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The Lender - through the keyhole with Frost; Royalty included, toilet chat and we welcome Bolivia
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On this penultimate episode of Series 1, David and Trevor enjoy a lively conversation with Andrew Frost from Genesis Asset Finance, a family business with nearly 25 years of experience lending to small businesses.
Andrew, now leading the company alongside his brother Edward, offers his candid perspective on the current marketplace, emphasising that lending is an "art," not a "science." He speaks passionately about the importance of personal connections in business, such as meeting customers face-to-face and working closely with intermediaries. This approach highlights the…
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