Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#784: Monday.com Global Creative Director Robbie Ferrara on clarifying the benefits of AI
What if the biggest risk in deploying AI isn't the technology itself, but how your team is able to understand its most significant benefits?
Agility requires more than just adapting your technology stack; it demands a flexible brand narrative and a creative approach that can evolve with customer sentiment and cultural shifts. This is particularly true when tackling a topic as hyped and misunderstood as artificial intelligence.
Today, we're going to talk about what it takes to break the mold of traditional B2B marketing, particularly in the age of AI. We'll explore how brands can move beyond…
The skinny
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