The Real Reason Miami Won’t Leave Adidas
Miami’s Adidas deal expires in 2027, and the question everyone keeps asking is simple: are the Hurricanes going back to Nike? In this video, we break down why that reunion probably is not happening — and why Adidas has positioned itself as much more than just Miami’s jersey sponsor. From the Miami-Dade County Public Schools deal, to OT7 and Overtime, to high school NIL relationships, to massive new college partnerships with NIL infrastructure built in, Adidas is building an entire ecosystem around the next generation of athletes. Nike still has the nostalgia. But Adidas may have the better…
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