 1:10:03audience for listening. This is Abraham and this is Shane. We're out.
- 1:10:08See ye you've been listening to Why we Do what We Do. You can
- 1:10:12learn more about this and other episodes by going to WWDWWD podcast dot com,
- 1:10:18Thanks for listening, and we hope you have an awesome day.