Changing the B2B Buyer Journey for the Better, with Melton Littlepage, CMO of Outreach

B2B Marketing: The Provocative Truth · Feb 1, 2023 · 38m

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Melton Littlepage about how the B2B buying journey is evolving, and how businesses can adapt to a new era.

Buyers have more control over the process than ever before, and they could possibly go through the whole process without ever interfacing with the seller. Because of this and the buyer journey in B2B is so much more complicated than in B2C, marketers are discouraged from taking risks. But a new era is already here. So how can marketers recognise the new era of the B2B buyer journey, and how does the role of the…